Du Qingqing came out of the shower and found Zhang Shuo still guarding the living room.
There are two cups of hot tea on the table.
"Aren't you going to sleep?"
"Let's talk..." Zhang Shuo pointed to the sofa.
"What to talk about?"
Du Qingqing sat down sideways and pinched the corners of her pajamas.
"Of course we're talking about Qingcheng,"
Zhang Shuo picked up the teacup and calmly looked away.
"What do you want to do?"
Du Qingqing sat up straight and looked alertly.
"Don't be so nervous. After all, I am also the major shareholder of Qingcheng Retail. We can talk about it, right?"
"What to talk about?"
"For example, your mid- and long-term plans for Qingcheng retail."
"I haven't thought that far ahead. My biggest hope is to become a nationwide chain." Du Qingqing was perfunctory.
"Ahem..."
Zhang Shuo was so happy that he didn't choke to death, "You call this a little wish?"
"You have to have dreams, what if they come true?" Du Qingqing's face turned red.
"Green Orange Retail, what is the monthly profit?" Zhang Shuo changed the topic.
"The average is about 3,000 to 4,000."
Du Qingqing was even more embarrassed and defended: "This is just the beginning, I believe it will be better in the future."
Qingcheng's retail business model, simply put, is based on "hygiene, convenience, and affordability" as its selling points, focusing on business fast food. As long as the "supply chain and quality control" are done well, it can be quickly copied.
"There is no future." Zhang Shuo shook his head.
"What did you say?"
Du Qingqing didn't believe it at all and almost didn't want to talk anymore.
"Do you know about group buying?" Zhang Shuo changed the topic.
"I know, isn't it just mold, holding hands, and nesting?"
Zhang Shuo admired Du Qingqing. Domestic group buying has just emerged in the first half of this year. At the beginning, it focused on group buying of physical goods, and it has not spread to the catering industry.
In my memory,
The thousand-regiment battle in history will have to wait until the first half of next year.
Du Qingqing can actually pay attention to the development of group buying, which shows that he is really well-organized.
Not a general person.
"Then have you ever thought about the impact that group buying will have on Qingcheng when it spreads to the catering industry? To be precise, on the Qingcheng model that you are proud of?" Zhang Shuo said with a smile.
The current Qingcheng is too small and not qualified to be a stepping stone for giants.
"I've never thought about this," Du Qingqing frowned slightly. Speaking of Qingcheng's retail rival, the 71 convenience store chain is the real threat, "Qingcheng focuses on cost-effectiveness, so naturally it's not suitable for group purchases, right?"
"That's what I said,"
Zhang Shuo nodded, "When capital comes to an end, Qingcheng will have nothing to do with fast food."
"what do you want to say in the end?"
Du Qingqing was inexplicably uneasy, and after a brief conversation, she had to get to know Zhang Shuo again.
seem,
Zhang Shuo's investment in Qingcheng was not a temporary move, but a long-planned one?
"The power of capital is very terrifying. It will only take a year or two for it to end on a large scale and plunder an industry. If Qingcheng Retail really wants to go far, it must make plans in advance and increase customer stickiness through revisions to avoid a complete failure in the future.
." Zhang Shuo stated his purpose.
"How to change it?"
Du Qingqing was very nurturing and prepared to be a listener first.
Look at this posture,
Zhang Shuo came prepared this time, and I really expected him to come up with something...
"Increase social attributes." Zhang Shuo did not hide it.
Qingcheng cannot retain people by simply making fast food. From his observations during this period, except for the two meal times at noon and evening, the store is deserted at other times.
"Socializing..." Du Qingqing said thoughtfully, "You mean to imitate Starbucks?"
"clever!"
Zhang Shuo gave a like.
"Everyone knows this, right?"
Du Qingqing was not happy anymore and gave Zhang Shuo a death stare.
Is Starbucks coffee delicious?
generally!
Then why is it so expensive and still has a lot of customers?
Because what Starbucks sells is not coffee, but a social place and services. According to incomplete statistics, in high-end CBD areas, there is a Starbucks every 500 meters on average.
It’s really impossible not to be convinced.
"It's not that easy to socialize," Du Qingqing was a little disappointed. "Most of the space in the store is occupied by shelves. It's just that row of booths by the window. Who would want to come?"
"Then streamline the shelves." Zhang Shuo looked determined.
