Chapter 258: If you don't earn money for IP co-branding, donate first
The whole movie ended in theaters. When the box office was calculated, everyone was shocked. The box office actually soared to 1.4 billion. You must know that this movie was blacklisted by the entire Internet at the beginning.
Before this, so many people refused to buy tickets!
At this time, the box office directly reached this number!
Even Zhang Yimou didn't expect that this time the cast configuration and theater schedule were not the best, but it could still produce such a beautiful box office.
The Little Red Flower that appeared in this movie immediately became a popular IP. Many cultural and creative and toy manufacturers came to Zhang Yimou to talk about IP licensing cooperation. Zhang Yimou thought about it and decided to ask Wu Bai for his opinion.
So he immediately invited representatives from various manufacturers and Wu Bai to his studio.
"This is our leading actor, Wu Bai." Zhang Yimou took the lead in introducing him to everyone.
"This is a famous domestic cultural and creative manufacturer, Chenguang."
"This is the famous domestic skin care product manufacturer, Armani."
"This is....."
After a series of introductions, all the well-known domestic manufacturers were included. Whether it was skin care, cultural and creative, or clothing manufacturers, basically well-known manufacturers from all walks of life came to the scene. It was like a small
The scale of the high-end investment fair has reached its peak.
Everyone has taken a fancy to the popularity of Xiaohonghua and want to create some co-branded packaging or products.
After all, with such a popular IP, the sales volume of co-branded models will generally not be too bad.
Therefore, all major manufacturers came to the scene with full sincerity (and budget) this time, and were waiting for Zhang Yimou to make an offer.
Everyone is determined to win this IP cooperation, so everyone is thinking about the impressive sales figures after the cooperation is concluded.
And what Wu Bai was thinking at this time was indeed surrounding the whole theme of giving you a little red flower, cancer!
Judging from the current medical level in China, many cancers cannot be completely cured. They can only be controlled with drugs to avoid recurrence or lesions as much as possible.
However, most cancer drugs are imported and expensive, and medical insurance does not reimburse them much. This is a huge expense that many ordinary families cannot afford.
Many people, because they cannot afford medicine or medical treatment, simply wait at home to die, or, in order to cure their illness, they sell their goods and buy a house to barely maintain their lives.
Although he has the acting skills provided by the system, he still got to know the real situation of some cancer families before the performance, so he could play a cancer patient superbly.
And ever since he learned about it, he has been thinking about whether there is any way to help these people.
It's just that he has never thought of a suitable way. Of course he can donate money himself, but it is only a drop in the bucket, and it may be able to barely help a few families. If we talk about fundraising, we are all ordinary people, and many of them may not have enough money.
Where is the money to donate?
At this time, these manufacturers who came to the scene suddenly inspired him. The naked desire for money in these people's eyes made him think, why not just let these people cut the meat?
IP cooperation is possible, but for every product sold, you need to donate one yuan to the Little Red Flower Red Cross Fund Relief Society.
He believes that with the popularity of this movie, what can be collected in the end will definitely be a huge amount of funds, and it will be endless!
Thinking of this, he couldn't help but turn his head and glance at Zhang Yimou gratefully. Before the meeting, he said that if he had any ideas or opinions, he could put them forward directly.
He is a director and has no interest in these joint IPs. He would rather make money from the box office of the movie, and he decided to leave these to Wu Bai.
After several months of getting along with each other during filming, Zhang Yimou completely regarded Wu Bai as his lifelong friend. Although there was a certain age gap between the two of them, they had no barriers to communication. Wu Bai could understand many of the opinions he said.
Being able to understand and communicate his own opinions gave him an inexplicable feeling of a close friend.
Therefore, he is now very willing to give Wu Bai some training opportunities, such as this time!
Wu Bai looked around and chose to get straight to the point. He was the first to speak,
"Everyone, if you want to co-brand the Little Red Flower IP, there is no problem, and you can get a share of the co-branding, but I have a small condition."
"That is, for every co-branded product made with the Xiaohonghua IP, one yuan will be donated to the Xiaohonghua Red Cross Relief Foundation. If you can agree to this condition, we will proceed to the next step.
Negotiate.”
Hearing this sentence, everyone present looked at each other in surprise, with a kind of disbelief in their eyes. They had never encountered it before. The opening was not about profits but about donations!
No, no one in business cares about profits. They all come with a full budget in their pockets. Why do you directly ask them to donate money at the beginning?
For a moment, everyone present was stunned and did not react.
Among them, only the person in charge of Chenguang reacted the fastest and was the first to shout,
"I agree!" Why he was able to respond so quickly was because there was a cancer patient in his family!
Needless to say, the hardships involved. As soon as the movie was released, he went to see it with his wife, the cancer patient in his family. The two burst into tears in the theater and couldn't help crying.
Moreover, after watching his family's cancer patients, their original gloomy mood was infected by the protagonist Wu Bai in the play, and they became willing to think on the bright side, becoming more hopeful and energetic than before.
Therefore, he is very sympathetic to the movie "Send You a Little Red Flower", and this opportunity to negotiate cooperation with "Little Red Flower IP" was also something he worked hard to get, because he wanted to meet the director and starring of the movie.
Regarding Wu Bai's request, he was of course shocked at first, but then he reacted with ecstasy and emotion. Unexpectedly, the creative team of this movie was as heart-warming as the protagonist in the movie, and won many awards in the movie.
After the huge box office success, the first thing I thought about was not to continue to make money from this IP, but to help cancer patients!
What kind of magical crew is this!
So he immediately expressed his support, not only for his own family, but also for thousands of families with cancer patients!
After all, not every such family can have a main member with a good income like him. More often than not, the whole family is brought down by the disease!
At the same time, he also knows how well the sales of popular IP co-branded products can be.
Therefore, this request put forward by Wu Bai will definitely benefit many cancer families!