Chapter 437: Expose the shortcomings, Zhang Shuos little scheme, the big picture!
Inside the office.
As soon as Zhang Shuo signed and approved the funding application, the rotating president Lu Qi knocked on the door and came in.
"Chairman, I just received a message from Jiaoyang Holdings, saying that Washbasin.com is interested in acquiring wichat. wichat plans to convene a board of directors. Zhao Mingchuan asked the headquarters for its opinion."
"If Washbasin.com wants to acquire it, then go ahead and acquire it. As long as the price is right, anything can be said."
Regarding wichat, Zhang Shuo's attitude has always been very clear, that is, from beginning to end, Jiaoyang Holdings has conscientiously acted as a financial investor in making decisions.
We have never intended to interfere or even control overseas public opinion through wichat.
That's an egg against a rock.
In this regard, in July last year, at the request of the Wichit board of directors, Jiaoyang Holdings had to transfer 10% of Wichit's equity to its partner Dream Fund for a price of one billion US dollars.
Reduce its shareholding ratio to 18%.
"Taking advantage of this acquisition of Washbasin.com, we can completely withdraw from Wichit." Zhang Shuo said.
In my impression, the original Time and Space Washbasin Network was fully acquired at a high price in early 2014. Unexpectedly, in this life, Washbasin Network actually fell in love with wichat.
But this is easy to understand.
Because from the very beginning, Mo Ya never thought of taking wichat into his own hands, and took a completely different path from the original time and space Tengda, which resulted in wichat's overseas development being far stronger than in its previous life.
The market share even exceeded.
Wouldn’t it arouse the interest of Washbasin.com?
In addition, when wichat was founded, it was dominated by beautiful state-owned investment banks such as the Thieves Group. It was doomed from the beginning. The choice left for wichat was either to go public or be acquired.
This time, Washbasin.com took a fancy to wichat, but the guarantee was incomplete. There was a trace of the operation of the Thieves Group behind it.
"Understood."
Lu Qi smiled and nodded. In fact, Zhao Mingchuan's inquiry had more symbolic meaning than practical meaning.
Although Jiaoyang Holdings has a board seat in Wichit, it cannot really affect the board of directors' decision-making. Whether it is in favor or against, it cannot actually influence the acquisition.
But you still have to ask.
"Chairman, in the past month, the taxi-hailing field has been very uneven. Looking at this situation, it seems that there will be another money-burning subsidy war. Kuaidi is already taking action." Lu Qi then talked about another matter.
.
"Then what do you think?" Zhang Shuo asked with a smile.
"According to my observation, the final battle that is about to break out is probably going to be between Tick Tak and Kuai Di. To be precise, it will be the backers behind these two companies - Tengda and Ahri."
"Looking at the current situation, I'm afraid it's very difficult to be kind." Lu Qi said.
"I don't think the two families will have a big fight. At best, it will be a small fight."
Zhang Shuo had a different judgment.
The business logic of Tenda and Ali betting on taxi-hailing business is different from betting on local life services.
When entering the local life service track, giants mainly want to control online traffic entrances, while investing in taxi-hailing companies is to conduct an unprecedented enlightenment on consumers' offline payment habits.
Because taxi hailing was the most ideal offline payment scenario at that time.
First of all, taxis are used frequently, especially with the support of high subsidies. Secondly, the offline payment method of taxis is very convenient. After arriving at the place, consumers can complete an offline payment in just a few seconds.
Ahri uses this to promote the wealth treasure, and Tengda naturally has to promote it to pay for it.
That's why there is such a tit-for-tat confrontation.
This is also true. After the taxi-hailing war in 2014, Zhifubao and Weixin Pay began to invade offline on a large scale, until most people no longer need to carry cash when they go out.
A mobile phone can solve all payment problems.
Therefore, some people analyzed afterwards and said that Dida and Kuaidi competed with each other and eventually merged. It seemed that they were shaking hands and making peace, but in fact Ahli lost.
Because of Tiktok after the merger, users obviously use Weixin to pay more frequently.
In disguise, it helped Weixin Pay realize its counterattack against Zhifubao.
During the Spring Festival of 2014, a classic "marketing war" took place in the original space. That is, Weixin used Weixin red envelopes during the Spring Festival to instantly promote Weixin payment.
Completed a perfect sneak attack on Ahri's wealth treasure.
But in this life, the situation has changed a lot. The biggest change is, of course, that Tengda unfortunately lost Weixin and then Weixin Payment.
We can only rely on ICQ to continue to make things worse.
