Chapter 531: Fighting hard to reach the top, Zhang Shuo disappears into the Internet Conference!
Time has entered November in a blink of an eye, and the annual Double Eleven war has naturally become the focus.
What’s a little weird is——
Compared with last year's vigorous marketing, this year, all e-commerce platforms are slightly low-key.
Needless to say, secondary e-commerce platforms such as Jingdong, Shuning, Jumei Youpin, etc., knowing that they cannot compete with the two leading platforms such as Mobao and Pinxixi, have become more pragmatic in their marketing this year.
Focus on the characteristics of their respective platforms.
Jingdong launched the "Snatch Home Appliances in Advance" campaign, Shuning launched the "Multiple Deposits" campaign, Guomei launched various targeted special campaigns such as "Compare prices and get free orders".
As for the magic treasure.
It may be said to be low-key, but there are all the required activities. It still launched the "Double Eleven Carnival Night" event, introduced an international production team and star lineup, and also enhanced the multi-screen interactive experience of "mobile TV live broadcast".
Pin Xixi, who has attracted the most attention, was known for its "pragmatic marketing" in previous years. This year, its peers have kept a low profile. Pin Xixi will naturally not be "arrogant" and remains as pragmatic as ever -
Strive for the greatest discounts for consumers as much as possible.
With the start of Double Eleven, sales data from various stores were released one after another in the early morning.
The one that attracted the most attention was naturally Pin Xixi.
After achieving sales of 57.5 billion last year, this year's Pinxixi sales have doubled to an exaggerated 105 billion.
In the original time and space, Mobao's sales in 2016 were 120.7 billion.
Even though Pin Xixi failed to catch up with the sales of Magic Treasures in the same period, that was because the Magic Treasures family was the dominant one in the original time and space, but in this life, Pin Xixi and Magic Treasures were competing for supremacy.
Under this circumstance, Pin Xixi's sales can still be close to those of the original time and space magic treasure.
This is already extremely exaggerated!
As for this year's Mobao, it is even rarer that no specific sales data has been disclosed. It simply issued a brief statement - "This year's Mobao Double Eleven is steadily improving, and the transaction scale has achieved another good result!"
Then there is no more content.
In Mobao's words, it means focusing more on marketing quality and serving consumers wholeheartedly.
"What nonsense!
"
"It's just that I'm not as good as Pin Xixi. I don't dare to disclose sales data to the outside world. I'm just pretending!
"
But netizens saw through Mo Bao's little trick at a glance.
After all, Pin Xixi almost caught up with Mo Bao last year. According to the development trend of the past year, it is almost certain that Mo Bao will be overtaken by Pin Xixi.
You know, you know.
As long as Mo Bao doesn't disclose the data to the outside world, it's not really a loss.
This slightly rogue approach is also a no-brainer for Ahri. It is tantamount to hanging a fig leaf on herself to maintain the last trace of dignity.
But it is a conclusive fact that Pinxixi has ascended to the throne of Chinese e-commerce.
This fact alone is enough to amaze the world.
"Who would have thought that Pin Xixi, which was founded only four years ago, would dethrone the magic treasure that had been established for seventeen years in one fell swoop. It is really disappointing to see a new generation replacing the old."
"Originally, I said that Pin Xixi was a dark horse, but now I see that he is simply a thousand-mile horse!"
"The cow that Jing Dong boasted about, accidentally made Pin Xixi come true."
"Brother Dong: are you polite?"
"With Ahri's fall, the era of the Big Three has come to an end."
"Isn't that right? The new three giants, Pin Xixi surpassed Mo Bao, Qingcheng Group crushed Qiandu, Qinghe Group is the best in the contemporary era, but it is stronger and has more potential than the old three giants!
"
"China's Internet industry has truly entered its budding era."
"Not just China, but even looking at the world, whether it is Qinghe Group or Pinxixi Group, they can rank among the top ten Internet companies in the world."
"Even the Qingcheng Group, which is a little bit behind, can steadily enter the top 20 in the world."
"Tsk, tsk, before I always compared Moya with Weiruan and Guge, hoping that Moya would challenge these overseas giants. Unexpectedly, in a blink of an eye, Qinghe Group alone is enough to participate in the competition."
"And what about Germination?"
“Unknowingly, it has grown into the world’s number one super giant.”
"The light of false national trends: Ahri, Tengda, Qiandu!"
"The true light of the national trend: Germination!
"
The existence of Germination has indeed subverted everyone's understanding of China in the world, and has gradually become a brand new business card of China on the global stage.
………
With the end of the Double Eleven event, the third Global Internet Conference has arrived as scheduled.
November 16th.
The eyes of Internet practitioners around the world are focused on Wuzhen in Jiangnan Province.
Unfortunately, Zhang Shuo, who is known as the "famous scene maker" of Internet conferences, did not attend this year. Instead, Lu Kai, president of Sprout Holdings, attended on his behalf.
