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Chapter 504: Shatter all enemies, Zhang Shuo cheats again!

Monday, September 21st.

Last week, the technological wave set off by Maili x4 continued, and some media, including some netizens, even called Maili Group a great company.

Not only has MaiLi reshaped the global smartphone market, it has also driven the entire mobile phone industry in China.

It can indeed be called "great".

Not to mention the sprouting of the parent company, the halo of Mai Li alone is enough to dominate the Chinese corporate circle.

The light of the national trend is worthy of its name.

Many of the younger generation in China do not even use non-Maili mobile phones or buy non-Maili mobile phones.

Electronic products such as MaiLi tablets and MaiLi notebooks have also quietly entered the centralized purchasing catalogs of companies such as Tenda, Wujiang, and Qiandu, completing the replacement of Pingguo.

Maili smart watch has become one of the trendy brands.

In terms of global brand value, Mai Li is on par with Ping Guo and Sanxing.

All that is missing is a little "understanding".

In addition to the continued shine of Mai Li x4, there were also many new things last week.

For example, last Thursday, Jade Bird Interactive Entertainment released another new game "Three Kingdoms: Strategy Edition". Although it is a spoiled Three Kingdoms theme, it is also full of sincerity.

For many Three Kingdoms fans, it is definitely a masterpiece.

It continues the stable performance of Jade Bird Interactive Entertainment.

Also last week, the "emissions scandal" broke out at the world-renowned automobile giant Dacong Group.

Meiliguo accused some diesel vehicles sold by Dacong of installing software that specifically responds to exhaust emission testing, which can identify whether the car is being tested and then start it secretly during the vehicle inspection, so that the car can be tested with "high environmental protection" during the vehicle inspection.

Standard” pass.

However, when driving on a daily basis, these cars emit large amounts of pollutants.

This incident has a far-reaching impact, but the investigation related to Da Cong alone must have taken a long time. The original time and space dragged on for several years, and finally ended with Da Cong punishing one billion gulls.

During this period, Dacong's direct and indirect economic losses are estimated to be as high as 30 billion gulls.

It can also be regarded as one of the landmark events in automobile history.

Another impact of the emissions scandal is that it has set off a new round of discussion on new energy vehicles around the world.

Compared with fuel vehicles, pure electric vehicles are said to have zero emissions and are absolutely green and environmentally friendly.

The ensuing impact is that Tesla's stock price has experienced a slight rise, and Mango Auto's global booking data has also experienced a small explosion.

no doubt.

This will promote the accelerated implementation of new energy vehicles in the markets of various countries.

Last week, there was another gossip on the Chinese Internet, about the incident of Mr. Melon Picker running away.

The Internet is very angry.

Fortunately for Zhang Shuo, melon-picking and his like are already products that lag behind the times. Compared with China's super size, whether to stay or not actually doesn't matter much.

China does not lack this kind of investment.

I can only admire the old gentleman. Even though he is very old, he still maintains an extreme pursuit of money. Like an old hound, he will dig wherever there is profit.

Of course, you can also get into thorn bushes and end up covered in bruises.

………

After browsing the news, Zhang Shuo got up and went to the conference room next door.

At the meeting, Senior Vice President Lu Qi reported on the reception of Qiyi Video, “Gong Yu, Chairman and CEO of Qiyi Video, has been appointed Vice President of Qinghe Group’s Platform and Content Business Group and Long Video Business Unit

The general manager is fully responsible for the integration of Qiyi Video and Qinghe Group."

The position of president of Qinghe Group’s platform and content business group is currently held concurrently by Executive Vice President Zhao Xiaohu.

future.

If Gong Yu's performance meets expectations, he will have the opportunity to be promoted to the position of president of the platform and content business group.

This is an important position.

In the internal division of labor of Qinghe Group, the platform and content business group includes major apps such as Frog Browser, Tiantian Toutiao, Panda Live, Xiami Music, Qiyi Video, Feixun and so on.

Just pick up any app and it will easily make it into the top 30 in China’s app rankings.

In particular, four apps such as Frog Browser, Tiantian Toutiao, Pangda Live and Feixun have all ranked first in the industry and are definitely high-quality assets among high-quality.

Just based on scale.

The platform and content business groups under Qinghe Group alone are comparable to those of Qiandu and others.

