Chapter 460: E-commerce war between the Three Kingdoms, fighting for the top spot!
Time flies and comes to the day of 618.
This year's 618, in addition to being the home stadium of Jingdong, Pin Xixi fully cooperated, and even Ahri was eliminated.
This is beyond reproach.
After all, Double Eleven Shopping Festival, Jingdong, and Pinxixi are also participating.
Due to the simultaneous demise of China's three e-commerce giants, this year's 618 is undoubtedly a lot more smokey than previous years, as each of them is working hard to boost sales.
No one wants to be second to others.
Needless to say, 618 is not only its home stadium, but also the first shopping festival after its listing. Naturally, it will go all out, not only to win the championship, but also to produce eye-catching data.
Pin Xixi didn't say anything harsh.
As for Ahri, although it has also participated, to be honest, Ahri has not really gone all out. Both the number of participating merchants and the platform's publicity can only be regarded as moderate.
The reason is not difficult to understand.
From Ahri's point of view, Double Eleven is Mobao's absolute home, and there is no need to fully exert its efforts on 618 to avoid affecting the Double Eleven sales data.
As for vertical e-commerce companies such as Jumei Youpin, Weipinhui, and Shuning, although they have also participated, they are destined to play a supporting role, and basically no one pays attention to them.
Since the early morning, many media have been following the sales receipts of the three companies in real time. As soon as 618 ended, the full-day sales data of each company were disclosed as soon as possible.
Unexpectedly.
Jingdong, who was destined to win, failed to win the championship. Instead, Pin Xixi won the championship.
Ahri performed normally and ranked third.
As soon as the news came out, there was a lot of discussion both in the industry and online.
"Pixi Xi Niu wow, we actually counterattacked Jingdong!"
"We are born from the same roots, so why rush each other (dog head)"
"To be honest, although 618 is the home stadium of Jingdong, it is really delicious to compete with Xixi!"
"That's right. With the same discount, Pinxixi not only has more participating merchants, but also has better logistics and customer service than Jingdong."
"There's also internet speed. When Pin Xixi was at his peak, there were no lags in payments. As for Frightening Winter..."
Consumers generally compare Jingdong with Pinxixi.
You don’t know if you don’t compare. In this comparison, as a rising star, Pin Xixi crushes Jingdong in every aspect, and is no longer on the same level.
Even comparing with Ali, in addition to size, Pinxixi is better in terms of logistics and other aspects.
This shows Pinxixi’s growth potential.
But such a result undoubtedly made Jingdong very disappointed.
………
Capital City, Winterfell Headquarters.
"boss…"
The operations director of Jingdong Group, his voice was filled with anxiety when he reported.
"It's nothing, I know, you have tried your best."
Having originally been full of hope, but getting such a result, Brother Dong was of course very frustrated, but the two sides had a clear plan and an upright duel, so there was nothing to complain about if they lost.
It's just that the strength is not good enough.
Although it is said that Pin Xixi is Mo Ya's biological son, Weixin treats Pin Xixi and Jingdong equally in terms of traffic support and does not make any small moves.
on the contrary.
Jingdong occupies the first-level traffic entrance, while Pinxixi only occupies the second-level traffic entrance.
This can only prove that in terms of traffic conversion rate of the two e-commerce companies, Pinxixi is obviously better than Jingdong.
Of course, in addition to diverting traffic from Weixin, Pinxixi also relies on its advantages in sinking the market. It is also very good at gathering traffic. Even Ali can't bear to imitate it.
This has to make Brother Dong feel that "how can one be bright when one is born with excellence".
Anyway, try your best next time!
"There are no bad rumors related to Pin Xixi within the company, right?" Brother Dong asked.
"No."
The operations director's eyes flashed slightly.
"It's best not. Let me reiterate once again, we and Suiya are strategic partners. I don't want to say that there will be any unpleasantness with Suiya because of this incident."
Brother Dong looked serious and didn't bother to investigate the thoughts of his subordinates.
Regardless of the relationship between Jingdong and Mei Ya, as far as his personal relationship with Zhang Shuo is concerned, it is not allowed to say that Jing Dong went to quarrel with Mei Ya because of such a trivial matter.
Just making people laugh.
Brother Dong especially remembers that he went to Beautiful Country to host Jingdong's IPO last time and attended a dinner party. If Zhang Shuo hadn't reminded him in advance, he almost fell into the trap.
This alone is enough for Brother Dong to recognize Zhang Shuo as a good big brother.
