Chapter 447 The taxi war came to an abrupt end, and Qingcheng finally became the winner!
There is never a shortage of news on the Chinese Internet.
The release of Xirang operating system and the emergence of Maili smart watch have certainly attracted a lot of attention and have been the focus of online discussion for a long time.
But that’s not all the Internet is.
Beneath this lively appearance, there is a lot of other news lurking.
April 4th.
Someone broke the news online that he was harassed by the ride-hailing driver while returning home from get off work on Dida.com.
Public opinion was in an uproar.
On April 6, Weixin's chat records were leaked online, showing that many online ride-hailing drivers secretly photographed female passengers and even made obscene remarks to them.
It triggered public opinion again.
Then, on April 8, it was revealed that a certain online anchor used the identity of an online ride-hailing driver to secretly film flight attendants commuting to and from get off work, and also broadcast the incident live.
Extremely bad in nature!
Relevant departments noticed the relevant public opinion, intervened promptly, and quickly invited the male anchor to investigate.
However, public opinion continues to ferment, and the scandals that have broken out one after another in the online ride-hailing industry have undoubtedly poured cold water on the online ride-hailing industry, which is currently at its peak moment.
Only then did consumers realize how unscrupulous online ride-hailing drivers who lack supervision can be.
"It's so scary. Does the platform not censor it at all?"
"Censorship? A friend of mine drives an online ride-hailing service. He said he can pass by submitting the information."
“The only threshold for online ride-hailing drivers is to have a car.”
"What kind of driver is this? They are just a bunch of beasts."
"There's nothing I can do. The forest is so big that there are all kinds of birds."
"Isn't this right? If I remember correctly, Qingcheng Taxi conducted a round of strict review of registered online ride-hailing drivers as early as the end of last year. Why can't Didi and KuaiDi do the same?"
"In the final analysis, the platform supervision failed."
"Doesn't this corroborate what the cute king said before? Companies like Dida and Kuaidi that engage in radical money-burning marketing will do anything to expand their market share. It's just a matter of time before something goes wrong."
"So, it's not that easy to extract capital, and it can be backfired in minutes."
"You think you are on the second level, but actually capital is already on the fifth level."
"Should the relevant departments just ignore it?" someone also called out.
"What? Haha, some time ago, when Yangcheng interviewed various taxi companies, what was the public opinion on the Internet at that time? It was overwhelmingly on the side of the taxi companies."
"Okay, that's quite ironic!
"
"Now let's see how Tick Tock and Kuai Di will react."
After three months of crazy subsidy wars, China’s online ride-hailing market is basically dominated by two companies: Dida and Kuaidi, with the former accounting for 50% and the latter accounting for 40%.
The remaining less than 10% is Qingcheng Taxi.
As for other online ride-hailing companies, they have been exhausted in rounds of subsidy wars. They have either gone bankrupt and withdrawn from the stage of history, or they have been acquired by Dida and Kuaidi.
therefore.
Judging from the results alone, Dida and Kuaidi were very effective in this subsidy war, at least achieving dominance in the online ride-hailing market.
It is precisely because of this that online ride-hailing drivers who have accidents are basically either tick-tock or quick-tick.
No more running!
The public relations departments of Dida and Kuaidi were not slow to respond. After the incident occurred, they quickly issued announcements saying that they would strengthen their review of the registration information of their online ride-hailing drivers.
"Even at this time, I still don't forget to play word games."
When Zhang Shuo saw the relevant news, he just shook his head in amusement, his eyes full of disdain and disdain.
Notice.
What the two companies said was to review registration information, nothing more.
As for how to fulfill the platform supervision responsibilities for online ride-hailing drivers, how to divide the responsibilities of online ride-hailing drivers and the platform, and after an accident, should the platform bear primary responsibility or joint liability?
Sorry, none of these are available.
Because strictly speaking, what online ride-hailing drivers sign with platforms such as Dida and KuaiDi is a "service contract", which is more like a cooperative relationship between self-employed households and the platforms.
Responsible?
Of course, it is impossible to be responsible. The online ride-hailing driver is not an employee of the platform.
Why should you be responsible?!
Not only are they irresponsible, but taking advantage of this public opinion crisis, the two online ride-hailing companies, Dida and Kuaidi, also tacitly agreed to significantly reduce their subsidies at the same time.
The first is the subsidy on the passenger side, which has almost been reduced to zero, leaving only newcomer coupons.
Next is the driver side.
Although the subsidy is still there, the intensity has been greatly reduced, and the subsidy per order has dropped to less than five yuan.
