Chapter 270 The budding strategy shrinks, the three giants each have their own plans!
Butterflies always flutter their wings inadvertently.
It is precisely because of the emergence of Germination that it disrupted Tenda's development rhythm and advanced Tenda's pan-entertainment strategy by two or three years. It seems that the change is not big, but the internal impact is difficult to estimate.
The simplest point.
Tenda's full-year profit in 2010 was only RMB 8 billion.
In order to launch the pan-entertainment strategy in advance this time, taking into account subsequent operating expenses and copyright expenses in music, film and television dramas and other content, Tenda almost lost last year's profits.
Even if you are as arrogant as Tengda, it is probably a bit too much.
After this order.
In a short period of time, Tenda will not be able to make any big moves.
And if it is postponed to three years later, Tenda's annual profit in 2013 will be as high as 15.5 billion, twice as much as in 2010. By then, it will be much easier to promote a pan-entertainment strategy.
Not like now.
It looks very beautiful, but it also feels a bit like giving it a try.
Zhang Shuoke also received news that Tengda has not only stepped up its pan-entertainment strategy recently, but also accelerated its investment efforts, and its cash flow has been consumed at an alarming rate.
have to say.
In terms of the sense of crisis, Er Ye is indeed the most nervous among the three giants.
In contrast, the leader of Qiandu seems to be a bit leisurely. Until now, he is still resting on his original credit book and has no intention of turning around and fighting.
That's outrageous.
Tenda's big move in the entertainment field even alarmed Cao Yanhua, who was far away in the beautiful country. During the negotiations, he had a special phone call with Zhang Shuo to discuss Tenda's pan-entertainment strategy.
"How about it? Will Jade Bird continue to engage in pan-entertainment?" Zhang Shuo joked on the phone with a smile.
"No more!"
Cao Yanhua couldn't tell whether he was frustrated or disappointed. He smiled bitterly and said: "Tengda has done such a big thing and doesn't give other people a way to survive. How can we do it?"
Whether it is literature or music, Tengda aims for a monopoly position.
Who is not scared?
Let alone Qingniao Mutual Entertainment, even Ahri and Qiandu have to weigh it up.
"It's the right thing not to do it. Even in the game field, Jade Bird is still a chaser. We should concentrate on completing the layout of the client game business, which is serious." Zhang Shuo was very pleased.
Being able to take things up and put them down is the style of a general.
"Yes, we must strive to launch PC games within two to three years."
Mentioning this, Cao Yanhua became excited again. The reason why he gave up the pan-entertainment strategy so simply was not only confused by Tengda, but also confused by Zhang Shuo's surprise.
By planning just those four games, Jade Bird Interactive Entertainment can break into a new world in PC games.
Cao Yanhua suddenly had a bad taste.
Thinking about it, three years later, when Tenda finally made some achievements in the pan-entertainment field, it turned around and found that its home base of PC games was attacked by Jade Bird Interactive Entertainment. I don’t know how I would feel.
I guess it will be fun!
"How is your contact with V Agency?" Zhang Shuo was concerned about business.
"It didn't go well."
Mentioning this, Cao Yanhua also has a headache, "V Company is really a money maker. If it weren't for Jade Bird Interactive Entertainment's reputation in the global mobile game market, people might not pay attention to us."
Although Valve does not pay attention to DOTA2, it is not ready to sell it.
"The problem now is that Valve didn't even give us a chance to make a quote, and the negotiations were completely deadlocked."
"That's it." Zhang Shuo was calm, "Since the negotiations have reached a deadlock, we can only make some concessions to break the deadlock."
As for why Jade Bird gave in, it’s because Jade Bird is the one who asks for help from others.
no way.
"Is it possible to sign a memorandum of cooperation with V and inform V that Jade Bird Interactive Entertainment is developing a AAA masterpiece and two shooting client games. If these three games are to be launched in overseas markets in the future, they can be given priority on Steam.
Publish on the platform?" Zhang Shuo threw out a bait.
Valve's core asset is Steam. It may not pay much attention to DOTA2, but it must be very concerned about how to maintain Steam's dominance.
There is a big difference between whether a popular PC game or a AAA masterpiece is released on Steam or not.
"This is fine!"
Cao Yanhua's eyes also lit up, "That is, it is a bit difficult to keep the game content confidential, but also to convince V Agency that we are not fooling them."
"This is your job."
As the big boss, Zhang Shuo is only responsible for promoting the technical negotiation content in the key negotiation links. Naturally, Cao Yanhua's team still needs to ensure the implementation.
"Fine!"
Cao Yanhua also did his part.
………
Ahri Headquarters.
Tenda's big moves in the entertainment field have shocked more than just the sprouts.
"Tengda..."
In the office, the uncle's expression was rare and serious, "Tengda is already ahead of us. We must not remain indifferent and accelerate our layout in the large entertainment field."
