Chapter 341 The mediocre Pingguo 5, reversely boosts Mai Li X1!
The morning meeting is still going on.
"Haotong chips have five million pieces in stock, and another five million pieces are in production."
Report by Gu Mingzhang.
"This is not enough." Zhang Shuo shook his head, "At least the order must be based on a total sales volume of 40 million units."
The soon-to-be-released Pingguo 5 is the best reference for the Maili x1, with over 2 million units booked on the first day and over 5 million units sold in the first weekend, with total sales exceeding 70 million units.
In terms of sales volume, it is definitely worth mentioning x1.
Zhang Shuo does not expect that the newly born Maili x1 can surpass Pingguo, which has established a brand advantage, in sales, but at least it must close the gap with Samsung S3.
Within one year of the latter, global sales exceeded 50 million units.
The reason why Zhang Shuo set a total sales target of 40 million units is because Maili has not yet expanded into overseas markets and cannot compare with Samsung, which has deeply penetrated major markets around the world.
As a result, sales were reduced by 10 million units.
"Early this morning, I have contacted Haotong and urgently placed an additional order for 10 million Snapdragon processors. In the future, additional orders will be added in real time based on the sales situation."
Don't blame Gu Mingzhang for being conservative.
In fact, before its official release, no one expected that Maili x1 would be so popular.
Haotong chips are very expensive. The purchase cost alone is as high as 20 US dollars, and 10 million pieces is 200 million US dollars. Before receiving the advance payment, Maili Group did not have so much funds to prepare goods.
Chips account for a large part of the hardware cost of smartphones.
Take Maili x1 as an example, the hardware purchase cost is about 1,500 yuan, and the Haotong Snapdragon processor alone accounts for more than one-tenth of the hardware cost.
This does not include the purchase costs of flash memory chips, communication chips, etc.
In addition to direct procurement costs, there is also the pass tax that mobile phone manufacturers hate.
Because Haotong is in the intelligent communication industry, in addition to the chip business QCT, there is also a QTL business that is more profitable than the chip QCT business.
QTL business, simply put, is to charge patent fees from major smartphone manufacturers.
As one of the global communications giants, whether it is cdma, wcdma technology in the 3g era, or lte technology in the 4g era, Haotong has the most core standard technology patents.
This means that if smartphone manufacturers do not adopt the core technology of Haotong, they will not be able to meet the standards to implement 3G and 4G network technology communications.
The charging standard for Haotong's QCT service is determined based on the selling price of the mobile phone. Even if the hardware has nothing to do with Haotong, Haotong still charges a "Haotong tax" of 3%-5%.
For example, Pingguo.
In 2017, Pingguo refused to pay the Haotong patent fee. For this reason, the two giants fought each other in more than 50 lawsuits around the world in two years.
Finally, in the 5G era, there was no 5G network technology baseband available, so we finally bowed our heads to Haotong and paid a one-time payment of US$4.7 billion to seek reconciliation with Haotong.
And this is not exclusive to Haotong.
For example, Huawei, which enjoys many core patented technologies in 5G technology, also enjoys similar rights.
It can be seen that the way of heaven is reincarnation.
"Beware of Haotong being interfered by off-site factors." Zhang Shuo was still uneasy and said to Gu Mingzhang: "You'd better take the time to visit the Haotong headquarters. Jiaoyang Holdings North America will also provide assistance."
"good!"
As an executive who has worked at Nokia, Gu Mingzhang also knows the ropes very well.
If you are in a hurry, you will use any means.
Fortunately, the threat posed by Mai Li x1 to Pingguo is not imminent, and the relationship between Pingguo and Haotong is also very normal, even tense, and there is still room for mediation.
"I'll take a trip to Beautiful Country to try to smooth things over there." Lu Kai responded.
It is also time to show the value of the overseas business department.
"By the way, Mr. Zhang, you just said that you need to strengthen the management of the mobile phone supply chain, and that's exactly what I meant. We are planning to promote Xu Maocai, general manager of Maili Electronics, to the vice president in charge of production of Maili Group. What do you think?"