Others, such as Gu Mingzhang, president of Maili Group, Lu Qi, president of Qinghe Group, Tang Xiang, president of Mango Group, Du Qingqing, president of Pinxixi Group, Wang Tao, president of Qingcheng Group, etc., were all present.
On one side is Zhang Shuo's "divine hiding", and on the other side is the collective appearance of budding executives.
Smart people have vaguely smelled a different flavor from this sprouting arrangement, and they all sighed in private, "Zhang Shuo is going to become a legend."
It's just a pity that I can no longer see the famous scenes created by Zhang Shuo.
"Come on!"
Some netizens jokingly joked: "In today's Internet circle, even if we look around the world, is there anyone who dares to attack the cute king in public without knowing it?"
Last year's Wei Ruan Bill was so criticized by Zhang Shuo that he couldn't even get off the stage.
Who can still be ignorant of fun?
This means that even if Zhang Shuo attends, it is unlikely that there will be any famous scene.
I'm afraid it's all harmony.
But no matter what, Zhang Shuo's unexpected absence still made the starlight of this Global Internet Conference a little dim.
The advantage is that it can make the focus of conference reports more focused on the conference topics themselves.
"Return to the original intention!"
Although Zhang Shuo is great, he cannot replace the industry itself.
As a result, this Internet Conference actually had several collisions of ideas around the core topic of "Internet", and it was actually very successful.
This chapter is not finished yet, please click on the next page to continue reading the exciting content!......
A private room in a restaurant in Wuzhen, Jiangnan.
"This kid Zhang Shuo is really difficult to deal with."
During the conference, people from the big brother, uncle and other small circles will naturally get together in private.
I just won’t post the party photos online.
It's not that they want to keep a low profile, but the reputation of the two elders on the Internet is actually not very good at the moment. If they really want to take the initiative to "expose" them, I'm afraid they will get more complaints than envy.
Both of them are very self-aware.
"Originally, I thought Zhang Shuo would take advantage of the opportunity, haha..." The big brother glanced at the uncle, but he only said half of the words, which can be said to be wilted.
The uncle had no expression on his face.
Due to the aftermath of Double Eleven, Du Qingqing, the president of Pinxixi Group, stole the show at this year's Internet Conference, and his popularity even surpassed that of his uncle.
Being overshadowed by a little girl, no matter how generous the uncle is, he will feel unhappy.
Already considering——
Next year, should we follow Zhang Shuo's example and simply send representative Ren Xiaoyao to attend?
The reason is also very good.
The uncle is now just the chairman of Ahri. Ren Xiaoyao, as the CEO and president of Ahri, is fully qualified to be in charge of the specific affairs of the group.
………
Same time, weekend.
The Internet conference was in full swing, but Zhang Shuo was idle at home, teasing Zhang Yiyi, who had just turned one year old, while chatting with Cai Miaomiao with a smile.
"Brother, can you take some time to visit the Maker Town recently?"
After graduating from college in July, Cai Miaomiao officially took up the position of CEO of Tianke Real Estate and devoted all her energy to the Guancheng Maker Town project.
After nearly a year of construction, the Maker Town has now begun to take shape.
“The Maker Town is still under construction, so I won’t visit it.”
How could Zhang Shuo fail to see that Miaomiao's little thought was simply to use his influence to play a disguised publicity role for the Maker Town platform.
At the same time, it can also reduce unnecessary troubles during project implementation.
But Zhang Shuo didn't even attend the Internet Conference, so how could he support the small maker town?
"Brother, just go and have a look!"
Cai Miaomiao did not give up, "The Prodigal Fund is the largest shareholder of Tianke Real Estate."
This girl has become thicker and thicker since she started her own business.
He indeed has a talent for business.
"It's true that the Prodigal Son Fund is the major shareholder of Tianke Real Estate, but I'm not the helmsman of the Prodigal Son Fund. If you want to invite me, you should also invite Lao Zhang." Zhang Shuo quickly got rid of the trouble.
"Uncle, it's okay to go!"
Cai Miaomiao rolled her eyes and accepted it happily.
Apparently he also realized that Zhang Shuo was resolute and could only choose to do the next best thing.
"Don't!"
Zhang Zhandong, who was sitting quietly drinking tea aside, immediately waved his hand, "Yes, I am the person in charge of the Prodigal Son Fund, but I am not responsible for specific affairs. If you want to find Miaomiao, just go to the President of the Prodigal Son Fund."
Even Zhang Shuo knows how to restrain his sharpness, and Lao Zhang is naturally more familiar with the art of keeping a low profile and keeping a low profile.
I would never show my face in this situation.
In fact, when the Prodigal Son Fund moved from behind the scenes to the front desk, Zhang Zhandong consciously reduced his appearance until the president hired by the Prodigal Son Fund arrived and handed over full power to the new president for daily affairs.
