Chapter 340 The number of reservations exceeded 100,000 on the first day, the rise of wheat grains, the light of national tide!
The next day is Saturday.
After a night of public opinion fermentation, the discussion about Maili x1 not only did not stop, but intensified.
Frequently featured in hot topics on the Internet.
After the press conference, as if overnight, advertisements for Maili x1 appeared overwhelmingly in various online and offline places, threatening to sweep everything and become a household name.
Maili Group's marketing budget for September alone is as high as 200 million.
The purpose is to forcefully instill the brand positioning of MaiLi into users in the shortest possible time through intensive advertising, establish brand value, and boost the sales of MaiLi x1.
Even if you don’t buy a MaiLi mobile phone, you still need to know the MaiLi brand.
Very simple and crude, but also very effective.
The carefully shot advertising blockbuster of MaiLi
Only there is no celebrity endorsement.
Because Mai Li x1 itself is a well-deserved protagonist.
In terms of photography and video functions, Maili x1 can only be considered average at best. It is better than Xiaomi and the like, but it is also very similar to Samsung S3 and does not have many highlights.
The reason why it is highlighted in advertisements is because photography is a very suitable medium for advertising, and can derive connotations such as family, friends, travel, social interaction, and recording a beautiful life.
It is also an area that major mobile phone manufacturers focus on external display.
Especially for high-end mobile phone brands, you can't say what chips are used in advertisements, right? That's too low-key. Only by recording a good life can it perfectly fit with high-end and fashion.
What sells is feelings!
Grains of wheat are naturally not exempt from vulgarity.
In addition to advertising and online communication, Maili experience stores across first- and second-tier cities have also officially opened during the weekend, waiting for Maili fans to visit.
Fans lined up in various experience stores early in the morning, wanting to take a look.
have to say.
The exterior design of Maili x1 is so stunning that it has captured a large number of fans for its good looks.
There are also many digital bloggers who are obsessed with this cross-generational technology such as fingerprint unlocking. They want to start live broadcasts as soon as possible and gain a wave of fans' attention.
It's also very rolly.
In order to welcome consumers, the Maili experience store has done enough homework and debugged the equipment overnight. Although there is only one product in the store, Maili x1, it has set up thirty or forty experience booths.
Let as many fans as possible take a look and experience it.
"This is really beautiful!"
The fans who were the first to enter the store couldn't put it down once they got the actual product.
"It's even more beautiful than what was shown in the video. It's absolutely stunning. It's simply a work of art."
"The body is so thin that even Pingguo can't compare to it, right?"
“It’s cool to be super thin!!!”
"Just for this work, it's worth spending four thousand yuan."
"Quickly try fingerprint unlocking!"
"Hey, the operation is very smooth, there is no lag at all, and the color saturation is also top-notch."
"Nice!"
"The feeling of getting started is simply the evolved version of Pingguo."
I used to think that the price of Maili x1 was too high, and I was hesitant. But after seeing the actual machine, I was immediately hooked on it. Those who were impatient even started pre-ordering on the spot, for fear of being late.
After all, Xiaomi’s hunger marketing is at the forefront.
This is not necessary. Maili Group has prepared sufficient supply in advance and will not engage in hunger marketing.
Although the offline experience store does not directly sell Maili x1, it can help customers make reservations on the official website. If consumers are inconvenient to use computers, they can also follow the Maili Group Weixin official account.
You can also place orders in the official account, which is very convenient.
Along with the first wave of experiencers, online public opinion once again set off a small peak. Digital bloggers, online live broadcasts, and scarf experts posted check-in photos one after another, causing various offline experience stores to be overcrowded.
It’s really hot!
Later, many digital bloggers gave detailed reviews, and the overall reviews were pretty good.
"Maili x1 is definitely a sincere product. I don't blame Maili Group for spending tens of billions. Many technologies have been truly transformed into product performance. I like it!"
"There is no doubt that Maili x1 is the light of the national trend!"
"In terms of cutting-edge technology, except for fingerprint unlocking, Maili x1 can only be regarded as above-average, but it has to be admitted that Maili has used its moderate technical reserves to create an amazing product."
"I have a hunch that the appearance design of Maili x1 will become the industry benchmark for smartphones in the next few years, especially the all-metal casing, hemp, and plastic casings no longer smell good."
"Xiao Mi: Copy one wave, copy one wave!!"
"The layout upstairs is smaller. It is definitely not Xiaomi and others who are copying. I am looking forward to seeing if Sanxing and Pingguo's new products next year will have traces of Maili x1. I'm excited!"
"I thought Mai Li was bragging, but it turns out he is really awesome."
"I am more concerned about the software part of Maili x1. Although there are not many built-in software, each one is tailor-made for Chinese users. It is definitely easier to use than Sanxing, Pingguo and the like."
