Chapter 427 Double Eleven battle, Pinxixi becomes the biggest dark horse!
Due to the participation of Pinxixi, this year’s Double Eleven Shopping Festival is particularly lively, especially after Pinxixi released a very brave advertisement in the face.
“This Double Eleven, you should have one more choice!”
“You don’t compare prices when placing orders, you are the richest man!”
"The express delivery has been waiting for half a month, you are very free!"
"Staying up all night to make a fuss, you're so crazy!"
“You’re so low when you buy fake goods at 50% off!”
“You’re being fucked by someone with bad reviews, how brave are you!”
…
The advertising slogans, covertly and covertly, all contain the connotation of Ali’s double eleven’s inflated prices, slow delivery, counterfeit sales on the platform, gimmicks in promotions, fake orders and data manipulation, etc.
Netizens naturally clapped and applauded after seeing it!
Especially after just experiencing Zhang Shuo's routine of angrily attacking capital and forcing giants such as Ali and Tenda into a corner, these two companies can hardly be said to be the spokespersons of capital.
As soon as this ad came out, it was so timely.
The scarf was trending on the same day. Even if the scarf tried to cool down my father, it was of no avail.
Weixin Moments even reposted it crazily.
"In terms of strength, it must be the budding type!!!"
"Wow, this slap in the face advertisement is so slap in the face, it just exposed Ahri's background."
“There are so many tricks on Double Eleven, I really can’t afford to hurt you!”
"It's just that Ahri's family was the only one in the past and they could play whatever they wanted."
"It's okay now. With Pin Xixi disrupting the situation, it gives us another choice!"
"I hope Pin Xixi can bring a little surprise..."
After that, seeing that Pin Xixi was so brave and took the opportunity to harvest massive traffic in one fell swoop, e-commerce companies such as Jingdong, Weipinhui, Jumei Youpin, Shuning, etc. were not willing to lag behind and followed suit one after another, releasing similar slap-in-the-face ads.
It's like adding fuel to the fire.
Although Ahri reacted quickly and quickly released a highly targeted "anti-slap" advertisement, how can Ahri fight against Pinxixi, which is backed by the Sprout Group, given its current poor reputation?
You can only humiliate yourself!
"It's so funny that Ahri has the nerve to fight Xixi with his connotation, but he doesn't even want to lose his face!"
"The so-called slap in the face, why do I feel that there is a sense of arrogance in everything?"
"Isn't that just arrogance? I kidnap both merchants and consumers, and make money from both ends!!!"
“Is the biggest housewife on the Internet living up to her reputation in vain?”
"We must support Yibo Pinxixi!!!"
Later, taking advantage of this wave of popularity, Pinxixi took advantage of the situation and announced the Double Eleven promotion method. It was simple to crude, with no discounts and no dazzling coupons.
There is only one item, and that is full reduction.
On the day of Double Eleven, Pinxixi’s products did not artificially increase the price first and then lower it, nor did they engage in any discount promotions. They all maintained the same original price as usual.
After the consumer adds the product to the shopping cart, the Pinxixi platform performs a unified full discount operation.
Reduce one hundred from one thousand;
Reduce 500 for purchases over 3,000;
Reduce 2,000 from 10,000…
In short, the more you buy, the greater the discount.
According to this full reduction model, every time Pinxixi's sales reach 10 billion, nearly 2 billion in subsidies will be poured into it, which is not a small amount of effort.
The most awesome thing is.
As the platform, Pinxixi will bear half of the subsidy alone, and the remaining half will be shared among merchants participating in the Double Eleven event based on sales.
Not like Ahri.
The subsidies are all provided by the merchants, but Ahri reaps all the benefits.
Of course, Pinxixi is not really doing charity. As a new e-commerce platform, its real purpose is to use this subsidy as a large-scale marketing activity expense.
We hope to use the huge traffic generated by Double Eleven to attract traffic and attract new customers to Pinxixi.
Therefore, during the full discount activity, Pinxixi also launched the "Friends and Relatives Group" activity, which encourages users to bring together relatives and friends to engage in "group purchases", and the shopping carts of multiple accounts can be combined for payment.
