Regardless of the ratings or the number of broadcasts, it means that "National Treasure" is already a first-class variety show.
Although it is not as good as the top ones, it is still enough to stand out from the crowd.
In particular, it has a special theme and is not an entertainment program in the traditional sense.
This makes its results even more eye-catching and shocking.
The success of the first phase also means that Song Yu will earn a lot of money.
When director Liu Qing saw the group of sponsors again, his back straightened, and the price tripled with one mouthful.
And no one objected.
For a variety show with a ratings of 8%, this price is not expensive.
At the same time, Song Yu also received thanks from the National Museum.
Because of "National Treasure", the cultural and creative products launched by their museum were sold out for the first time.
It's nice to sell money, but what's even more gratifying is that some people are starting to be interested in cultural relics.
There is no doubt that "National Treasure" has done a pretty good job in promoting traditional culture.
The Literary and Art Association specially released a message for spectators.
Two contents.
The first part is to analyze why "National Treasure" has gained such a high reputation?
There are four aspects.
1. The scenes, service, etc. are all perfect.
Second, the screenwriting skills are very good, serious yet interesting.
Third, the actors' acting skills are superb and there is no sense of dissonance.
Fourth, the soundtrack is excellent, not used indiscriminately, and just right.
At the end, I focused on praising Song Yu.
Because he is the planner, screenwriter, and music director.
In other words, the success of "National Treasure" is inseparable from Song Yu.
The second content is relatively brief.
It has risen from "National Treasure" to the traditional culture of Daxia, calling on all major TV stations and video platforms to learn from "National Treasure".
The words were just for the occasion, but they were a huge improvement to Song Yu's status.
He has been set up as a model.
And it’s a rare positive image.
These days, artists who can be highlighted by literary and art associations, well, most of them are criticized, and some have to step on sewing machines.
Only a few are praised for their outstanding contributions.
But Song Yu is the youngest artist.
He is only twenty-one years old this year.
This makes many people feel despair.
Such as Longteng Entertainment and Summit Entertainment.
After entering May, the broadcast of "King of Martial Arts" has been put on the schedule.
Correspondingly, the same is true for "The Legend of the Heroes of Shewithering".
Originally, the two of them were going to fight in the ring, but now they don't dare to fight.
The two companies have held several meetings over this matter.
So far, rescheduling has prevailed.
Because Song Yu's popularity is so high that even if "The Legend of the Withered Heroes" is a bad movie, the ratings won't be too bad.
But if the quality is good, it will beat "The King of Martial Arts".
They cannot afford this price.
The purpose of the cooperation between the two companies is to re-create the universe of the setting sun poster's works.
The first film had a bad start, which will seriously affect subsequent film and television dramas.
After all, sponsors and investors only care about results.
If you can’t make money, don’t even think about the next one.
It's just so realistic.
Song Yu received a call from Liu Qing in the afternoon.
All negotiations with sponsors have been completed.
Because of the special theme, it is not convenient to insert advertisements in many places, so there are only seven sponsors.
Among them, the most important sponsorship from the title sponsor is 300 million, and the remaining zeros and zeros add up to 1 billion.
Quite high, but reasonable.
Song Yu remembered that the highest sponsorship for variety shows in his previous life was Running Man. The highest sponsorship for a season could reach 2 billion. In this world, it would be 6 billion.
In short, Daxia Satellite TV has made a lot of money, and he has also made a lot of money.
After talking about sponsors, Song Yu mentioned Qin Jun, Li Qiang and Chen Yan.
Liu Qing naturally understood what it meant, and immediately said that he would let the three of them serve as the guardians of the national treasure in the next period.
In fact, Song Yu was also kind and did not cheat her.
The acting skills of Qin Jun, Li Qiang and Chen Yan are top-notch, and there will definitely be no staring performances.
After the first issue ended, "National Treasure" has nothing to do with Song Yu for the time being.
With the strength of Xia Satellite TV, it will not be a problem to run it for seven or eight seasons.
He just needs to lie down and collect the money.
"Director Song."
Shang Ruo knocked on the door and entered, saying, "All the staff of the film and television department are waiting for you in the conference room."
"Okay, I'll go over now."
Song Yu stood up and ordered, "Give this document to Yan Jie."
The above is his treatment of issues related to "Journey to the West".
For example, which company should I use for special effects, who should I use for dubbing, etc.
Different companies also mean different prices.
Song Yu chose studios with relatively good reputations in the industry.
Shang Ruo nodded quickly, took the documents and left the office.
She has been an assistant for almost a year and is already quite skilled.