"On the top floor, Pingguo's voice assistant, music, books, health and other apps are not adapted to the local environment at all. I have never used them. Still, Mai Li x1 is really delicious."
“I really didn’t expect that Mai Li is so good at software design.”
"That's the mistake upstairs. Don't forget, Moya is an authentic Internet company and is very good at software development, okay? Weixin, Tiantian Toutiao, Pangda Live, etc. are all hot hits."
"Oh, I forgot that Mai Li has a father like Germination."
“I thought the price of Maili x1 was too high before, but after trying it out, I’m still very excited.”
"You must be excited. Even Samsung S3 is priced at 4599. Is it expensive to sell Mai Li x1 at 4588?"
“Not!!!”
"Indeed, it is difficult to compare the results. After all, the 5 has not yet come out. The Samsung S3 is absolutely inferior. Just compare the appearance design of the Samsung S3 with the Maili x1. What is it? It is not even taken out.
Card face."
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Sanxing: Who called me Xiao Tiantian before, and now I have become Mrs. Niu?"
"Pingguo: Bah, you scumbag!!!"
…
As a result of the continuous fermentation of online public opinion, the booking data of Maili x1 has been rising steadily.
As of 11:30 p.m., less than a day after the MaiLi x1 official website opened the reservation channel, the total number of reservations exceeded 100,000 units, sending a shock bomb to the entire mobile phone industry.
"One hundred thousand on the first day? I guess it's amazing!"
"There is no doubt that Maili x1 has achieved unprecedented success and has been well-received and well-received!"
“The patriotism of the Chinese people is so terrifying!”
"It's okay to have sentimental blessings, but the product quality must also be excellent. What does Xiaomi say?"
"Xiao Mi: I don't dare to say anything."
Rebus, who is far away in the capital, is almost crying. What a shame. You know, before the release of Xiaomi 2, the total sales of Xiaomi 1 for the whole year only reached 320,000 units.
As a result, forget it, let’s not talk about it anymore.
Compared with the brilliant record of Maili x1, Xiaomi is really nothing.
What’s even more worrying is that due to different positioning, Xiaomi’s profit from selling three Xiaomi 1 units is not as good as the profit from one Maili
receive.
It hurts, it hurts...
If friendly companies such as Xiaomi and Mei Dao just say grapes are sour when they can't get enough of them, then Pingguo, Sanxing, and HTC are all frightened.
The first person to panic was htc.
As the first smartphone manufacturer to reap the benefits of the Android camp, HTC’s investment in R&D is not as good as that of Maili Group, and it is estimated that it is slightly better than Xiaomi.
But it is relying on the first-mover advantage to earn enough reputation among users.
After Pingguo and Sanxing successively made efforts in the high-end mobile phone market, HTC has begun to show its decline, and the emergence of Maili x1 has undoubtedly accelerated HTC's demise.
htc’s flagship phone this year htc
onex is priced at 5688, the next-level htc
ones are priced at 3999.
This is so fucking embarrassing.
The price of 4588 for Maili
ones, it would be better to spend an extra 600 yuan to buy wheat grains x1.
It is even more impossible to spend a premium of more than 1,000 to buy the so-called high-end flagship htc
onex.
Are you stupid?
The emergence of Mai Li x1 is bound to give the arrogant htc a fatal blow.
Previously, HTC relied on being the only high-end smartphone brand in China and was extremely arrogant in the Chinese market. Not only did it fail to please Chinese consumers, but its pricing in China was also extremely high.
Now that Chinese consumers have better choices, HTC has no meaning in existence.
The next affected one is Sanxing.
Samsung's flagship mobile phone S3 this year was released in May and has sold nearly 20 million units worldwide so far. It was just when it was time to make a lot of money, but a grain of wheat was shot out of it x1.
It's predictable.
With the emergence of Maili x1, at least in the Chinese market, the sales of Samsung S3 will be severely tested, and a decline in sales is expected to be inevitable.
After all, the whole plate is so big. If more people buy wheat grains x1, then naturally fewer people will buy three stars.
And the most embarrassing thing is undoubtedly Pingguo.
Pingguo has not released any new products this year. The launch conference is scheduled for September 13th, and the official launch of sales in China will not be until December. The originally ambitious business plan is bound to be hindered.
Especially in the Chinese market.
Sanxing, who missed the press conference, and the person in charge of Pingguo Huaxia District, are destined to not be able to rest this weekend. An order has been sent from the headquarters, requiring them to submit a detailed investigation report on Maili x1.
And the wording is extremely harsh.
After all, Maili Group grew up under their noses. The Chinese branches of these two companies did not receive any news in advance and did not give any warning to the headquarters.
Really incompetent.
It is said that the person in charge of Sanxing Huaxia District was scolded bloody by Bangzi.