Use this to maximize your savings.
The mode is somewhat similar to Xixi's slashing knife in the original space and time fight, but it is obviously more conscientious.
Really implement group buying discounts.
In addition to full discounts, Pinxixi also made a "seven-day delivery" delivery commitment to address the problem of slow express delivery on Double Eleven. The longest delivery time will not exceed seven days.
Like many central cities, next-day delivery is even possible.
This is actually a stress test for Qingfeng Logistics, which has invested tens of billions of dollars, to see whether it can withstand the massive express delivery during this shopping festival and demonstrate its advantages over Benniao Network.
It is also a stress test for Weixin Payment.
In the first hour before each shopping festival, Zhifubao even has a record of hundreds of millions of transactions per minute, which is also a major test for the payment platform.
Pin Xixi VS Mo Bao;
Qingfeng Logistics VS Benniao Network;
Weixin Pay VS Zhifubao.
It can be seen that this shopping festival will be a comprehensive challenge for Pinxixi against Ali.
The Germination Department also gave full support.
In addition to the Weixin payment team's preparedness, the group's technology center also sent a technical team to Pinxixi's headquarters in Xijiang City to assist Pinxixi in completing this online super transaction.
Ensure the platform can operate smoothly.
At the channel level, content platforms such as Tiantian Toutiao, Panda Live, Frog Browser, and Weixin owned by Buya also reserve the best advertising display spaces for Pinxixi.
At the sales level.
Mango Group has set up an official flagship store in Pinxixi for the first time, selling Mango M1.
With the generous discounts offered by Pinxixi, users who purchase a Mango M1 from Pinxixi can enjoy a discount of more than 30,000 yuan, which is an absolute bargain.
Coinciding with the completion of the Mango Super Factory, the two can be said to complement each other.
The Double Eleven Shopping Festival, of course, is indispensable for the participation of Maili Group. The mobile phone product itself is one of the best-selling products during the shopping festival.
Maili X1 is directly on clearance sale, not to mention.
MaiLi and MaiLi tablets, which have recently been launched on the market, also participated in this event.
It can be said.
In order for Pin Xixi to stand out in this Double Eleven Shopping Festival, the Germination Department has given the greatest support it can. It is necessary to make Pin Xixi famous in one battle.
It is also an excellent opportunity to verify the influence of Sprout Group in China’s Internet field.
"Only success is allowed, failure is not allowed!" Zhang Shuo said.
Hard-core advertising, hard-core discounts, hard-core products, and the result of the strong alliance allowed Pinxixi to earn enough traffic and attention before Double Eleven began.
The number of new downloads in a single day exceeded 10 million.
It is conservatively estimated that with the help of this Double Eleven event, Pinxixi is expected to add 50 million new users.
The marketing expenditure of only 1 to 2 billion is absolutely worth every penny.
The reason for achieving such outstanding results is not only due to the superimposed effect of recent public opinion factors, which has caused users to have a rebellious mentality and willingly support Pinxixi.
This is also because the quality of Pinxixi itself is excellent.
Many people who downloaded the Pinxixi app originally just wanted to give it a try or were purely supportive. After trying it out, they were quickly conquered by Pinxixi.
First, Pinxixi pioneered the artificial intelligence big data recommendation mechanism.
Compared with Mobao's current rigid mobile UI design, Pinxixi app has focused on intelligent recommendations and flat design since its inception, making the product display page as concise as possible.
At the same time, it can firmly grasp the users’ shopping needs.
Secondly, Pinxixi has a powerful built-in search function.
It not only supports regular text search, but also supports voice search, image search, and scan search. All the latest successes of the Fertile Land Research Institute's search laboratory are applied to the Pinxixi app.
Moreover, the search results are also sorted comprehensively to meet user needs as much as possible.
Third, Pinxixi has a convenient payment system and interactive system.
Weixin's support for Pinxixi can be said to be comprehensive. As the second largest payment tool in China, Weixin has built a payment system for Pinxixi that is comparable to Mobao.
That's not all.
