Chapter 469 The shocking release of Mai Li X3, killing all peers!
Friday, September 12th.
Maili Group held its autumn press conference as scheduled, attracting global attention.
Zhang Shuo was once again absent from hosting.
Gu Mingzhang, senior vice president of Sprout Group and president of Maili Group, replaced Zhang Shuo and took the center stage of the press conference for the first time, becoming the focus of the audience.
Zhang Shuo, on the other hand, sat in the guest seats in the audience and retreated bravely.
But everyone present, including the invited guests and elders, all cast inquiring glances at Zhang Shuo, staring at the man shrouded in light and shadow, both bright and dark, and thinking about the deep meaning behind it.
Zhang Shuo, who is sharp and restrained, is actually more difficult to deal with than the young and energetic Zhang Shuo before.
At such a young age, he already has the bearing of a master.
The MaiLi Group has prepared a lot of "bad stuff" for this fall conference. The new products alone include MaiLi x3 and MaiLi x3.
In addition, it also officially introduces the Zhulong z2 chip and the Xinlan system to the outside world.
Among them, the Xirang operating system will not only be used in Maili watches, but also for the first time in Maili tablets and Maili smart watches, first realizing the interconnection between the three major hardware devices.
It is also one of the highlights of this conference.
Of course, what attracted the most attention was the shocking release of Maili x3.
In terms of appearance, apart from the larger screen size, overall, the MaiLi x3 still continues the classic shape of the MaiLi x2 and has not made much breakthrough changes.
It's inevitably a bit disappointing.
But as Gu Mingzhang's explanation deepened, the eyes of the audience lit up again.
The first is the configuration upgrade.
Compared with the first generation, the performance of the second generation Zhulong chip has been greatly improved. It can compete with the latest generation chips of Gaotong and Pingguo without falling behind at all.
The key point is that the Zhulong z2 chip is tailor-made for Maili x3 and has an inherent advantage.
In the field of self-developed chips, Maili is already keeping pace with Pingguo. Since Pingguo cannot fully develop its own baseband chips, in a sense, Maili actually has an advantage.
This alone establishes the performance advantage of Maili x3.
In addition to the core chip upgrade, various accessories such as aluminum alloy materials, glass materials, cameras, audio decoders, and video decoders have also been upgraded.
Even the internal brackets have been optimized and updated.
This is mainly due to Maili Group's integration and optimization of the supply chain, and it constantly proposes higher and more demanding technical indicators to its cooperative suppliers.
Assist suppliers to jointly complete technical research and upgrade accessories.
It’s a win-win situation!
Needless to say, there are software upgrades. Not only does the Xirang operating system have a user experience that is completely comparable to Android, it also enables interconnection with laptops and smart watches for the first time.
It can be said to be the first of its kind.
In addition to the above-mentioned substantial upgrades, what really makes Maili x3 a god is the launch of several new technology applications that can be called "black technology".
Such as global 3d
touch technology.
This is a unique secret technique that the original time and space Pingguo would only come up with in 15 years, but it was developed in advance by the Maili Group. It reflects from the side the current level of research and development of the Maili Group.
With the support of massive R&D funds, it has long been no less than Pingguo.
Another example.
Maili x3 is also the world's first mobile phone to officially cancel the physical home button and adopt stress sensing.
Extremely cool, isn’t it?
What made the audience scream the most was the wireless charging function launched by Maili x3.
Although Nokia launched a wireless charging mobile phone as early as 2012, it has not been widely used. Even the flagship models launched by Samsung in 2015 also support wireless charging.
What really made wireless charging popular and became the industry standard was the four flagship models launched by Pingguo in 2017, including Pingguo 8 and Pingguo x.
Since then, wireless charging has almost become a standard feature on flagship models of major mobile phone manufacturers.
And this life.
In 2014, MaiLi took the lead in realizing wireless charging on MaiLi x3, which undoubtedly shined a light in the industry and became a new legend.
This is completely different from the influence Nokia brought before.
If we really want to compare, it is estimated that only the fingerprint technology technology launched by Maili before can be comparable to wireless charging technology, becoming a new pinnacle moment of Maili's "black technology".
From now on.
Maili mobile phone will be firmly tied together with words such as "high-end, cutting-edge, innovation".
as expected.
As soon as the press conference ended, it set off a wave of frenzy on the global Internet.
"Wow, that's awesome!
"
“Super-class top-level configuration, self-developed chip operating system, lower price than Pingguo, full of black technology, I would like to call Maili x3 a generation of miracle machine!
"
"On the top floor, Mai Li x3 is really a chance to win this time, completely surpassing Ping Guo 6."
"More than just surpassing it? It's simply a killing blow!"
"That's right, it's a smash hit. Any flagship phone this year will pale in comparison to the MaiLi x3. I really don't know how big the reputation of the Pingguo 6 is, and how dare it be sold more expensive than the MaiLi x3.