Even though Zhang Shuo is actually younger than him.
"clear!"
Of course, the operations director is also a smart person, and can tell everything clearly.
………
Zhang Shuo only found out about Pin Xixi's "accidental" victory when he read the news the next day. He happily sent a congratulations to Du Qingqing——
"Not bad, good job!"
At the Pinxixi headquarters far away in Jiangcheng, Du Qingqing, who had stayed up all day and night to supervise the entire operation, could not even cover up the dark circles on his face with makeup, but still insisted on being on the front line, carrying out the final finishing work.
I suddenly received congratulations from my big boss, and I felt very complicated.
According to this, Zhang Shuo, the big boss, didn't pay attention to Pin Xixi's performance last night. He only sent a light congratulation after seeing the news in the morning?
Rationally speaking, this is actually normal. But emotionally, Du Qingqing is so busy working here. In contrast, why does he suddenly feel depressed?
Fortunately, Zhang Shuo later sent me a big red envelope worth 10,000 yuan, and I finally felt a little better.
"It's quite a bit conscience."
In any case, Pin Xixi delivered a brilliant answer this time. No matter how busy or tired Du Qingqing was, it still felt like it was worth it, and she finally straightened her back in the bud.
With that said, he went back to work, the poor migrant worker...
………
Ahri Headquarters.
Originally, the uncle didn't pay much attention to this 618 event. After all, he had already half-retired and simply handed over the full power to Ren Xiaoyao, CEO and President of Ali Group.
But after learning that Pin Xixi unexpectedly won the championship, the uncle immediately became concerned and called Ren Xiaoyao to the office, asking with concern: "Is Pin Xixi's marketing investment in 618 huge?"
"not at all."
Ren Xiaoyao had obviously predicted in advance that the big boss would pay attention to this matter, so he had already completed the investigation and understanding of the matter before coming.
"Pin Xixi's marketing investment is definitely a little higher than ours. But it's only a little higher, not to an outrageous level."
"At least compared to Jingdong's investment, Pin Xixi is very restrained."
"In other words, in this shopping festival, Pin Xixi won the championship based on her strength?" The uncle's eyes narrowed slightly.
This is incredible.
"Although I don't want to believe it, it is the fact." Ren Xiaoyao's expression was also solemn, "Boss, there are various signs that Pin Xixi continues to get stronger."
Let’s be more straightforward.
Pin Xixi's overall strength is quickly approaching the magic treasure, rather than pulling away.
This is of course very dangerous, especially for Ahri.
"It seems that we must pay more attention to it."
I still remember that when Pin Xixi was first established, he was actually very dismissive of it.
Even if it is said that Pinxixi will prove the magic of sinking the market soon, I just think that Pinxixi will only be a supplement to China's e-commerce field.
There is innovation, but given its size, it is destined to be unable to challenge Mo Bao.
No idea.
In just two or three years, Pin Xixi has grown enough to threaten the existence of the magic treasure.
My face gets hot just thinking about it.
"For the upcoming Double Eleven, we must produce data that is eye-catching enough, and at the same time, we must ensure that we are not caught up by Pin Xixi." The uncle's sense of crisis can only be transformed into pressure on Ahri.
.
"this……"
Ren Xiaoyao was a little embarrassed.
To improve Ali's own sales data, this is actually not difficult to achieve. At least at Ren Xiaoyao, there are no less than dozens of ways, such as starting pre-sales in advance, inviting more merchants to participate, etc.
Of course, there are also some shady methods.
The real difficulty is that Ahri cannot control Pin Xixi's sales figures. Will the sales figures be narrowed or the gap widened? Ren Xiaoyao really can't make a guarantee.
But he could understand the "unreasonable" demands made by the uncle.
Because it is too dangerous to fight Xixi!
It can be said that Ren Xiaoyao watched Pin Xixi grow from scratch, from weak to strong, making rapid progress and developing rapidly at a speed visible to the naked eye.
Moreover, Pin Xixi seems to have no bottleneck and continues to conquer cities and territories.
Take the past six months as an example. Pinxixi, which originally only focused on the central and western markets, has extended its reach to developed coastal areas and has initially established a firm foothold.
Pinxixi has been making frequent moves recently, engaging in cross-border e-commerce and pursuing a fresh food strategy.
This is the scariest thing.
Let’s not talk about cross-border e-commerce for the moment. Ahri has actually been trying, but it doesn’t take one or two years to achieve results. It requires three to five years of dedicated operation.
