Chapter 495 Desperate to build a car? Mango Car triggers a new trend!
After the press conference, Mango m2 and Mango s1 will accept online and offline reservations.
There is definitely no existing car.
Mango m2 is expected to be available for delivery in August, while mango s1 will be available for delivery in September.
In addition to production capacity constraints, there is another very important factor - compared with consumer electronics such as mobile phones and tablets, cars are definitely a large item in household consumption.
It’s impossible to say that it’s like buying groceries, you just take them home if you like them.
Consumers need a process of understanding, comparison, even test driving, experience, and even endless entanglement. Mango Auto will also take advantage of the press conference to launch a marketing offensive.
This leads to saying——
If production capacity is fully reached from the beginning, Mango Motors is likely to face huge inventory pressure.
So pre-sale is the way to go.
Only when Mango Motors has become as famous as BBA, and its influence as a brand around the world reaches its fullest, and consumers only recognize the brand, can production be scheduled immediately.
………
After the Mango press conference, there will be a three-day Dragon Boat Festival holiday.
This actually aroused the enthusiasm of the majority of car owners. The next day, Mango Group's booths and experience centers in major cities, supermarkets and supermarkets welcomed waves of experiencers.
Especially this time, Mango Group and Wangda Group reached a strategic cooperation.
Almost overnight, booths were set up on the first floor of Wanda Plazas in major cities across the country, specifically to display Mango m2 and Mango s1.
Taking advantage of the heat of the festival, it can be said to have attracted enough attention.
Coupled with the brand effect of Mango Cars in China, the result is that in the first weekend after the launch, the total number of reservations for Mango M2 and Mango S1 exceeded 50,000 units.
It broke the previous record set by Tehu La.
Among them, the pre-orders for Mango S1 are as high as 39,000 units, which proves the preference of Chinese consumers for SUVs.
The major media also took turns to report——
“Mango Motors has achieved great results again, leading the new trend of new energy vehicles!
"
“For the first car owned by young people, the first choice is Mango S1, it’s trendy and cool enough!
"
"Mango Auto surpasses Teshila and is expected to top the global list of new energy vehicles."
“Mango Car, the real light of domestic production!
"
No wonder the media is so excited. In fact, in the automotive field, the Chinese market has always been firmly dominated by major car companies from the United States, Prussia, Japan, Korea and other countries.
The proportion of truly domestically produced cars has always been very declining.
Especially in the mid-to-high-end field.
With the strong rise of Mango Auto, people seem to have seen the hope of overtaking overseas car brands on a new track, which is expected to break the dominance of overseas car companies in the Chinese market.
How could you not be excited?
Many car owners who have experienced it offline are also full of praise——
"Gee, I can't describe how sci-fi Mango S1 is without experiencing it myself."
"Originally, my wife didn't agree with buying new energy vehicles, but after shopping around in Wanda, I was drooling over the Mango S1. When I got home, I ordered one on the official website."
“If you’re buying an entry-level BBA, it’s really better to buy a Mango car, the price-performance ratio is top-notch!
"
"After two years of silence, Mango Motors really brought a great surprise. Not to mention Mango s1, the improvements of Mango m2 compared to the previous generation alone can give a glimpse of Mango Motors' ambitions in the technical field."
"Obviously, Mango Cars is no longer a sales concept, but is on the right track."
"I have a strong hunch that with the rise of Mango Cars, the new energy vehicle track will become hotter and become another popular track after smartphones."
This is also true.
The success of Mango Auto has indeed stimulated many entrepreneurs in China, including many investment institutions, to turn their attention to the field of new energy vehicles, hoping to get a piece of the pie.
Especially in the Internet circle, there are already many people who are ready to make a move.
This is also easy to understand.
In particular, Xiaomi's success in the field of smartphones and its use of Internet thinking and methods to open up the smartphone industry have long inspired many entrepreneurs.
So since Xiaomi can succeed, doesn't it mean that it can be replicated in the field of new energy vehicles?
At least it makes sense logically.
Because careful analysis will reveal that compared with traditional fuel vehicles, manufacturing new energy vehicles and manufacturing smartphones actually have many similarities. For example, they both attach great importance to Internet marketing and capture young people.
For another example, they all act as integrators of parts and components.
The best thing is that China not only has an extremely complete smartphone industry chain, but in the past two years, with the cultivation and support of Mango Group, it also has a complete new energy vehicle industry chain.
Wouldn’t it be delicious to pick something ready-made?
With this consideration, it is not difficult to understand the sentiments of some people. For example, the founder of the company, Zhen Yaoting, was the first to announce that he would build cars and electric cars.