Secondly, under Zhang Shuo’s instruction, Weixin launched Weixin red envelopes two years ago.
This trick no longer works.
Driven by various online payment scenarios such as Qingcheng App, Qingniao Interactive Game, Jingdong, Pinxixi, etc., it continues to help Weixin Pay conquer the city.
Today, Weixin Pay is on par with Zhifubao.
In comparison, the development of Caifutong under Tenda has not been smooth, and its market share has always been ranked behind Weixin Pay, ranking third.
So, when Zhifubao and Caifutong are fighting, do you take your second brother Weixin Pay seriously?
The most important thing is not this.
But in the past two years, through the offline consumption of Qingcheng Xiaozhu, Weixin Payment has been consciously and subtly cultivating users' offline payment habits.
Last year.
Weixin Pay's offline application scenarios have long since expanded from Qingcheng Xiaozhu to all merchants participating in Qingcheng Takeout, such as chain catering brands such as Kaifeng Cuisine.
Later, it continued to extend to supermarkets and other areas.
In other words, Weixin Payment has actually been doing the "education" for consumers that Ali and Tenda want to complete, and it can be done in one step.
There is no need to rely on an application scenario such as taxi hailing to complete it.
This also leads to saying.
The battle between Ahri and Tengda over taxi-hailing will appear to be "unknown".
In addition, due to the sudden emergence of Bud in this life, the pockets of the two giants Ali and Tenda are not very full, and they have spent a lot of money on takeaways and shared bicycles.
This chapter is not over yet, please click on the next page to continue reading! Another Qingcheng Taxi is watching eagerly from the side.
It is really hard to believe that under the superposition of various unfavorable factors, Ahri and Tengda will still risk their lives and burn one to two tens of billions irrationally like they did in the original time and space.
"So, the upcoming taxi-hailing subsidy war will not have any major impact on Qingcheng Taxi-hailing?" Lu Qi still trusts the judgment of the big boss.
"It was never possible."
Zhang Shuo still has the same view, "As long as Qingcheng maintains its basic base, it will not be defeated."
Through crazy subsidies, Yuanshikong, Ditak, and Kuaidi managed to kill off other competitors in a very short period of time and dominate the world in disguise.
The issue is.
After the subsidies for the two companies ended and everything returned to normal, overseas Youbu entered the Chinese market again and cooperated with Qiandu, which soon posed a new threat to Dida and Kuaidi.
The final outcome was the merger of the three companies to achieve a true monopoly.
But in this life.
Regardless of whether there is Youbu or not, Qingcheng Taxi will definitely not die and will still be alive and well.
How can this be broken?
Therefore, fundamentally speaking, it is simply unrealistic for Didi and Kuaidi to replicate the original style of play. The market will not buy it, and neither will consumers.
The more subsidies there are, the more bad debts will be accumulated.
"I hope that Tik Tak and Kuaidi can fight harder, so that the pressure faced by the Qingcheng Group will be reduced, but I think Tengda and Ahri are not that stupid." Zhang Shuo smiled.
Lu Qi was thoughtful.
At the end of the conversation, Lu Qi took the initiative and said: "Chairman, after the integration of Qinghe Group is completed, I will apply to step down as chairman of Qingcheng Group."
"Can."
Zhang Shuo also guessed what Lu Qi was thinking right away, which was that he just wanted to spend his main energy on Qinghe Group. He said with a smile: "At that time, we can consider letting Pei Weiping succeed you as the chairman."
As for the CEO position vacated by Pei Weiping, Wang Xin can take over.
Perfect!!!
………
Tenda Building.
Zhang Shuo, an "outsider", is paying attention to the subsidy measures launched by Kuaidi. As an "insider", Tengda has been paying even more attention recently and is already planning countermeasures.
"Kuaidi's subsidies are very effective and are quickly eroding Dida's market share in Beijing. If Dida doesn't fight, it will have no choice but to admit defeat."
Lu Jian has also been very busy recently.
The internal integration of the Arnold Group is still a mess. It finally calmed down some of the civil strife by spreading coins, and now it is facing a duel with Ahri in the taxi-hailing field.
Can we still get along well with each other?
Lu Jian was very dissatisfied with Ah Li's actions.
"Kuaidi's introduction of subsidy measures at this time is obviously out of good intentions. Ahri is cooperating with us while actively provoking us. It is really arrogant."
"Ah Li has a crush on Tick." The second master seemed to have something to say.
This is also something everyone in the industry knows.
Because the founder of Tiktok is an old employee of Ahri, Tiktok did not accept investment from Ahri. Instead, it accepted investment from Tengda, Ahri’s bitter rival.
