Ye Mo called Chen Shan, got into Li Xuebin's car, and went to pick up Chen Shan.
"Uncle." Ye Mo shouted.
"Hey." Chen Shan smiled and sat in the car: "Boss Li..."
"Brother Chen." Li Xuebin said, "I heard from Ye Mo that Hongshan Town is engaged in ecological agriculture construction?"
Chen Shan nodded: "It seems so."
“Will the ecological construction of Hongshan Town enter the traceability system?”
"Well, I don't know." Chen Shan shook his head: "I have already called Mayor Zhao, and he is waiting for us at the town government."
Traceability system, that is, label traceability system.
Now many good fruit and vegetable producing areas have joined this system.
Just like mangoes from Dongmen Town, you can put a Dongmen Town label on it. There is a QR code on the label. By scanning the QR code, you can know the status of the product and the origin information.
In Dongmen Town, mangoes must meet the prescribed standards before those labels will be issued. Farmers can apply for these labels themselves. Or a large fruit purchaser can decide in advance to purchase fruits from a certain place. After testing, the fruits meet the standards and will be sent to Dongmen Town.
The labels are sent directly to the fruit merchants.
It's past six o'clock.
Mayor Zhao had already gotten off work and stayed after receiving a call from Chen Shan.
Arriving at the town government, Chen Shan took them to the mayor's office: "Mayor Zhao... let me introduce to you, this is Li Xuebin, boss Li. This is my Ye Mo from Gaoshanping, who is also my nephew." Chen Shan
said with a smile.
"Sit down." Mayor Zhao stood up and looked at Chen Shan: "You didn't explain clearly on the phone just now. What's going on?"
"It's like this..." Li Xuebin said: "Ye Mo planted a batch of cantaloupe, and the output is estimated to be about one hundred tons. The grade of this batch of cantaloupe is very high, and all the indices have reached the standards of green agricultural products."
Green agricultural products are not equal to organic agricultural products...
"We were chatting in the mountains just now, and we talked about labeling fruits. I am planning to label cantaloupes as Huacheng Green Fruits. Yancheng County is also under the jurisdiction of Huacheng City. For the export of bulk fruits, as long as there are no problems with the products, they can be labeled
On the label of Huacheng Green Agricultural Products." Li Xuebin continued: "Boss Ye's batch of cantaloupe is of very high grade and is very rare. These cantaloupe will be sold to Guangzhou. The pricing in Guangzhou has also been announced, and the distribution price has reached about 30 yuan. That's it.
For bulk fruit transactions, the cantaloupe category has the highest price. When it enters the market, the price... is estimated to reach 50 yuan or even higher."
Ye Mo continued: "My orchard is registering a trademark, but trademark registration takes time. I heard from my uncle that Hongshan Town is developing ecological agriculture construction, so I wanted to ask if Hongshan Town has registered its own trademark. If so.
, I want to put these melons on the label of Hongshan Town and sell them."
Mayor Zhao was shocked...
What melon?
Can it be sold for fifty yuan per catty?
After Ye Mo finished speaking, Mayor Zhao finally came back to his senses.
"Cantaloupe...have you been tested?" Mayor Zhao asked.
"Private testing. After these fruits are delivered to the market in Guangzhou, the marketing department will also test them and issue a fruit testing report." Li Xuebin said.
"Wait a minute, let me ask someone from the Economic Development Office." Mayor Zhao quickly took out his mobile phone and called the director of the Rural Revitalization and Poverty Alleviation Office.
Judging from Mayor Zhao's expression, he knew that Hongshan Town's trademark had not yet been registered: "If you are free now, come to my office."
The main job of the Rural Revitalization and Poverty Alleviation Office is to develop local industries.
Hongshan Town is a merged town located in Dashan District. The town has 15 villages and a population of nearly 20,000.
There is no local industry or mining... In large mountainous areas, farmers' main income is to go out to work. Secondly, planting...
The food thing.
The total land that can be used to grow food in Hongshan Town is less than 1,000 acres.
For planting, coffee beans, navel oranges, loquats, mangoes, pomegranates, pineapples, etc. are grown locally. Planting is based on altitude. Mangoes and other tropical fruits can be grown below an altitude of 1,500 meters. In areas with higher altitudes, you can Plant mangoes, navel oranges, etc.
There are very few large growers.
That is, there are some large orchards around the town.
Now, the largest orchard in Hongshan Town is Ye Mo’s Gaoshanping. There used to be Yumin Orchard...
Yumin Orchard has now become Team 11 of Changzhu Village.
There are no advantageous industries in the local area, such as arabica coffee and navel orange. They can't do Hongge here. And Hongge Town is very famous...
Although their Hongshan Town has a red letter, it is far inferior to the red letter in terms of economy or other aspects. The only thing that is not inferior to the red letter may be road and transportation construction.
Road traffic construction was only started with state funding.
Until now, there has been nothing available locally.
Rural revitalization and rural construction are just slogans, but it’s useless. If you want to make a name for yourself, you have to have something to offer. And there needs to be a lot of it...
Wang Hong came to the office and was very happy to hear that Ye Mo and the others said they needed Hongshan Town's fruit and vegetable production area labels and introduced their products.
"The Hongshan Town fruit production area label has not been registered yet. But... your Gaoshanping has a business license, and you can customize the label yourself. When the time comes, the name of Hongshan Town will be marked on the label." Wang Hong said with some embarrassment. : "Can you make the name of Hongshan Town bigger on the label?"
"Ye Mo's is a self-employed business license." Li Xuebin thought about it and said, "That's okay."
"The melons are being picked, can the labels be produced in time?"
"There is a company in Huacheng that specializes in making labels. I asked them to rush to make a batch. Just wait until tomorrow morning to get them and label them... which means they will be shipped later."
After chatting for a while, Li Xuebin called the labeling company and asked them to produce a batch of labels overnight.
Ye Mo's batch of cantaloupe still had the geographical label of Huacheng, with the addition of 'Hongshan Town - Gaoshanping Orchard'. Moreover, the words 'Hongshan Town' were enlarged.
Gaoshanping Orchard is registered and self-employed.
Although he is self-employed, his registered capital is more than 20 million yuan. He spent more than 20 million yuan to buy Gaoshanping.
Ye Mo's fruits can be marked.
There is a difference between company, trademark and brand...
A company is your identity in doing business.
Common ones are self-employed and limited liability companies. A self-employed is a kind of company, and the individual bears unlimited liability (for example, if a drink you developed kills someone, you will have to pay compensation even if your house and car are pawned). Once the company goes bankrupt, it also means that It means personal bankruptcy (having nothing), so self-employed is suitable for some industries with low risk...
To put it simply, a trademark is placed on your product so that everyone can recognize it at a glance, such as the Nike check mark.
Brand is a part of marketing. To put it simply, it is to create recognition or trust among consumers. For example, when you hear about Apple mobile phones, you know they are high-end, and when you hear about Nokia mobile phones, you know they are sturdy. In fact, a piece of clothing does not necessarily have a quality difference.
But if you put the Armani brand or the JeansWest brand, the price can be a hundred times different. This is the power of the brand.
Simply put, a company is your code name for doing business with others, and it is also a mechanism to protect you.
A trademark is an asset owned by a company. How big you can make it depends on how you operate the brand.
From now on, the trademark registered in Hongshan Town will be a traceable origin label. When affixing the Hongshan Town label, Ye Mo can also affix his own Alpine Orchard trademark. There is no conflict between the two...
Regarding origin labels, for example, Dongmen Town, Ye Mo’s hometown, has too many farmers growing mangoes. You can’t let every household get its own traceability label, so the town makes overall arrangements.