Faced with the critical attack from Zhang Shuo, Ice Frog was puzzled, "Isn't the current Dota 2 perfect enough? If it's not done well, then why did Jade Bird Interactive Entertainment spend a lot of money to acquire it?"
From Ice Frog's point of view, he originally cooperated well with V Agency and was very happy. He was even preparing to retire at V Agency. However, Jade Bird Interactive Entertainment stepped in, fought for love, and bought Dota 2.
.
Now they want to take away the development leadership of Dota 2, which is driving people crazy.
"Don't be impatient yet."
Zhang Shuo was as calm as ever, "You might as well take a look at this first."
"What's this?"
Bingwa took a document handed over by Zhang Shuo with confusion.
"These are some major changes I have made to Dota 2. If your team can accept these changes and are willing to come to work in Marina City, then they can continue to lead the development of Dota 2."
Zhang Shuo never fights an unprepared battle.
While Cao Yanhua was sent to the beautiful country to negotiate with V, he was already taking time to write modifications to Dota 2, hoping to shorten the subsequent development time.
Because from the beginning, Dota 2 has been a race against time.
In order for Ice Frog to understand, Zhang Shuo even translated it into English very considerately. His current English level is enough to handle this kind of daily translation work.
Even when I communicate with Ice Frog now, I use English all the time.
no way.
Who said Wai Guoren can't learn Chinese?
In the original space and time, players had countless complaints about Dota 2, and Zhang Shuo could only make targeted modifications to the main problems.
The first is to simplify the registration process.
I don’t know how many new Dota 2 players in China were turned away by the complicated registration system just when they were ready to play.
When I was an agent of Time and Space Marubi, I had to bind the Marubi Pass and Steam account again, and I might need to circumvent the firewall, so I was immediately persuaded to quit.
Such a complicated registration system, but it is not bound to mobile phone numbers and ID cards, has led to the proliferation of small accounts and fish bombs, further weakening the gaming experience of novice players.
Now that Dota 2 has been acquired by Jade Bird Interactive Entertainment, it will naturally be launched on the Steam platform overseas. This is also one of the prerequisites for Valve to agree to sell Dota 2.
The registration process can be simplified in China, and it can even form its own competition area.
If you want to play with overseas players, you must already be an experienced player. If you bind your Steam account then, it will not affect the gaming experience of novice players.
The second is to appropriately reduce game time.
Specific operations include introducing a quick mode to compress the time of a game to about half an hour as much as possible, instead of the current long time of more than an hour.
It was simply a torture.
At the same time, a surrender mechanism is introduced. If you can't win, you can GG in advance instead of running out of money.
The third is to adjust the number of heroes and game props.
Novice players open Dota 2 and look at more than a hundred heroes. They may have difficulty choosing. Then they enter the game and see countless items, and they are instantly confused.
It's really unfriendly.
Zhang Shuo's modification plan is to compress the hero pool in the novice stage. The extra heroes are not to be discarded. On the contrary, they can be obtained in various ways.
For example, when you reach a certain rank, some heroes will be automatically unlocked.
Another example is buying it in a mall.
We can also slowly introduce some heroes in subsequent large-scale updates.
In this way, it will not be piled up in front of novice players at once, and it will not only cater to novice players, but also not be overly unfriendly to experienced players.
The perfect golden mean.
Game props also need to be compressed, but the specific method of compression is beyond Zhang Shuo's knowledge and requires careful study by the Ice Frog team.
The fourth is to introduce an achievement system.
For example, achievements such as second kill, triple kill, super god, MVP, etc. can increase the player's sense of honor.
The fifth is to adjust the ladder matching mechanism.
The most criticized thing about Braid 2 is the cheating ladder mechanism. It failed to eliminate alts, and often matched with inappropriate team members, causing it to be cheated again and again.
It is best to introduce newbies to the game.
There are other things like optimizing the novice guidance, novice tutorials, adding novice training grounds, etc. Added together, it is already a major change.
but!
Although Zhang Shuo put forward many suggestions for improvement, they did not shake the core gameplay of Dota 2, nor did he try to destroy the balance system that Dota 2 is proud of.
It's just a matter of rebalancing.
"Do all these have to be changed?"
After reading it, Bing Frog's hands were trembling.
This is like a master screenwriter who has spent several years working on a work that he thinks is perfect, only to have to be revised and modified by an outsider.
It's simply painful.
"It must be changed without discounting." Zhang Shuo was as cold as ever.
He can understand the feelings of Ice Frog, including some veteran Dota players, towards Dota, but those feelings cannot be used as a living, and games that cannot fully win the market are substandard games.
"I want to go back and discuss with the team."