"Can."
Zhang Shuo nodded in agreement, "Has anyone been chosen as the new person in charge of Maili Electronics?"
"The human resources department has been in contact with a vice president of production in Fujikeng before. Once you make a decision, the other person will be here soon." Gu Mingzhang was also unambiguous.
"You move quickly enough."
Zhang Shuo naturally has no psychological burden from poaching people from Fuji Pit.
"But one thing I want to emphasize is that although Fujikeng's model is considered successful in the industry, when it comes to Maili Electronics, we still need to adjust our management concepts in a timely manner, especially at the Jiangcheng factory. We must not copy it and create Fujikeng's flow.
The homework set."
"Don't worry, I will keep an eye on it myself."
How could Gu Mingzhang dare to neglect the group's long-term strategy of industrial transfer?!
"Ahem, I also have some news to report."
Seeing that Gu Mingzhang's report had come to an end, Lu Kai interrupted at the right time and said with a smile: "Early this morning, after the US stock market opened, Pingguo's stock price fell by 0.8%, and Samsung Electronics' stock price plunged by 1.5%."
The capital market is indeed the most sensitive. If there is any disturbance, it will be reflected in the stock price.
Of course.
Zhang Shuo believes that the current stock price fluctuation is just a stress reaction of the market and will rise soon.
After all, the strength of both companies lies here.
"This is not good news. The temporary stock price fluctuation will not pose any threat to Pingguo and Sanxing. On the contrary, it will make them pay more attention to us."
"In order to confuse competitors, I suggest that when marketing, we should release some smoke bombs at the right time, saying that Maili Group will focus on China's local market and is not in a hurry to explore overseas markets, especially European and American markets."
It was rare for Zhang Shuo to give in.
There is nothing you can do if you don't give in. The operating system and core chips of Maili x1 still rely on the beautiful country.
The road is long and difficult.
"Okay, leave this to me." Gu Mingzhang said.
In fact, it is indeed not a great opportunity for MaiLi to expand overseas markets right now. At least it will have to wait until MaiLi x2 appears and have the reputation foundation of the previous game to expand overseas markets.
Can't rush it.
………
After discussing the issue of Mai Li x1, the morning meeting continued.
First, Lu Kai, who is in charge of investment business, reported on the recent progress of AutoNet’s listing, “Mr. Zhang, AutoNet has submitted a stock listing application to the Hong Kong Securities Regulatory Authority and submitted relevant documents.”
In the end, Auto.com chose to list its shares in Xiangjiang instead of Shanghai City or Binhai City.
As for the reason, everyone knows it.
"After the relevant documents are approved, the listing of Auto.com will enter the fast lane." With the support of Pirates of Saint Group and listing in Xiangjiang, Auto.com's road to listing can be said to be smooth, and basically there will be no major problems.
question.
"very good."
After obtaining 900 million yuan from AutoNet through equity transfer, Zhang Shuo actually paid little attention to when AutoNet would go public. After all, the size of AutoNet was there, and its future contribution to the profits of Sprout Group would be huge.
limited.
"When the time is right in the future, we can consider selling out our shares in AutoNet."
After the great success of Maili
It's just a matter of choosing when to take action to maximize your profits.
"That should fetch a good price." Lu Kai laughed.
After completing the mobile transformation and successfully going public, Auto.net should be considered unique in the field of Chinese automotive forums, and its future growth potential is absolutely attractive.
Some investment institutions are willing to take over.
Lu Qi, the newly appointed rotating president, focused on reporting on matters related to the Internet business.
"This week, Jade Bird Interactive Entertainment will launch two new games - "Fantasy Garden" and "Miracle for All." In addition, Jade Bird has negotiated the overseas agency fee for the "Dyson Sphere Project" with V Agency, priced at US$100 million."
In October last year, Jade Bird Interactive Entertainment spent US$250 million to buy Dota 2 from Valve.
A blink of an eye.
I earned another $100 million from V Club, which was a bit of a relief.
