Chapter 372 Fight Xixis new strategy, men are all big pigs!
The day after returning to Jiangcheng, Zhang Shuo came to the headquarters of Pinxixi Group.
After deciding to move its headquarters to Jiangcheng, Pinxixi Group moved out of its previous building and spent a huge amount of money to purchase a 12-story Grade A office building with an attached podium.
There were not many skyscrapers in Jiangcheng in 2012.
Although the Pinxixi Building is not high and has a podium, it occupies a large area. It is also equipped with a small landscaped garden and a separate courtyard, giving it a different style.
But it is incomparable to Binhai City.
As soon as Zhang Shuo got off the car, he saw Du Qingqing leading a group of Pinxixi Group executives waiting in the yard. Jiang Shan, the manager of the Jiangchuan Branch of the Sprout Group, was also standing in the crowd.
"The formation is huge."
Zhang Shuo smiled and shook hands with the executives, but he had already adapted to this kind of big scene.
I have encountered this frequently during nationwide inspections.
Originally he was impatient with this kind of formalism, but he couldn't stand the enthusiasm of the people below him. They had already set up a stage, so he couldn't tear it down in public, right?
It can be seen that many times, the so-called pomp and circumstance cannot be controlled by oneself.
Du Qingqing, wearing black professional attire, introduced Zhang Shuo to the senior executives present one by one. Except for He Yizhou, the vice president in charge of Qingfeng Logistics, he basically didn't recognize the rest.
Even if you say.
Some of them, such as the human resources director, financial director, legal director, etc., are transferred from the headquarters of Sprout Group or other subsidiaries.
I don’t blame Zhang Shuo for staying away from the grassroots, it’s just that the budding system is too huge.
He deals with it on a daily basis.
There are basically no more than twenty people, and there are less than ten people who report directly to him.
Where do you recognize all these people?
But fortunately, Zhang Shuo has an excellent memory. After introducing him once, after meeting him once, he will not forget it next time.
After meeting with the senior executives, Zhang Shuo, led by two senior executives, Du Qingqing and He Yizhou, walked around various floors and departments.
Listen to the briefing by the way.
For example, the construction of Jiangcheng Modern Logistics Park is on track, and Pinxixi has expanded its business scope from Jiangcheng to the entire Jiangchuan Province.
Every time Zhang Shuo goes to a department, he can trigger bursts of cheers, just like the Chinese New Year.
You can see his charm!
After the visit, as usual, Zhang Shuo patiently came to the conference room and listened to Du Qingqing's ppt-style work report, which took another hour.
At this point, the entire process is complete.
after.
Zhang Shuocai was invited to Du Qingqing's office for a private conversation.
Smart people all know that the previous arrangements are just a formality, and the following conversation is the real focus and the main purpose of Zhang Shuo's trip.
"Tell me about your development plan for next year."
Zhang Shuo smiled and took the tea cup from Du Qingqing's hand, looking back with a startled glance.
Hey, be a gentleman!
That is, Zhang Shuo would be so presumptuous in front of Du Qingqing.
Leave someone else alone.
He never looked away.
"Next year, we plan to use the modern logistics park as a link to expand Pinxixi's business to the neighboring provinces of southern Hunan, Jingchu, southern Anhui and Shu, and deeply explore the central and western markets." Du Qingqing rolled her eyes at Zhang Shuo.
This bastard!
"What about the Guochao brand support plan? Is there a key area of focus?" Zhang Shuo asked again.
"Isn't this... the implementation of your previous definition of national fashion brands? The three major areas of national brands, cultural and creative brands and daily brands are currently being steadily advanced."
Apart from anything else, Du Qingqing's execution ability is still very strong.
It's just a bit tough on spending money.
Half of the 3 billion national fashion brand plan support fund was spent in less than half a year.
The main reason is that there are too many national fashion brands that need support. Although the investment amount of each company is basically less than 10 million, the cumulative amount is still very considerable.
Especially for those big brands, the investment amounts are tens of millions or even hundreds of millions.
The advantage is.
Pinxixi opened a special sale for national fashion brands, and sales have also been rising.
It can be seen that it is indeed effective.
