Chapter 480 Global buying, buying, buying, Daosui Group wants to acquire Dongzhi?!
If Nebula Group wants to engage in commercial aerospace, it must engage in satellites and rockets.
It cannot be just satellites without rockets.
If we want to develop rockets, especially safe, reliable, cheap and recyclable rockets, we must build a commercial space launch center.
It is definitely unrealistic to always entrust China Aerospace to carry out launch missions.
It's simply too busy.
To be honest, building a commercial space launch center is not technically difficult and the investment is not large. The reason why we need to cooperate with China Aerospace is that rocket launch is also a systematic project.
Not only the launch center is enough, but also a series of monitoring methods.
This is the shortcoming of Nebula Technology.
"Building a commercial space launch center as soon as possible will not only serve Nebula Technology, but also be open to the outside world, which will provide a good platform for China's commercial aerospace industry," Zhang Shuo said.
If an industry wants to develop rapidly, it cannot rely on one company alone.
More capital and entrepreneurs are needed to participate.
As a pioneer in the industry, Nebula Technology naturally wants to be at the forefront. Mastering the commercial space launch center is actually equivalent to mastering the voice and initiative of the industry in disguise.
This is also very important.
"Understood, Nebula Group will make the construction of a commercial space launch center one of its key tasks next year." Of course Guan Zai agreed and agreed with a smile.
Afterwards, senior vice president Lu Qi spoke.
As soon as he came up, Lu Qi reported a piece of good news and said with a smile, "Just last week, Qinghe Group officially became the exclusive new media strategic partner of this year's China Satellite TV Spring Festival Gala."
"The specific cooperation mainly includes two parts."
“The first is to launch the Weixin red envelope event, which is expected to distribute more than 500 million cash red envelopes.”
"Second, Moyin app has become the exclusive social media communication platform of the Spring Festival Gala, launching the new media action of 'Another Happy Year'. Moyin will carry out all-round and in-depth cooperation with the Spring Festival Gala in the fields of short video promotion and social interaction to mobilize the general public
Young people, targeting Chinese people all over the world, use participation instead of comments to help spread the Spring Festival Gala."
For this reason, Qinghe Group will pay a full 100 million marketing fee to China Satellite TV.
Set a new advertising and marketing record.
Advertising on China Satellite TV is usually expensive. As early as 1996, the "Biao Wang" fee was as high as 3.2 billion. However, this marketing fee is not limited to the Spring Festival Gala sponsorship, but also a year-long marketing cooperation with China Satellite TV.
Of course it’s also very expensive, even crazy.
Just like the Qinchi Winery back then, it was originally just a little-known factory, but it dared to invest hundreds of millions of dollars in advertising on China Satellite TV.
At best, he has a keen sense of the market; at worst, he is a gambler.
There is also a certain pharmaceutical factory No. 6, which only spent more than two million yuan on drug research and development back then, but it dared to spend hundreds of millions on marketing every year, purely relying on marketing to build its reputation.
You can imagine how weak the products made are.
Similar examples are common in the field of health care products. Every year, a certain platinum brainwashing advertisement has become a lingering "nightmare" for a generation.
Every time I think about it, I get goosebumps all over the place.
The most frightening thing is that examples of "prosperity and decline" are happening constantly. The most recent one is that Ji Lijian failed to make good products and only focused on marketing, and ended up with nothing.
Compared with Biaowang, the 100 million paid by Qinghe Group was limited to the evening of the Spring Festival Gala.
It can be said to be a big spendthrift.
And this kind of operation can be traced in the original time and space. Also in 2015, Tengda spent 53 million just to bind the Weixin red envelope activity to the Spring Festival Gala.
But it also had miraculous results.
Because it was the first Spring Festival Gala red envelope, Weixin Pay launched a beautiful sneak attack against Zhifu Bao, making Weixin Pay become a household name as if overnight.
In the next two years, Zhifubao spent heavily to win the naming rights for the Spring Festival Gala red envelope event.
As for the short video cooperation between Moyin and the Spring Festival Gala, the original time and space can be traced back to 2019. It was also in that year that Moyin ushered in explosive growth, and it has been unstoppable since then.
Therefore, although Qinghe Group paid 100 million in marketing expenses to China Satellite TV and prepared 500 million red envelopes, including related supporting marketing activities, the total Spring Festival marketing expenditure is expected to reach about 700 million.
But it's definitely a very good deal.
"In addition to cash in the Weixin red envelope, could you consider adding some Pinxixi shopping coupons, Qingcheng takeout coupons, Qingcheng taxi coupons and a series of other coupons, so that Pinxixi and Qingcheng can participate as much as possible?"
Zhang Shuo made suggestions.
"You can have this!"
Du Qingqing and Pei Weiping, the two presidents, immediately brightened up and agreed, "If possible, we are willing to share part of the marketing expenses."
There is really no reason to miss the Spring Festival Gala with such a volume of traffic.
"That's okay too."
Lu Qi also readily agreed.