"100 million U.S. dollars, is it so high?" Zhang Shuo was slightly surprised.
The original time and space "Dyson Sphere Project" was designated as not worth the price. After all, this time it was sold at a good price because of the blessing of Jade Bird Interactive Entertainment's golden signature and the good cooperative relationship with V Agency.
the most important is.
The Lingjing platform developed by Jade Bird Interactive Entertainment has been a great success in China, which makes V Club very nervous, fearing that Jade Bird Interactive Entertainment will promote the Lingjing Platform to overseas markets and compete head-on with Steam.
In order to "eliminate" competitors in advance, it is natural to offer high prices.
It's a bit like buying money for traveling.
This is why Jade Bird Interactive Entertainment can enjoy such special treatment. Every major domestic game company counts. Even if it were replaced by Tenda Games, V Agency would probably ignore it.
This shows the status and reputation of Jade Bird Interactive Entertainment in the global gaming circle.
US$100 million is nice, but compared to the expected profit of Maili x1, it seems to be nothing. With the strong rise of Maili Group, Jade Bird Interactive Entertainment will also become Mrs. Niu from Xiaotiantian.
This is not Zhang Shuo's nonsense.
According to the predictions of the marketing department of Maili Group, the net profit of a Maili x1, after deducting taxes and fees, is about one thousand yuan, and the net profit margin is around 21.8%.
Of course it can't be compared to the flat result, but it can still be regarded as a "huge profit".
Although the hardware cost of Maili
The actual cost is much higher.
If you include R&D costs, it is even more difficult to calculate clearly. It ultimately depends on total sales volume. The higher the sales volume, the more R&D and operating costs can be diluted.
Based on the estimated total sales volume of 40 million units and a net profit of RMB 1,000 per unit, Maili Group is expected to bring a net profit of 40 billion to Sprout within one year.
How can this be compared to what Jade Bird Interactive Entertainment can do?
Of course, it also depends on who you compare with. If you compare with Pingguo, you will be nothing.
In 2012, a total of Pingguo was sold
124.04 million iPhones, 58.23 million iPads, 35.1 million iPods and 18.1 million Macs, with total revenue of US$156.5 billion and net profit of US$41.6 billion.
It is equivalent to more than ten times that of Maili Group.
This is also because Pingguo has diversified its products and is making more money than just mobile phones.
In comparison, a well-known computer brand, the so-called high-tech company that ranks first in PC shipments in the world, had revenue of only US$29.6 billion in 2012 and net profit of only US$470 million.
Compared with Pingguo, he is not even worthy of carrying someone's shoes.
………
In the next two days, the number of single-day reservations for Maili x1 was between 80,000 and 90,000, showing stable performance.
After all, it cannot be compared with Pingguo.
Pingguo 5 can break through one million on the first day and five million on the first weekend. It strives for high explosiveness and sells one-third of the total sales volume in the first month, or even more.
Mai Li x1 is more like a steady stream, and it will take a month for it to explode.
Just wait!
Binhai University, a female dormitory.
"Miaomiao, why are you still using a Nokia tablet?" One roommate couldn't help complaining.
Is it snobbery or something? The freshman reported that his family would also buy a new mobile phone. Cai Miaomiao used a Nokia feature phone, and it was really old.
This is outrageous.
Roommates who are better off, like Shu Xiaoran, all use Pingguo 4s, or Samsung S3, HTC and other high-end brands, each one is cooler than the other.
"Uh, this..."
Cai Miaomiao didn't know how to explain it. An idea flashed in her mind and she said with a smile: "I, I'm waiting for Mai Li x1 to be launched. No matter how good the fruit is, does it have the fragrance of Mai Li?"
This chapter is not over yet, please click on the next page to continue reading! "Real or false?"
My roommate didn’t believe it, “How did you know that Maili x1 would be so amazing?”
"Oh, as a senior Bubu fan, does this matter?"
Cai Miaomiao was quite arrogant and didn't even forget to give Shu Xiaoran a sharp look.
This little traitor, who was promised to be brother’s little fangirl? But she used Pingguo!!!