It was precisely because of such expectations that Gong Yu was determined to cooperate with Qinghe Group, forcing Qiandu to force Qiandu to privatize Qiyi Video.

The opportunity is given, whether he can seize it or not depends on Gong Yu's ability.

Qinghe Group’s completion of the acquisition of Qiyi Video is only the first step in laying out its long video strategy. Next, there is still a lot of arduous and arduous work to be done.

First of all, the first one.

As the chairman and CEO of Qiyi Video, what Gong Yu needs to do most is to reorganize the management team and corporate culture of Qiyi Video and complete the divestment of the Qiandu system.

It is also the first step towards integration into the budding system.

Secondly——

As the vice president of Qinghe Group's platform and content business group, Gong Yu needs to understand and become familiar with Qinghe Group's operating rules in the shortest possible time and gain a firm foothold.

Within the Qinghe Group, it is a crouching tiger, hidden dragon.

As one of the top benchmarks of China Internet, don’t underestimate Qinghe Group’s attraction to top talents. In the past two years, it has attracted many industry giants one after another.

The heads of Tiantian Toutiao, Feixun, etc. are all potential candidates who are expected to compete for the throne of the business group.

If Gong Yu doesn't have enough skills, as an "outsider", let alone competing for the position of president of the platform and content business group in the future, it would be good if he could keep his current position.

The budding system doesn’t care for idlers either.

After listening to Lu Qi's report, Zhang Shuo was about to cheat again and said with a smile: "I would like to make two comments about Qiyi Video's development plan."

"Chairman, please speak!"

Lu Qi was not surprised but overjoyed, and quickly prepared to record it.

Regarding how to make Qiyi Video stand out from the competition with Tenda Video and Heyi Group, Lu Qi actually discussed it with Gong Yu several times in the past week.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Until now, I have not been able to think of a good solution.

This is normal.

If Gong Yu really had any secrets, Qiandu wouldn't let go of Qiyi's video.

Yes, after being merged into Qinghe Group, Qiyi Video can get support from Weixin, Weixin Payment, Tiantian Toutiao, etc., and there is no need to worry about funding problems, so it can be free.

There are also external strategic partners like Jiawei Culture.

With these eye-catching advantages, we can only guarantee that Qiyi Video is basically invincible in this long video of the Three Kingdoms, and even has a slight lead.

But that's all.

A slight lead is not enough to make Qiyi Video powerful enough to completely kill its competitors.

There is a high probability that there will still be a stalemate in the future.

This is obviously not in line with Qinghe Group’s expectation of spending a large sum of money to acquire Qiyi Video.

Lu Qi could only hope that the big boss would give him some advice.

It's not that Lu Qi is lazy, but he has also carefully thought about it. The big boss suddenly changed his attitude and supported Qinghe Group's acquisition of Qiyi Video. He may have some trump cards.

Otherwise, it won't be like a big boss's behavior.

Sure enough, the first time we seriously discussed the plan of Qiyi Video at a meeting, the good news came. It is really easy to hang out with such a big boss.

"First, the so-called long videos should not be limited to film and television dramas, but should also include animation, especially Chinese comics that are well-produced and widely influential."

Zhang Shuo is cheating again.

In the original time and space, probably around 20 years ago, Tenda Video accelerated the animation process of popular IPs on the Internet, and successively produced a series of classic Chinese comics such as Douluo, Devour, Doubo, and Perfect.

It immediately attracted a massive amount of traffic to Tenda Video.

Among them, Douluo has been online for three years, and its cumulative views have exceeded 100 million. It has become a phenomenon-level IP animation that has become popular on campus, overturning the previous imagination of Chinese comics in the industry.

To know--

This is actual real data, not fake data from popular star dramas.

The birth of many top-notch Chinese comics has directly boosted Tenda Animation's performance to achieve a growth of more than 18%, which has slightly surpassed the momentum of Qiyi Video and Heyi Group.

It can be seen that the original Chinese comics are definitely a super cornucopia in the field of long videos.

"Qiyi Video needs to formulate a long-term plan for original Chinese comics, spend a lot of money, and adapt a number of top online IPs with the greatest sincerity, so as to form a long-term brand effect."

Regarding online animation, Tenda Video has actually gone through detours.

The initial adaptation was produced by an external company, and Tenda Video was only responsible for procurement. As a result, the quality of the adaptation was far less than expected, and naturally it was unable to gain recognition from users.