"My previous definition was still too narrow." Zhang Shuo did not want to say that Du Qingqing regarded his speech as a guideline and must also know how to be flexible.
Including Zhang Shuo himself.
As the thinking deepens, new information comes into contact, or the situation changes.
Business strategies must also be adjusted accordingly.
"Then what can I do to keep it from being cramped?"
Du Qingqing was very curious.
In her opinion, the points mentioned by Zhang Shuo were enough trouble.
Again?
"Of course we want Pinxixi's development to ride on China's grand strategy of industrial transfer." Zhang Shuo's own structure was obviously influenced by his second uncle, and was even more open.
"You mean to take the national fashion brand out of its original definition and expand it to all consumer goods fields?" Du Qingqing is not stupid.
The modern logistics industry plan itself is in line with the industrial relocation strategy.
There are also some studies on this aspect.
"Is such that."
Zhang Shuo smiled and nodded, "Of course, we must also prioritize and choose industries that are key to breakthroughs, such as clothing, shoes and hats, mother and baby, toys, cosmetics, daily chemicals, etc."
It is said that women and children make the most money, and this is indeed an unbreakable truth.
The industries mentioned by Zhang Shuo are actually the "hardest-hit areas" for foreign trade. The previous focus was on exports, relying on processing of supplied materials and OEM services to earn meager profits.
But now the situation is different.
As the living standards of Chinese people improve, the middle-income group becomes larger and larger. China has gradually evolved from a large export country into a super consumer market.
In a sense, it is even the largest consumer market in the world.
The mature industrial chain that has been cultivated in the past, while continuing to satisfy external exports, must gradually shift more attention to "how to please" local consumers.
There can be no double standards.
In this case, the advantages of coastal cities compared with inland cities are actually not that great anymore.
In some aspects it is even worse than inland cities.
A combination of industrial park and logistics park envisioned by Zhang Shuo can completely produce in the park, deliver goods in the park, and then use the logistics park as a hub to quickly radiate to the entire surrounding market.
That's right.
The target market for the companies introduced to the industrial park should be the consumer groups in the central and western regions, which are consumer groups that are less sensitive to brands but more sensitive to prices.
This should be the rural consumer group that was previously difficult for e-commerce companies to reach.
This forms a perfect closed loop.
"What you are talking about is basically the whole category, and it is no different from magic treasures, right?" Du Qingqing is not easy to fool.
"There is still a difference."
Zhang Shuo explained with a smile: "Mobao takes a high-end route and mainly promotes overseas brands. Pinxixi takes a civilian route and mainly promotes local brands, and even actively helps local brands expand their markets."
"Overseas brands still have great advantages and are more recognized by consumers, especially in the field of daily chemicals and cosmetics. There is basically no one that can compete with the original brand." Du Qingqing subconsciously wanted to use force.
"If it doesn't work now, it doesn't mean it won't work in the future."
Zhang Shuo is still very confident. Among other things, in the field of cosmetics, in the next ten years, many local brands will break through, starting from the mid- to low-end, and gradually cannibalizing the market of overseas brands.
As for the field of daily chemicals.
Sichuan Baiyao is a typical example of counterattack.
"My prediction is that as China's national destiny continues to rise, the younger generation will become more confident and more pragmatic. They will not blindly worship foreign brands, but pursue high cost performance."
"Just say so."
Facing Zhang Shuo, a great prophet, Du Qingqing was unable to refute.
"Then go for it!"
Zhang Shuo did not give too many spoilers, "The Guochao brand support fund has been used up, please apply to the headquarters at any time."
"That's what you said."
Du Qingqing's eyes lit up. With Zhang Shuo's promise, he undoubtedly got Shang Fang's sword.
"Don't spend your money blindly, I want to see the results."
Zhang Shuo muttered a little guilty, "By the way, why are you going home on vacation?"
"I won't go back this year."
"So hard?"
Zhang Shuo was very surprised.
"Then what can we do?" Du Qingqing gave Zhang Shuo a look, "I'm guarding such a big place for you, how can I just walk on thin ice? It's better to be on duty myself."
"Okay, very dedicated!"
Zhang Shuo said nothing more and just gave a thumbs up.
………
night.