Song Yu locked the office door and walked towards the conference room.
Today's meeting is for "The Legend of the Heroes of the Withered Heroes".
When they arrived at the conference room, Song Yu took the main seat without hesitation.
He is the director, which is half a grade higher than the director.
Although he also serves as the deputy director of the Film and Television Department, he still puts the big position first.
And all the films and TV series of Xingdong Entertainment are produced by him.
No one will oppose him.
The meeting officially begins.
Minister Wang Sui made a summary first.
The main content is the post-production of "The Legend of the Withered Heroes".
Effect, cost, etc.
After that, we will discuss when "The Legend of the Withered Heroes" should be broadcast, on which platform, how to promote it, etc.
"Three of the TV dramas currently being broadcast by major satellite TVs can be regarded as hits, with average ratings exceeding 7%. They are Daxia TV's "Pioneer of the Times", Jianghai TV's "Meet the Unknown You" and Donggang TV.
Satellite TV's "Legend of Heaven and Earth"."
Wang Sui flipped through the information and asked, "They are expected to be completed in early July. Do we need to avoid them?"
It is a common practice to avoid popular TV series.
In fact, this is true not only for TV series, movies or songs.
Playing in the ring normally can make a difference, but in a one-sided situation, the middle and lower levels will be completely wiped out, and they will never die again.
"It's not necessary." Song Yu shook his head.
"Okay." Wang Sui had already expected it, and then asked, "Then our broadcast time will be in June?"
Because she needed to allow time for publicity, she signed up for six months.
There is about a twenty-day gap.
"It doesn't take so much time to promote, it will be broadcast in May."
Song Yu explained, "After watching "I'm Not Huang Rong", "Loyalty to the Country" and "A Laugh from the Sea", many people already know about "The Legend of the Heroes of Sheke".
Wang Sui remembered that the combined sales of these three songs exceeded 300 million.
Under normal circumstances, it is impossible to achieve this kind of publicity effect without spending tens of millions.
Of course there is no definite connection between buying songs and watching TV.
But even if it's only half of it, it's still pretty scary.
"It will be broadcast in two weeks, on May 21st." Song Yu thought for a while and said a time.
"Okay." Wang Sui nodded.
The next step is the specific investment promotion and publicity matters.
A group of people drove for three hours before it ended.
Soon Wang Sui sent invitations to various David TV stations.
As for the online broadcast rights, it has been given to Penguin.
Of course they exchanged it for shares in Kaixin Entertainment.
And Song Yu started the first wave of publicity.
It should be said to be the second wave.
"Loyalty to the Country" and "A Laugh in the Sea" had already been promoted.
The promotional content is quite simple.
Song Yu sent a photo of her with her makeup done.
Not just himself, but also the main supporting characters.
Except for Sang Yingying, Pang Xu and Xi Wei from his own company, the rest of the supporting roles are all well-known.
For example, Wu Jue is an experienced actor who has won awards.
The reason why Song Yu did it was to save money.
He is very popular now and is on trending searches casually.
Shinsekai Entertainment behind the scenes is also very depressed.
I previously competed with Penguin Video's "Run, Brother" and ended up getting beaten up.
Thinking of making money from Song Yu as a spectator.
As a result, he didn’t buy hot searches, and the hot searches kept coming.
Moreover, New World Entertainment dare not lower its popularity to avoid public outrage.
You know the penguin next door is watching you.
If you are not careful, Guanke will lose its throne as the number one social software.
So it was very hard to just watch Song Yu act recklessly.
In less than half an hour, the number one hot search was replaced.
Originally it was "National Treasure", but now it has been changed to Song Yu's makeup photo.
As for other people, they were subconsciously ignored, or became incidental.
"Is "The Legend of the Withering Heroes" finally going to be broadcast? Looking forward to it!"
"How handsome! Brother Yu!"
"The strong lineup, at a glance, except for these actors from Xingdong Entertainment, they are all good actors with good reputations in the industry."
"There are so many good actors, I bet it's not a bad drama!"
"Maybe. I've seen a lot of big-budget movies that are full of bad actors and actresses."
"Brother Yu's screenwriting ability hasn't been proven yet?"
Netizens, especially Song Yu’s fans, were quite excited.
Various comments were refreshed crazily, making this hot search firmly at the top of the list.
At the same time, major TV stations were also extremely excited.
Everyone knows that "The Legend of the Withered Heroes" is a hit drama.
Even if the content is not good, it will definitely be very popular in the early stage.
If the quality is excellent, it is exciting to think about how far it can go.
After all, it's all money.