This also means that this taxi-hailing money-burning war, which mainly revolves around Dida and Kuaidi, lasted for more than three months and finally came to an end.
In a special way, shake hands and make peace.
There is no doubt that Tiktak and Kuaidi suddenly ceased operations. Behind the scenes were Tengda and Ali, the two giants, who were secretly promoting it. It is said that it was the second master who took the initiative to call the uncle and ask for peace talks.
The old man got the step, so he took advantage of it.
In just over three months, Tick-Tock and Kuai-Di have burned billions in total. Who wouldn’t feel bad if they let it go?
I got a taxi from Qingcheng for free.
The most important thing is that, as Zhang Shuo analyzed before, the subsidy war between Tenda and Ali around taxi hailing is essentially a competition for offline payment entrances.
Just because there is a Weixin payment demonstration in front, this kind of competition itself has a hint of helplessness.
There is no need to fight to the end.
In addition, due to the formation of the Arnold Group, Ahri and Tenda are no longer so incompatible with each other. They have common interests and communication with each other will naturally be more convenient.
After getting ready, I borrowed the donkey from the slope.
After the subsidy war is over, what both Dida and Kuaidi will have to do together in the next period of time is to find ways to consolidate their current market share and complete internal integration.
The expansion was too fast before, and internal management could hardly keep up.
The two companies, Yuanshikong, Dida, and Kuaidi, also ended their subsidies in May and June, but they did not merge immediately, but continued to compete with each other secretly.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! It was not until 2015 that the two companies merged.
It can be seen that, at least at this stage, neither Ali nor Tenda has the intention to merge. Although the subsidy war on the surface is over, the competition behind the scenes has just begun.
Especially Ahri.
After several months of integration and generous rewards, the Arnold Group is finally on the right track and has begun to compete with Qingcheng Group in the field of local life services.
In market segments such as food delivery and shared bicycles, Arnold Group even has a slight advantage.
But what makes Ahri depressed is——
According to data from Ali-Dianping and Nomidianping, the number of users using Zhifubao has not increased much after the accounts were opened, but the number of users using Caifutong has increased rapidly.
This made Ahri realize that Ahri had suffered a hidden loss in this merger.
Tengda is cheap for nothing!
With the lessons learned from the Arnold Group, Ahri naturally became more vigilant about the merger rumors of Dida and Kuaidi, and instinctively resisted the merger.
This is also true.
After the merger of the original Time and Space Tick-Dock and Kuai-Di, the dominance went to T-Tak backed by Tengda. In contrast, Kuai-Di backed by Ali quickly disappeared and withdrew from the stage of history.
As a result, Ahri’s influence in Didak is far less than that of Tengda.
It can be said that Ali is indeed inferior to Tengda in terms of investment and mergers. It is no wonder that after every merger, Ali will always start anew and must ensure absolute control.
Only companies that can struggle to integrate into Ali's system are good investment targets.
Anyway.
With the end of subsidies, the bustling online ride-hailing market seems to be about to usher in a rare period of calm. However, in many cases, the development of things is not based on personal will.
There will always be new surprises inadvertently.
Probably in the eyes of the management teams of Dida and Kuaidi, as long as the public relations department responds to public opinion on the Internet, the matter will be over over time.
it's not a big deal.
In private, of course, you still do what you should do.
But in fact, with the sudden end of taxi subsidies, a series of problems have arisen.
First of all, there is the passenger side. In the past, because of the huge subsidies, prostitution was almost free. As a result, many people used online ride-hailing to commute to and from get off work. It was a peace of mind.
This has created a false scene of extreme prosperity for online ride-hailing.
It seems that overnight, people's travel methods have undergone disruptive changes. There is no need to squeeze in buses or subways, and everyone can enjoy taking cars to and from get off work.
So beautiful!
But once the subsidy ended, the high taxi fare suddenly woke up many migrant workers - "It's so expensive. It turns out that it was all an illusion before. Let's continue to squeeze into the subway and buses!"
It’s okay to take a taxi occasionally, but who can bear the burden of taking a taxi every day?
If you should bow to reality, you have to bow your head.
As a result, online ride-hailing orders dropped sharply the day after the subsidy ended, and showed a cliff-like decline in the following week.
How pragmatically these people used Tiktak in the past, but how thoroughly they have abandoned it now.
The result of the sharp drop in orders soon spilled over to the drivers. The subsidy for each order was cut in half, and now they are faced with a drop in orders, causing the income of online ride-hailing drivers to also plummet.
Earning 50,000 yuan a month becomes an unattainable dream.
