A week after Longmen Pharmaceutical entered Yanjing, a gust of wind suddenly set off in Yanjing's advertising market.
On this day, all the famous advertising media companies in Yanjing received an advertising order. This advertising order came from an unfamiliar company, Longmen Pharmaceutical.
The content of the advertisement is very simple.
There is only one sentence, beauty, starting from today...
Then underneath this advertisement, something was covered with a huge red cloth, and there was a date, May 30th.
It obviously means that on May 30th, the cloth will be lifted to reveal the product inside.
Originally this was a very ordinary appetizing advertisement.
But because Longmen Pharmaceutical’s investment is too large.
It has captured almost all of Yanjing’s large-scale advertising resources.
Its advertising intensity was so powerful that it almost surpassed that of X Platinum, which was a household name back then.
No matter where people go, they can see this advertising slogan. Whether it is TV stations, newspapers, subways, buses, billboards, and the Internet, wherever people can see it, there is this advertisement of Longmen Pharmaceuticals.
People who are familiar with advertising costs are shocked by Longmen Pharmaceutical's financial strength when they see the intensity of this advertisement. At the same time, they also think that Longmen Pharmaceutical is crazy.
Such a large advertising effort would probably require a huge amount of money.
A day's advertising costs may be tens of millions or even hundreds of millions.
Although it immediately became popular and everyone remembered this advertising slogan.
But Longmen Pharmaceutical didn't even release the product, it just used an advertising slogan to whet the appetite. If the product turns out to be mediocre, it may become a huge laughing stock.
However, no matter what the outside world speculates.
Longmen Pharmaceutical still goes its own way and still invests a huge amount of advertising resources every day. They even won prime-time advertising on China Television, the largest TV station in the country with the largest audience.
The back and forth is just one sentence, beauty, starting from today...May 30th.
Then there is a list of addresses of Longmen Pharmaceuticals below.
This article does not talk about any products.
No one knows what Longmen Pharmaceutical is selling.
This kind of handwriting aroused people's curiosity even more.
Of course, there is also a lot of rebellious psychology.
After all, if someone takes up all the advertising resources and talks about it in front of you every day, you will be upset.
There was an overwhelming amount of criticism online.
Some people even launched a boycott of Longmen Pharmaceutical on Weibo, saying that it is a more vicious and hype-oriented company than x Platinum and xx Partners. It doesn’t think about how to make good products, and relies on word-of-mouth to speak for itself. It relies on brainwashing and viral marketing all day long.
Liu Yufeng also looked worried. This advertising plan was thought up by Long Xiaoshan. Now that the market is going in the wrong direction, Liu Yufeng is also afraid that Longmen Pharmaceutical's first shot will be ruined.
But no matter how she told Long Xiaoshan, Long Xiaoshan was still there, sitting high on the Diaoyutai, and continued to invest huge amounts of advertising funds.
Time passes day by day.
May 30th will soon arrive.
On this day, the Xinghai Building was packed with media. Almost all the media in Yanjing, large and small, were present. It was comparable to the Spring Festival Gala press conference.
However, such a big battle is just a company's product launch.
This company is naturally Longmen Pharmaceutical.
Because of Longmen Pharmaceutical's crazy investment in advertising in the first half of the month, the product that Longmen Pharmaceutical is about to release has almost become an unsolved mystery of the century. Even a three-year-old child has memorized the advertising slogan, "Beautiful," from today on
start……
Now it's finally May 30th.
Everyone wants to take a look at Longmen Pharmaceutical, which has spent at least hundreds of millions on advertising. What kind of medicine is sold in the gourd?
At this time, a giant billboard also stood on the top floor of Xinghai Building.
It was covered with red cloth, and the sentence written on the red cloth was: "Beautiful, starting from today..."
In the conference hall inside the Xinghai Building, the press conference was having a warm-up performance, and many celebrities were invited to sing and dance.
In addition to the media, Longmen Pharmaceutical also invited a large number of peers and major pharmaceutical companies in Yanjing to its product launch conference.
Because of Longmen Pharmaceutical's generosity, many well-known people in the Yanjing Pharmaceutical industry showed up. Of course, they were not really here to celebrate Longmen Pharmaceutical. Many of them came to inquire about information. After all, the colleagues in the industry are enemies, and Longmen Pharmaceutical Such a high-profile entry into the Yanjing market will naturally arouse a lot of suspicion and hostility.
It’s just that now no one can figure out what products Longmen Pharmaceutical sells, and no one is actively looking for trouble.
"Look, it's Mr. Shen Tianhao from Shen's Pharmaceutical. Next to him is Ling Ruotong from Ling's Pharmaceutical. They are here together."
Suddenly, many media outlets became commotion.
As the most powerful pharmaceutical company in Yanjing and one of the leaders in the Chinese pharmaceutical industry, Shen's Pharmaceuticals naturally attracts attention in every move it makes. What's more, Shen Tianhao is from the Shen family and is one of the famous eldest sons in Yanjing's social circle. one.
He often makes a lot of tidbits and appears in the entertainment gossip pages. He has always been the target of the media.
Ling Ruotong is Shen Tianhao's fiancée and a rising star in the business world. Although Ling's Pharmaceuticals is not as big as Shen's Pharmaceuticals, it is still enough to be ranked among the top ten pharmaceutical companies in Yenching.
Coupled with Ling Ruotong's natural beauty, their appearance together naturally attracted a lot of media attention.
"Mr. Shen, I heard that you and Miss Ling are engaged. When do you plan to get married?"
(Well, soon, I will hold a press conference to announce the news.)
"Mr. Shen, after you and Miss Ling get married, will Shen's Pharmaceutical and Ling's Pharmaceutical have in-depth cooperation? Will the companies merge?"
(This depends on Ruotong’s intention. After Ruotong and I got married, I fully supported Ruotong in becoming the head of Shen’s Pharmaceuticals)
"Miss Ling, what do you think of Longmen Pharmaceutical? Will its appearance threaten you..."
(…)
…
Under questioning from the media.
Shen Tianhao and Ling Ruotong came to the front desk and sat down at the guest table.
Shen Tianhao reached out to hold Ling Ruotong's hand and said, "Ruotong, what's wrong with you? I see you've been absent-minded these days."
Ling Ruotong avoided Shen Tianhao's palm without leaving a trace, straightened the hem of her skirt, and said calmly: "It's nothing, maybe she didn't rest."
Facing Ling Ruotong's indifference, Shen Tianhao's eyes flashed with a hint of coldness.
Unexpectedly, after Ling Ruotong got engaged to him, she would still be so lukewarm to him, not even letting him touch her hands. He, Shen Tianhao, couldn't get any woman. If Ling Ruotong wasn't pretty, he would be so attentive to Ling Ruotong.
Bitch woman, wait until you get married and see how I manipulate you and pretend to be aloof.
