Chapter 464 Tengda cuts off the flesh, Ahli drinks the blood, and Mei Ya is innocent?!
"Lu Jian, please talk first."
Seeing no one answered, Er Ye directly called CEO Lu Jian's name.
It's his turn to answer.
"Ahem, Chairman, this is what I think. To reverse the current unfavorable situation of the group, it is nothing more than increasing revenue and reducing expenditure. Opening up means opening up and getting involved in new business areas and looking for the next new revenue growth. Point. As for cutting costs, it is nothing more than further compression, elimination of some marginal businesses, and streamlining of personnel."
Lu Jian answered bravely.
“Chi!
"
Rengyu, who was sitting diagonally across from Lu Jian, managed not to sneer.
"Hey, it's axing again, the same old thing!"
Since Lu Jian was promoted to CEO of the group, he has successively taken action on multiple departments such as the interactive entertainment business group, the online media business group, and the scarf business unit.
Nearly 7,000 employees were laid off.
Now he is still not satisfied and continues to adhere to the weight loss strategy. It is really callous and heartless.
But the sneer was a sneer, and Rengyu didn't dare to say anything now.
It's not that he is afraid of Lu Jian, but facing Tengda's current predicament, Renyu doesn't have any better solution, so he is naturally happy to see Lu Jian go ahead.
Just watch the show by yourself and don't get hurt.
"What kind of throttling method?"
Er Ye subconsciously avoided the open source option.
Because the current situation in Tengda is really not suitable. If you rashly get involved in any new business field, if you fail again, you will really be doomed.
This is also a common problem among many large companies.
When encountering a new crisis, decision-makers usually tend to be more conservative.
Rather than tearing it down and starting over.
This is how Nokia fell, but unlike Tenda, Nokia still has the foundation of previous technology accumulation. Even if it is eliminated by the times, it can still live on its laurels.
What is Tenda's core technology, krypton gold, or traffic?
Of course, it is not that there are no old giants who dare to play hard. For example, Philippe, who was once famous, sold all his other sellable businesses in order to transform and bet on the health track.
Eventually it became "Europe's Antarctic" and became the hardest hit area for the OEM industry.
Except for Philip Health, other products under the Philip brand banner, even Philip's iconic product razors, are all OEM and have nothing to do with Philip for a long time.
Philip just needs to sit back and collect OEM licensing fees.
But even compared with Philip, Tengda has no advantage at all, although Tengda was once rated as one of the most well-known brands in China.
But who the hell would be stupid enough to ask Tenda for OEM?!
For example, what about Tenda brand sanitary pads? The more krypton gold, the greater the traffic?
The picture is so beautiful, I can’t even imagine it!
"In order to reduce expenditures, I suggest that the group make up its mind to cut off the local life service business in one fell swoop and seek to completely withdraw from the Arnold Group." Lu Jian's words were shocking.
Because it is obvious that small cuts can no longer save Tenda.
The only option is major surgery.
"A big reason for this stock price fluctuation is that investors are not optimistic about the profit prospects of the group's new businesses. Among the many new businesses, the local life service business is obviously the first to bear the brunt."
Lu Jian added.
Although it is said that big entertainment is the most expensive new business field within Tenda.
However, the pan-entertainment strategy has long been one of the most relied-upon turning points within Tenda. In the future, it will only increase investment and is unlikely to be cut off.
Even if you consider it from a realistic perspective.
In the past two years, Tenda has invested so much manpower, material resources and funds in its pan-entertainment strategy that it has been almost integrated into Tenda's various systems such as social networking, games, and platform services.
Even if Tengda wanted to cut it, he couldn't.
Unless you really start over from scratch...
In contrast, Tenda's local life service business is basically concentrated in the Arnold Group, and the two companies of Tida are actually the best ones to separate.
The key is.
Both the Arnold Group and Tick Tock were at a disadvantage in the confrontation with the Qingcheng Group.
It’s also hard to see a chance for a comeback.
"Instead of continuing to inject blood to Arnold Group, it is better to stop losses in time and withdraw. In this way, it not only saves resources within the group, but also provides an explanation to all shareholders." Lu Jian explained.
The conference room fell into eerie silence again.
If it had been a year ago, no, even half a year ago, if Lu Jian had dared to propose that he wanted to abandon the local life service track, he would have been sprayed to pieces by the board of directors.
But now.