It wasn't until Tengda himself took over the operation and respected the original work that there was a significant improvement.

This group of screenwriters, directors, and filmmakers in China are all not very good, but they despise the Internet and Internet authors from the bottom of their hearts, and they make up random things based on their own imaginations based on the original work.

The results can be imagined.

In the words of a netizen, "That's basically feeding the audience."

As everyone knows, the artistry of online literature is indeed open to question, but in terms of plot design, cool design and imagination, it is definitely unique and has something special.

Especially the popular ones.

Otherwise, it won’t be loved by countless readers, who would want to stay up late to catch up on updates.

Only by respecting originality can we not lose its essence.

"Anime adaptation?"

Lu Qi's eyes also lit up, and he subconsciously said: "Then we need to cultivate a top animation company first."

"Of course."

Zhang Shuo nodded in approval, "There is actually no shortage of such talents in the country, what is lacking is just money."

For example, the ill-fated fate of "Quiba" was due to lack of money?

But Qinghe Group is not short of money!!!

In this regard, to be honest, Tengda from the original time and space still has a little conscience.

But not too much

IPs such as "Legend of Heroes" were revitalized in the early stage, but messed up in the later stage.

Really speechless.

"Second, in the field of TV dramas, Qiyi Video must gradually transform from simply purchasing copyrights to self-produced dramas." Zhang Shuo immediately put forward the second suggestion.

Facts have proven time and again that in the field of long videos, there is no way out by relying solely on traffic stars.

All the TV series that really break out of the industry are excellent.

In Chinese film and television dramas, one of the most incomprehensible phenomena is——

It is obvious that many popular celebrities, including the so-called top celebrities, first got out of the industry and gained fans by relying on excellent blockbuster works, such as "The Master of Demons".

But after leaving the circle, these people quickly failed, focusing only on traffic and not paying attention to their works.

What kind of cool operation is this?

It's clear that it can get traffic, and the work can achieve both, but it has to be displayed badly and get scolded. What the hell is this? Isn't Yingbao a typical example of doing both?!!

Based on Zhang Shuo's knowledge as an outsider, it is really incomprehensible.

The most incomprehensible thing is why those fans who became fans because of their works so quickly forgot their original intentions and willingly allowed their idols to act badly and be harvested by traffic?

This brain circuit is really incredible.

"You can't guarantee the quality of a homemade drama, right?"

As a top professional manager, Lu Qi certainly has his own opinions, "What's more, Chairman, hasn't Qiyi Video already introduced Jiawei Culture, such a professional strategic partner?"

The implication is that there is absolutely no need for Qiyi Video to reinvent the wheel.

Not only Qiyi Video, but also Qinghe Group and even Sprout Holdings, from bottom to top, have no experience or relevant teams in film and television drama production.

If you want to launch a self-produced drama strategy, you will inevitably invest a lot of resources.

No matter how you look at it, the gains outweigh the losses.

"Starting the self-produced drama strategy does not mean participating in the entire process. The core point is to control the script and establish a top-notch, professional screenwriting team in the industry."

"The team has only one purpose, and that is to write works that the public really likes to see."

"After the script is reviewed, Qiyi Video will take the script to cooperate with the film and television drama production company, requiring the partner to film in strict accordance with the script, giving the script the greatest authority."

What Zhang Shuo is talking about here is the script, not the screenwriter, and this is also based on the actual situation.

Because screenwriters are also human beings and will be interfered by various factors, and if they are regular screenwriters, they may not be able to write hits every time.

Jiang Langcai is completely predictable.

The screenwriting model envisioned by Zhang Shuo should accept external submissions, and the screenwriting team only plays a supporting role, more like an editorial department like a magazine.

Since ancient times, there have been many geniuses among the people.

Once the script is polished and approved, it represents the absolute will of the Qiyi Video producer. Regardless of the director or the actors, they are just tools to transform the script into a drama series.

This is where the script comes first.

"Self-produced dramas do not necessarily need to hire big names, nor do they need popular celebrities to support them. We should compress the film remuneration as much as possible, and continue to tilt the production costs towards special effects, costumes and other fields."

This is a very simple truth.

But in China, they are always manipulated by various tricks, leaving the audience helpless and helpless. This can only prove one point - "There are bad people in the film and television industry."

Since Sprout wants to get involved in the field of long videos, it has to take a chance on this trap.


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