Chapter 360 Ah Li started the war, Qing Cheng found another way, and Zhang Shuo stuck to his original intention!
Ahri Headquarters.
"I really didn't expect that Tengda could play such a trick."
The old man’s head started to hurt again. The joy he felt at successfully acquiring the scarf disappeared with the news that Tengda and Qiandu had joined forces.
"In the industry, Tenda has always had a keen sense of smell and has made rapid business adjustments."
You can tell.
Ren Xiaoyao still admires Tengda.
"You have a keen sense of smell, it's just that you were forced to do it by the sprouts." The uncle was a little disapproving, "Now we should think carefully about how we should deal with this situation."
"Actually, there's nothing to consider."
Ren Xiaoyao seems to have already made a plan, "For Ali-Dianping, in order to deal with Nomi Dianping's subsidy war, we can only choose to follow. Otherwise, we can only wait for the market to be squeezed."
The implication is that Ahri has no choice at all.
Either join Nomi Dianping in burning money and fighting a subsidy war, or we can only sit back and wait for death.
Consumers have always voted with their feet.
As for the merger of Ali-Dianping and Qingcheng Group, that is even more fanciful and impossible.
A Qingcheng Group may not be interested in Ahli Dianping.
Even if it is said that the merger of Nomi.com and Dacongdianping this time, both in terms of size and business scale, it cannot compete with Qingcheng Group, and it cannot shake Qingcheng Group's position in the industry.
On the other hand, Ahli will not be willing to become Qingcheng's vassal.
For Ahri, local life services are a must-have bet. With the size of Ahri-Dianping, even if it is integrated into the Qingcheng Group, it will not allow Ahri to gain dominance over Qingcheng.
Without dominance, in Ahri's context, it means nothing.
"Then follow!"
The uncle was also very decisive, "Isn't it just a subsidy war? Ahri can't fight one against two? Let's light the fire first, maybe there will be some unexpected gains."
"what do you mean?"
Ren Xiaoyao didn't understand something.
"My point is very simple. If Qingcheng continues to be aloof this time and does not end up fighting a subsidy war with us, then it is better to take advantage of the situation and join forces with Nomi Dianping to harvest the entire food delivery market in one fell swoop."
Obviously, the uncle still has some thorns in his heart about Mo Ya.
"hope so."
Ren Xiaoyao does not think that Qingcheng Group will sit still and wait for death.
………
Ahri moved very quickly.
In the afternoon of that day, the news was released to the outside world before the weekend. Ali-Dianping will also invest one billion in funds to start the second round of food delivery subsidies.
The smell of gunpowder smoke from the battlefield filled the air immediately.
"Tsk, tsk, Ahri accepted the challenge, now there's something good to watch."
"It should be said that it's a blessing. With such a large-scale subsidy, you can order takeout again. My life must be prosperous. I won't say more, I will order it first as a token of respect!"
"Take it easy upstairs, do you really think takeout is such a healthy food?"
"What you are saying is that if you are reduced to eating takeout, do you still care about your health?"
"Reality in the world!"
"Now it depends on whether Qingcheng will follow. If Qingcheng also ends up, it will be really exciting."
"It shouldn't be possible, right? Qingcheng has never participated in subsidies. It's very different."
"It's different this time. If Qingcheng doesn't end up, the takeout market will really be carved up."
"Just watch."
In fact, until the end of the weekend, Qingcheng had not made any comment.
………
Monday, December 10th.
Zhang Shuo hosted a meeting with senior executives. Qingcheng Group President Pei Weiping and Executive Vice President Wang Xin also came specially from Yangcheng to attend this meeting.
"Then let's discuss the Qingcheng issue first."
Zhang Shuo was very considerate and looked at Pei Weiping, "As expected, Ah Li accepted the move. It can be foreseen that the food delivery industry will be turbulent in the next period of time. Tell me what you think."
"I still advocate breaking the convention and starting subsidies." Pei Weiping's attitude is also very clear.
I came to the headquarters just to win the support of the headquarters.
"reason?"
Zhang Shuo was noncommittal.
"Mr. Zhang, you also said that today is different from the past. With the merger of Nomi.com and Dacong Dianping, the previous stable structure of the three giants has been completely broken, and it has become a two-power struggle for hegemony."
"Under the new situation, there is no room for Qingcheng to move around. If we don't end it personally, but choose to continue to watch the fire from the other side, a situation is very likely to arise, and that is -"
“Nomi Dianping and Ali-Dianping both win in the money-burning war and jointly carve up the food delivery market.”
"This is unacceptable to Qingcheng."
Pei Weiping obviously also thought carefully.
"Mr. Wang, do you have the same opinion?" Zhang Shuo looked at Wang Xin again.