Although it sounds unbelievable at first glance, if you think about it carefully, it doesn't seem impossible?
Today's Tenda is indeed unable to support multi-point operations on multiple new business lines. It needs to further concentrate resources, shrink its strategy, and bet on one or two key tracks to cultivate.
For example, big entertainment...
"With the situation that Arnold Group and Tida are facing now, if we want to retreat, it won't be that easy, right?" Although the second master was a little moved, he still had concerns.
The key is who to take over.
Tenda can accept some investment losses in the local life service track, but it cannot accept an exit without any loss, otherwise it will still be unable to explain to shareholders.
From investing in Dacong Dianping to acquiring Dacong Dianping;
From forming Arnold Dianping with Qiandu, to forming Arnold Group with Ahri;
Coupled with its repeated investments in Dida, Tenda’s investment in local life services has reached a total of about 16 billion in real money alone.
This is a huge sum of money for Tengda in this life.
This does not include the various additional traffic resources, technical resources, network resources, advertising resources and other "intangible assets" invested in the process to promote local life service business.
It's simply impossible to calculate.
"Ali, you should be very interested." Lu Jian had already made a plan.
This chapter is not over yet, please click on the next page to continue reading! "Ari?"
The second master's eyes narrowed slightly, and he immediately figured out the key.
When promoting the merger of Alibaba-Dianping and Nomidianping, Ali clearly demonstrated its ambition and desire to control the Arnold Group.
It was just boycotted by Tengda and Qiandu.
When it came to the merger of Dida and Kuaidi, Ahri was reluctant to nod, also coveting control.
And now, if Ali can take over all the Arnold Group and Dida shares held by Tenda, it will become the largest shareholder of these two companies in one fell swoop.
After Ahri operates properly, it will not be difficult to gain control of the Arnold Group and Tick-Tock.
Once we take over the two companies Arnold Group and Tida, Ahri's layout in the local life service industry will undergo a shocking reversal of 180 degrees.
In one fell swoop, it became one of the major players in China’s local life service industry.
"It's Ahri."
Lu Jian explained: “Ali’s biggest pursuit when it gets involved in the local life service industry is to obtain a good traffic entrance. Therefore, Ahri does not absolutely pursue being the first in this field.”
"For Ahri, her position as the second best player in the market is actually acceptable."
This is also very suitable for Arnold Group. Dida currently ranks second in the industry in local life services and online car-hailing fields. Although it cannot beat Qingcheng Group, it will not be said to be eliminated.
Because itself, Qingcheng Group does not have a strong will to dominate the world.
"What do you think?"
The second master did not make arbitrary decisions, but looked at the directors present.
“I think it’s feasible!”
“If Ahri’s offer is reasonable, it’s not impossible to consider it.”
"The local life service business is indeed a bit useless for the group."
It can be seen that, in general, the directors are still inclined to agree with Lu Jian's proposal. Faced with the plunge in stock prices, Tengda must take effective measures to restore investors' confidence.
Doing so can be regarded as a disguised response to the rating agency’s criticism of Tenda.
Very passive.
But there is no way, this is what listed companies have to face.
"Then it's settled."
After soliciting the opinions of the directors, Erye also made the final decision, "The problem now is that even if the group abandons the local life service business, it will only stop losses."
This alone cannot be explained to the general meeting of shareholders.
"So, I suggest that while divesting the local life service business, we should also speed up the layout in the entertainment field and accelerate the spin-off and listing of Tenda Music Group, Tenda Literature Group, Tenda Pictures, etc."
"As long as there are enough listed subsidiaries, it may not be impossible to create another Tengda."
Lu Jian is also very ambitious.
For spin-off and listing, the directors naturally have no reason to refuse, and they will all be the biggest beneficiaries.
Afterwards, the board of directors also discussed other remedial measures, such as continuing stock buybacks, to enhance investor confidence and stabilize the current stock price.
After the meeting.
The second master called Lu Jian to the office for a private conversation.
"Do you think it is really feasible to withdraw from the local life service industry and become bigger and stronger in entertainment?" In the private conversation, the second master was obviously more straightforward.
The second master is certainly not stupid. He realized at the board meeting that the method proposed by Lu Jian was far from amazing.
Essentially it's the same old thing as before.
Especially the group's pan-entertainment strategy is a commonplace topic.
Nothing new at all.