Zhang Zhandong just hid behind the scenes and was the final decision-maker and helmsman.
Leave professional matters to professionals!
Although Zhang Zhandong is good, he is not professionally qualified after all, and he is still a layman when it comes to investment.
However, the funds controlled by the Prodigal Fund are so huge.
Just like the second equity dividend carried out by Sprout Holdings this time, the Prodigal Fund itself, plus the personal capital injected by Zhang Shuo and Gu Xiaoxi, amounted to more than 30 billion.
"All right!"
Cai Miaomiao was a little discouraged.
Zhang Shuo doesn't care, of course. If Cai Miaomiao wants to truly grow up, she must learn to be on her own, instead of always thinking about taking advantage of him.
Lao Zhang didn't care even more.
Comparing Zhang Shuo's entrepreneurial history, Cai Miaomiao has already entered the stage with a golden key.
What else is there that you’re not satisfied with?
………
Tenda Building.
After returning from the Internet conference, Erye used to call Lu Jian to the office.
He looked slightly tired.
No wonder, even though Zhang Shuo did not attend this Internet Conference in person, he still made the sprout department steal the show, whether it was the Internet, smart manufacturing, or even artificial intelligence.
Sprouts are at the forefront and are the most representative companies.
On the other hand, look at Tengda.
It is really getting worse every year, and there is almost nothing that can be obtained.
The sense of existence is naturally getting smaller and smaller.
Even with Er Ye's status in the world, he would be greeted warmly wherever he went, but that was all, and there was almost no in-depth communication.
It even gave the second master the illusion that "Tengda has no friends."
The result is that after participating in a round of Internet conferences, Er Ye basically has no sense of existence.
Although he himself has always kept a low profile, being "hidden" in the conference like this still made the second master feel very uncomfortable. It is inevitable that there will be a gap.
In addition to not being paid attention to, Er Ye was also tired because during the meeting, he personally communicated with Qinghe Group President Lu Qi about cooperation in the field of long video.
The results of it?
Lu Qi has made it clear that Qinghe Group is no longer interested in Beishi, including the previous proposed cooperation with Tenda Video, which basically fell through.
This is the end of Tengda's last thoughts.
"Next year's Internet Conference, you can attend on my behalf, I won't go!"
The second master is also tired.
"good."
But Lu Jian couldn't feel any joy either, knowing that Tengda at this time was just a broken ship.
What can I be excited about?
………
Monday, November 28th.
Whether it was the uncle's depression or the second uncle's secret tiredness, Zhang Shuo didn't know about it and had no interest in paying attention to it because he rarely interacted with it anymore.
Just like with the second master, I have had face-to-face conversations several times before.
But now, if the two families really want to cooperate, Zhang Shuo no longer even needs to come forward.
This chapter is not over yet, please click on the next page to continue reading! Lu Qi is completely qualified!
As for the big brother who had a deep grudge against him, Zhang Shuo even swept him into the dust. He did not dare to think about the group and had no chance to cooperate with Moya.
Zhang Shuo himself is also consciously withdrawing from the public eye and no longer being so "eye-catching".
Being a celebrity is also very tiring.
Rather than becoming the kind of star entrepreneur who flies around in the sky every day and participates in various high-end meetings, forums, ceremonies, and negotiations, Zhang Shuo hopes to return to life itself.
Without losing control of the sprouts, more time and energy can be devoted to the family.
Balance career and family.
This is true perfection!
After browsing the news, Zhang Shuo started looking through the work briefing as usual in the office.
last Friday.
Jade Bird Interactive Entertainment has released a new game - "Return to Empire".
Original Spacetime is a new generation strategy mobile game produced by Tenda in cooperation with "Age of Empires".
The game absorbs the classic elements of empire. Players will be placed in an ever-changing living battlefield, build a city-state from scratch, lead the world's heroes, and continuously expand their territory.
After the game was released, it was not well received by players.
In the past six months, many new games released by Jade Bird Interactive Entertainment are all war strategy mobile games. Although they are excellent in production, players also have aesthetic fatigue after all.
All tired of playing!
In addition, this time it is cooperating with "Age of Empires", so it is inevitable that it will be questioned for its lack of originality.
"It has been a long time since Jade Bird Interactive Entertainment produced a phenomenal hit mobile game. In the past year, it has basically been resting on its laurels." The complaints from players may be very representative.
The only bright spot may be the 3A masterpiece.
For example, "Three Kingdoms", which was released for internal testing without deleting files last month, has received unanimous praise from the market.
But after all, mobile games are the mainstream at the moment, and those who want to play AAA masterpieces are only a "minority". This also leads to the fact that Jade Bird Interactive Entertainment's golden brand in the world will inevitably be somewhat eclipsed.
The only comfort may be that competitors have not come up with phenomenal mobile games.