This kicked off the "involution" of China's new energy vehicle field.
I believe it will only become more and more lively in the future.
Another very important factor that makes entrepreneurs and investors excited is that, driven by Mango Auto, the concept of new energy vehicles is rapidly becoming popular.
It is no longer an unfamiliar word.
The most direct manifestation is that with the stunning debut of Mango m2 and Mango s1, it directly boosted the entire new energy vehicle sector, causing the stock prices of many suppliers that provide supporting services to Mango Group to soar.
To know.
This is a rush to rescue the market under the premise of a stock market crash.
Related companies such as BYD and Linde New Energy have also become the targets of crazy pursuit by investment institutions, especially Linde New Energy, whose valuation has directly increased by 50%.
This caused Zeng Qun, chairman of Linde New Energy, to call Zhang Shuo to "complain."
"In the past week, my office door has almost been squeezed in by investors."
It's very Versailles.
It is also a coincidence that, taking advantage of the hot sales of Mango cars, Linde New Energy also intends to continue to expand production capacity and was originally planning a new round of financing.
Now there is no need to worry about finding investors.
It is obvious that Zeng Qun does not want to participate in Linde New Energy's new round of investment.
The reason is also very simple. Sprout is already the largest shareholder of Linde New Energy. If it participates in financing again, it will inevitably affect Zeng Qun’s control of Linde New Energy.
This is a result that no ambitious founder wants to see.
In particular, the recent acquisition of Walli Intelligent Manufacturing by Sprout has aroused Zeng Qun's fear, fearing that Linde New Energy will make the same mistake as Walli Intelligent Manufacturing.
Based on.
Mei Ya also tacitly refused to intervene, obviously not wanting to stalemate their relationship.
Zhang Shuo didn't mention this at all on the phone because he didn't have the intention. Compared with WALLI Intelligent Manufacturing, the interests of all parties involved in Linde New Energy are obviously much more complicated.
Moreover, unlike WALLI Intelligent Manufacturing's petty troubles, Zeng Qun managed Linde New Energy very well even without the intervention of Germination.
Zhang Shuo is too lazy to be the villain.
As the largest shareholder of Linde New Energy, Zeng Qun couldn't stop him if he really wanted to intervene.
What's more, Mango Group, a subsidiary of Germinal Holdings, is Linde New Energy's largest customer.
I can't afford to offend him even more.
If Zhang Shuo doesn't intervene, it's not because he can't do it, but he just doesn't want to.
It's that simple.
The previous decision to fully acquire Walli Intelligent Manufacturing was not, as Zeng Qun thought, because it was an unethical decision to take advantage of the opportunity to annex its partners, but simply to speed up its deployment in the field of robotics.
It's a win-win thing in itself.
But from Zeng Qun's perspective, what I saw was inevitably a little biased.
This is also normal.
It is no exaggeration to say that the amazingness of Mango Cars, in a sense, has even become a hot topic in society, which is equivalent to a wave of free advertising for Mango Cars.
As a result, the subsequent pre-sales data of Mango Cars are still brilliant.
As of June 26, the pre-sales of Mango Automobile in the first week exceeded 120,000 units, setting another great achievement.
Based on this, Mango Group’s internal sales forecast for Mango m2 and Mango s1 has been directly increased from the previous 1.5 million units to 2 million units.
If we really want to achieve the predetermined goals, it will be enough to truly lay the foundation for the development of Mango Group.
You must know that the pricing of both Mango M2 and Mango S1 is enough to support part of the profits, instead of selling one at a loss like the previous Mango M1.
In addition, after two years of running-in, Mango Group has completed the combing of the supply chain, including the combing of the production process, which has greatly reduced production costs.
The greater the profit margin.
That means——
From now on, Mango Group can develop independently without the need for blood transfusions from the parent company.
………
Wednesday, July 1st.
With the hot sales of Mango cars, time has quietly entered July.
In the office, Zhang Shuo was browsing the news. In the past week, the most watched news in the semiconductor industry was undoubtedly the announcement of Samsung Wafer——
Officially achieving mass production of the 14nm advanced process.
As far as Zhang Shuo knows, Tai Electromechanical is about to achieve mass production of the 16nm advanced process, and its first task is to ensure the mass production of the Zhulong z3 chip.
Same as before.
Tai Electromechanical's first 16nm wafer foundry is also a joint venture with Daosui Group. It was won by Jiangcheng and built at Jiangcheng Semiconductor Base. It is expected to be completed and put into production next month.