I believe that the directors are not unaware of this, but are eager to take specific measures to deal with the fluctuations in stock prices and win the trust of investors.
That's why I agreed happily and got through the difficulties at hand first.
"Chairman, the question now is not what the group wants to do, but what it can do."
Lu Jian hit the nail on the head.
The second master was stunned for a moment, and then looked at Lu Jian deeply with a complicated expression.
yes.
Today's Tengda has long passed the period of strategic opportunities where it can do whatever it wants. Its body is too bloated, and the resources it can use are extremely limited.
The only thing to do now is to keep it.
"Chairman, I suggest that we take advantage of this opportunity to cut off the local life service business to make in-depth adjustments to the group's organizational structure to adapt to new development needs."
Lu Jian, on the other hand, was "excessive" and was ready to throw out the last of the three tricks of the new official's appointment.
It is also the most cruel fire.
"Oh, how do you want to adjust?"
The second master suddenly realized that Lu Jian's thoughts were deeper than he had previously expected.
"Continue to retain the technical engineering business group and the enterprise development business group."
Lu Jian is also welcome.
The technical engineering business group is the technical support department, and the enterprise development business group is the administrative department.
Of course there is no need to adjust.
"Expand the interactive entertainment business group and get rid of the single structure of the game business to cover games, videos, online articles, animation and other types of entertainment, and proactively assume the group's pan-entertainment strategy."
This is equivalent to changing the positioning of the interactive entertainment business group in one fell swoop.
At the same time, it almost shakes the core position of the game business in Tenda's system, from leading a single business group to becoming a part of the business group.
His status dropped sharply.
There is nothing wrong with this. Who is to say that Tenda Games is becoming more and more disappointing.
"Cancel the mobile Internet business group, online media business group, and social network business group, split and reorganize social platforms, traffic platforms, digital content and other related sectors into a new platform and content business group," Lu Jian said.
ruthless.
Three major business groups were eliminated in one fell swoop.
Even the social network business group was not retained, and its fate was almost the same as that of the game business. As a result, the status of the social business within Tenda also declined sharply.
It has lost its original glory.
Of course, Lu Jian's adjustment idea is still very reasonable. The original time and space Tengda made similar adjustments around 2018.
For example, the Mobile Internet Business Group was originally established to pursue the trend of mobile Internet.
This chapter is not over yet, please click on the next page to continue reading! Today, not only has the mobile Internet become a general trend, but it has long been indistinguishable from the computer side. Naturally, there is no need to set up a separate mobile Internet-related department.
Canceling is a matter of time.
However, at that time, while merging the three major business groups, Tenda also added the Weixin business group and formed the cloud and smart industry business group.
It seems that the merger has been cancelled, but in fact, Tenda's business territory continues to expand.
There is neither of these now.
This leads to the saying that if we really want to follow Lu Jian's organizational structure adjustment suggestions, then Tenda will reduce its structure from six major business groups to four major business groups in one fell swoop.
This kind of adjustment is absolutely unprecedented.
Because along with the adjustment of the organizational structure, it is also the readjustment and redistribution of Tenda's internal business. Many edge businesses will be further eliminated and shut down.
The purpose, of course, is to focus on the main business.
"In principle, I agree with your suggestion. Organize your ideas into a plan and submit it to the board of directors for discussion." The second master did not object in the end.
Although this adjustment made him, the founder, feel very uncomfortable.
There is always a feeling of downfall.
I vaguely realized that from now on, no matter how much Tengda adjusts and struggles, there seems to be no turning back from the top and becoming a second-rate company.
"good!"
Lu Jian secretly clenched his fists.
If this fire continues, his position in Tengda will be completely stable.
No one can shake it!
………
Lu Jian seemed to be in a hurry and moved very quickly.
Shortly after the board meeting ended, Lu Jian personally arranged for people to contact Ali to discuss the transfer of equity interests in the two companies, Arnold Group and Tida.
The result was not what Lu Jian expected, and Ahri's response was also very positive.
After all, he is wealthy.
For Ahri, who is not short of money, such an opportunity is simply a once-in-a-lifetime opportunity.
The uncle originally planned to say that after losing control of the Arnold Group and Didak one after another, Ahri was going to start a new business and planned to invest in a new food delivery company. Isn’t it bad?
At the same time, it is also planned to incubate a local life service platform-Koubei internally.