Even a monthly income of over 10,000 yuan is not enough.
The most direct result is that those online ride-hailing drivers who are just for fun and just want to make some extra money lose their enthusiasm and quickly quit the online ride-hailing driver ranks.
There are no restrictions anyway.
People who hold this idea actually make up the majority of online ride-hailing drivers.
The result is--
On the one hand, orders have dropped sharply, and on the other hand, online ride-hailing drivers are increasingly fleeing the scene, making it difficult for passengers to take a taxi in some popular areas of popular cities during rush hours.
No more on call.
Some white-collar workers who were accustomed to taking a taxi to work before were forced to accept the option of "increasing service fees" in order not to be late. While gritting their teeth, they also suddenly came to their senses——
"Is this any different from taking a taxi before?"
Well, actually there is a little difference.
At least taxi operations are more standardized, especially in some big cities, where taxi drivers dare not increase fares at will and strictly use meters.
“So, taking an online ride-hailing service is even more expensive than taking a taxi?”
The passengers who woke up suddenly felt so heartbroken that they couldn't breathe, and couldn't help but wailed: "What the hell, you just harvested the capital's wool for a few days, are you going to give it back so soon?"
Really want to cry without tears!
If this were placed in the original time and space, consumers would be depressed, but they probably had no choice but to accept the fate of being cut off.
But this life is different.
The awakened consumers clicked on the Qingcheng app almost immediately, and the reason was very simple - "Since the price is the same, why not choose Qingcheng instead of the unbearable ticking and fast ticking?"
After all, Qingcheng is true love, right?
Coupled with the recent online car-hailing scandals that have been breaking out, consumers of course still trust Qingcheng Taxi-hailing, which has stricter regulations, than Didi and Kuaidi, which have done nothing.
At least it's safer.
At this time, the advantage of not uninstalling the Qingcheng app is reflected, it is simply a seamless switch.
The only worry is that most of the online ride-hailing drivers who were previously registered with Qingcheng Taxi have left. Now that they are using Qingcheng Taxi, will there still be drivers available to take orders?
Especially during rush hours.
The result was unexpected. Qingcheng Taxi showed not only a lot of drivers, but also many, and more than 70% of them were taxi drivers.
"What's happening here?"
Passengers who successfully got a taxi were confused, "Didn't it mean that Qingcheng's taxi business has almost come to a standstill due to the squeeze from the subsidy war? Why are there still so many drivers?"
This chapter is not finished yet, please click on the next page to continue reading the exciting content! The enthusiastic taxi driver clarified the confusion for the passengers and said with a smile: "You don't know yet, do you? Qingcheng Taxi has already signed a contract with our company
After signing the strategic cooperation agreement, all taxi drivers under the company must install Qingcheng Taxi. However, the fees will still be charged according to the taxi rules."
The passenger looked up and saw that the taxi was still running the meter.
Of course, in order to keep pace with the times, there is no need to use cash to pay the fare. The considerate taxi driver directly posted the Weixin QR code on the back of the seat.
Mobile payment can also be easily implemented.
"Does this mean that a taxi is still a taxi, but you can use Qingcheng Taxi to hail a taxi?" The passenger was not stupid, and he quickly reacted.
"That's what it means."
The driver brother is obviously very satisfied with this kind of cooperation. He doesn't have to change his previous industry habits, and he can easily take orders through his mobile phone without worrying about being robbed of his job.
Simply perfect.
"Then, what's the picture of Qingcheng taxi?" The passenger didn't understand.
"I don't know about this. Isn't Qingcheng Taxi a company owned by Moya? It must be different from platforms like Dida and Kuaidi, and it puts more emphasis on corporate social responsibility."
Obviously, even in the circle of big brother drivers, Bu Ya's reputation is very good.
What is nationality?
This is called nationality!
The conversation between the two is certainly not an isolated case. In fact, similar conversations were taking place in all major first-, second- and third-tier cities in China at almost the same time.
It seems like overnight, Qingcheng Taxi has returned as the king.
Attentive consumers have also noticed that in addition to cooperating with taxi companies, Qingcheng Taxi's other online taxi drivers are actually regular employees of Qingcheng Taxi, and all of them are certified.
I feel instantly full of security, right?
As a result, that night, the news about Qingcheng Taxi was once again on the trending search topic.
“Green Taxi Taxi performs the return of the king!
"
"What is platform supervision? Dida, Kuaidi should really learn from Qingcheng. They have done it in one step and included online ride-hailing drivers into the management scope of regular employees."
"This is actually not surprising."