As early as last year, Citrix achieved mass production of its 14nm advanced process.
So far.
At this critical time point of 2015, the semiconductor industry is fully embracing competition below 20 nanometers.
Wei Jing Semiconductor was half a beat too late.
But fortunately, according to Liang Song's report, Weijing Semiconductor's internal technical research on the 14nm advanced process has now entered a critical period and has already conquered many core technologies.
Early next year, it is expected to achieve a comprehensive breakthrough in the 14nm advanced process.
There are also opportunities for competition.
After all, as far as Zhang Shuo knows, in addition to Taimei's 16nm process, Samsung Wafer's 14nm advanced process technology has more or less problems.
And the yield rate has never been high.
Not to mention Citrix, as the world's most prestigious old semiconductor giant, it is increasingly failing in the field of high-end chips. Although Citrix is the first company to break through the 14nm advanced process, its real performance is estimated to be It is almost the same as the 20nm chip produced by Tai Electromechanical.
Samsung Wafer's 14nm chips are inferior to Tai Electromechanical's 16nm chips.
Yuan Shikong Pingguo was fooled by Samsung. Seeing that Samsung was the first to break through the 14nm advanced process, he handed over 80% of his a9 processor orders to Samsung.
As a result, the new generation of Pingguo mobile phones had serious heating problems.
This life will probably follow this trajectory.
………
The time has come to July, which also means that 2015 has quietly entered the third quarter. After browsing the news, the first thing Zhang Shuo has to do is, of course, to sign and approve the funding application for the new quarter, which mainly includes——
Allocate 6 billion special research and development funds to the Fertile Soil Research Institute;
Allocate 5 billion operating funds to Nebula Group, including 3.5 billion special research and development funds;
Allocate 500 million operating funds to Jiaoyang Holdings;
Allocate 4 billion operating funds to Qing Ning Group, including 3.5 billion special research and development funds;
Allocate 200 million operating funds to Xinghai Group;
Allocate 500 million operating funds to the headquarters of the Sprout Group, including the operating expenses of the property management department.
A total of 16.2 billion funds.
Compared with the second quarter, the allocation also decreased by 900 million.
Among them, Fertile Land Research Institute and Nebula Group, with the arrival of another batch of new employees, have directly increased their R&D expenditures by a billion dollars in a single quarter compared with the previous quarter.
This chapter is not over yet, please click on the next page to continue reading! There is no need to say more about Fertile Soil Research Institute.
In addition to the increase in R&D personnel, Nebula Group has increased its R&D expenditures, and another very important factor is the addition of a subsidiary such as Walli Intelligent Manufacturing.
On the contrary, Qing Ning Group, because it is still undergoing internal integration, its R&D expenses will remain unchanged for the time being.
Funding for Mango Group has been completely stopped.
Then there is the allocation to Xinghai Group. Taking into account the newly established Xinghai Energy and the overseas business expansion of Xinghai Mining, the operating payment will be increased from the previous 100 million to 200 million.
In addition to fixed allocations.
In the first quarter that just passed, Sprout Group’s special expenses mainly included—
In mid-April, a 100 billion equity dividend was distributed;
In early May, 5 billion special funds were allocated for the fifth anniversary celebration activities;
In late May, 50 billion was allocated to Xinghai Group for investment in China Southern Nuclear Power;
In early June, the final patent licensing fee of 30 billion was paid to China Aerospace;
At the end of June, 1.5 billion was allocated to Nebula Group for the acquisition of Walli Intelligent Manufacturing.
The cumulative cost is a huge 186.5 billion.
In terms of income.
In the second quarter of 2015, the performance of major hematopoietic machines continued to be eye-catching. Qinghe Group turned in a profit of 70.5 billion, Maili Group turned in a profit of 51.3 billion, and Weizhong Group turned in a profit of 7.2 billion.
The total profit turned in was 129 billion.
Compared with the previous quarter, the profits turned in by Qinghe Group did not show a significant increase.
There are two reasons.
First, last quarter’s profit included RMB 10 billion in non-recurring gains.
Second, Qinghe Group’s investment in Qiyi Video and Tenda Video consumed a lot of funds.
In the second quarter, due to the 100 billion equity dividend and other additional expenses, Sprout Holdings experienced a rare negative cash flow growth, with a net cash outflow of 73.7 billion.
Although the book cash fell below 200 billion, it still maintained a scale of more than 140 billion.
It can be said to be very healthy.
Because the expenses in the second quarter were only 200 billion, coupled with the huge profits of hundreds of billions, the experience value in the second quarter also increased by a huge 35 million.