It can be seen that the two giants, Sanxing and Pingguo, were greatly affected by this matter.
In their inherent impression, China is just the world's factory and is not known for innovation. Even if it has a complete smartphone industry chain, it can only produce mid-to-low-end assembly brands like Xiaomi.
No idea.
The Mai Li mobile phone was actually hatched, such a super monster.
Can you not be surprised?!
The arrogant Three Stars and Pingguos had completely ignored the existence of MaiLi before. When MaiLi x1 made its debut, they still thought it was just a flash in the pan.
It wasn't until the record broke 100,000 on the first day that it finally attracted the attention of Sanxing and Pingguo.
It’s okay not to pay attention to it.
With the explosion of smartphones worldwide, the Chinese market has grown into one of the largest high-end smartphone markets in the world, and its future growth potential is astonishing.
Anyone who misses out on the Chinese market will definitely miss the chance to become the global sales champion.
Can we not pay attention to it?
I just don’t know if they can put away their true arrogance after the birth of Maili
Anyway, there will be something good to watch in the future.
………
Tenda Building.
The first-day booking data for Maili
And my colleagues on the Internet.
"Mobile phone is really made by Mo Ya." There was a hint of bitterness in the corner of the second master's mouth.
With the great success of Maili x1, it is foreseeable that Germination will also soar to the sky. In a sense, it will no longer even compete with Tenda in the same dimension.
No matter how hard Tenda tries, it can't escape the Internet circle.
However, Germination has opened up a new world, especially Maili x1, which is so amazing. In the future, it will aim to become a manufacturing giant like Pingguo.
What can Tenda do to compete with Buya?
………
Ahri Headquarters.
"The sprout has become a reality. This guy Zhang Shuo is amazing."
This chapter is not over yet, please click on the next page to continue reading! The uncle is also a little frustrated.
Not long ago, I had to compete with Mengya. Although I didn't win, the uncle always thought that I had the advantage. But in the blink of an eye, Mengya opened up a new battlefield.
What does Ahli use to argue with others?
"Ahem, can you send someone to communicate with Moya and invite Maili Group to open an official flagship store in Mobao?" In the face of interests, the uncle finally put down his dignity.
"We can talk, but the hope is not high."
Ren Xiaoyao was well-informed, "The news I got is that Jingdong will come out on top this time."
"That's it."
The uncle was even more depressed, but it was no wonder that Ah Li had just fallen out with someone else. Putting himself in his shoes, he would not have been able to cooperate with Ah Li again.
Why?
Therefore, you really shouldn’t make enemies easily in the shopping mall, especially deadly enemies.
Only by being kind can you make money!
It felt good to break up with each other at the time, but who knows if there will be a time when I can ask for help from someone else, just like Ahri is doing now, and he will be put into an embarrassing situation all at once.
It can be regarded as self-inflicted.
………
Monday, September 10th.
Today is Teacher's Day. After work, Zhang Shuo convened a brief meeting with senior executives. Four big bosses, Lu Qi, Lu Kai, Jiang Yue and Gu Mingzhang, were all there.
Everyone has a smile on their face.
Needless to say, it was naturally because of Mai Li x1 that we won a beautiful victory.
"Mr. Gu, let's talk first."
Of course Zhang Shuo was also happy. Over the past weekend, he couldn't even remember how many congratulatory calls he received and how many congratulatory text messages he received.
Even my second uncle, who had rushed to the provincial government office to take up his post, personally called me.
It can be seen that the impact of this matter is huge.
It’s no wonder that everyone is excited. The success of Maili x1 can definitely be regarded as a milestone event in the history of Chinese industry, especially in the field of private manufacturing.
It breaks the curse of "Chinese private companies don't know how to innovate", which is very encouraging.
"The success of Mai Li x1 is so obvious!" said the second uncle.
"Ahem, let me first report the pre-sale results of Maili x1.
"Gu Mingzhang is also very competitive. Yesterday he was so excited that he couldn't sleep.
"As of this morning, the latest data is that the total number of pre-orders for Maili x1 has exceeded 180,000, and is expected to exceed 500,000 within a week."
The pre-sales on the second day were lower than the first day, which is actually normal.
Because among the first batch of people who made reservations, there were not only die-hard fans of Bu Ya who attended the press conference, but also many internal employees of Bu Ya. Everyone was very generous and supported unconditionally.
Including a strong group of relatives and friends outside to help out.
On the second day, after the Internet public opinion was fully fermented, the pre-sale data of close to 80,000 in a single day was the more real data, so Gu Mingzhang set a goal of 500,000 for the first week.
This is absolutely an amazing achievement.
In my impression, the only person who can achieve this record is Pingguo.
Take Samsung S3 as an example. Even with the word-of-mouth support of its predecessor S2, it only reached one million units 50 days after it was launched, and it is still far from breaking 500,000 units in the first week.