"What did you say?" Du Qingqing almost laughed out of anger, "If the shelves are removed, is it still a convenience store?"
"Then let me ask you, in addition to fast food and instant noodles, how many stationery, cups, etc. are sold in the store? Oh, if I remember correctly, they also sell shampoo?" Zhang Shuo has done some research.
"Well……"
Du Qingqing's voice suddenly became softer and she lacked confidence.
Zhang Shuo smiled.
This is trapped in the traditional way of thinking.
"Since the customer group Qingcheng is targeting is white-collar workers in office buildings, it should not be positioned as a traditional convenience store. Instead, we will sell whatever customers need.
"Stationery companies, for example, will all focus on purchasing, so the demand is not big. What white-collar workers really want may be a small number of emergency products such as chewing gum, batteries, chargers, headphones, umbrellas, and guard cotton.
"If we really follow the convenience store model, how can we be the rival of 71 Chain?"
If Qingcheng Retail really wants to find a way out from the encirclement of traditional retail, it can only use Internet thinking, such as Hippo Fresh, which will be very popular in the future.
"What you said makes sense. I'm too rigid."
Du Qingqing was really convinced now and humbly asked for advice: "Then, how should we change it specifically?"
"It's very simple. Qingcheng also sells coffee. We adhere to a cost-effective strategy and use domestic coffee beans. We can make it more affordable and compete with Starbucks in a differentiated way. Not only do we sell coffee, we also sell milk tea."
Zhang Shuo pondered,
If we can use the Qingcheng retail platform to incubate two domestic brands, Ruixing Coffee and Michelle Bingcheng, it will be a huge profit.
10 years,
Foreign brands like Starbucks can still live very well and cut leeks easily.
Ten years later,
Young people in China have gradually come to understand that if they consciously "downgrade consumption", leeks will not be so easy to harvest.
Only domestic products can rise.
Although Zhang Shuo doesn't understand business, he can't stand the attribute of "prophet" and can see the future development trend.
This is very buggy.
"It seems...it's okay..." Du Qingqing is so smart and can reveal everything at once, but her heart is a little surging. Then she thought of something and said hesitantly: "Such a big change will cost a lot of money. I don't have the money..."
"I have it."
Zhang Shuo smiled like an old fox and finally got down to business.
After a lot of deception,
Isn't it just to get Du Qingqing to accept his second investment?
"???"
Du Qingqing also reacted quickly and stared at Zhang Shuo, "Did you already have a plan?"
"Whatever you think,"
Zhang Shuo neither denies nor admits it, "Just ask, can my suggestion work?"
"It works!"
Du Qingqing didn't want to deceive himself or others.
"Then it's over,"
Zhang Shuo stretched out his right palm and said, "I will inject another 500,000 yuan, just for 30% of the shares. Isn't that excessive?"
"make a deal!"
Du Qingqing was also courageous and gritted his teeth and agreed.
After the second capital injection,
Sprout Capital's shareholding in Qingcheng Retail will increase from the original 55% to 68.5%; correspondingly, Du Qingqing's personal shareholding will be diluted from 45% to 31.5%.
Although the shares were diluted,
But compared to the new valuation of Qingcheng Retail and its future development potential, Du Qingqing actually made a profit.
Win-win!
"That's it,"
The deal was concluded. Zhang Shuo stretched out with satisfaction, drank the last sip of tea, and said with a smile: "Hurry up and find someone to come up with a decoration plan. If you have the money, it can be in place in a week at most."
"good!"
Du Qingqing originally didn't expect Zhang Shuo to be able to do anything concrete.
"Oh, and,"
Zhang Shuo had already stood up and walked to the bedroom, stopped halfway and said with a smile: "Remember to wash the tea cup, thank you!"
After saying that,
Yuya walked into the bedroom.
"????"
Du Qingqing had a question mark on her face, but she didn't feel angry to death. "Are you treating me as a servant?"
Bastard!!!
Just as he had a slight affection for Zhang Shuo, he was strangled to death in an instant.
Qi returns to Qi,
Back in the room, Du Qingqing opened her laptop and started writing a business plan.
Zhang Shuo put it simply, in order to realize the Qingcheng 2.0 revision, in addition to decoration, we also need to negotiate with new suppliers, train employees, handle changes in business scope, etc.