"I..." Wang Xin glanced at Pei Weiping quickly, and then said: "I agree with Mr. Pei's opinion in principle. The specific decision-making has to be made by the headquarters."
This is said in a tactful way, and no one can be offended.
"Um..."
Zhang Shuo knocked on the table and asked instead of answering, "Have you ever thought about the question, what exactly is local life service? What should be the core of local life service?"
"???"
Now it was Pei Weiping's turn and Wang Xin looked at each other.
"My understanding is that local life services use online methods to provide users with city-wide services very conveniently, including but not limited to catering, travel, hotels, entertainment, etc. As for the core of local life services, food, clothing, housing and transportation,
Catering should be the first choice and the main force of consumption.”
Although Pei Weiping was confused, he still expressed his understanding.
It is precisely because of this that Ali, Tenda and other giants have frequently launched subsidy wars in the food delivery business, which is to use food delivery as the starting point to build the backbone of local life services.
The mold of original time and space.
No matter how the business is diversified in the future, food delivery will always be the bulk of revenue.
If we go back further, the rise and popularity of group buying is closely related to the addition of catering to the group buying sequence, which has greatly promoted the popularization of the group buying concept.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This is the power of foodies.
For the general public, especially those who work abroad, food and housing have always accounted for the highest proportion of consumption among basic necessities.
The former has enriched large and small restaurants, and the latter has enriched large and small landlords.
Well, to be more precise, restaurants, large and small, are essentially working for their landlords.
How else to say it.
The top of the food chain in a big city is always the landlord, but what about the landlord?
"If you only look at it from the perspective of revenue, you are indeed right. Catering should indeed be the core of local life services. But I think this just distorts the connotation of local life services."
Zhang Shuo has a different view.
"Appreciate further details."
Pei Weiping is always humble in front of Zhang Shuo. As a half-senior member of Qingcheng, he knows very well that Qingcheng Group was created by Zhang Shuo.
Major decisions at every critical moment of Qingcheng Group are also made by Zhang Shuo.
Where can I be proud?
"Local life services, to put it bluntly, use information technology to move offline services online to break information barriers for consumers while providing additional value-added services."
Before the emergence of food delivery platforms.
Ordinary consumers want to know what delicious restaurants there are in the local area, what their prices, environment, and services are like. Unless they are experienced foodies, it is actually very difficult.
The emergence of review websites has solved the pain points of consumers' "knowing" and "not knowing".
Food delivery platforms go a step further and deliver meals directly to consumers by providing additional value-added services, that is, food delivery services, saving consumers time.
That’s why it’s so popular.
Not only restaurants, but also various consumer places such as barber shops and footbaths. Through online search, not only can you accurately obtain the address, but there are also comments such as "The high priest No. xx is good".
Ahem, that's too far off topic...
In a word, it is the great development of information technology that has made the integration and interaction of online and offline a reality, and then turned it into a common consumption model today.
Technology does not matter whether it is good or bad, but the main body of operations behind the platform is people.
To be precise, it is capital.
And capital naturally pursues maximum profits, which leads to the fact that such a seemingly advanced "consumption model" gradually becomes alienated, and then distorted and deformed.
Just like the moldy mass of original time and space, the ticking flow.
As a provider of information, the platform is actually also a reviewer, screener, and monopolist of information in a sense. There is much to be done in every link.
If the review fails or fails intentionally, there will be unscrupulous takeaways.
Deliberately filtering information results in big data.
Monopolizing information is even more terrifying. Platform consumers and merchants eat both sides, turning themselves into Internet charterers. They change from angels in the eyes of consumers to greedy dung beetles.
Zhang Shuo's original intention when he founded Qingcheng was to break this curse.
If Qingcheng follows Tenda and Ali in engaging in subsidy wars and burning money crazily to compete for users, then in the end, these costs will still be passed on to consumers.
This is what Zhang Shuo does not want to see.
But Pei Weiping's worries are not entirely unreasonable, and there is a trade-off to be made.
As the company's top decision-maker, Zhang Shuo cannot simply veto requests from his subordinates, but must also take remedial measures while vetoing them.
Otherwise, it will be difficult to convince the public.
The compensation that Zhang Shuo can think of is to directly address the core connotation of local life services - to write some new articles on service types and play some new tricks.
Final goal.
It is a dimensionality reduction attack on Nomi Dianping and Ali Dianping.
"Precisely because it can break down information barriers, if possible, it is best to help consumers solve some real-life pain points, such as water and electricity repairs."
"Um???"
Seeing the big boss go around in a big circle, Pei Weiping and Wang Xin were still confused. Why did they withdraw to water and electricity? They always felt that they were completely different from local life services.
"Are you surprised?"
