After reviewing the Qingcheng app, Zhang Shuo also wanted to hear about Du Qingqing's plans for the takeout business.
"you please!"
In front of employees, Du Qingqing did not dare to disobey Zhang Shuo.
The two entered the office.
After Zhang Shuo sat down, he smiled and said, "Why don't you change your stockings? I can close my eyes."
"Go to hell!"
Du Qingqing finally couldn't bear it anymore and threw the pen in his hand at Zhang Shuo.
"It's not a good habit to throw away a pen." Zhang Shuo caught it easily and stopped joking: "Tell me, how do you plan for the takeout business."
"See for yourself."
Du Qingqing gritted his teeth and handed over a planning document.
"I've been prepared for a long time."
Zhang Shuo smiled and took the copy and read it carefully.
Regarding Qingcheng Retail’s upcoming takeout business, Du Qingqing subdivided it into two specific business lines.
The first is the testing and promotion of Qingcheng app.
The second is the formation of a takeaway delivery team.
First of all, the Qingcheng app will be tested internally in 14 stores in the Lubei area.
In order to mobilize customers' enthusiasm for downloading the Qingcheng app, the store will launch marketing activities such as free iced mung beans, grilled sausages, and juice drinks for downloading the app.
Customers can choose whether to use the app to order.
After the in-store test is passed, the next step is for the marketing department to send local promotion personnel into the office buildings around the store, carrying dolls, keychains and other gifts, to conquer each company one by one.
Users are recommended to download the Qingcheng app to promote Qingcheng Retail’s takeout business.
At the same time, the marketing department will also timely place green orange takeaway advertisements at bus stops, subway stations and other crowded places in the Lubei area to increase publicity and promotion efforts.
The entire promotion plan was smooth and every aspect was considered.
"not bad."
Zhang Shuo nodded with satisfaction, raised his head and asked, "Where's the budget? What's the marketing budget?"
"If it is limited to the Lubei area, the marketing budget is about 4.5 million, and the main expenditure is offline advertising. The marketing department is still working on the specific budget."
Frankly speaking, the budget is really not high.
This reflects the superiority of Qingcheng’s “online and offline” retail model. The 14 offline stores established in the early stage have become one of the main scenarios for promoting online applications.
The most core target users are also recruited.
The price paid is only slight marketing costs such as sausages and juice drinks.
It can be described as blood money.
This is why Zhang Shuo has always attached great importance to the reputation of his offline stores, and why he got angry and fired a large number of employees after the last hygienic problem with chicken drumstick rice.
If you compare Qingcheng Retail's fast food business to an upcoming movie.
Then the reputation of the store is equivalent to the reputation of the movie. If the early reputation is good, those customers who dine in the store will become "tap water" and recommend Qingcheng Retail to their colleagues around them.
And once the store's reputation collapses, it will trigger a chain reaction.
So we can’t attach too much importance to it.
Similarly, the launch of Qingcheng app is also confirming that Zhang Shuo has designed a good business model for Qingcheng retail from the beginning - building offline stores into the core hub of user experience and interaction.
Once the food delivery route is established, in the future, bike-sharing, taxi-hailing and other businesses will also target urban white-collar workers, and they will be able to follow suit.
Even the promotion of Weixin Payment can be done through the store channels of Qingcheng Retail.
By continuously superimposing a variety of application scenarios, Qingcheng Retail's huge initial investment in the store sector will be diluted again and again, and it will eventually achieve overtaking in corners.
As for the other business line…
"Does the takeout delivery team adopt the labor outsourcing model?"
The expression on Zhang Shuo's face was wonderful. He didn't expect that Du Qingqing had potential as a profiteer. He was self-taught and had figured out the exploitation routines of the food delivery platform several years in advance.
"The demand for delivery personnel is huge, the mobility is high, the quality of personnel varies, and management is difficult. I think it is okay to outsource this business to a professional labor service company," Du Qingqing explained.
She had this idea or was inspired by the magic treasure.
Mobao outsources the express delivery business to express delivery companies, and saves a lot of time.
"That's right."
Zhang Shuo did not deny it, but simply said: "But I don't agree."
"Why?"
Du Qingqing is not someone who can be easily persuaded.
"..."
Zhang Shuo was stuck for a moment and didn't know how to explain to Du Qingqing.
This is 2010 after all.
Let alone now, wait two years, when the takeout industry really takes off, won’t all those takeaway guys make a lot of fun at the beginning?
But that happiness is only temporary. When the capital ebbs, everything will be revealed again.
Can Zhang Shuo go back to his old ways?
He also couldn't deviate from Du Qingqing's ideal of "beating workers".
That's his ideal, not the company's.
Although Qingcheng Retail is actually owned by Zhang Shuo alone, it cannot be said that it is detrimental to leadership.
"They are both e-commerce platforms. Which one do you think is better, Jingdong's self-operated logistics model or Mobao's logistics outsourcing model?" Zhang Shuo was about to make a circuitous interlude.
"I think the magic treasure is better."
"Yes, Mobao's outsourcing model does save time and effort in the short term, but have you ever thought that outsourcing is just like opening up franchises to chain companies. Once Pandora's Box is opened, it will be difficult for the headquarters to monitor the outsourcing companies.
"In terms of reputation, Jingdong Logistics is obviously better than Tongda Express. You don't deny this, right?"
"You mean, if the takeout delivery business is outsourced to a labor service company, it may affect the reputation of Qingcheng Retail?" Du Qingqing is not stupid.
"This is almost certain." After all, Zhang Shuo has been there, so he has a clear view, "As you said, delivery personnel have high mobility and uneven quality. In order to cut costs and maximize profits, labor service companies
You can imagine how you will do it."
Zhang Shuo felt sick to his stomach when he thought of those people who mixed "seasonings" into customers' food.
In response to the exposed evil deeds, the food delivery platform seems to have dealt with them vigorously and directly fired them. In fact, the impact on those bad food delivery personnel has been minimal.
The worst thing I can do is change jobs and continue working, since there is no social security anyway.
Where to do it or not?
Qingcheng Retail adopts a direct operation model, and the risks it bears are actually higher than those of takeout platforms.
The food delivery platform can eliminate the problem and quickly cut off the negative public opinion with almost no loss, but Qingcheng Retail has to bear the risk of word-of-mouth collapse.
Of course there is also a paradox here.
It is precisely because of the adoption of labor outsourcing that food delivery platforms can easily cut.
Anyway, the platform has taken advantage of it.
In the end, the person who takes over is either the customer, the merchant, or even the labor outsourcing company.
It's true, it's clever, but it's a bit unscrupulous.
"Reputation is the foundation of Qingcheng retail. If the company's reputation is damaged due to labor outsourcing, it is actually a small gain but a big loss." Zhang Shuo took advantage of the victory.
"But even if we manage our own takeout delivery team, similar incidents like complaints from customers may still occur. There seems to be no inevitable difference between the two, right?"
Du Qingqing is not easy to fool.
"Then this will test our own management level and crisis public relations capabilities. Isn't this your job?" Zhang Shuo leaned on the sofa and leaned back comfortably.
Du Qingqing was speechless.
Whether her answer is right or wrong, it is wrong.
He was immediately forced into a corner.
Zhang Shuo did not push too hard and stood up with a smile, "As for the construction of the takeout delivery team, you can also consult Mr. Pei for his opinion. After we form new, mature and revised opinions, we will discuss it again at that time.
Let’s discuss it together.”
"good!"
Although he gritted his teeth against Zhang Shuo, Du Qingqing always attached great importance to Zhang Shuo's opinions.