The key is that Pinxixi can achieve seamless connection with Weixin. Communication between sellers and buyers, as well as related product links, can all be completed in real time through Weixin.
at this point.
Not even the magic treasure can compare with it.
Of course, you can also use the built-in chat interface, which was also developed with the help of Weixin.
Fourth, Pinxixi has launched several special events with its own platform style.
For example, a special New Year sale.
What they sell are down-to-earth New Year products such as red dates, persimmons, cakes, and Spring Festival couplets. Consumers who are willing to save money and like to stock up can start stocking up on New Year products now.
Another example is the fresh food special.
Pinxixi specially contacted several major fresh food suppliers, such as AKS's fruit, **'s jujube, etc. While promoting, it also helped fruit farmers complete an online sale.
At the same time, it is also a vivid practice for Pinxixi Fresh Food Store.
Coupled with Pinxixi's enthusiasm, professional customer service system, strong logistics system, and the presence of thousands of national fashion brands, Pinxixi has been created together to create a powerful Pinxixi.
Users were surprised to find that compared to Mo Bao, the new Pin Xixi was not bad at all.
And there are no shortcomings!
Now the consumers are so happy that they not only use it themselves, but also like to use it as tap water and recommend Pinxixi to their colleagues, classmates, and even their elderly parents.
As a result, the download volume of Pinxixi continued to increase!
It can be said.
This year’s Double Eleven war hasn’t even started yet, but Pin Xixi has already won!
It made Jingdong next door cry...
Brother Dong is indeed greedy, but there is nothing he can do about it. Compared to the investment that Mei Ya has made in Jing Dong, Pin Xixi is Mei Ya's biological son. No matter how he competes for favor, he cannot win.
The relationship between Germination and Jingdong is limited to normal business cooperation.
The most important thing is that Jingdong started out as a manufacturer of home appliances and electronic products. It has shortcomings in all categories. What it was previously proud of was its self-built logistics system.
But none of these have any advantage in front of Pin Xixi.
On the contrary, the rising star worked hard and found a bright road beyond the magic treasure.
Coupled with the unstinting financial, technical and talent support from the parent company of the Sprout Group, Pinxixi can surge forward like a wild horse.
Its rapid development is even more exaggerated than the struggle in the original time and space.
Before this Double Eleven event, with the help of traffic from Weixin, Pinxixi’s registered users had exceeded the 70 million mark, which also laid a solid foundation for this event.
How can this be compared to the original time and space?
………
The time soon came.
As the chairman and CEO of Sprout Group, and also a recent Internet celebrity, Zhang Shuo rushed to Jiangcheng one day in advance to cheer for Pin Xixi.
At the same time, I was witnessing a business miracle.
In 1 minute and 24 seconds, the transaction volume exceeded 100 million;
In 8 minutes and 15 seconds, the transaction volume exceeded 1 billion;
At 4 a.m., the transaction volume exceeded 5 billion;
At 2 p.m., the transaction volume exceeded 10 billion;
At 24:00, the transaction volume reached 15.25 billion!!!!
15.25 billion. Pin Xixi, who participated in the Double Eleven carnival for the first time, handed in a crazy answer.
Yes, crazy!
What is this concept?
As soon as the Double Eleven event ended, all major e-commerce companies couldn't wait to announce their respective results. Of course, Ali still came out on top, achieving sales of 30.1 billion.
The second is Pin Xixi, who has reached half of Ahri’s level.
In the original time and space, Ali's 2013 Double Eleven sales reached 35 billion. In this life, due to the sudden emergence of Pin Xixi, the sales have been directly reduced by 5 billion.
The impact is not insignificant.
The third place is Jingdong, which achieved sales of 3.5 billion, showing an obvious gap.
Not to mention the ones after that.
Immediately, countless self-media, major media, and websites reported the relevant news, and experts and scholars from all walks of life began to explain the situation.
Ali, who is the leader, is indeed worthy of congratulations.
To know.
Last year, Ali's Double Eleven sales were only 19 billion. Compared with last year, this year's sales of 30 billion are still manageable and barely met expectations.