He is not only the president of Qinghe Group, but also the senior vice president in charge of Internet business of Germination Group, in charge of the business of Pinxixi Group and Qingcheng Group.
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The palms and backs of your hands are all flesh, so you can't be partial.
"One more thing, Chairman, as the short video business is ushering in a rapid explosion, especially after the wave of marketing during the Spring Festival, is it possible to consider officially upgrading the short video business unit to a business group?"
Lu Qi’s report still revolves around Magic Sound Technology.
It can be seen that the focus of Qinghe Group’s work next year is to focus on the short video field.
"Are you a little anxious?"
Zhang Shuo unexpectedly did not agree with Lu Qi's proposal and explained, "I do not deny that the short video business has a very bright future, but there is still a fact that cannot be ignored, and that is 4G traffic rates."
Although by 2015, 4G networks have been widely popularized in China, traffic rates are still high, especially for high-speed traffic.
This also leads to saying——
Users can basically only watch short videos in the ifi environment.
This chapter is not over yet, please click on the next page to continue reading! And there is no way to refresh, shoot, and upload short videos anytime, anywhere, outdoors, on a bus, in a subway car, or in any scene.
It has set up great obstacles for the application scenarios of short videos.
Therefore, in 2015, the short video business may lead to a wave of rapid growth, but it is only compared to 2014, and is far from the explosive level of the original time and space.
That was all after 17 years, or even 18 years ago.
"Next year, the goals set by Moyin Technology will still be based on steady development and solid foundation."
Zhang Shuo took advantage of the situation and put forward his suggestion.
"For example, we will continue to optimize smart push, optimize the video beautification function, and add more video special effects to make short video production more concise and easy to use."
The several times that Douyin of the Original Time and Space got out of the entertainment industry were closely related to its excellent video special effects.
Of course, it also has powerful beauty functions.
"In addition to optimizing the software itself, we must also put more effort into exploring cooperation in music copyright, film and television drama editing, secondary adaptation and other copyrights to consolidate the material library for secondary film and television creation."
In the early days of Douyin's popularity, it relied on original creations. In the middle and later stages, the secondary creation of film and television dramas accounted for almost half of the short video material library.
If Qinghe Group can package and obtain a large number of copyrights in advance and give them to creators for free, it will not repeat the mistakes of the original Douyin.
Faced with a large number of secondary creation videos, there is a risk that they may be removed from the shelves at any time.
"In addition, we must actively seek cooperation with authoritative media and authoritative institutions, refer to the Weixin public account model, guide authoritative media and authoritative institutions to settle in Moyin, and publish authoritative news and information."
This is another hot spot in the short video field in the future.
With the popularity of short videos, the channels through which people obtain information and news have gradually transformed from pictures and texts to videos, which have become one of the traffic sources of short video platforms.
certainly.
What follows may be all kinds of false news, rumors, and false popular science flying all over the place.
"Another very important point is to deepen cooperation with the Artificial Intelligence Laboratory of Fertile Land Research Institute to explore the main role of artificial intelligence in video review."
In the era of information explosion, manual review alone is becoming increasingly unrealistic.
Artificial intelligence must be used.
"Let artificial intelligence make great progress in accurate recognition of images and text, and even video recognition through continuous deep learning, and become the most reliable audit assistant." Zhang Shuo added.
"We are very interested in this topic."
Tan Yunsong, chief scientist of the Fertile Soil Research Institute, also expressed his position at the right time.
This in itself is a very interesting attempt of artificial intelligence in a new application field, and it is also very beneficial to the research and development and exploration of artificial intelligence.
You can also earn some R&D subsidies from Qinghe Group, why not?
"clear!"
Lu Qi also directly remembered the notes and clarified the development focus of Moyin Technology next year.
You still have to work hard on your inner strength.
………
Afterwards, Sun Yang, president of Qing Ning Group, also gave a brief report.
"Next year, the focus of Qing Ning Group's work is to continue to improve and build the R&D system with Qing Ning Research Institute as the core, and continue to consolidate the foundation of research and development. At the same time, it will complete the business integration of its subsidiaries."
Research and development takes a long time to achieve success.
The higher the Qing Ning Research Institute's position, the more difficult it will be to implement.
It cannot be done overnight.
As Sun Yang said, not to mention achieving any decent R&D success in a short period of time, it will take a year or two to perfect and straighten out the R&D system.
In addition to building a research and development system, Qing Ning Group was built entirely through acquisitions. The three subsidiaries were not affiliated with each other before. Weichuang Medical and Marui Medical were even in a competitive relationship before.
How to penetrate the budding corporate culture is naturally a big question.
Furthermore, Weichuang Medical and Marui Medical, as medical device companies, must have their own focus on business layout in the future, and neither engage in duplication of construction nor vicious competition.
As for Hengrui Pharmaceutical.
The most important task next year is to complete privatization and delist from the stock market.
After that.
Lin Zhengdong, president of Daosui Group, took the initiative to talk about something: "Chairman, Daosui Group's acquisition of SanDisk was blocked before. In the field of flash memory, there is actually another good acquisition target."