Zhang Shuo attended Pin Xixi’s internal dinner party again.
I don't know how it happened, but Du Qingqing got drunk first. When Zhang Shuo left, he couldn't bear it and asked Li Feng to send Du Qingqing back first.
"Are you staying in a hotel or somewhere?" Zhang Shuo asked.
“Excellent apartment!”
Du Qingqing's face was red with drunkenness, and she leaned on Zhang Shuo's shoulder.
As he spoke, he breathed out the smell of alcohol.
"Huh!"
Zhang Shuo felt a little disgusted, reached out and turned Du Qingqing's head to the other side.
really.
After being drunk, no matter men or women, it is impossible to see others.
After deciding to move the headquarters of Pinxixi Group to Jiangcheng, Du Qingqing acted resolutely and bought a high-end apartment in Zhuoyue Apartment, making her a wealthy woman.
anyway.
Given the housing prices in Jiangcheng, Du Qingqing could buy a large villa with just this year's year-end bonus.
This is considered low-key.
When they arrived at the place, Zhang Shuo asked Li Feng to wait in the basement and personally helped Du Qingqing get home.
Although it is a high-end apartment, the house is in a mess. Clothes and shoes are scattered everywhere, and there are also overnight snack boxes that I didn’t have time to clean up.
The most important thing is that the cold-toned decoration matches the kitchen that obviously has no fire.
It really lacks a hint of fireworks.
Zhang Shuo can almost guess that Du Qingqing has been a workaholic in the past six months. For her, this house is just a place to sleep and rest at night.
It can be seen that they are really working hard!
Zhang Shuo was not in the habit of serving others, so he threw Du Qingqing onto the big bed in the bedroom, took off his shoes and coat with difficulty, and did not dare to be rude with the rest.
Adjust the air conditioner, cover yourself with a quilt, and leave.
Du Qingqing suddenly reached out and grabbed Zhang Shuo. Zhang Shuo staggered and lay half on the bed. The two looked at each other, and the air seemed to become ambiguous.
Zhang Shuo could feel the blood in his body speeding up.
"Gudong!"
Zhang Shuo swallowed, and with great will, he stood up in embarrassment and said awkwardly: "You should rest!"
Finished.
Escape in panic!
"If you have a thief's heart, you don't have the thief's courage!"
Looking at Zhang Shuo's funny back, Du Qingqing muttered, but there was no trace of drunkenness in his eyes?
I'm more disappointed.
………
When Zhang Shuo returned home, it was already past ten o'clock in the evening, but his parents were still waiting in the living room.
"Why haven't you slept yet? Isn't that the case?"
"Don't think too much, we just can't sleep."
Lao Zhang motioned to Zhang Shuo to sit down on the sofa, but Cai Shuyu got up and went into the kitchen.
"I told your brother-in-law today about setting up an agricultural picking garden. Your brother-in-law was very excited and said with great enthusiasm that he would start inspecting the suburbs of Jiangcheng tomorrow to select a place."
"That's good."
Zhang Shuo was also very pleased that his uncle was indeed not a stubborn person.
"Yeah, it finally puts an end to my worries."
While the two men were chatting, Cai Shuyu had already brought a sobering soup from the kitchen, but she was complaining: "You smell so drunk, you are a big boss, can't you drink less? Isn't your body your own?"
"
"Pay attention next time, pay attention next time."
Zhang Shuo, on the other hand, somewhat enjoyed his mother's talk and drank the hangover soup obediently.
"Are you hungry? Do you want to cook some midnight snack?" Cai Shuyu, however, was very talkative.
"Thank you, mom!"
Zhang Shuo happily agreed, as he would not be polite to his mother.
A so-called successful person like him, who is homeless all year round, occasionally shows his need for his parents, which is actually a form of filial piety.
Parents cannot be made to feel that they cannot help their children in any way.
"Ahem, do you have my share?" Lao Zhang was very humble.
"Wait!"
Cai Shuyu suddenly changed her face, picked up the bowl, and got into the kitchen again.
"The secretary of the city government contacted me today to test my tone. When I heard that you were back in Jiangcheng, I asked if you would like to meet or something." Lao Zhang then got down to business.
