That's right, the beauty that you can usually buy at newsstands or bookstores is no longer available this time. To be precise, there is only a small program code.
Scan the QR code to enter the Rosewood Fashion Mini Program, complete your personal information and leave the specific delivery address within 24 hours before the sale, and apply for the August issue of "Rosewood Fashion" at the same time, and leave a convenient time for delivery.
After completing the information registration in ten minutes, the platform will respond within fifteen minutes to determine whether the applicant is qualified to apply for free. This qualification is actually very simple. One ID number can only apply for one copy.
If you are eligible to apply, the platform will arrange intra-city delivery based on your address and time.
If you are not eligible to apply, the platform will tell you to go to newsstands, bookstores, etc. to purchase it yourself at 18:00 on the 2nd.
Of course, the number is not unlimited. Each city will randomly assign 500 to 1,000 free places.
Fashionistas who pay attention to Guili have called their friends to fill in information on the mini program, trying to grab free places in this city regardless of whether they have seen it or not.
Everyone thought this was Rosewood's apology for delaying its release. Some people calculated a financial accounting for Rosewood's move. Even if there are 500 copies in each city, there will be 300 prefecture-level cities across the country, at least 150,000 copies.
.
The market retail price is 20 yuan a copy, and Rosewood has given away at least 3 million. You must know that even a big magazine like Rosewood Fashion, in this era of sluggish physical periodicals, only sells 600,000 to 800,000 copies a month.
, few can reach a million.
Everyone’s focus is on the free price. Many loyal fans of the journal failed to grab it and had to spend money to buy physical items at 18:00 on the 2nd.
At 18:10, Langbo’s hot search topic, #BUY GORGEOUS FASHION, UNLOCK HIDDEN BENEFITS#
It turns out that the journals purchased with money have an extra gift certificate than the journals given for free. The gift certificate is actually just a QR code covered by a coating with a sixteen-digit coupon code composed of numbers and letters underneath.
In the early morning of August 8th, the Rose Fashion app will update the lottery. Scan the QR code and leave a correct message according to the event requirements, and you will get a surprise blind box, with a 100% winning rate. Langbo also lists the gifts that will appear.
There are travel sets of high-end skin care products, high-end cosmetics, lipsticks, and perfume samples... The best ones are light luxury backpacks worth five figures, and the worst ones are lipstick samples.
So many people who have applied for free magazines have rushed to buy another one. If you buy a magazine for 20 yuan, even if you only get a lipstick sample, it will not be a loss. What if you get five figures?
Where's your bag? Isn't that just blood money?
As a result, the August issue of Rose Fashion, the least promising issue of the year, hit a new sales high of 1.1 million copies in one week. This is a sales volume that is difficult to achieve even for the September issue.
Han Xingjin has been paying attention to the news on the Internet these days. After learning about Guili's actions, he called Han Meiyi as soon as possible.
"Mom, I saw the news." Han Xingjin said.
Han Meiyi has been too busy lately, "What's the news?"
Han Xingjin was a little unhappy, "I saw Rosewood giving out free magazines and drawing a lottery."
Han Meiyi's side became quiet, "What's wrong? You don't look happy."
"Mom, actually I think..."
"Don't you think it's necessary to do this for you?" Han Meiyi interrupted Han Xingjin,
"Xiao Jin, don't think too much. Mom is your mother, but mom is also a shopping mall. Mom is for you, but not all for you. The magazine must also be innovative. Blind boxes and gifts are all our attempts to revamp the version.
"
"Xiao Jin, whether you want to be a host or an actor, this industry cannot be accomplished by one person. Mom doesn't want to appear in front of the camera again, but she also has other ways to help you."
Han Xingjin knew that he had committed the old habit of being hypocritical again, and Han Meiyi didn't like her saying thank you.
"Mom, I will try my best."
"Just try your best, mom will always support you."
On the 3rd, some netizens finally discovered that the cover of the August issue was actually Han Xingjin.
"Don't you even look at the cover when buying a magazine? Is the cover character so unimportant? Han Xingjin, the most popular cover character in the six years since Rose Fashion entered the domestic market, isn't it?"
"It doesn't matter who is on the cover, what matters is what blind box I win."
"Don't tell me I didn't notice it. I just think it's pretty. I even wore it with an early autumn campus look."
"There is no financial backer behind Han Xingjin. I would take off her head and use it as a ball to kick. Even Xinghai Media would not be so generous as to let Rosewood pave the way for her."
"The truth is out there. Miss Han operates like this. Aren't you afraid that she will be at the top when she debuts?"
"Hahaha, there are not many draft idols who are at the top of their game right after their debut."
"Are you really not understanding or are you pretending not to understand? Even if she spends her own money on the cover, as long as the sales volume of this issue does not decrease, her fashion resources will not be bad."
There is a mixed bag of people on the Internet, but there are also a lot of professionals, so some people took advantage of Han Xingjin's appearance in fashion magazines to write a lot of popular tweets.
"Do you think it's casual for celebrities to appear on the covers of fashion magazines?"
“A cover star worth hundreds of thousands?”
"A magnificent resource that is beyond our reach"
…
No matter which angle they come from, all kinds of tweets illustrate one thing. Han Xingjin spent a lot of money to appear on the cover this time, but it is definitely not a loss. It can only be said that Xinghai has exerted his strength.
The next few days were calm, and the hot searches were not completely gone, but they were not too high either. Han Xingjin continued to practice, train, and cook. No, there was also one more job. Han Meiyi sent a clothing store from a magazine.
Edited here.
The fashion editor Coco is known as Fatty in the world. In fact, she is not fat. She is just over 165. Many people even think that she is too thin. However, she only deals with models. Compared with models, she always looks slim.
He said he was a fat boy.
Coco is not only a gorgeous fashion editor, but also a well-known Asian fashion blogger on the Internet.
Now that Han Xingjin is on the cover of a fashion magazine, her outfit will attract much attention for a long time to come, especially when she comes to school. Han Meiyi's purpose of asking Coco to come is very clear.
If you don't want to improve Han Xingjin's dressing level in a short period of time, at least you can't make any mistakes. Every night Han Xingjin and Coco play dress-up games in the cloakroom for an hour or two.
Originally, Han Meiyi wanted the beauty editor to come over, but Han Xingjin's schedule was too full.
After learning about it, Qin Rou said that makeup is not needed. If Han Xingjin really needs it, Xinghai can arrange an accompanying makeup artist for her. At the same time, they will train Tu Ruan on her dressing and makeup skills.