This obviously makes Ahri, or to be precise, makes Uncle very dissatisfied.
That's why Kuaidi launched a subsidy war, and the first stop was in Dida's headquarters, the capital, in order to teach Dida a profound lesson, which had a bit of a "crusade against rebellion."
This also fits the uncle’s character very well.
"No matter how hard you are, you shouldn't provoke internal fighting at this time, right?" Lu Jian was still upset, "We are busy integrating resources to jointly deal with the Qingcheng Group."
"They're going to start a civil war over there again. Wouldn't it mean that Qingcheng Taxi is getting cheaper again?"
After experiencing the food delivery war and shared taxi-hailing, Lu Jian has had a taste of it. Their money-burning subsidy war cannot survive the Qingcheng Group.
The effect is naturally greatly reduced.
"We are not in the same boat as Ahri. The merger of Ahri-Dianping and Nomi Dianping this time was only forced into a corner by Moya, a common enemy, and they had no choice but to cooperate passively."
The second master is very open-minded.
"So, boss, what do you mean, Tick Tock, wants to accept the challenge?" Lu Jian's eyes flashed, and he obviously understood the second master's subtext.
"Let's give it a try first!"
Although the second master has a gentle temperament, he also has a character that refuses to admit defeat. "We can't just sit back and watch Tick-Tock fail and exit, so we can only clearly express our attitude to Ahri."
"Seek unity through struggle, and only through unity can we survive!" Erye laughed.
What's more, there are never permanent friends in the shopping mall, only eternal interests.
"I see!"
Lu Jian also laughed, finally able to vent his previous grievances.
………
The next week was uneventful, and the time soon came to January 10th.
As expected, in the face of Kuaidi's aggressiveness, Dida did not choose to sit still and wait for death. It also launched a subsidy promotion campaign in a timely manner and announced to the public——
Passengers who use Dida Taxi will get a 10-yuan discount on each fare, and an additional 10-yuan subsidy will be provided to the driver. At the same time, 10,000 free rides will be provided, and all fares will be free for selected users.
According to data released by Dida later, this subsidy activity was enthusiastically welcomed by drivers and passengers. In just seven days, it exceeded one million orders and the subsidy amount exceeded 20 million.
Didak immediately announced that it would invest another 200 million to invite all Chinese people to take taxis.
It can be said that it is coming fiercely.
The subsidy war between Dida and Kuaidi has officially begun, which is a bit like a needle-point against Maimang.
It caused another wave of waves on the Internet.
"Hey, bah, it's only been so long since the last incident. Ahri and Tengda are at odds again."
“It’s a familiar script again!!!”
"Haha, the only lesson that capital can remember is - dare to do it next time!!!"
"No matter what the script is, why don't you take advantage of the subsidy opportunity to get some capital? In the past week, I have been taking a taxi to and from get off work every day, almost for free."
"Thank you Qingcheng Taxi for allowing us to have sex without worry."
“The ones upstairs are filled with shrimps and pig hearts!!!!”
"Friends who are envious of the capital are looking forward to the subsidy war reaching us soon. Thinking about it makes me very excited."
"I really don't understand. Aren't Ahri, Tengda and Tengda worried that they are trying to achieve nothing? There are obvious lessons from the past, but they are still so stubborn. No one else has such a brain circuit."
"The situation upstairs has become smaller. In the eyes of the giants, one or two billion is just a waste. It won't hurt your muscles and bones. Give it a try. What if you win? Then you can earn one or two billion, or even
More.”
"Okay, I'm superficial..."
It can be seen that consumers have indeed been educated. When it is time to harvest the wool, they should be ruthless. But after the wool is harvested, they have to download it when it is time to uninstall it.
Really heartless!!!
………
January 12, Sunday.
In Tang Lao's courtyard, Zhang Shuo was called home for dinner by the old man again, and his second uncle was also there.
"The recent taxi subsidy is very fierce. Qingcheng didn't participate in it?" Tang Yi took the initiative to start chatting again.
"Second uncle, please stop making fun of me." In front of Tang Yi, Zhang Shuo became more and more relaxed and said with a smile: "You know, sprouting usually doesn't participate in this kind of trick."
"It's a bit outrageous."
Tang Yi doesn't quite approve of Ahri and Tengda's mindless money-burning.
Especially since a wave of negative public opinion broke out not long ago, looking at this situation, neither Ahri nor Tengda have learned any lessons from the last incident.
I still go my own way.
From Tang Yi's point of view, naturally he doesn't like it.
