The next day, Son Ye-jin accompanied Chen Yang to Chengyu Pharmaceutical.
Chengyu Pharmaceutical used to be one of the top five pharmaceutical companies in Oriental Medicine, and its scale was slightly larger than Dongzhu Pharmaceutical.
Later, Yin Dongzhu annexed Zhonggen and found a political backer. He soon became the largest company of Dongyang, leaving other competing companies far behind.
"Chengyu Pharmaceutical still uses the old equipment from before, no wonder it will be eliminated?"
Chen Yang shook his head helplessly.
You must know that after Neptune invented a new medicinal material storage equipment, Zhonggen and Dongzhu Pharmaceutical successively purchased this production line from them, and even some domestic companies upgraded their production lines.
Old production lines like Chengyu Pharmaceutical are on the verge of being eliminated.
"Upgrading the industrial chain is a project that requires a lot of investment, and not all companies have the courage."
Son Ye-jin said slowly.
Before Neptune invented new production equipment, technology had always been in the hands of Xiaoriu. They were very repulsive to Dongyao and had been blocking related fields and preventing Dongyao from upgrading equipment.
But I didn't expect that Neptune would later break through the blockade of Xiaoli and develop independent technology, and then he would be noticed by the Oriental Medicine Company.
However, all traditional Chinese medicine companies have retained a wait-and-see attitude towards China's technology.
After all, China at that time had always been synonymous with technological backwardness.
Whether their new technology can stand the test is still a question.
Who dares to spend such a high price to buy an unstable technology?
Even Yin Dongzhu didn't have the courage to try.
Speaking of which, I have to thank Zhonggen. If they hadn't been the first to contact Neptune, Yin Dongzhu saw the benefits, and then contacted Neptune and directly introduced new technology.
It is precisely because of this that Dongzhu Pharmaceutical seized the opportunity and achieved a qualitative leap.
It can be said that without Chen Yang's new technology, Dongzhu Pharmaceutical would not have developed so fast.
Without Chen Yang's interference, Yin Dongzhu would not have the chance to swallow up Zhonggen Pharmaceutical.
All of these are opportunities brought by Neptune.
"Looking at Dongzhu Pharmaceutical now, I regret not asking for more patent fees."
Chen Yang sighed.
When he first developed a new technology, he just used it as a way to make money, and never thought about doing anything with it.
But now it seems that I was still young back then.
"You are really greedy!"
Son Ye-jin couldn't help but rolled her eyes.
Madam handed over almost all of Dongzhu Pharmaceutical's family fortune, even her goddaughter, and this guy is still not satisfied?
Just kidding?
Chen Yang said with a smile.
Dongzhu Pharmaceutical is a great help to him. Otherwise, if he is left to do it by himself, he doesn’t know in which year or month he will be able to handle the Korean side.
Next, the two visited the warehouse of Chengyu Pharmaceutical.
Although Chengyu Pharmaceutical is not as good as Dongzhu Pharmaceutical, they established their factory earlier and are among the first companies to make Dongzhu Pharmaceutical.
I picked up Chengyu Pharmaceutical’s products and looked around a few times.
Chen Yang couldn't help but laugh.
This medicine is called ginseng pills.
In fact, it is just a decoction made of ginseng and deer antler mixed with some medicinal materials.
From the perspective of traditional Chinese medicine, this is just a tonic, nothing more.
What's more, not everyone can eat Korean ginseng and deer antlers.
It is necessary to distinguish between groups of people taking medicine.
What kind of person is suitable for supplementation?
What doesn't fit.
Traditional Chinese medicine requires dialectical judgment.
Okay!
People don't have this problem at all.
Chen Yang really couldn't figure out how this kind of thing could be sold overseas?
I really don’t know what it means.
"Madam has already acquired all the brands of Chengyu Pharmaceutical, and will switch to the brand of Dongzhu Pharmaceutical to sell in Europe and the United States."
Son Ye-jin briefly explained.
Yeah?
Chen Yang nodded.
What is Chengyu Pharmaceutical's most important asset?
Is it their factory?
no!
As long as Yin Dongzhu wants to, he can open a new factory in China at any time.
The reason why Yin Dongzhu spent a lot of money to buy Chengyu Pharmaceutical was because of their Eastern medicine patents and sales channels.
This is the important asset of Chengyu Pharmaceutical.
By winning over Chengyu Pharmaceutical, we not only obtained their patent, but also eliminated an opponent.
Kill two birds with one stone!
Nothing wrong!
After briefly understanding the general situation of Chengyu Pharmaceutical, Sun Yezhen took Chen Yang back to the villa.
At this moment, Yin Dongzhu was chatting with a middle-aged white man. When he saw Chen Yang coming back, the old lady waved.
