This is a very ordinary day. The Huteng War has come to an end, and the Internet is rarely calm.
At ten o'clock in the morning, Weixin released version 2.0 in a low-key manner.
Version 2.0 is a major version update. In addition to adding "people nearby", "shake" and "drift bottle" functions, it also supports sending 10-second videos.
Different from the original time and space, "Nearby People" supports picture display instead of simple text display.
Through this function, users can easily find users around them who also use Weixin, making Weixin, a software that mainly communicates with acquaintances, also have the function of socializing with strangers.
In other words, after version 2.0, Weixin is no longer a pure instant messaging software, but has begun to develop more towards social applications, which is bound to trigger a wave of user growth.
The "Shake" and "Drift Bottle" functions are also designed to develop social interaction with strangers.
The "Shake" function is very creative and interesting, and can further increase Weixin's social attributes.
"Drifting Bottle" imitates the related functions of icq mailbox.
It can be said that after the 2.0 version update, Weixin has become semi-mature and has the foundation for large-scale marketing to welcome the explosive growth of growing users.
…………
"Huh? Has Weixin been updated again?"
Zheng Zha, who was fishing at work, found that the Weixin icon display was being updated.
Yes, that's right.
Because we are worried that Weixin users are too lazy to update, Weixin backend has set a default "automatic update" option. If you want to cancel "automatic update", you need to open the settings and change it manually.
Weixin's official account also thoughtfully pushes version 2.0 update news to every Weixin user.
Make sure no one slips through the cracks.
It is so considerate, so focused on user experience, and considers users wholeheartedly.
In the early stage, when the loyalty of Weixin users was worrying, we could only come up with this "good strategy".
"Search for people nearby?"
Zheng Zha clicked the search out of fun, and a photo wall popped up in a few seconds, accurately displaying other Weixin users within a radius of 10 kilometers based on the distance between their avatars.
A touch of rose, distance 1.1km
Moonlight Girl, 1.5km away
Xu Menglu, distance 2.7km
"Oh ho ho!!!"
Looking at the row of portraits of young and beautiful girls, Zheng Zha's burning heart instantly became restless.
"Try adding one?"
Zheng Zha plucked up the courage and tried to add "Moonlight Girl" as a friend.
"pass!"
"Oooh??!!"
Zheng Zha is cumming again. Are all girls today so proactive?
Restless, restless.
The unexpected surprise made Zheng Zha so nervous that he didn't know what to say, so he could only send "Hello" dryly.
He is undoubtedly a straight man of steel.
Moonlight Girl quickly replied: "Hello, nice to meet you."
As a brand-new social app, Weixin's first batch of users are mostly young people, who are most likely to chase people, accept new things, and like the excitement of this unfamiliar social interaction.
Therefore, when Weixin first launched the three functions of "people nearby", "shake" and "drift bottle", it was the easiest time to add to the girl Weixin, and it was almost accurate to add one.
It's rare to say no.
The first batch of men to eat crabs are really happy. They are lying in the fish pond.
A few years later, Weixin became a social platform for acquaintances again, and few people used the "people nearby", "shake", and "drift bottle" functions to make friends with strangers.
The ones I searched were either micro-businesses or tea sellers.
"There was once an opportunity to chase a girl in front of me, but I didn't cherish it. I regretted it only when I lost it. The most painful thing in the world is this. If God can give me a chance to do it again,
I would say to myself – I’m going to add ten!”
The above paragraph has become the inner swan song of many handsome men.
Zheng Zha is undoubtedly a lucky boy. Although he is very straight, he is still quite thick-skinned. He stumbled into a chat with the "Moonlight Girl" and found that everyone was a piao and liked "Synthetic Watermelon".
Isn’t this a common topic?
After going back and forth, Zheng Zha laughed like a pig, as if he could smell the smell of spring.
"Love it, love it..."
From this moment on, Zheng Zha became Wei Xin's biggest fan.
"Zha'er, who are you talking to? Are you smiling like that?" The colleague next to me couldn't stand it.
"Hehe," Zheng Zha was very proud and said in a low voice: "Brother Qiu, do you want to meet a lot of girls?"
"You don't have a fever, right?" Brother Qiu rolled his eyes, "Not to mention girls, even dinosaurs in our company are super rare species, and there are such a large group of them, just daydream."