"If this commotion continues, I'm afraid it will be difficult to end it later." Zhang Shuo added with a smile.
"Why, you are not optimistic about taxi-hailing business? The outside world is really boasting about it. Sometimes they say it is going to revolutionize taxis, and sometimes they say it is a travel revolution."
Obviously, Tang Yi's words have a deep educational meaning.
Too.
The emergence of a new business model such as taxi-hailing is also a difficult problem for the authorities to deal with.
While we cannot dampen the Internet economy, especially the enthusiasm of this new business format, we must also ensure that the interests of traditional industries such as taxis are not infringed. We must also consider how to upgrade the regulatory model and regulatory methods.
This is definitely a brand new exam for the relevant departments.
"Those are all blown out by capital."
Zhang Shuo shook his head in amusement, "The fact is that the so-called taxi-hailing has no technological content at all. Sprout only needs five programmers to develop such a software in a week."
"A taxi-hailing software is essentially an online calling platform that connects drivers and users at the same time."
"The simple things cannot be more simple."
“The reason why they suddenly became so powerful is not because these taxi-hailing companies have made any great innovations, but simply because of the popularity of smartphones and 4G networks.”
"It's something that happens naturally after communication technology develops to a certain stage."
"When you say that, it's really like that."
After all, Tang Yi didn't know much about the Internet. After hearing Zhang Shuo's explanation, he was enlightened and could even draw inferences from one instance. "So, the value that the taxi industry can create in the future is actually very limited?"
"Of course it's limited."
Zhang Shuo's answer was categorical, "If Internet taxi-hailing really makes any contribution, it may be that it fully mobilizes the idle transportation capacity of individual car owners in society and makes better use of automobile resources."
"Then this is also very good. At least it can solve the problem of urban congestion to a certain extent."
Tang Yi grasped the key to the problem.
"It's not that simple."
Zhang Shuo shook his head again, "This idea seems good, but it actually ignores a key issue, that is - how to effectively supervise and supervise these individual car owners?"
Although the taxi industry has many shortcomings, at least the management of drivers is done well.
After all, this is China.
But once the door is opened, many problems will follow due to the regulatory inertia of the platform.
Many tragedies occurred in the original time and space.
"It is almost impossible to expect the platform to be self-disciplined, especially under the manipulation of capital. Therefore, the ultimate destination of Internet taxi-hailing seems to be the only way to train full-time drivers."
"But in this way, what is the essential difference between the so-called Internet taxi-hailing and the previous taxi industry? It is nothing more than letting the Internet taxi-hailing platform replace the original vested interests."
"In the end, it is the driver who is exploited, and it is the passengers whose interests are harmed."
"And there is no guarantee in terms of supervision."
"this……"
When Zhang Shuo said this, Tang Yi felt like a bucket of cold water had been poured on him.
"Does it mean that there is no solution? For example, the government can establish a technology company and develop a taxi-hailing software, and then integrate taxis and private car drivers into the taxi-hailing platform and implement joint supervision? Is that right?
It not only conforms to the trend of technological development, but also ensures that there is no lack of supervision?”
I have to say that Tang Yi is still awesome.
It's amazing that I was able to think of such a level in such a short period of time.
This kind of move.
Basically, it is equivalent to what netizens in the original time and space joked about, handing over tick-tock to China.
But this is not without problems.
"Theoretically, it is feasible. But the problem is, at the specific implementation level, how to ensure that this officially established technology company is in the development, operation, maintenance and upgrade of software, including customer service such as handling complaints.
, can it achieve a level comparable to that of Internet companies?" Zhang Shuo asked with a smile.
"this……"
Tang Yi was stuck again. Of course he also knew the details of official Internet technology. Not to mention operating such a complicated platform, even building a simple website was difficult.
As retro as you want, be as retro as you want.
The so-called office coordination platform developed internally is difficult to describe.
This is why.
China rarely directly intervenes in Internet business.
"So, when it comes to Internet taxi-hailing, we can still only entrust third-party companies to operate it. However, the relevant departments can intervene from the beginning and carry out full-process supervision."
Zhang Shuo put forward his idea.
To be honest, Zhang Shuo doesn't care much about how Tick Tock and Kuai Di fight. What he cares about most is not to give birth to monsters like Tick Tock in the original time and space.
Before a tragedy occurs, let relevant supervision intervene in advance and be in place in advance.
Although doing this will definitely affect Qingcheng's taxi business, as long as this industry can be regulated from the beginning, Zhang Shuo will only be happy with it.
"Your suggestion is right."
Tang Yi also deeply agreed, "Then let Lingnan Province set an example for China first."