Chapter 278 The waves behind the Yangtze River push the waves ahead
Tenda Building.
"What do you think of Jade Bird Interactive Entertainment's actions on PC games?" Erye asked Rengyu.
"I...."
Renyu was at a loss for words, what could he think?
Can't see it!
"First of all, the acquisition of Dota 2 by Jade Bird Interactive Entertainment will definitely pose a threat to the League of Legends. From the competition bonus settings of Jade Bird Interactive Entertainment TI1, we can see how aggressive they are."
"As for the other client game development plans announced by Jade Bird Interactive Entertainment, they are strictly confidential internally. We can't find any useful information, so we can't draw conclusions yet."
"In other words, facing the layout of Jade Bird Interactive Entertainment in client games, we actually have nothing to do?"
The second master has a headache.
"That's not entirely true. At least we need to be more vigilant about League of Legends event operations, and it would be best to increase investment." Rengyu also asked for money.
"Can!"
Regarding spending money, the second master is also unambiguous, "But I want to see the results."
"good."
Rengyu was immediately under great pressure, and he knew very well the weight of Erye's words.
"What do you think?"
The second master did not look at Rengyu anymore, but turned to look at Lu Jian aside.
"Game development belongs to content creation, which is the most impossible to suppress. If it works, it works, and if it doesn't, it won't work. There is such a group of talented creators in Jade Bird Interactive Entertainment, and there is really nothing we can do."
On the surface, Lu Jian seems to be excusing Rengyu.
Renyu was very grateful.
That is, in order to prevent the rise of Jade Bird Interactive Entertainment, he has poached people, poached directors, and grabbed game studios. He has done everything he can, but still has little effect.
What can be done?
"If Jade Bird Interactive Entertainment really develops a hit game in the future, or even a phenomenal PC game, it will pose a direct threat to us. Then, from now on, we should prepare for the worst, in case the group loses money in the next two to three years.
"The growth of game revenue continues to slow down, so how to maintain the group's overall revenue growth?" Lu Jian's eyes were burning, obviously looking further than Renyu.
"Um?"
Renyu suddenly raised his head, why did this sound wrong?
"It's time to prepare early."
The second master also understood the implication of Lu Jian's words.
As of now, game revenue accounts for more than 50% of Tenda's total revenue. Overreliance on the game business itself is an unhealthy revenue structure.
Once the game business suffers a setback, Tenda as a whole will suffer a setback.
Since Tenda's game business is already facing force majeure competition, and there is no good solution for the time being, the only way is to reduce the group's dependence on the game business and find ways to improve value-added services, advertising business, and e-commerce before the worst happens.
as a proportion of overall revenue.
To prepare for a rainy day!
In fact, Tenda's recent big moves in the entertainment field, including its efforts in investment business, are already subconsciously avoiding risks and enhancing Tenda's ability to resist risks.
It's just that he didn't point it out as clearly as Lu Jian.
Because once the decision is made, it means that Tenda will undergo another in-depth transformation in its business structure, involving a lot of people and interests, and it is also a very complex and super-large project.
Turning the giant wheel is not that easy.
"Draw up a strategy first, and then discuss it in detail." The second master told Lu Jian.
"clear!"
Lu Jian remained calm on the surface, but he was actually very excited in his heart, because at this moment, he had completely surpassed Renyu and became the best candidate for the president of Tenda.
Rengyu was very depressed, but he had nothing to do.
………
Saturday, October 15th.
Zhang Shuo came to Tang's hometown again and played chess with the old man.
"Third brother, is it worth spending 1.6 billion to buy Dota?" Tang Yu asked curiously.
A press conference has long pushed Jade Bird Interactive Entertainment into the limelight, becoming a major event on the Internet in the past month, and making Moya once again become the focus of public opinion.
"Do you think 1.6 billion is expensive?" Zhang Shuo.
"Of course it's expensive. I will never make so much money in my entire life, no, ten lifetimes."
"Then do you know that Tenda spent almost 2.4 billion to buy Riot Games, the developer of "League of Legends"?"
"Ah this..."
Tang Yu was immediately puzzled.
"Let me tell you another news. The overseas agency rights for "Clash of Clans" have basically been negotiated. Do you know how much the three-year agency fee is worth?" Zhang Shuo asked.
"How many?"
Tang Yu's eyes lit up. Zhang Shuo had never talked to her about this before.
"1300000000!"
This is also the one with the highest agency fee among Jade Bird’s mobile games so far.
"Hiss~~~"
Tang Yu took a breath of cold air, "No wonder you are willing to buy Dota 2. Is the game really so profitable?"
"Whether you admit it or not, the fact is that games have become one of the most important entertainment consumption among young people. With such a huge market, do you think you can make money?" Zhang Shuo explained.
Jade Bird Interactive Entertainment spent 1.6 billion to buy Dota 2 this year and will earn 16 billion in the future.
even more.
In my impression, the profit of League of Legends in 2019 was close to 10 billion.
How terrifying is this?
You know, the main income of League of Legends is various skins. Just something that can be done by just a few artists can bring in tens of billions of dollars in revenue.