The key is fresh food.
This is an e-commerce market segment that Ali has never touched, but Pinxixi took the lead in developing it.
How to prevent Ren Xiaoyao from feeling like a light on his back?!
"If we want to improve our own sales data while limiting Pinxixi's sales data, the only feasible way is to use some brainpower on the merchant side."
After hesitating for a while, Ren Xiaoyao finally opened the taboo box.
Compared with Xinxin Pinxixi, Mobao, as the big brother of Chinese e-commerce, not only has the largest number of users, but also has the largest number of cooperative merchants.
And the control over these merchants is pretty good.
You know, Ali has been committed to building an e-commerce ecosystem, from Zhifu Bao to Wangwang to Benniao Network, with the aim of continuously bundling merchants together.
In the end, he was driven by Ahri.
Thus building an indestructible moat.
But now, facing the difficult Pin Xixi, Ren Xiaoyao can only resort to the last killer weapon - using Ahri's control over the merchants to force the merchants to choose between Mo Bao and Pin Xixi.
To put it more bluntly, it means forcing merchants to withdraw from Pinxixi.
Thus.
Ahri is almost invincible.
This kind of behavior, at best, is in a gray area, but at worst, it is actually a dangerous monopoly. If it is not done right, it may cause big trouble for Ahri.
Especially when the opponent is as thorny as Germination.
Prior to this, Tenda, Gaotong, including Ali, had all suffered from budding antitrust lawsuits.
So it’s a forbidden magic box!
"Can!"
But the uncle nodded firmly, seeming to see Ren Xiaoyao's concerns, and said with a smile: "Don't worry, Lin'an is not a coastal city. If Moya really can't figure it out and wants to file an anti-monopoly lawsuit with us, then we are not vegetarians.
Just stay with me until the end."
As a star enterprise in Lin'an and even Jiangnan Province, Ahli still has some confidence in this.
"good!"
Perhaps because of his uncle's emotions, Ren Xiaoyao was in a slightly better mood.
………
Of course Zhang Shuo didn't know that Ah Li had been cornered by Pin Xixi and was about to use his trump card.
After transferring a red envelope to Du Qingqing, he took a plane to Luzhou, accompanied by President Office Director Dai Yutong, Administrative Secretary Tang Lili and others.
Prepare to attend a series of activities of Daosui Group.
After arriving at Luzhou Airport, Luzhou arranged for a city government adjutant to pick him up. The city government chief also personally hosted a banquet to entertain Zhang Shuo and his party.
This has almost become a common treatment for Zhang Shuo when traveling.
Although the scenery is beautiful, it also leads to the saying that if there is no big deal, Zhang Shuo will usually not leave Binhai City and travel around China.
It’s hard to repay a debt of gratitude!
The next day, Zhang Shuo attended the completion and delivery ceremony of the first phase of the Luzhou Semiconductor Industry Base.
The projects completed in the first phase of the base mainly include Weijing Semiconductor’s new headquarters base, its 40-nanometer wafer foundry, and other semiconductor supporting companies.
It can be said to be an unprecedented event.
For this reason, even the Governor of Southern Anhui Province was invited to attend the completion ceremony in person, and also delivered a passionate speech, saying that the semiconductor industry in Southern Anhui Province has entered a new stage of development.
The specifications are not too high.
Of course, as the hub of the Luzhou semiconductor industry base, Weijing Semiconductor, a subsidiary of Daosui Group, is actually the real protagonist this time.
Liang Song, executive vice president of Daosui Group and general manager of Weijing Semiconductor, and Lin Zhengdong, president of Daosui Group, both took the stage to speak.
Zhang Shuo was sitting at the guest table, seemingly low-key, but he attracted attention all the time.
Sitting next to him was the governor of Wannan Province.
"Mr. Zhang, I heard that Weijing Semiconductor has achieved a breakthrough in its 28nm advanced process?"
The Governor is obviously concerned about this.
"yes."
Zhang Shuo didn't mean to hide it either.
"Okay, okay!" The governor was obviously very excited.
The intimate scene of the two people lowering their heads and talking was accurately captured by many photographers present. Not surprisingly, it will be scheduled to be the front page of the mainstream media in southern Anhui Province tomorrow.
And unknowingly, both the government and the people have adapted to Zhang Shuo's existence, and even take it as a matter of course.
Also unconsciously, most people began to ignore Zhang Shuo's age, because obviously, with Zhang Shuo's achievements and skills today, he has long surpassed the age limit.