It’s also difficult for him to do it because he’s caught in the middle.
"Let's forget about meeting."
Zhang Shuo was really tired and decisively refused, "If Jiangcheng wants to deepen cooperation with Pin Xixi, just talk directly to Pin Xixi President Du Qingqing, and I will not participate."
In itself, the sprouting department already has a lot of support for Jiangcheng.
Zhang Shuo was worried.
Relevant parties are pushing further and have put forward new cooperation requirements.
That would be a bit out of tune.
"I understand, I will answer this matter, so you don't have to worry about it anymore." Zhang Zhandong also felt sorry for his son. He finally returned home for the New Year, but had to face all kinds of harassment.
………
In the next few days, Zhang Shuo rarely relaxed and lived a life of eating and drinking.
Finally I feel like taking a little vacation.
This evening.
Zhang Shuo invited two good brothers, Zheng Zhebin and senior brother Wang Yan, out for a late-night snack.
Xu Jia did not return to Jiangcheng to celebrate the New Year this year because she had to keep an eye on Meow Meow Bicycle. Lin Weiwei was even more surprised. She was going to appear in the Spring Festival Gala this year and went to the capital early.
Fortunately, the three gentlemen happened to be eating and drinking freely.
As work became more and more busy, the three of them had not had a good time together for almost a year. When they met again, Zheng Zhebin had gained weight and had a beer belly.
Once you graduate from college, if you don't pay attention to keeping in shape, you will easily gain weight.
Senior brother Wang Yan has maintained a pretty good figure. Feifei probably contributed a lot to this, but the hair on his head has become sparse.
It's really sad.
In contrast, Zhang Shuo, the big boss, is in the best shape.
"Cool!"
Binzi drank a lot of beer as soon as he came in, "I can finally come out and take a breath."
"It sounds like someone has imprisoned you." Zhang Shuo teased.
"It's worse than being imprisoned. Ever since I came home from vacation, my parents, then my three aunts and six wives, have taken turns asking if I have a girlfriend or trying to introduce someone to me."
"It's really annoying!"
Zheng Zhebin is one of the ordinary people, so naturally he cannot escape the curse of being forced to get married.
Especially in the eyes of relatives and friends, if you are a high-quality man with a graduate degree, manager of the R&D department of Qingcheng Group, an annual salary of one million yuan, your enthusiasm will be even higher.
Even the neighbors were mobilized.
"That's fine, you won't suffer any loss anyway."
Zheng Zhebin himself is a bastard. He had to create conditions when he had no conditions before. Now that he is arranging a blind date, he can date girls openly.
If you cast too much net, you can always catch a few fish.
"You are just standing and talking without hurting your back. Those blind dates were all introduced by relatives. Do you dare to mess around with me? Just to get a bite, you won't be able to get rid of me in the future. Isn't it a huge loss?" Zheng Zhebin felt quite aggrieved.
.
He prefers fast food to home-cooked food.
"Bah, scumbag!"
Zhang Shuo and Wang Yan said in unison that they really couldn't stand Binzi.
"You're not still connected to Sister Li, are you?" Zhang Shuo glanced at Binzi.
"Where is Sister Li?"
The eldest brother subconsciously pricked up his ears.
"Ahem, I don't contact you often, maybe once or twice a week." Zheng Zhebin hesitated.
"Isn't this often enough?"
Zhang Shuo was speechless, "You don't want to marry me, so don't delay each other."
There are many people who hate iron but never become steel.
With Zheng Zhebin's conditions, a swan like Xu Jia cannot catch up, but as long as the requirements are slightly lowered, what kind of good girl can't be found?
He must be hanged from a crooked tree.
It's really not worth it.
"I would like to get married, but will my family agree?" Zheng Zhebin also had real feelings for Sister Li. "My mother is not in good health, so if she gets angry, I won't do it."
Alive."
He is still a filial son.
"Then the long-term pain is worse than the short-term pain. Grit your teeth and break it."
Zhang Shuo is also a scumbag. He is still smelly, but he came to persuade Zheng Zhebin to let go.
It can be seen that men are all big pigs.
"talk later!"
When it comes to relationships, Zheng Zhebin is really a bit indecisive and just keeps drinking.