"Chen Yang, come here quickly."
Chen Yang came to the two of them.
"This is Mr. Mike, our partner of Dongzhu Pharmaceutical in Europe. He is our largest partner of Dongzhu Pharmaceutical."
Yin Dongzhu introduced Mike to Chen Yang.
"Hello, Mr. Mike."
Chen Yang shook hands with Mike without saying a word.
"Hello Mr. Chen, I have heard about you from my wife a long time ago."
Mike speaks fluent Chinese.
"Mike shows that he actually speaks Chinese?"
Chen Yang was a little surprised.
These days, there are really not many foreigners who can speak Chinese.
"Haha, my mother once worked in the Gallic Embassy in China. I lived in the imperial capital for five years when I was a child."
Mike is skilled in Beijing movies.
sure!
Hearing this, Chen Yang nodded.
"The Keon company where Mike works is one of the three major pharmaceutical products companies in Europe and the United States, and it is also the largest partner of our Dongzhu Pharmaceutical. We, Dongzhu Pharmaceutical, have been cooperating with him for many years. Mike, I am getting older, and I will also have to work with him in the future.
Retired. The next thing will be left to young people like them."
Yin Dongzhu briefly introduced Mike’s background.
She doesn't have much time and needs to hurry up and explain her funeral arrangements.
The biggest reason why Dongzhu Pharmaceutical is able to sell well in Europe and the United States is Keon.
"Ma'am, it's too early to say this. You are so young and have plenty of time."
Mike said with a smile.
Hearing Mike's compliment, Yin Dongzhu also smiled.
Although time is running out, who doesn’t like to hear compliments?
In the evening, Yin Dongzhu hosted a banquet for Mike and his party.
Chen Yang and Son Ye-jin also accompanied them.
Mike is well versed in Chinese wine culture. He can not only guess the wine order, but also punch.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! It’s a complete Hua Xia Tong.
But this little thing about him is not enough in front of Chen Yang.
In the end, he was carried out by his companions.
That's it……
Can not be done!
Chen Yang expressed disdain.
"You kid."
Yin Dongzhu shook his head helplessly.
"Madam, what is the origin of this Coon company?"
Chen Yang asked while he was drunk.
He didn't know Yin Dongzhu's layout in Europe before, but now he came across it, so he naturally wanted to ask more.
"Chen Yang, do you know why Kampo medicine, Eastern medicine, or Chinese traditional medicine can hardly enter the European and American markets as medicines?"
Yin Dongzhu asked the question without answering.
"I heard that their standards for drugs are relatively strict, and they require clinical trial ingredient reports and so on..."
Chen Yang nodded.
He did have some understanding of this matter.
He also felt a little troubled by this.
hehe……
Hearing what Chen Yang said, Yin Dongzhu just smiled coldly.
"Isn't that the reason?"
Chen Yang was a little surprised.
"It's not that simple anymore."
Yin Dongzhu shook his head.
The European and American pharmaceutical markets are completely dominated by Western medicine or modern medicine.
The giant giants have turned the world upside down.
Why can’t they make enough money on their own?
How can we let competitors in?
Therefore, the admission system is formulated to keep out all future competitors.
In those days, Kampo medicine encountered many obstacles in order to enter the European and American markets.
"In the European and American pharmaceutical markets, there are two main camps, one is Wall Street capital, and the other is European local capital. The major giants of Western medicine are basically under the control of Wall Street capital. Business disputes, to put it bluntly, are disputes between capital. Wall Street capital
They have strong financial resources and early deployment, so they have an absolute advantage in the European and American markets. Western medicine is one of their basic products. Therefore, as long as they do not collapse, Eastern medicine and Kampo medicine will not be able to enter the European and American markets."
etc……
Chen Yang hurriedly stopped Yin Dongzhu.
"Didn't your Eastern medicine enter the European and American markets?"
Not only oriental medicine, but Kampo medicine from Xiaozhi is also relatively popular in European and American markets.
Break in?
Yin Dongzhu shook his head and said: "It's just a brush off. It's far, far away from the real entry."
Chen Yang was a little confused.
This was the first time he heard this inside story.
"Neither Eastern medicine nor Kampo medicine can pass European and American inspections, so they are not medicine at all, just nutritious food."
Yin Dongzhu chuckled.
"Even if it is a nutritious food, it can also be used as medicine?"
Chen Yang asked curiously.
"In the European and American markets, drugs and nutritious foods are two different things. Let's put it this way, the drug market is like the ocean, and nutritious foods are just a grain of rice."
Yin Dongzhu said disdainfully.
Is the gap so big?
Chen Yang didn't expect there would be such a big difference.
