After the negotiators from both parties reached an agreement and completed the handover of the letter of intent for equity acquisition and the merger and acquisition procedures, Shengtang Group successfully completed the acquisition of the Lejiang Potato Chip Factory.
"Director Chen, I really didn't expect this business sale negotiation to go so smoothly."
An old man with gray hair followed a young man in a straight suit, wearing rimless glasses, with sinister and sharp eyebrows, and spoke with a smile.
Isn't it?
A large potato chip processing factory owned by them was about to close down due to poor management, and it was still thinking about how to lay off its employees. Without saying a word, Shengtang Group directly used 23% of the market price in cash to buy out the factory together with the employees, and a series of merger and acquisition procedures were quickly completed.
scary.
For this reason, the company's top management also held a special meeting to carefully analyze Shengtang's strategic intentions. Whether it is preparing to enter the food manufacturing and processing market, which is becoming saturated and not very profitable, or whether it is because of this potato chip processing company.
Does the factory have a special geographical location?
It turned out that there was really no problem, except that they also built a soda factory in Jingshan District.
Could it be that they want to use complementary products to bundle sales and create a 24-hour snack franchise chain model?
But batch-processed foods like potato chips actually taste the same.
Therefore, snack products with small profits but high sales can only form an oligopoly by relying on brand reputation to engage in price wars, rely on scale operations to continuously raise the threshold, and suppress other companies that want to enter.
For example, when people mention soda, the first thing that comes to mind is Coca-Cola and Fanta. When it comes to potato chips, the ones commonly found in supermarkets are Lay's and Copi.
The Chen Group has been operating this potato chip processing factory for decades, but it has not promoted the Lejiang brand name to get a share of the pie from these large companies.
Most of the potato chips produced can only be found on the shelves of large supermarkets in the metropolitan area. Although the taste is similar to Lay's, the price is more expensive. Except for curious customers who will buy bags to try them out, most of them are placed in the corners of the shelves.
Eat ashes.
Don't understand.
The old man who came to sign the contract looked back at the representatives sent by Shengtang Group in the conference room. Some were packing up documents, while others were calmly drinking tea, as if they were not worried at all about how to revitalize the potato chip factory in the future.
"Manager Wang, you have been working in the Group's Investment and M&A Department for a long time, right?"
The young man, less than thirty years old, walked steadily and asked softly.
"Yes, it's almost forty years."
The old man surnamed Wang had memories in his eyes and responded respectfully.
"Have you never experienced such a strange thing?" The young man smiled.
"Indeed." The old man said with shame.
"The princes have always heard of King Zhou You's beacon fire play. There is a truth. A little leakage from the fingers of a rich man is enough to feed the people below. We have seen many second-generation rich people buying luxury cars and villas.
There’s nothing wrong with setting up a potato chip factory specifically. Just open your eyes.”
"But we are a large factory with nearly a thousand employees."
The old man couldn't help but suspect that the Lejiang brand was very ambitious when it was established, targeting retail stores across the country. Although it has not been promoted out of the market until now, nearly 100 million was spent on purchasing factories and machinery during the initial preparations.
Even if a rich second generation likes to eat potato chips, there is no need to have such a big factory to produce potato chips for themselves, right?
"Okay, even if I convert it into U.S. dollars, I can still afford it."
The young man patted him on the shoulder and smiled dumbly. At the same time, there was an unnoticeable envy and ambition in his eyes under the mirror.
Even though the Chen Group is huge, it is no exaggeration to call it a financial giant under the state-owned assets system.
But after all, this is not Chen Shuo's assets alone. He has fifty-four brothers and sisters. Except for a few twins and triplets, the mothers are not the same person.
These people are spread across Chen's companies around the world, and they are all competitors who will compete with him for power and profit in the future.
So much so that the heir to the prosperous Tang Dynasty spent a lot of money to acquire two unprofitable food processing companies with a wave of his hand without even showing his face. He had to dress up specially to attend the merger and acquisition procedures and talk to everyone present.
Representatives of Shengtang Group shook hands and talked and laughed.
He knew that his pedigree was not outstanding enough among his father's children, so he doubled down on his business abilities and personally followed up every business progress of his company, making sure to do his best.
Since graduating from Harvard Business School, Chen Shuo has used the company's performance appraisal form and his expanding family network every year to tell his father how to make the right choice in selecting the next heir.
But at the annual family gathering, my father actually wanted to transfer 2.8% of Chen Group's shares, with a market value of nearly US$3.5 billion, to Chen Motong, a marginalized person who had never brought benefits to the Chen family.
Chen Shuo sincerely didn't understand and at the same time felt truly angry. He had only seen this so-called "sister" when he was a child and lived in the Chen family manor.
At that time, she still had a boy's haircut and was as silent as a lone wolf, with a fierce and alienated expression no matter who she saw.
Even though Chen Shuo, who has always been good at dancing and was able to read people's emotions at a young age, and tried to get acquainted with his younger brothers and sisters with a fake smile, he did not establish a so-called brother-sister relationship with Chen Motong, and they did not even have a few words of conversation.
In Chen Shuo's eyes, people like this who don't know how to take advantage of others and are bent on confronting his father are completely marginalized figures excluded by the Chen family.
In the future, he can only be the agent of a certain region of an overseas company, or the chairman of a subsidiary of the Chen Group.
She also has to thank her for the half of her noble mixed-race blood that belongs to her father.
But what Chen Shuo didn't expect was that even though Chen Motong had been very distant and indifferent towards the Chen family, his father seemed to always be tolerant of her willfulness, far more than he was tolerant of his own children.
Is it because of her bloodline that is pure enough but unable to be awakened?
Chen Shuo couldn't be sure, but this year's family gathering made him understand how unique Chen Motong's position in his father's heart was.
Because in front of so many brothers and sisters, she calmly tore up the equity transfer agreement that she had dreamed of, and drove a Ferrari sports car given to her by an unknown person in the huge manor, causing a lot of trouble.
Things come up.
In Chen Shuo's eyes, his father, who had always been wise, mighty and majestic, was rarely angry. Instead, he sat on a chair and waved his hand, saying to the guard who called for instructions: "Let her go."
This moment made Chen Shuo envious and jealous of Chen Motong. Why could she be the only one of her father's children to gallop freely in the pasture like a wild horse, gain love easily, and tear them apart with pride?
A lifelong pursuit of wealth.
Why?
In terms of his ability to do business and accumulate wealth for the family, he is ten times better than Chen Motong. In terms of figure and appearance, there are many beautiful sisters in the family. Even when it comes to the bloodline that his father values most, it is not impossible to compare with her.
Keep pace with each other, and awaken the spirit of speech.
But none of them received extra attention from their father. Chen Shuo felt like a poisonous insect, biting each other with other brothers and sisters in a narrow vessel until he became the last poison. Maybe it would be possible to get another look from his father.
Treat each other.
But in his eyes, Chen Motong was like the only butterfly flapping its wings in the air, freely bathing in the sun and rain, lowering her head and looking at the brothers' inaction with disdain.