"
“Whoever buys a tie will throw away coins!
"
"Pingguo, who is lying flat, or Maili, who continues to innovate, who should I choose? Do you still have to hesitate?"
This time.
Not only Chinese consumers support Maili x3, consumers in Southeast Asia also give rave reviews. Even consumers in the Japanese and European markets have to tear off their flat fruit filters and admit from the bottom of their hearts——
“Maili x3 is really better than Pingguo 6 in all aspects!
"
In this case, Pingguo 6 will be chosen instead of Mai Li x3. Most of the time, only die-hard fans of Pingguo will be left, or some people who have an awkward and dark mentality and will not use Huaxia products even if they die.
Most people will still be more sincere and follow the law of true fragrance!
The enthusiastic popularity of consumers around the world is directly reflected in the pre-sales data of Maili x3.
According to the timetable announced by Maili Group, on the second day of the press conference, that is, September 13, the two major markets of China and Southeast Asia will begin to distribute goods offline.
This chapter is not over yet, please click on the next page to continue reading! Of course, you can also book online.
Second-tier markets such as Japan and Europe currently only accept reservations on the official website, and offline delivery is expected to wait until the end of September, and even in some areas until October.
After all, the production capacity of Maili x3 in the early stage is limited by the production capacity of Zhulong z2 chip, so it cannot explode too fast.
Then there are markets such as North America and South America that Maili Group has not focused on developing, and it will be possible to start pre-sales until November and December.
The reason why it is possible is that markets such as the beautiful country still need immediate regulatory approval.
Therefore, there are still some uncertainties.
But even so, wheat grains x3 and wheat grains x3
max
Pre-sales exceeded 5 million units in the first weekend, and pre-sales in the first week exceeded 10 million units.
Major institutions generally predict that sales of the Maili x3 system will easily exceed 20 million units in the first month.
By the end of the year, global sales are expected to exceed 60 million units.
It is almost certain that the total sales of the Maili x3 series will exceed 100 million units in the future. The only suspense may be just how much 100 million units will be.
It is bound to set new records one after another.
By contrast.
The sales data of the Pingguo 6 series released by Zaomaili x3 this week seems a bit "miserable"——
Sales in the first week were only 4 million units!
The most optimistic estimate is that the sales volume of the Pingguo 6 series in the first month will only reach 10 million units.
Only half of the original space and time.
The reason why it is said to be the most optimistic is because, with the emergence of Maili x3, Pingguo 6, which was not recognized by consumers in the first place, was directly disliked by consumers because of its high price.
Pre-sale results also plummeted.
Many institutions, including the media, have given their latest predictions. If Pingguo 6 does not adjust its pricing strategy, the total global sales of Pingguo 6 series will be difficult to exceed 50 million units.
Fifty million units is certainly a lot, but if compared with Maili x3...
There is no doubt now.
With the comparison of the sales of MaiLi
The grains of wheat soared into the sky, while the fruits became mediocre.
Especially with this wave of global public opinion, Maili's brand influence worldwide has experienced another linear jump, and the high-end brand image has been deeply rooted in people's hearts.
A conservative estimate is that it has saved Maili Group at least two to three billion in marketing expenses.
It also opened up sales for subsequent MaiLi mobile phones, including MaiLi tablets, MaiLi notebooks, MaiLi smart watches and a series of other products, in many market segments of Luouba.
And in Asia.
In addition to Yelang's arrogant Goryeo, both the Japanese market and the Tianzhu market, including some West Asian markets, will open their arms to Maili mobile phones.
People in beautiful countries have taken to the streets to demonstrate, demanding that relevant departments lift the ban on Maili mobile phones.
It can be seen how popular Maili x3 is now!
The global popularity of Maili mobile phone has undoubtedly put unprecedented pressure on competitors.
………
Beautiful Country, Pingguo Headquarters.
"Joseph, is the evaluation report on Maili x3 out?" Tim looked tired.
This was very rare before.
"Out."
Qiao Naisen is undoubtedly very frustrated, "Maili x3 is on par with Pingguo 6 in all aspects of performance. In some aspects, such as screen resolution, camera effect, etc., it is even better than Pingguo 6."
It is indeed difficult to admit the excellence of others, especially for some proud people...
Just like Johnson now.
Until this moment, he was still talking harshly, trying to save Pingguo 6's failure.
That's it.
It was all because of the solid sales data of Maili x3 that forced Qiao Naisen to bow his head.
"knew."
Tim waved his hands feebly, feeling exhausted physically and mentally.
Originally said.
Pingguo also wants to use Pingguo 6 to fight a beautiful turnaround.
No idea.
Turning over is turning over, but it is just falling from a pit into a deeper pit.
It’s almost impossible to recover!
Faced with the current bad situation, Pingguo's most pragmatic approach is to adjust its pricing strategy in a timely manner before offline sales have started, and appropriately lower the sales price of Pingguo 6.