Zhang Shuo continued: "Everyone here is a high-income group, and they may not have a deep understanding of this, but for ordinary families, the light bulbs at home are broken, the sockets are short-circuited, the faucets are broken, and the toilets are clogged.
Every household will encounter it. It can be said that very few people can do it themselves, but the property management company does not care about it. It seems like a trivial matter, but it often becomes a major headache in the eyes of consumers. "
Zhang Shuo of the original time and space was a shitty citizen, so he naturally understood it deeply.
Changing a light bulb is barely enough, but if the socket is short-circuited or the faucet is broken, you can only find a familiar plumber to repair it, or ask the property management group for help.
Then there will be a neighbor with great skills who will thoughtfully provide the contact number of the plumber.
It can be solved, but it's just a problem.
Especially for tenants, sometimes it is impossible to join the owner group.
This is so painful.
"Mr. Zhang, are you looking down on others? When I was young, I always lived in rented houses." Gu Mingzhang, Pei Weiping and some older executives couldn't help but stand up and joke.
On the contrary, it is quite baffling that Zhang Shuo understands this.
Because in everyone's impression, Zhang Shuocai founded Germination not long after graduation, so he shouldn't have too deep an understanding of these trivial matters in life.
"This is indeed a pain point in life, and it is also a point that local life services can solve." Pei Weiping is not stupid, and he immediately heard the meaning behind Zhang Shuo's words.
"That's right."
Wang Xin also echoed, "You can definitely add a water and electricity service to the Qingcheng app. One end is connected to the consumer, and the other end is connected to the plumber who takes the order. Orders can be placed and received in real time."
“It’s more than just water and electricity services.”
Zhang Shuo said with a smile: "There are also moving, housekeeping, appliance repair, errands, furniture installation and disassembly, and other big and small things that are closely related to life."
With such expansion, the connotation of local life services can be truly enriched.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "That's true, but is there any inevitable connection between this and Qingcheng not participating in takeout subsidies?" Pei Weiping rarely insisted on his own.
View.
There is already a vague intention of going back to the big boss.
Don't blame him for insisting, it is actually the takeaway business, and in a sense, it is related to the rise and fall of Qingcheng.
Have to pay attention to it.
“If we can add [life] services to the Qingcheng app to specifically solve these trivial problems in life for consumers, will the user stickiness and user reputation be greatly improved?”
Zhang Shuo finally got to the key point and completely revealed the answer to the mystery.
"Uh, this..."
Pei Weiping and Wang Xin looked at each other and then fell into deep thought.
The big boss's idea sounds a bit fanciful, but if you take a closer look, it is really the same thing. [Lifestyle] services may not contribute much to Qingcheng Group's revenue, but they are definitely a killer.
Once it’s done, the user will be satisfied.
"I often say that when making products, we must always be user-centered, identify the real needs of users, proactively think about users, and strive to solve users' pain points and difficulties. That is the source of power for us to make products."
Zhang Shuo said that he was rising.
"This is especially true for local life services, because we deal with mass consumers and provide consumers with various value-added services that are closely related to daily life."
“If you want to be stable, bigger, and stronger, you must insist on being user-centered.”
"In my opinion, the ultimate battle in the local life service track is not a battle for user scale, but an ultimate battle for user stickiness."
"Whoever can win the ultimate trust of users will be the ultimate winner."
"Take this food delivery subsidy war as an example. It is undeniable that under the stimulation of subsidies, Nomi Dianping and Ali-Dianping are likely to carve up the food delivery market and achieve a win-win situation."
"The question is, how long can this subsidy war last, and how much money will be spent?"
"Consumers vote with their feet. Once subsidies end and normalcy returns, the so-called loyalty and user stickiness will all return to zero again."
"If Ahri, Tenda, etc. are greedy enough, and after the subsidy ends, they think they have secured their position and start harvesting users in reverse, then users will immediately become repulsed, resisted, and even disgusted."
Leave it in the original time and space.
Moltuan is almost the only one in the takeout market. Even if it is an Ali-type foodie, it is the same as Moltuan, and they have a tacit understanding of cutting leeks together.
But in this life.
The local life service track lies across an outlier like Qingcheng Group, which always leaves consumers with a last resort, a new choice - no subsidies or discounts, but no pitfalls either.
"How many users will return to Qingcheng by then?"
"Mr. Zhang, your idea is very good, but I am still worried that once the subsidy lasts long enough, such as one year, even if it does not make consumers extremely sticky, it will form a habit." Pei Weiping still insisted.
Many things are difficult to change once you get used to them.
People are very lazy.
"It is even said that during this process, because Qingcheng is aloof and does not provide subsidies, if someone else takes the lead, consumers will easily develop a rebellious mentality and simply uninstall the Qingcheng app."