"Ah ha ha..."
Shu Xiaoran was very embarrassed.
While several people were chatting, another roommate came in with a parcel in his hand, "Miaomiao, your parcel is delivered by the wind."
"Shunfeng, could it be Miaomiao that the wheat grain x1 you ordered has arrived? It can't be so fast?"
"Quickly take it apart and take a look!"
The roommates were immediately excited. The hype about Maili x1 was very high on the Internet, but seeing it is believing.
“Wow, it’s so beautiful!!!”
"The screen is so big!!!" Shu Xiaoran also couldn't put it down, "Wow, the fruit in my hand no longer tastes good."
"Hey, do you regret it?"
The real machine of Maili x1 undoubtedly amazed everyone. Cai Miaomiao was as proud as a little peacock.
………
Thursday, September 13th.
Pingguo held a world-famous autumn conference at Fangcaodi Art Center and officially launched the new generation of Pingguo flagship mobile phone - Pingguo 5, as well as the iOS 6.0 version.
However, how can I put it this way, with the pearls and jade of Mai Li x1 in front, consumers around the world do not think Pingguo 5 is so amazing, especially for Chinese consumers.
“Isn’t this the enhanced version of Pingguo 4s?”
"The appearance is pretty much the same as the 4s, except that the pixels are a little higher, the processor is a little more powerful, and the screen has been increased from 3.5 inches to 4 inches, but it still feels small."
“There really isn’t much newness, so I’m a little disappointed.”
It was originally said that before the Pingguo press conference, Apple fans around the world were still looking forward to Pingguo 5, and they also hoped that Pingguo could superimpose some black technology on Pingguo 5.
For example, the fingerprint unlocking technology that most fruit fans envy.
Even if Maili x1 is released earlier, as long as Pingguo 5 comes with fingerprint unlocking, it will be satisfied. Unfortunately, Pingguo 5 is just an enhanced version of 4S and cannot live up to the expectations of Apple fans.
As the saying goes.
The greater the expectations, the greater the disappointment.
Consumers are disappointed, but for "loyal" Apple fans, they will still buy what they should buy, especially since the Pingguo 4s released last year only supports 3g, while the Pingguo 5 supports 4g.
Just for this reason, there is enough reason to change the machine.
However, for non-fruit fans, the slightly mediocre Pingguo 5 will inevitably lose its appeal, especially with the amazing performance of the Maili x1, the contrast is even more obvious.
Not everyone will pay for feelings.
………
Amid controversy, Friday.
"Fantasy Garden" and "Miracle for All" under Jade Bird Interactive Entertainment were launched at the same time. Game fans don't care about the results, they are just looking forward to Jade Bird's new games.
The result did not disappoint everyone.
"Miracle for All" is a miracle mobile game originally authorized by Goryeo and developed by a game company in Beijing. The game was officially released for public beta on December 10, 2014.
It can be regarded as the mobile game version of "Miracle Mu".
The game tells the story of Quinton leading the demon tribe to madly invade the Miracle Continent. Players can play swordsmen, magicians, archers, magic swordsmen, summoners and other professions to save the Miracle Continent.
"Miracle for All" inherits various advantages of "Miracle Mu". The game is built with a 3D engine. The quality of the full 3D picture is absolutely excellent, and the gorgeous battle scenes are not inferior to the display effects on PC.
The most distinctive feature of the game is naturally the character modeling, from the equipment's streamer special effects to the gorgeous wings, these elements perfectly express tribute to "Miracle Mu".
In order to develop "Miracle for All", Jade Bird Interactive Entertainment also spent a lot of money to buy the mobile game adaptation rights from Gao Li.
I just hope that after Goryeo goes online, I can make this money back intact.
"Miracle for All" has exquisite graphics and accordingly has high requirements for mobile phone performance. High-end models such as Maili x1 and Pingguo 5 can basically meet the needs.
Xiaomi 2 is almost interesting.
As a result, "Miracle for All" attracted complaints from players not long after it was launched.