"Western medicine can enter hospitals, prescriptions, community clinics, strategic reserves, etc. But Eastern medicine can only be displayed in supermarkets, convenience stores and special stores. From the beginning, the two sides are not on the same starting point. And Eastern medicine can never be used as medicine.
use."
Yin Dongzhu shook his head helplessly.
That's it...
Chen Yang was a little shocked.
This was his first time coming into contact with such things.
"Madam, I don't think this is a big problem. As long as our products are effective and cheap, we can still win market reputation. Counterattacks are not impossible over time."
Chen Yang said slowly.
His biggest wish is to bring Chinese medicine abroad.
As long as there are channels to Europe and the United States, I believe that with the high quality, low price and effectiveness of traditional Chinese medicine, the market will definitely be able to open up. Yin Dongzhu suddenly glanced at Chen Yang and said: "Do you really think that you can get high quality, low price and effective
European and American markets?”
Chen Yangwen was stunned by these words.
Is it not?
Innocent!
Yin Dongzhu shook his head, and after a long time he whispered: "The territory belongs to others, and the rules are set by others. Why are you arguing with them? Whether you can enter or not is just a matter of words."
She suddenly discovered that Chen Yang's understanding of capital was very naive.
But it's understandable, after all, the child is still young and has never been exposed to that level.
"You mean to say that occupying the market with good quality and low price through word-of-mouth is not feasible in Europe and the United States?"
Chen Yang was shocked.
"The essence of capital is plunder. Big fish eat small fish, and small fish eat shrimps. The Chinese market is stable because of government protection. But in European and American markets, capital has the final say. No matter how good you are, no matter how effective you are, even if you are
If you meet their standards, they won't let you in."
Yin Dongzhu said helplessly.
Chen Yang said nothing.
He found that he had thought about going abroad too easily.
He once thought that by relying on Neptune's advanced technology to improve traditional Chinese medicine and meet European and American standards, he could successfully enter the European and American markets.
But when Yin Dongzhu said it, that was not the case at all.
"Do you know that Kampo medicines have been developed for decades, but they are still considered food in the European and American markets? That's because Wall Street capital simply looks down on them, and the same goes for Eastern medicine."
Yin Dongzhu said with a sneer.
She has been deeply involved in the oriental medicine industry for many years, so she naturally knows what is going on here.
"Then why can Kampo medicine and Eastern medicine enter Europe and the United States as food?"
This is also what Chen Yang is puzzled about.
"The Kampo medicine of Xiaozhi was able to enter Europe and the United States because of the support of John State Deep Blue Capital. Our Eastern Medicine was able to enter Europe and the United States because of the support of Gallic Coon Capital. These two capitals are local forces in Europe.
Even Wall Street has to give some face. Of course, we also paid a heavy price."
Yin Dongzhu chuckled.
She didn't know much about the Kampo medicines used in her childhood.
But 60% of Dongzhu Pharmaceutical's profits in Europe and the United States flowed to Keyon Capital.
Excluding costs, excluding transportation, and excluding workers' wages, their profit is only ten points.
What the hell?
Chen Yang was really shocked when he heard this inside story.
He couldn't help but swallow.
Keon Company can take 60% of the profits from Dongzhu Pharmaceutical without doing anything.
"Are you so willing?"
Chen Yang was a little confused.
What can you do if you don't want to?
Yin Dongzhu sighed quietly and said: "Without their permission, it would be difficult for Eastern medicine to enter the European and American markets. On the surface, we at Dongzhu Pharmaceutical are the number one exporter of Eastern medicine, but in fact we are just the captain of their transportation team."
Understood!
Understood!
Everything is clear!
Chen Yang nodded slowly.
This is just like the overseas listing of Qingyang Group.
If you want to get financing from others, you must first go to the dock, make payments first, and give benefits to others first.
Whether it is oriental medicine, Kampo medicine or traditional Chinese medicine, if you want to enter the European and American markets, you must let others exploit it.
"So, do you still want to enter the European and American markets with traditional Chinese medicine?"
Yin Dongzhu's eyes fell on Chen Yang.
Chen Yang fell silent.
Eastern medicine is actually a bloody example.
If you want to enter other people's territory and make money, you have to be exploited several levels by others.
In this kind of exploitation, you may lose yourself and become someone else's transportation captain.
but……
Chen Yang took a deep breath and said: "I'm still going to give it a try. It's a game. Whoever has a stronger fist has the right to speak. A big store can bully customers, but big customers can also bully the store."
As long as he can firmly control the Chinese medicinal materials in his hands, no matter who wants to make this money, he must discuss it with Neptune.
Everything is negotiable.
Seeing what Chen Yang said, Yin Dongzhu was a little surprised. She looked at Chen Yang again and then squeezed out a smile.