"Once you uninstall it, it's very difficult to get it back."
This is by no means an alarmist statement by Pei Weiping, but a similar thing happened a year ago. It was only the black-hearted takeout incident that happened to break out in the middle, which allowed Qingcheng to survive.
This time, there is absolutely no such good thing.
After the last gutter oil incident and the black-hearted takeout incident, Ali and Tengda have also strengthened their supervision of merchants to avoid capsizing in the gutter.
How could it be possible to give Qingcheng a second chance to "take advantage of the situation"?
"This goes back to the problem I just mentioned." Zhang Shuo obviously thought about everything, "In order to retain users, the Qingcheng app must launch [life] services in a timely manner. Make sure that even if the user is not at Qingcheng Point
Takeout is inseparable from Qingcheng, and we are still using Qingcheng’s local life services.”
“The ultimate goal of the local life service track should be to create a fully ecological super platform that covers all aspects of clothing, food, housing, and transportation, and weave a network so that users can’t escape.”
It’s okay if you don’t order takeout, but you have to stay in a hotel and book a flight, right?
Do you want to buy movie tickets?
Have you considered sharing bicycles and power banks?
Qingcheng Taxi is here to serve you wholeheartedly!
What should I do if there is a short circuit in the electrical wiring at home?
Do you want errand service or local grocery shopping service?
…
Zhang Shuo took the opportunity to describe the future holographic blueprint of Qingcheng Group and continued: "In addition to opening [life] services, we will also accelerate the deployment of Qingcheng Bicycle in the first half of next year and trial-run Qingcheng Taxi in the second half of the year."
The advantage of Qingcheng is that it can try everything first and take the first step. As a result, Ahri, Tengda and others will always have to follow the Qingcheng Group and eat dust.
"I'm worried that once our Qingcheng Bicycles and Qingcheng Taxi-hailing companies become successful, Ali and Tenda will definitely follow suit and start a subsidy war again to quickly seize the market." Wang Xin said.
It's almost like making wedding clothes for others.
"It's good to follow up, I'm afraid they won't." Zhang Shuo smiled a little weirdly.
"Um?"
Wang Xin was confused again, but he didn't have the nerve to ask, so he thought about it on his own.
If the boss has to point out everything, wouldn't it make him seem so useless as a subordinate?
Absolutely not!
"Mr. Zhang, do you mean to deliberately lead Ali Dianping and Nomi Dianping to start a money-burning war, one after another, artificially creating a black hole and constantly draining their funds?" Wang Xin thought thoughtfully.
"That's what I mean."
Zhang Shuo smiled and nodded, "Don't these two families like to spend money? They think that with money, they can do whatever they want. How can we please others?"
Whether it is Qingcheng Bicycle or Qingcheng Taxi, if they really want to fight, the funds that will be invested will not be a billion, but tens of billions.
This chapter is not over yet, please click on the next page to continue reading! Even giants like Tengda and Ahri may not be able to bear it.
What's more, say.
Under the "suppression" of Germination, Tengda in this life has long lost its glory in the previous life, and its funds are not as sufficient.
The most terrible thing is that whether it is shared bicycles or taxi services, after the money-burning war ended, the original space and time ended up with nothing.
A radical money-burning war will eventually lead to self-immolation.
In the end, Qingcheng, who has been lurking all this time, can stand up and clean up the mess, reorganize the country, and return everything to where it belongs——
Neither raise the sharing economy too high nor step into the dirt.
The key is to stick to your original intention and not be too greedy!
Originally, Zhang Shuo was wondering whether cooperation with Tengda and Ali should be greater than competition, and guide these giants to participate in investments in semiconductor and other industries to avoid involution and make money together.
But judging from the recent performances of Tengda and Ahli, this is just wishful thinking on his part.
What they believe in is always a zero-sum game. They must first knock down, maim, or even kill their opponents at all costs, and then hope that one person can enjoy the fruits of victory alone.
It is really difficult to collaborate at a higher level.
In this case, don't blame Zhang Shuo for being cruel and digging a big hole to accelerate their defeat in advance.
"I'm afraid that other investment institutions, such as Scarlet Capital, will follow suit and provide ammunition for Tengda, Ahli and others, but they may not be able to squeeze them all out." Lu Kai stood up and interjected at the right time.
This is very possible.
"Then just tie them together and push them all into the pit."
Zhang Shuo's eyes flashed coldly, "Of course, this matter is simple to say, but if you want to implement it smoothly and achieve our preset effects, a lot of wisdom is needed."
The opponents are not idiots, but a group of elites.
"It's not urgent yet. There is still time to plan slowly. The key to the problem now is that the development of [lifestyle] services takes time. How to buy this time for Qingcheng?"