The reason why I say reluctantly.
It's because before the event started, the uncle had already said that there was no suspense about breaking through 30 billion.
In the end, there was only a little extra.
It was so suspenseful. Facing Pin Xixi's sniper attack this time, Ahri almost overturned. Because of this, Pin Xixi has undoubtedly become the real focus of the entire network.
All the media and everyone seems to be talking about this sales miracle created by Pin Xixi.
Why is it called a miracle?
Because as early as last year, Mobao had more than 800 million registered users, not including a certain cat. In contrast, Pinxixi, which has less than 100 million registered users, achieved half of Ali's sales.
How can it not be said to be a miracle?
Not to mention, the Double Eleven Shopping Festival itself was initiated and developed by Ahri. Pin Xixi just got a free ride, but as a rookie, he was able to achieve half of Ahri's achievements.
It really exceeded everyone's expectations.
Even Pin Xixi's management, including Zhang Shuo and Du Qingqing, did not expect that the lovely Chinese consumers would give Pin Xixi such a great gift.
There really is no one left!!!
By the next day, all major media outlets had made extensive reports on the matter.
"Double Eleven carnival, Ahli wins the championship, Pinxixi becomes the biggest dark horse!!!"
"Sales exceeded 15 billion, and we are working hard to create history!!!"
“Another e-commerce platform has emerged, and Pinxixi has become the biggest surprise on Double Eleven!!!”
"Pinxixi's registered users exceeded 100 million, and during the Double Eleven period, a total of 55 million new users were added, becoming the biggest winner of this year's shopping festival!!!!"
“Pin Xixi issued a thank you letter to thank consumers for their trust and support in Pin Xixi!!!”
“Beyond the frightening winter, Pinxixi secures the second position in domestic e-commerce???”
"Pin Xixi's sword points at the magic treasure, and the domestic e-commerce landscape is about to usher in a new change!!!!"
"The sales of magic treasures are not as expected, and they were attacked by Pin Xixi!!!"
"Shocking! During the Double Eleven war, the Pinxixi platform's subsidy exceeded 3 billion. Is it a loss to make money? Or is it the most successful marketing campaign this year? Let's listen to the expert analysis..."
"During Double Eleven, Mango M1 sold more than 4,000 units, with cumulative sales exceeding 1 billion, becoming the merchant with the highest sales on the entire network, ranking first in the entire network!!!!"
A careful analysis shows that Pinxixi's sales of more than 1.5 billion are a bit "moist".
The biggest success factor, undoubtedly, is the fate of the Mango M1. The sales volume of a car with a unit price of more than 200,000 yuan is so astonishing. It single-handedly increased Pinxixi's sales by one billion.
The sales of Maili's official flagship store easily exceed 500 million.
Become the highest-selling mobile phone brand.
But no matter what, what the outside world saw was the dazzling data that Pin Xixi handed over, which undoubtedly made Pin Xixi the well-deserved protagonist and focus of the day.
Even Ahri, who won the championship, unfortunately became the backdrop for Pin Xixi.
Everyone is marveling at the miracle and reveling in this miracle.
"I have a share of the credit for Xixi's miracle. I bought 10,000 yuan yesterday, and my liver hurts..."
“The wealthy man upstairs!!!”
"Yesterday, I mobilized my colleagues and family members to directly win a full discount of 100,000 yuan, bingo!!!"
"Well, they are all rich people!!!"
"It's not that I'm rich, it's that Pin Xixi's promotions are so sincere. I just hoarded paper towels for a year. I also bought six barrels of oil, three bags of rice, and five boxes of instant noodles."
“Is this a post-apocalyptic survival event upstairs? (Dog Head)”
"Wow, I worked overtime yesterday and didn't bother to buy anything. I feel like I missed out on 100 million."
In addition to all kinds of fancy shows, the vast majority of consumers gave five-star praise for this shopping experience at Pinxixi, and they were immediately impressed.
"It's decided, I will use Pinxixi to shop from now on. What is the magic treasure?"
"Mo Bao: So, I became Mrs. Niu?"
