At the press conference, Xiaoguan's first point was to clarify the fact that their boss Zhao Yong was arrested.
"This matter is being investigated by the public security organs, but our Director Zhao has always been a good citizen who abides by laws and regulations. Regarding this matter, more than 10,000 employees in our company firmly believe that Mr. Zhao will never do anything that violates the law."
thing,.”
"In a few days, when the investigation is completed, our Director Zhao will come back."
The second point is about the attitude of the company headquarters regarding the contraband incident.
"Regarding what happened in Suzhou City, on behalf of the entire company leadership, I would like to first sincerely apologize to the general public and the staff of various agencies and units. I am sorry that due to our negligence in management, we have caused trouble to the public.
It’s troublesome.”
"I hereby assure everyone that we will bear the corresponding punishment in accordance with laws and regulations, but at the same time, I also hope that the broad masses of the people can give us a chance to change..."
Xiaoguan's eyes turned red as he spoke. He bent down and bowed several times, bending as low as possible every time. His attitude was very sincere, and one could tell at a glance that he was really sorry and really helpless.
Immediately, he told the history of the company's development and how the brothers got to where they are today under the leadership of Zhao Yong. When he talked about the emotional points, he shed tears several times.
Finally, we also came up with a relatively complete plan for compensation for customers’ express delivery losses.
"Due to this incident, our company will bear all the losses caused by the untimely delivery of express delivery. What can be delivered will be delivered as quickly as possible. For example, express delivery of fresh food that cannot be delivered on time will be based on the cost of the item.
Full compensation will be paid..."
"Rongcheng's logistics line will be restored soon, and other franchise areas will also resume transportation capacity one after another, so please wait patiently at home..."
In short, if you should apologize, you should admit your mistakes. I hope everyone will give Junda a chance to make corrections and trust them again.
After the press conference ended, news stations across the country broadcast it one after another, and radio stations also reported in real time. The news quickly spread throughout the country.
Franchisees have the attitude they want, and the people have the compensation they want. The level of criticism against Junda has dropped by more than half overnight, and it continues to drop.
But this was not enough. Li Manjun wrote several more articles and asked Jiang Yu to send them by fax, and asked Xiaoguan and Liu Chao to go to various newspapers to publish them.
The content of these manuscripts was published as a third-party public, and they all spoke in vernacular, expressing their trust in Junda and their sympathy and appreciation for General Manager Guan who burst into tears at the press conference.
Guide the direction of public opinion and control the direction of comments to achieve the purpose of diverting the attention of the masses.
Soon, the contraband incident that people had been discussing intensely at the beginning was now basically all about Junda’s senior executives.
Li Manjun later asked Xiaoguan, Liu Chao, Jiang Yu, and even several other old employees to tell the story about herself and Junda Company. After polishing and processing, she published it again.
The effect is immediate.
It only took three days from the launch of the press conference to the change of public opinion.
Jiang Yu and the others had never seen this method before, and they admired Li Manjun so much.
Li Manjun reminded the three of them, "Don't just admire me, learn it and you can use it in the future."
"Can we still use it in the future?" Jiang Yu pushed up his glasses, a little confused. Hasn't the public opinion been successfully controlled this time?
Li Manjun packed his bag and motioned for Jiang Yu to follow, and the two of them walked out of the small courtyard together.
"The role of the media will become more and more important in the future. It's time for Junda to organize a public relations team of his own. The company cannot be so passive every time. You must be prepared before things get serious, think of countermeasures, and stifle public opinion."
In the cradle.”
"But at the same time, we must also promote the positive image of the company ourselves, and the public relations team is very important."
"If possible, it is best to use your opponent's public opinion to frame you, ride on the wind, constantly reverse, and attract traffic."
Jiang Yu can still understand the previous one, but the latter one touches his knowledge blind spot.
What is reversal? What is flow?
Li Manjun smiled at him and said, "It doesn't matter if you don't understand it now. Write it down and you will always need it in the future."
If Junda is ready to go public, it will definitely be used.
Jiang Yu had seen many sides of Li Manjun in the past few days and knew that she would never talk nonsense. He immediately took out the small notebook he carried with him and wrote down her original words verbatim.
"Now public opinion is under control, but the actual problem still needs us to solve it quickly."
Li Manjun said: "Let's go to Pu Lao'er's family first and clean up the mess that Pu Lao'er is. Then you and the people from Su City will go to the relevant units to do everything that needs to be done and restore Su as soon as possible."
The city’s logistics line.”
"Afterwards, we will assess the losses together and handle the issue of customer compensation."
Li Manjun is glad that this is not the stage when online shopping will explode fifteen years later. Otherwise, with the size of the business at that time and without the protection of express delivery insurance, Junda would have gone bankrupt.
Fortunately, the cold and fresh food logistics chain is not yet perfect. The contract signed with Party A already stipulates that the compensation for accidents shall not be higher than 60% of the total price of the goods, and shall not be less than 100% of the total price of the goods.
Thirty.
It's like saying yes, if it breaks, I'll pay half of it, which is still affordable.
In addition, the frozen chain is not worried about spoilage in the first place, and now the focus of compensation is on the fresh food chain.
Thank you for winter. If it weren't for winter, the losses would have been even more severe.
However, the delivery speed is too slow, so we still need to give them some compensation. None of these big customers on the logistics line can be lost.
Li Manjun doesn't know if she has this face. Anyway, she will come forward to negotiate with these big customers with the greatest sincerity.
So, the two teamed up with people from Pu Lao's family to deal with Pu Lao's troublesome stick, and then divided their forces into two groups.
Jiang Yu went to the relevant departments to apply for the opening of the logistics line. Li Manjun and Pu Laoer's wife, who is also the deputy general manager of Sucheng, and the other three Sucheng Junda branch managers, invited Party A to a hotel for a detailed discussion.
As for how Boss Pu solved this troublemaker, it was of course the same unpretentious process as the two brothers Sun Haiyang.
Party A was eager to know the details of the compensation, so it was a great honor to come.
When I saw Li Manjun and Pu Ersao, I couldn't help but sympathize with them, thinking that their husbands had gone in, and now they were the only ones left to deal with all this trouble.
But the first thing Li Manjun said was: "Don't sympathize with us. My second sister-in-law and I are just temporary agents. There is nothing we can do. It will take two days for Director Zhao and President Pu to come out, but the matter is urgent and we cannot wait for them."
Second Sister-in-law Pu is also a powerful person. Her husband is soft-tempered and is always being manipulated by Boss Pu. It is she who leads the charge and saves half of their family's rights and interests in Junda.
When this incident happened, the two brothers were completely at odds.
Now Mr. Pu is surrounded by the second sister-in-law Pu's family at home. Once the public security organs find out that the truth is related to Mr. Pu, they will send him in immediately.
Li Manjun, as the wife of the chairman of Junda Group, has privately reached a new cooperation agreement with Pu Ersao, and they will be the only agents left in Suzhou from now on.
When two women join forces, the world of Sioux City will change.
Outside the hotel, the sky in Sioux City is still gray, but the rain is gradually getting lighter, and the dark clouds are about to recede, ushering in a clear blue sky.