Not to mention lower than Mai Li x3, at least it should be the same as Mai Li x3.
For those consumers who have already made a reservation, Pingguo can initiate a refund of the price difference.
This is not technically difficult to do.
As long as Pingguo makes appropriate concessions on price, not to mention other regions, at least in the beautiful country, there will still be many consumers paying the price.
And on a global scale, Pingguo still has a huge group of fruit fans.
Don’t doubt the brand recognition established by Pingguo.
But the problem is——
With the "high-end character design" that Pingguo has always created, it is almost unacceptable to lower the price of a new model because of the emergence of competitors before offline sales have started.
From this Pingguo's point of view, it is a huge shame.
As in the past, after the price of old models fell, in order to maintain Pingguo's image of "preserving value", Pingguo would rather discontinue production of this model than "squander money".
The quality is so high.
Therefore, although knowing that the price reduction was very tempting, Tim, including Pingguo's board of directors, still refused cruelly and decided to fight to the end and maintain the high standard no matter what.
"We'll do this this year and try to make a good turnaround next year," Tim said.
Anyway.
For Pingguo, even if it is an underestimate, Pingguo's sales of more than 6,500 units are barely acceptable, plus the sales of old models, other products, software services, etc.
Pingguo's profits will still be very considerable.
It’s not the moment when all is lost and we need to bow our heads to the market and admit defeat.
………
Samsung headquarters.
"Wheat grains x3..."
In the office, Li Rong, the young head of Samsung, was holding a freshly baked MaiLi x3 in his hand. The expression on his face was unpredictable, seeming unwilling and frustrated.
no doubt.
The renewed success of MaiLi x3 has allowed MaiLi mobile phones to gain a firm foothold in the global market. While establishing the brand image, it has also completed the final blow to Samsung's S series.
In front of Maili x3, even Pingguo 6 feels disappointed, let alone a Samsung phone.
There is simply no way to compete with it anymore.
No matter how unwilling Li Rong is, she still has to admit the excellence of Maili mobile phone.
This really breaks the Korean people's glassy heart.
It's so good that the defense has not been broken!
For Samsung, the only gratifying thing may be that it snatched the Pingguo chip order from Taiyuan Electromechanical this year, completing a small revenge against Taiyang Electromechanical.
But with the decline of Pingguo 6, the pleasure of revenge suddenly became less intense.
"What a pity!"
Li Rong murmured to himself, and then picked up another mobile phone, which was the newly launched Warwick Mate 7.
"This is the biggest competitor of Samsung s5."
Warwick's ambition for the high-end smartphone market has to arouse Samsung's vigilance.
Samsung can accept being defeated by Mai Li, who has already defeated Ping Guo, but it will never allow it to fall into the hands of Chinese mobile phone manufacturers for the second time.
That is simply a great shame and humiliation.
But the good thing is...
In response to the unsatisfactory sales data of Samsung S5, Samsung internally learned from the experience and realized that having top-notch hardware configuration is not enough. Users also pay attention to the appearance and design language of the mobile phone itself.
Next year, Samsung’s S series will usher in a new revolution.
In terms of appearance design, it will first adopt a double-sided curved screen, with a 2k-level resolution and a curved borderless design, which will definitely bring an extremely shocking visual impact to users.
By then, it is not impossible to step on the MaiLi mobile phone under your feet again.
………
Samsung and Pingguo all surrendered to the Maili x3, let alone their Chinese mobile phone counterparts.
It is reported that after the launch of Maili x3, Warwick has become more confident about entering the high-end market, and the reasons are very good——
"We are both Chinese companies and Maili can do it, so why can't Warwick?"
What's more, say.
Whether it is research and development genes or technical reserves, Warwick should be no weaker than Mai Li.
There is no reason for such a big difference.
Except for Huawei, who has such great ambitions, the remaining competitors, such as Xiaomi, Mei Dao, ov, etc., have long given up on competing with Maili.
Of course I am still very envious.
After all, according to the sales data of Maili
Who can not be envious?
Another far-reaching impact brought about by this may be that more and more domestic mobile phone manufacturers are not only following the lead of Maili Group in the supply chain.
It has also focused more attention on Yinglong chips, Zhulong chips, and Xilan operating system.
There are Maili mobile phones in front of them for proofing and promotion.
In terms of chips, both Yinglong series chips and Zhulong series chips are comparable to Gaotong.
For example, Zhulong chips, after breaking through the production capacity bottleneck, are developed locally and produced locally. Correspondingly, if they are purchased locally, they are definitely better than Gaotong chips in terms of cost control.
There is no reason to be taken advantage of anymore!
As a native system of China, Xirang operating system definitely understands the usage habits of Chinese consumers better than Android, and it is also easier to use.
As a result, many mobile phone manufacturers have begun to plan to get rid of the Android camp and join the Android camp.