"That's right. Whether it's the delivery boy under Qingcheng or the courier boy under Qingfeng Logistics, aren't they all formal contract workers? It can be seen that they are of the same origin."
“When it comes to fulfilling corporate social responsibilities, Sprout is truly unparalleled!
"
"Tears!
"
"Unexpectedly, Qingcheng Taxi, which seemed to have had no activity in the past few months, actually did so much work in private, just waiting to provide another choice for us consumers."
"Isn't that right? There are so many taxi companies in China, so you can imagine how complicated the negotiation work is."
“I am really touched. This is a conscientious enterprise!
"
"I won't say anything else. From now on, I will only use Qingcheng for takeout, take taxis with Qingcheng, and use Qingcheng to book hotels and air tickets when traveling."
"Yes, Qingcheng is so conscientious. As consumers, we cannot be without conscience!"
The result is--
In less than 24 hours, Qingcheng app had nearly 10 million new downloads, creating another miracle.
In comparison.
Tick-Tock and Kuai-Di, two ride-hailing platforms that were once prosperous before, are now looking very lonely. After experiencing a sharp drop in orders and a large number of online ride-hailing drivers leaving the country, they are facing another wave of unloading.
The number of daily active users has also dropped at a rate visible to the naked eye.
The market share gained through subsidies was lost almost overnight.
It’s really sad!
This had to make the two giants Ahri and Tengda, who were standing behind Dida and Kuaidi, dumbfounded.
………
"how so?"
In the top-floor office of the Tenda Building, the second master was in a particularly heavy mood. He never imagined that in just a few days, the online ride-hailing market would undergo an almost overturning change.
Yes, overturned.
According to the latest market survey, Qingcheng Taxi's market share has risen sharply in just one week, from less than 10% to nearly 60%.
The remaining less than 40% is shared by Dida and Kuaidi.
The whole thing is turned upside down.
Qingcheng Taxi, which had been very low-key before and was even considered marginalized at one time, actually stepped on Tick-Tock and Kuai-Di's newly grown body, perfectly performing the Return of the King.
pain!
It hurts so much!
As powerful as the Second Master, he also felt that most of the billions of dollars invested in it had been wasted.
Who can I talk to to reason with this?
"Boss, we didn't expect that Qingcheng Taxi had this intention when cooperating with the taxi company before. I have investigated their contract terms and found that Qingcheng Taxi is simply losing money and making money."
Lu Jian was also very depressed.
Just last night, he had a dinner party with Dida's management team to celebrate Dida's successful victory in the competition with Kuaidi.
As a result, the slap in the face came so quickly that I was immediately stunned.
"Does it fulfill corporate social responsibility?"
The second master had a rough guess as to Qingcheng Taxi’s intention in doing this. It was obvious that from the very beginning, Qingcheng Group, or to be precise, the Germination Group, had never thought of profiting from it.
It is intended to build the online car-hailing platform into a semi-public platform with a public welfare nature.
Of course, this requires a lot of courage, but it has also received huge rewards. The little idea of unifying the taxi market with Dida and Kuaidi has been stepped into the dirt in one fell swoop.
It also made the previous taxi subsidy war very funny and ridiculous.
Now think about it, from the beginning, the taxi subsidy war between Didi and Kuaidi was probably a pure clown comedy in Zhang Shuo's eyes.
It's really sad when you think about it.
Of course, Qingcheng Taxi does not have no interests at all. After tying most taxi companies to its chariot, it also has exclusive access to offline payment in the taxi field.
This was what Ahri and Tengda had always coveted before. Unexpectedly, it fell into the hands of Mo Ya so easily, almost effortlessly.
This is called four taels moving a thousand catties.
Once you have secured such a payment entrance, you no longer care about the little profit from Qingcheng Taxi.
"Boss, do we need to do anything?" Lu Jian asked for instructions.
"What can be done?"
The second master shook his head helplessly. Although he had seen through Qingcheng Taxi's trick, Tick-Tock could not copy it, not to mention that Tick-Tock's other investors did not agree.
Even the billions of subsidies spent in the early stage would not allow Didak to be so willful.
This is the world of capital, cold and realistic. The more you spend a lot of money in the early stage, the more you can't turn back and you can only go down the road of cutting leeks.
Other than that, there is no other choice.
There is no doubt that perhaps from the very beginning, Qingcheng Taxi Taxi was a conspiracy with no solution at all.
"Ah, this..."
Lu Jian also didn't know what to do for a moment and was very confused.
It can only be said that their competitor, Mo Ya, is too amazing and talented, and does not play according to the routine at all.