Of course.
About a month later, when the first batch of pre-ordered users get the Mai Li x1 and actually use it, it will drive a new round of word-of-mouth fermentation and trigger a second peak of pre-orders.
Chinese people are accustomed to believe that what they see is true and what they hear is false.
Even though there is an offline experience store, the experience time is too short, and the number of people who can go to the store to experience it is too small, which is not enough to truly understand the full performance of Maili x1.
How can a fast-food rush experience be better than having fun all the time?
For example, how is the battery life of Maili x1? Will it get hot after being used for a long time, will it freeze, crash, etc. These all need to be tested after long-term use.
In the final analysis.
Deep down, Chinese people are still not confident about the quality of domestic mobile phones.
This is also understandable.
In particular, Maili is not only a brand new brand, it has only been established for more than a year. It does not have the solid reputation accumulated by its previous products. The quality needs to be tested over time.
This is why.
Zhang Shuo would rather postpone the launch of MaiLi x1, but also ensure that the pre-sale of Maili
This is not only confidence in the quality of Mai Li x1, but also to shorten the "hesitancy" time of consumers.
It can be said that it is well-intentioned.
"According to the analysis of the marketing department, some of the people who made reservations are patriotic. Mr. Zhang, should we increase the publicity of this area?" Gu Mingzhang asked for instructions.
"Don't!"
Zhang Shuo's attitude changed drastically, "We can't control what consumers think, but we must not fuel the situation behind the scenes, or even deliberately sell feelings to make profits."
Selling feelings is a double-edged sword in itself, and Zhang Shuo doesn't even bother to do it.
It can be said that Warwick of the Original Time and Space has not only reaped dividends in this area, but also received a lot of influence. While it pleases some people, it will definitely be resented by another group of people.
Totally unnecessary.
"I understand, I will supervise it personally."
Gu Mingzhang rarely saw the big boss so serious, so he immediately put an end to his previous thoughts.
The unprecedented success of MaiLi x1 has undoubtedly pushed Zhang Shuo, the chief designer of MaiLi x1, to a new level of prestige among budding executives.
Even Gu Mingzhang often has no doubts about Zhang Shuo's vision and judgment.
"After receiving the large advance payment, it should be said that the financial problem of Maili Group has been fundamentally improved, but we cannot take it lightly."
Zhang Shuo was still worried, so he couldn't help but give a few more warnings, especially to pour cold water on him at this time.
Don't let the whole team get too crazy.
"The most important thing is to maintain the entire supply chain with sufficient funds, ensure production progress, and continue to sort out suppliers to achieve more refined management."
Don't underestimate these advance payments.
This chapter is not over yet, please click on the next page to continue reading the exciting content! Take the 180,000 pre-orders in the past two days, which is 826 million real money.
With these advances, starting from next month, the Maili Group will basically no longer need blood transfusions from the Sprout Group, whether it is R&D, operations, or even organizing production.
In the future, there will even be enough energy left to hand over profits to Sprout.
As for the management of the supply chain, this is actually the top priority of Maili Group. In addition to being able to deliver goods on time with quality and quantity, it is also related to gross profit margin.
In this area, Xiaomi from the original time and space suffered a big loss.
Xiaomi did make rapid progress in the first few years, but in 2015 and 2016, sales not only failed to continue to increase, but began to decline, and were gradually surpassed by the rising star OV.
One of the important reasons is that Xiaomi's supply chain management is too loose and extensive.
It is said that once Xiaomi held an internal supply chain seminar, it actually required three technicians to hold three laptops and open the Excel table to compare line by line.
It's simply jaw-dropping.
It may be difficult for outsiders to imagine that Xiaomi, which was already quite large at that time, had such backward internal management methods and was still stuck in the previous era.
There is not even the most basic supply chain management software.
After that incident, one of Xiaomi's founders was replaced. Rebus personally took charge of Xiaomi's mobile phone business, introduced a new management model, and strengthened the rectification and control of the supply chain.
This is how Xiaomi took off for the second time.
As a former Nokia executive, Gu Mingzhang would naturally not make such a stupid mistake.
Maili Group followed Zhang Shuo's suggestions in the early stages and began to develop a monitoring platform specifically for supplier management systems to ensure accurate control of the supply chain.
The target is Pingguo.
However, Zhang Shuo still hopes that Maili Group can strive for excellence and further improve the supply chain while also enhancing the resilience of the supply chain to avoid external shocks.
"Mr. Gu, tell me about the production and supply situation of chips."
This is what Zhang Shuo is most worried about, for he is afraid that Pingguo will cause something bad.
He didn't dare to think of how great Ping Guo was. If Ping Guo's interests were really violated, those guys would become ruthless, but they would use all kinds of dirty tricks.
Throw all the self-proclaimed free competition into the trash can.