"Hehe, Pin Xixi must be Xiao Tiantian. Compared with Mo Bao, she has no shortcomings and has many advantages. She also has Germination's endorsement. Is it normal to use Pin Xixi?"
"Hmph, Ahri deserves to be listed in a beautiful country!!!"
There is no doubt that, faced with a product that is comparable to Mobao, with the support of public opinion and personal senses, a large number of consumers have chosen to embrace Pinxixi.
Based on this alone, Xixi's more than one billion marketing expenditures are well spent.
The day after the event, Pinxixi miraculously added more than 10 million new registered users, which was another miracle.
no doubt.
With this shopping festival event, Pinxixi has completely established its foothold.
"Is it okay to sit and look at each other?"
Although he had stayed up all day and night, Du Qingqing was full of energy and rarely spoke arrogantly.
It’s no wonder Du Qingqing is so high-spirited.
Sales of 15 billion are still next. The most important thing is that through this event, Pinxixi’s customer service, backend, payment, logistics and other aspects have withstood the test.
And it performed excellently.
This also means that Pinxixi is already a mature e-commerce company.
How can we not be proud?
You know, it has only been more than a year since Pinxixi was established.
It’s magical just thinking about it!!!
After Zhang Shuo supervised the battle in Jiangcheng for a day and received an answer that exceeded expectations, he returned to Binhai City with satisfaction and left Pinxixi to Du Qingqing's management with confidence.
Du Qingqing can do it!
………
"Pin Xixi..."
The second master stood in front of the floor-to-ceiling window on the top floor of Tengda Building, looking lonely.
Don't blame him for being depressed.
Although, strictly speaking, this wonderful Double Eleven battle has nothing to do with Tenda. The sales of Jumei Youpin, a company owned by Tenda, is only 200 million.
It's really not worth mentioning.
But Pin Xixi's unprecedented success still deeply hurt Erye's nerves. You must know that doing e-commerce has always been one of Tengda's dreams.
Although the dream was broken many times, he still remained obsessed with it.
The result is that the e-commerce business that Tenda has never been able to complete has been easily accomplished by its old rival Moya, and it has even begun to challenge Ali's status.
It really doesn't feel good in my heart.
Facing such a budding group, Er Ye felt deeply powerless. Even he had to admit that Zhang Shuo, the most amazing and talented opponent, could indeed be called the Hand of Miracles.
Apart from envy, there is only envy.
………
Ahri Headquarters.
Compared to Erye's loneliness, Ahri's side is clouded. There is no joy at all in winning the sales championship in the Double Eleven competition, but a shadow has been cast over it.
And the dark cloud covering Ah Li's head is Pin Xixi who is shining brightly at this moment.
It must be admitted that before this Double Eleven war, not only the uncle himself, but also Ahri’s management team, actually did not pay much attention to Pin Xixi.
Neither of them thought that Pin Xixi would be able to challenge Ahri one day.
"It's against the sky, it's just a fight with Jingdong."
This was the conclusion made by Ali's president, Ren Xiaoyao, at a senior management meeting.
Even Ren Xiaoyao, who has always been cautious in his words and deeds, has this attitude. From this, we can see the attitude towards Pin Xixi within Ahli from top to bottom.
But it was such an opponent that they did not take seriously that gave Ahri a vicious blow.
The sales volume of 15 billion has made everyone in Ahri look glamorous. Furthermore, Ahri's sales volume of 30 billion does not seem to be so dazzling anymore.
It's even a little dazzling.
"With Pin Xixi's growth rate, and following this trend, if we can't make a difference, in three to five years, Pin Xixi will be riding on top of us."
It was rare for the uncle not to curse at Pin Xixi, Mo Ya, and Zhang Shuo.
Because the pressure brought by Pinxixi is unprecedented.
Even if you are as conceited as a man, you cannot say that Pin Xixi's brilliant achievements are just a matter of brushing up data or purely due to luck, and you have to give him enough respect.
This is the most intuitive manifestation of strength and status.
Everything else will pale in comparison to the actual results.
"got windy……"
The uncle murmured in a low voice, his expression extremely solemn.