"Don't believe it,"
Zheng Zha shook his phone and demonstrated it to Brother Qiu himself.
"How about it?"
"These must be liars and shemales, I don't believe it." Brother Qiu's eyes flickered.
"stupid!"
Zheng Zha was angry, "Weixin can make voice calls. You will know if you are a shemale or not once you try it."
"Is it interesting?"
Brother Qiu swallowed his saliva, turned back to his work station, and downloaded the Weixin at the speed of light. After registering, he also gave the Weixin a very coquettish name of "Little Landlord of Binhai City".
"Click and search!"
The next second, Brother Qiu's eyes turned green.
At this time, Weixin's user base of four to five million accumulated through "Synthetic Watermelon" began to show its effect. Otherwise, if you search several times in a row, you will not be able to find a single friend.
Who is still interested?
…………
Binhai University.
"Zhui Feng is trying to add you as a friend, do you agree?"
"reject!"
Tang Yu has been very distressed these past two days. Ever since the Weixin update, her phone has been ringing non-stop.
There are too many applications to add friends!
"Why does Weixin, developed by Third Brother, seem to be becoming more and more deviant?"
Tang Yu was speechless.
There are two cousins above her, but she is used to calling Zhang Shuo third brother.
"hey-hey....."
Tang Yu turned his eyes and suddenly had an idea. He searched for an ugly cartoon character from the Internet and replaced the current Wei Xin selfie avatar. He said proudly: "Let's see if you want to add it."
It was indeed clean.
…………
When he was about to get off work the next day, Zhao Mingchuan came over to report to Zhang Shuo: "Mr. Zhang, it has only been a day and a half since Weixin 2.0 was updated, and the number of new users has reached 450,000. The situation is gratifying."
"Where's the daily life?"
Zhang Shuo is also very excited. At least for now, Weixin has no competitors.
"I was about to report to you that after the 2.0 update, daily active users also experienced a surge. At the peak last night, daily active users broke the million mark in record time." Zhao Mingchuan could not hide his excitement.
This is about to happen!
"Mr. Zhang, since the natural growth rate of users has been so high after the update, can the previously formulated 100 million marketing plan be postponed appropriately to give it more time to ferment?"
Unlike Liu Xiaohui, Zhao Mingchuan always has his own ideas and is not shy about putting them forward in person.
"Can."
Zhang Shuo also didn’t want to put pressure on Tengda too early.
Be prepared to stabilize first.
According to this point in time, the product team of Tenda Yangcheng R&D Center should have begun the development of Weixin under the leadership of team manager Zhao Xiaohu.
Of course, in this generation, the Weixin trademark has been registered by Zhang Shuo in advance, and it will definitely not be called Weixin again.
At the same time, Xiaomi Studio is already developing MiLiao, which is expected to be launched at the end of December.
In other words, if history does not change, in two or three months, Weixin will face challenges from the two giants, Tengda and Xiaomi.
No longer unique.
In fact, because of his appearance, the 3Q war was triggered in advance, causing Tenda to be in violent turmoil throughout October, which already delayed the launch of the Weixin project.
So far, Tenda has not reached an internal agreement on whether to launch the "WeChat" project.
A vice president of Tenda once publicly refused to develop WeChat, and even sarcastically thought that Tenda's icq was enough and WeChat seemed redundant.
Tenda internally also noticed Wei Xin's existence, but did not regard it as a threat.
In their view, mobile phone icq can completely copy the functions of Weixin, and then carry out dimensionality reduction attacks on Weixin, so it is completely necessary to start a new business.
Faced with the internal disputes within the team, coupled with the previous "complex" relationship with Jade Bird Interactive Entertainment, from being hostile to being friendly, I didn't want to be hostile again so quickly, so as not to cause unnecessary trouble.
Tenda CEO Ma Erye finally decided to postpone the launch of the WeChat project.
Ma Erye's ultimate consideration is not really to be afraid of Zhang Shuo, but to prepare to observe Weixin again. If Weixin really poses a threat to icq, it will not be too late to copy him.
Invisibly, it bought some time for Wei Xin's growth.
"It can be postponed, but not for too long. Let's set it on November 1st." Zhang Shuo made up his mind.