"Which one?" Zhang Shuo asked with a smile.
"I got news that Japan's Dongzhi Group intends to sell its flash memory business."
Lin Zhengdong was well-informed.
"Dongzhi, it's impossible, isn't it?"
Zhang Shuo was very surprised, "If I remember correctly, the flash memory business should be one of Dongzhi's core businesses, right?"
Mentioning Dongzhi is like thunder.
The decline of Dongzhi, in a sense, can be seen as the epitome of the decline of Japan's electronic information industry.
As a well-known company with a history of more than a century, Dongzhi's strength lies in various manufacturing products, from high-end machine tools to consumer appliances, and has created countless firsts in Japan and even the world.
In its glory days, Dongzhi's business scope covered manufacturing, power generation, nuclear energy, semiconductors, infrastructure, home appliances, computers, home appliances and many other fields.
Among them, the semiconductor and notebook businesses rank second in the world respectively. Dongzhi, Xiapu, and Songwei are collectively known as Japan's three white goods giants, and they have an unparalleled reputation.
In its heyday, Dongzhi was not only the true "Light of Japan", but also a top presence in the world.
However, entering the 21st century, Dongzhi did not develop according to the established glorious track. With the overall shrinkage of Japan's consumer electronics industry, Dongzhi began a transformation path, targeting the energy and nuclear power business.
As a result, it made a business mistake that would affect its fate in the "second half of its life".
Dongzhi, which aspires to become the world's largest nuclear power plant equipment manufacturer, spent US$5.4 billion to acquire Meiguo Akiya Company at a triple premium in 2006.
A few years later, he spent US$1.6 billion to increase his stake in Akiya to 87%.
But Dongzhi never expected that this sky-high acquisition price would be the beginning of its collapse.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! On the one hand, the global financial crisis broke out in 2008, which severely damaged the global semiconductor market. The Japanese electronics industry collapsed across the board, causing Dongzhi to fall into huge losses that year.
You know, the semiconductor business is not only Dongzhi's core business, but also its main source of cash flow.
On the other hand, Dongzhi, who had just started to get involved in the field of nuclear power and was preparing to make a big splash in the nuclear power industry, encountered an unprecedented "nuclear power plant leakage incident" in 2011.
A tsunami not only completely shattered Dongzhi's nuclear power dream, but also plunged Dongzhi into huge losses.
The most incredible thing is that at this time, Dongzhi did not honestly explain the predicament he was in to investors. Instead, he resorted to crooked thinking - financial fraud, which was a taboo in the capital market.
In 2015, Dongzhi shocked the world by revealing fraudulent financial report data.
When the news came out, Dongzhi's stock price plummeted, and its market value once shrank by 40%. Since then, the scandal-ridden Dongzhi has embarked on a more rapid path of "slimming down" to survive.
It successively sold its semiconductor and storage product companies, television business subsidiaries, personal computer business subsidiaries, factory systems and services subsidiaries, ship electrification business subsidiaries, etc.
In 2018, Bein Capital officially announced that it had completed the acquisition of Dongzhi Memory Division (t), which will then become an independent company.
In 2020, Dongzhi announced that it would completely withdraw from the flash memory chip market, sell all its shares in the former Dongzhi Flash Memory Chip Company, and return half of the funds to shareholders.
The inventor of flash memory ended his more than thirty years of storage career.
Therefore, Zhang Shuo was not surprised at all that Dongzhi wanted to sell its flash memory chip business. What really surprised him was, why is the news leaking out now?
When the Dongzhidongchuang incident occurred, the original time and space would have to wait until 15 years.
And even if Dongzhi has embarked on the road to downsizing, it can be seen from the order in which it sells its various businesses that the semiconductor and storage product business is still the most favored by Dongzhi.
It was also the last piece that was "forced" to quit.
It makes no sense to think of selling the flash memory chip business now.
"Flash memory chips are indeed the core business of Dongzhi. I have a friend who works at Dongzhi. I heard from him that Dongzhi seems to have encountered some big trouble internally and plans to speed up the sale of its various businesses to fill the gap in the nuclear power field.
Huge losses. The flash memory chip business is also within the scope of Dongzhi's consideration."
Lin Zhengdong explained with a smile.
"So that's it. Then arrange for someone to contact Dongzhi."
Zhang Shuo is not sure.
Is it because of this life that Yangtze River Storage came out ahead of schedule, disrupting Dong Zhi’s plan?
Or rather.
Daosui Group's previous acquisition of Yueli Storage stimulated Dongzhi.
No matter which butterfly flapped its wings and changed the decision-making trajectory of Dongzhi in the original time and space, since Dongzhi intends to sell its flash memory chip business, it is of course the best.
If it really can win Dongzhi's flash memory business, then Yangtze Memory will be able to reach a higher level.
In the future, if the Dream Fund is used to prevent Akane Data from acquiring SanDisk, then Yangtze Memory is expected to surpass Akane Data in one fell swoop and become a super giant in the global storage field.
Just thinking about it makes me look forward to it!