It's not that easy to steal money.
The most profitable ones are actually mobile games. In 2014, "Clash of Clans" had annual revenue of US$1.8 billion, "Puzzle and Dragons" had annual revenue of US$1.5 billion, and "Candy Crush Saga" had annual revenue of US$1 billion.
Among the three mobile games, "Clash of Clans" and "Candy Crush Saga" have been developed by Jade Bird Interactive Entertainment, and "Puzzle and Dragons" is also intensifying production.
Compared with client games, mobile games in the future will be more money-grabbing.
The outside world may think that Jade Bird Interactive Entertainment's current monthly net profit of 7.8 billion is exaggerated. However, in a few years, the daily profit may reach 4.5 billion.
That's an exaggeration.
"I heard that Jade Bird Interactive Entertainment is planning to hold the Dota 2 International Invitational Tournament in Binhai?" Tang Yi is not like Tang Yu. He is more concerned about what the TI event can bring to Binhai City.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "That's it."
Zhang Shuo took advantage of the situation and said, "Without colored glasses, e-sports is actually very popular among young people and can be regarded as a soft culture. If we don't occupy this position, others will."
"You seem to have more ideas?"
Tang Yi is not like Tang Yu, who is not easily fooled.
"yes."
Zhang Shuo also admitted generously, "I suggest that Binhai City can strongly support the TI1 event and take this opportunity to promote Binhai's city image internationally. The youthful and energetic characteristics of e-sports are not exactly in line with the urban temperament of Binhai City.
Does it fit?"
The venue is the biggest problem when hosting TI1 events.
If you can get official support, you can choose a large sports venue, and security will be guaranteed, which can save Jade Bird Interactive Entertainment a lot of trouble.
Although Zhang Shuo has selfish motives, his starting point is also good.
"This is a good suggestion." Tang Yi was a little moved.
As a city manager, he also understands the improvement of the city's soft power.
For example, in recent years, many cities have rushed to hold various sports events and marathon events, including inviting NBA teams and foreign football clubs to compete, all in an attempt to enhance the city's soft power.
E-sports is certainly included in this list.
Paradoxically, as the parent company of Riot Games, Tenda has not held any of the original space and time and League of Legends global finals in Binhai City.
I'm really speechless.
Of course, it is also a bit of a coincidence. It was originally planned to be in Binhai City in 2021, but...
"Recently, Maili Technology has invested in the MLG e-sports club, which will soon move to Binhai City. There are also some other e-sports clubs. If Binhai City is interested, it can completely circle a piece of land to create an e-sports industry base. Its impact
The strength is not necessarily worse than that of a football club."
Zhang Shuo also strikes while the iron is hot.
If Binhai City really has the intention, then the LGD e-sports club acquired by Fenglei Fund can definitely move to Binhai City.
"You ask someone to compile some information, and I'll take a look at it first."
Although Tang Yi was a little moved, he did not agree immediately. After all, it was not a trivial matter.
"Can."
Zhang Shuo was very happy.
"Of course there is no problem in the gaming industry. If possible, the official still hopes that more funds will go into the physical manufacturing industry." At the end of the conversation, Tang Yi couldn't help but nod at Zhang Shuo.
Manufacturing has always been fundamental.
"Second uncle, don't worry. Mo Ya is making money in the gaming industry just so that one day he can show off his talents in the manufacturing industry. But as you know, the manufacturing industry cannot succeed at all without strong financial strength."
Smartphones alone are almost draining the Sprout Group dry.
Where is the spare time for anything else?
It is impossible for Germination to obtain a large amount of loans, so it can only rely on its own efforts.
"Good job!"
Of course, Tang Yi also understood Zhang Shuo's difficulties, and his words mainly focused on comfort and encouragement.
………
Ahri Headquarters.
"Meriya is trying to push Tengda over the cliff."
I was very happy to hear the news that Jade Bird Interactive Entertainment is making a big move into the PC gaming field.
"What I'm more concerned about is that Germination's financial strength seems to be stronger than outside expectations. It just spent tens of billions of funds not long ago, and now it can come up with another 1.6 billion." Ren Xiaoyao added with a smile.
"You are looking down on the sprout."
The uncle also had to admit that he did make a mistake before, "Combining the investment from the beginning of the year to the present, if you add it all up, it will be no less than us, right?"
"Just a little more."
At this time, Ahri’s profit level is still not as good as Tengda.
"In addition to investments in mobile phones, games, maps and other fields, Sprout also has five projects under construction at the same time. It's scary to think about it," Ren Xiaoyao explained.
"Fortunately, Germination's key business is not on the same track as us."
The uncle was a little lucky.
The main businesses that Sprout spends a lot of money on are mobile phones and games. However, it has shown great restraint in the expansion of map navigation, local life services and other businesses.
"This young man Zhang Shuo is not simple."
The uncle couldn't help but lament that spending money lavishly is not a skill. Only when you have money and can you exercise restraint can you show your true skill.
It is true that the waves behind the Yangtze River push the waves ahead.