Ahli hopes to use the super combination of Aileme and Koubei to complete the group's reorganization of the local life service track, and also hopes to use this to launch a new challenge to Qingcheng Group.
Tengda is timid, but Ahri is not timid at all.
Who would have thought that before Ahri had time to take action, Tengda would "deliver the goods to your doorstep".
Compared with the combination of Kehaha and Koubei, the super combination of Arnold Group and Tick Tak is of course more in line with Ahri's appetite and expectations, and it is also ready-made.
There is no need to re-incubate at all.
As for why Ahri wants to stick to the local life service track? This is not difficult to understand. In the final analysis, Ahri’s traffic anxiety can be traced back to it.
Online traffic is dominated by giants such as Qinghe Group, Tengda, and Qiandu, and has tended to dry up.
For example, Weixin, a subsidiary of Qinghe Group, was originally one of Mobao's main traffic portals. As the three-year cooperation period between the two parties is about to expire, it has become Mobao's competitor.
The entrance negotiations between Mobao and Tenda ICQ and WeChat are also not going well.
After all, Tenda also gives priority to supporting Jumei Youpin, which holds shares.
Precisely because of traffic anxiety, among various business sectors, local life services, which are most closely integrated with offline and have the greatest development potential, have become an indispensable and important weapon for Ali to lay out offline consumption scenarios and develop traffic sources.
.
Therefore, it is impossible for Ali to give up the local life service sector no matter what.
Both Tenda and Ali had their own needs, and they hit it off immediately. They quickly promoted the establishment of specific negotiation groups, led by two CEOs, Ren Xiaoyao and Lu Jian, to quickly advance related matters.
Things went smoothly, which made Lu Jian breathe a sigh of relief.
Because only by cutting off the local life service business as soon as possible can he legitimately start a new round of major adjustments to Tenda's organizational structure, otherwise it will be an unknown result.
………
On July 27, Ali and Tenda jointly signed a relevant equity transfer agreement.
Immediately afterwards.
Tenda couldn't wait to hold a press conference, announcing its withdrawal from the local life services track, betting heavily on entertainment, launching a new round of equity buybacks, and a series of "good" news in an attempt to boost confidence in the stock market.
As soon as the news came out, it naturally caused an uproar on the Internet.
"Isn't it? Tenda is going to retire now?"
"It must be because we are unable to do what we want. I didn't see that Tengda's stock price plummeted."
"I think it's good. At least Tengda is very self-aware and not as stubborn as Ahli."
"It's not like I'm a tough guy, Ah Li is not short of money, Tengda is short of money, it's that simple."
"Well, that's very true!"
"Tengda has really given up on being one of the three giants. It has been cutting off marginal businesses recently, and now it has withdrawn from the local life services track in one fell swoop. This move is a bit big."
"If you don't break it, you won't stand it?"
"Compared to the slow Qiandu, Tengda's reaction is already pretty good."
"No matter how fast you respond, it's useless. Without the two main positions of gaming and social networking, Tengda today is like a lame duck. It is destined to be unable to make any big waves in the future."
“Sigh, it’s like witnessing history!”
"Those upstairs, don't feel sorry for Tengda. The camels he packed are bigger than the horses. No matter how depressed Tengda is, after all, given his size, he won't be able to collapse for a while."
"Riding a tiger means great (dog head)!"
"The war between the two families seems to be still happening before our eyes. Who would have thought that in the blink of an eye, Tengda would be gone?"
"King Meng: I can think of it!
"
"Hahaha, the one upstairs is so damaged. I have to say that it was King Meng who single-handedly ruined Tengda."
"Ali stood aside and expressed that he was trembling..."
"Qiandu: I am not worthy?"
"Brothers, stop talking nonsense, I just want to ask, is it appropriate to buy Tengda stocks at the bottom right now?" The wave of national stock speculation is still going on, and netizens are chatting about the stock price.
“Must be able!
"
"I also think Tenda can still be rescued!"
"Tengda is going into battle lightly this time. Previously, the stock price only fell in retaliation. There should be a lot of room for correction. This time is a good time to buy at the bottom, so don't miss it!"
For a while.
I don’t know where countless stock trading experts appear from, but they are just fooling me.
The novice stock traders were instantly confused.
However, in general, after Tenda's press conference, ordinary investors' confidence in Tenda's stock price has recovered slightly, making many people eager to give it a try.
What these people don't know is.
On Monday, Zhang Shuo received an uninvited guest.