Of course they also know the competition is huge.
All satellite TV stations participated, and no one was willing to withdraw.
On Wednesday morning, the film screening was officially held.
Song Yu met many big bosses in the industry.
Because it was a TV series and it took a long time, he did not accompany them to watch it.
However, they will not watch slowly like ordinary viewers, and many places will fast forward.
It only took two days for the movie viewing session to be over.
In this world, the current top TV series cost more than 30 million per episode.
The specific amount depends on the quality and competitors.
But "The Legend of the Heroes of the Withering Heroes" made them unable to make up their minds.
Not bad, but very good.
The plot is top-notch, the special effects are top-notch, and the actors are crazy about their acting.
There are actually no shortcomings.
This kind of TV series is no longer something that a satellite TV station can afford.
In the end, Daxia TV and Jianghai TV cooperated to purchase the first round of broadcast rights.
Each episode costs up to 50 million yuan.
It is the highest price paid for a TV series in the history of this world.
Naturally, Song Yu wanted to publicize it.
It can be considered the second wave.
On the day it ended, he sent a message to the audience.
""The Legend of the Heroes of the Sacrifice" will premiere on Daxia TV and Jianghai TV on May 21, with a price of 50 million yuan."
Because the price was so outrageous, it was on the hot search list within a few minutes.
"Damn it, am I dazzled? Fifty million yuan for one episode?"
"Great guy! What quality is worthy of this price?"
"I can't wait to watch "The Legend of the Withered Heroes" now."
"Two Davids are telling you that if you are kidnapped, just blink."
Not only were netizens shocked, but even people in the industry found it incomprehensible.
Taking 30 million as the standard, 50 million is not a problem of being a little too much, but too much.
Thirty million is already the king of drama, what the hell is fifty million!
But they also know the professionalism of Daxia TV.
He has a very high vision and rarely has any problems.
And even if Daxia TV fails, will Jianghai TV go crazy with it?
impossible.
Jianghai TV can rely on its idols to rise and rank among the first-class satellite TV industry precisely because of its amazing vision.
Summit Entertainment and Longteng Entertainment got together again for a meeting.
There was almost no objection.
"The King of Martial Arts" will be postponed.
Of course, the reason cannot be said to be fear of Song Yu, but because there was a problem with the post-production and it took more time.
It is really a cover-up.
When the notice was sent out, it was immediately ridiculed by the crowd.
"Together, your two companies are the most powerful company in the entire entertainment industry. Why are you afraid of a small Star Entertainment?"
"It's a man, come out and fight for three hundred rounds!"
"Baby, you disappoint me."
"As a fan of Song Mo, I directly block these two companies."
"Why are you so timid?"
Not only were the two directors of the film and television department disgraced, Wang Jinquan and others were also so angry that they vomited blood.
But there is no way.
In the face of such a matter involving hundreds of millions of dollars, even the general manager cannot bear this responsibility.
The only option is to run away.
Song Yu laughed out loud when he found out.
It's a pity that he is a public figure now. In his previous life, he could have turned into a canyon pianist and ridiculed him.
After two waves of publicity, "The Legend of the Heroes of the Withering Heroes" is back in everyone's sight.
Countless people are waiting for it to be broadcast.
Many of them are not fans of Song Yu, but melon-eaters.
They want to see the quality of a TV series worth 50 million yuan an episode.
If it's not good, they will turn from melon-eaters into keyboard warriors and criticize it.
In short, watching the excitement is not a big deal.
Song Yu continued his filming and concerts.
When Xingdong Entertainment distributes promotional materials, just forward them.
In Korea, a brand new girl group officially debuted.
d-girl, diamond girl.
Their new song "Tomboy" appeared on the singing stage for the first time.
The atmosphere at the scene was quite lively.
It's just because I'm a newcomer and I don't have many fans.
His performance in Bailan's music is mediocre, and he didn't even enter the top 50 of the charts.
However, with the promotion of Boon Edam and Palace Entertainment, as well as the quality of the song itself, sales have gradually increased.
No one cared at first until it appeared in the 10th position.
How can a new girl group achieve such good results?
Driven by curiosity, many fans listened to this song and were pleasantly surprised.
Soon, Diamond Girl won the first championship on the singing stage, and then won two consecutive championships, completely attracting the attention of the Korean music scene.
At the same time, in Daxia, there are also many fans who like to follow Goryeo Entertainment.
For example, Kanke and the porting bloggers at Q station.
Diamond Girl's new song won the championship, so it was also transferred to them.
There wasn't much response from viewers, but it was an unexpected hit at Q station.