Ahli had just won a victory in the local life business, when her home was stolen by Tengda.
This doesn't feel good.
"Big entertainment mainly covers the three major business sectors of online literature, music and video websites. Online literature Tengda is already a dominant player and it is difficult to subvert it. In the music sector, Tengda has also taken the lead and can be acquired.
There are only a few left, such as Qianqianjingting and Duomi Music. As for video websites, you can consider investing in Tudou and Uku.”
Ren Xiaoyao understands the uncle very well and has done enough homework in advance.
"So, all the good things have been taken away by Tengda?" The uncle was a little frustrated.
"You can't say that."
Ren Xiaoyao is as unhurried as ever, "Whether it is online literature, music, or video websites, they are actually still in the early and middle stages of development, and they coincide with the advent of the mobile Internet wave. The current pattern does not represent the future market.
The market share mainly depends on subsequent operations. The most we can say is that Tenda has a slight advantage in the entertainment field, but it is too early to say that it has won."
This chapter is not over yet, please click on the next page to continue reading! Da La is Da La, and he has a very accurate perspective on the problem.
"Then get out of the game first, get the ticket, and then think about other things." The uncle is also a decisive person.
The key is not to admit defeat.
Like Er Ye, he has seen the impact that the mobile Internet wave will have on the Internet industry, which is likely to change the existing structure of the three giants, so it is natural to take precautions.
This is true in the local life service field, and it is also true in the large entertainment field.
In short, in one sentence, we must rely on the capital advantages, talent advantages, influence advantages, and traffic advantages accumulated in the previous era to invest in new tracks as much as possible.
We must not be swept away by the wave of mobile Internet.
Another very important point is that both Tenda and Ali are listed companies, and the shares held by the founder team are actually very limited.
This leads to the fact that the founder team must be proactive and deliver a satisfactory answer to all investors every year in terms of business growth, revenue growth, and profit growth.
Don't slack off even for a moment.
If the company's money is spent on investment, the board of directors won't say anything.
No money required.
Holding the money in your arms and watching every opportunity miss will make the board of directors jump.
In comparison, Qiandu's equity structure appears to be healthier. The equity in the hands of the founder team is relatively concentrated, accounting for nearly half of the total shares.
This also resulted in Qiandu's boss not having the same sense of urgency as the boss and the second boss, and he didn't need to look at the board's face, so he could make plans calmly.
From another perspective, of course, great development opportunities will be missed.
It depends on how you understand it.
"I also heard a piece of news. Jade Bird Interactive Entertainment, a subsidiary of Sprout, acquired Xiami Music as early as last month. It seems that it also intends to take a pan-entertainment route." Ren Xiaoyao said.
I don’t know since when, Germination has been often talked about by the Big Three.
Always receive attention.
It was Tengda before, but now Ahri seems to be more and more interested in Moya.
"Grudge can't do it!"
The uncle shook his head, "It's not that I look down on Buya. It wants to focus on the Internet field, and maybe it can compete with the three giants. But in the end, it is engaged in mobile phones and investments, and its capital chain cannot keep up."
Qingcheng Group’s conservative strategy in the local life service field is the best proof.
Say it clearly.
Sprout entered the local life service track earlier than the Big Three, but now it is left behind by the Big Three.
After all, there is still insufficient funds.
"Mr. Zhang Ya, he is indeed a, um, very special person." Ren Xiaoyao also didn't like to comment.
“It’s quite special!”
The uncle didn’t know what he was laughing at or what was going on, but he suddenly sighed, “The entrepreneurial environment of their generation is much better than ours back then.”
"The stupid bird should fly first!" Ren Xiaoyao laughed.
"well said!"
The uncle was very proud of this, "We can't accept old age, we can still work for another ten years."
………
Qiandu Headquarters.
"Boss, Tenda has made such a big move in the entertainment field, should we follow suit?" Qiandu President Gong Juren asked Li Sanye for instructions.
“Follow up with what?”
The third master looked puzzled, "Didn't we start to deploy in the big entertainment industry a long time ago? Online literature and music are all self-made, and the video website has also invested in I Qiyi, how can we follow up?"
"Well……"
Gong Juren didn't know how to speak after being choked by the third master.
It sounds reasonable, but except for video websites, Qiandu’s online literature websites and music software are not competitive in the market at all.
Can this also be called a completed layout?
"It's better not to be too aggressive. Tengda was forced by Moya to do anything, and we don't have any confusion in this regard. Look at Ahri, isn't there nothing going on?"
The third master is cautious, but he is not stupid, and he is very clear-minded.
"Having been so stimulated by Tengda, Ahri will definitely take action in the future." Gong Juren finally found another breakthrough in the conversation, "There are not many investment targets in the field of online literature and music."
"talk later!"
The third master is still unmoved. He just invested in Nomi and is already exhausted.
"All right!"
Gong Juren was a little frustrated, but there was nothing he could do.