Ice Frog's current mood is actually very complicated. According to his temper, he should have slapped the table and left long ago, but he really has too deep feelings for Dota 2 and can't let go, so he can only be manipulated by Zhang Shuo.
Just very depressed.
"Yes. In fact, I admire you and your team very much, and I look forward to continuing to cooperate with you to make Dota 2 run better and better." Zhang Shuo's attitude was sincere.
This is no cliché.
The fact is that Ice Frog is indeed a great developer and the soul of Dota 2.
It is really hard for Zhang Shuo to imagine that after losing the Ice Frog team, even with him personally checking the game, Dota 2 can return to the top and overthrow "League of Legends".
Talent is rare.
………
After meeting with Ice Frog in the morning, Zhang Shuo held Cao Yanhua and Zhao Mingchuan for a small meeting in the afternoon, and the discussion was still about Dota 2.
But it’s no longer about game content, but about how to operate Dota 2.
This chapter is not over, please click the next page to continue reading! To be honest, in terms of gameplay, in addition to the high entry barrier, Dota 2 actually beats "League of Legends", especially in terms of game balance.
To the extreme.
But on the other hand.
Both Valve and domestic Marumi are terrible at operating Dota 2.
The reason why Dota 2 is getting worse and worse and is being crushed by "League of Legends" is not the game content itself, but the huge gap in the operations behind the two.
It can even be said that there is one heaven and one underground.
Tenda may be criticized for its originality, but it really has something to offer in terms of operations.
It's very worth learning.
Therefore, after buying Dota 2, how to modify the game content is the next step. The key is to establish an operation plan and take action immediately.
"In order to make great efforts to promote Dota 2, the group can specially approve 500 million in marketing funds." Zhang Shuo is also generous and full of heroism.
Not only that.
He also put forward specific requirements for the marketing plan of Dota 2.
“First of all, we need to pay attention to advertising and marketing, not only online advertising, but also offline Internet cafes and university campuses. We must use the group’s regional marketing company to seriously promote local promotions to ensure that most Internet cafes have computers
They all have Dota 2 installed, and there are posters of Dota 2 on the walls.”
Original time and space.
Marumi’s publicity for Dota 2 is almost zero.
The alley is too dark for the aroma of wine, let alone games, and there are competitors like "League of Legends". If we don't increase advertising and marketing, we can only watch new players rush to the opposite side.
It’s different from Marumi.
In this life, facing Tenda, Jade Bird Interactive Entertainment actually has a very strong brand advantage and fan advantage. As long as it is willing to spend money on advertising, it is not afraid that no one will play.
Except for ground push.
In the future, we will also focus on the IP operation of Dota 2, such as customizing figures, organizing COS, inviting online writers to write background stories for each hero of Dota 2, etc.
In a word.
The goal is to create an ecology and increase player stickiness as much as possible.
"In addition to advertising and marketing, it is also a crucial part of the professional league's event operations."
In the original time and space, Zhang Shuo actually didn't play "League of Legends" very much, but every time he went to the "League of Legends" global finals, he still watched it with gusto.
This is the charm of event management.
"The so-called event operation is not a simple international invitational tournament, but a complete set of professional league systems from top to bottom, including event promotion, event organization, cultivation of professional competitive clubs, event broadcasts, etc., every link is
Do it well, even to the extreme.”
The previous discussion about letting Maili Technology sponsor a club was based on this consideration.
The existence of Panda Live undoubtedly provides an excellent platform for the live broadcast of Dota 2 events. Of course, it also needs to cultivate professional game anchors, event commentators, coaches, etc.
This will be a huge system project.
"Regarding the marketing of Dota 2, I hope that the group operations center will cooperate with Jade Bird Interactive Entertainment to come up with a preliminary marketing plan as soon as possible, and we will discuss it in detail later."
What Zhang Shuo is talking about now is just outline control. Of course, he can also overstep his authority and write a marketing plan on his behalf, but that would be too tiring and would easily cause the operation center to rely on him.
In the long run, this may not be a good thing.
"I will."
Zhao Mingchuan didn't feel any pressure, but was very excited.
He had received hints from Zhao Xiaohu before that the operation center could get more deeply involved in the operation business of Qinghe Technology, and now he had reason to intervene in the operation of Qingniao Interactive Entertainment.
It's equivalent to saying.
The newly established operations center was established in no time.
no doubt.
All this is by no means an accident, but the result of Zhang Shuo's planning behind the scenes.
Zhao Mingchuan admired and was very grateful. With such unique conditions, if he didn't work hard and make some outstanding achievements, he would really not be worthy of Zhang Shuo's trust.
I don't have the shame to continue working in this position.