"I'm just going to go, Xiaomi 1 can't be carried at all."
"sad!!!"
"I'm very suspicious that by launching "Miracle for All" at this time, Jade Bird Interactive Entertainment is suggesting that we buy Maili x1? It's scheming, scheming!!!"
"What kind of hint? It's too bad to say it clearly. Change your phone!!!"
"Jue Juezi!!!"
"Haha, I ordered a Maili x1 two days ago. I look forward to the new phone being delivered as soon as possible."
"I envy the rich man upstairs."
"Ugh, I don't even deserve to play mobile games anymore, right?"
"Ding, you received a malicious message from Germination!!!"
Players will complain, but after all, the quality of "Miracle for All" is impeccable.
Maybe, it can really start a wave of new phone replacement.
After all, it’s already 2012. With the popularity of 4G networks, many consumers will choose to replace their 4G mobile phones even if there is no temptation of games such as “Miracle for All”.
Compared with 4G, 3G network speed is like ants crawling, not at the same level.
Can it not be bad?
Compared with "Miracle for All", another new mobile game "Fantasy Garden", as an elimination mobile game, does not have such high requirements for mobile phone configurations.
"Fantasy Garden" is an elimination game developed by Mao Xiong Playrix Company that combines business simulation and match-3 gameplay.
Players can collect stars to obtain material resources through match-3 gameplay, constantly unlock garden facilities, decorate the garden according to their own preferences, and welcome unknown twists and turns in the rich storyline, which is full of fun.
Original Time and Space was released online in Beautiful Country in August 2016.
Whether it is elimination games or business simulations, Jade Bird Interactive Entertainment can be said to be the originator. This time, "Fantasy Garden" combines the two, which is also a small innovation.
This chapter is not over yet, please click on the next page to continue reading the exciting content! This game is not very famous in China, but it is a phenomenon overseas.
Since its launch in August 2016, in less than five years, players around the world have spent more than $3 billion on "Garden Garden".
An absolute money-maker.
I also have to mention here that the production company of "Fantasy Garden" is p, which is also a legendary company similar to Mihayou Studio.
Since emerging in 2016, P Company's four games, "Dream Town", "Dream Aquarium", "Dream Garden" and "Dream Home", have been successful one after another. In 2019, "Dream Zoo" was also launched.
And except for "Dream Town", the core gameplay of the two games is very similar.
It can be said to be a typical representative of "one new trick can be eaten all over the world".
In the first half of 2021, the in-app purchase revenue of "Dream Garden" reached US$405 million, ranking second in the global best-selling list of decoration mobile games. The first place is "Dream Garden" and the third place is "Dream Aquarium".
It can be seen that overseas markets are very fond of this method.
Zhang Shuona will naturally not be polite. In addition to the already launched "Fantasy Garden", the planning of several subsequent games has also been handed over to Jade Bird Interactive Entertainment, and he is not even prepared to leave any soup to P Company.
If you want to rob, then rob thoroughly. You must have professional ethics.
This series of games alone will bring more than $8 billion in revenue to Jade Bird Interactive Entertainment in the next few years, which is equivalent to the expected net profit of Maili Group in the next year.
Doesn't it smell good?
Therefore, even if Maili Group has risen strongly, it will only be one of the budding profit pillars in the future and cannot completely replace the existence of Jade Bird Interactive Entertainment.
Jade Bird Interactive Entertainment will still be very profitable in the future, and it is by no means some outdated Mrs. Niu.
………
Amidst the hustle and bustle, the weekend has arrived in a blink of an eye.
Maili offline experience stores, which are usually very popular, are even more crowded on weekends, with long queues forming in front of almost every store.
The glass door of one experience store was burst.
It's very exaggerated.
It’s no wonder that consumers are so enthusiastic. In fact, for many Chinese consumers, after watching Pingguo’s autumn press conference, they can’t hide their disappointment. On the contrary, they have become more determined to buy Maili x1.
The result is--
The number of pre-orders for MaiLi x1 exceeded 240,000 in the second weekend, setting a new record.