Chapter 76 An article to revive Shixian Taibaijiu Group!
Chapter 76 An article to revive the Shixian Taibai Liquor Group!
at the same time.
There was silence in the chairman's office of Shixian Taibaijiu.
“Do you really want to file for bankruptcy?”
The executive director on the side hesitated for a long time before finally asking.
Chairman Chen, who was sitting on his hand, looked at the newspaper in front of him, his smile becoming increasingly bitter.
I saw the headline on the newspaper with these big words written in it.
[Another well-known wine in Chongqing has “fallen”. It once sold over one billion yuan a year, but now no one drinks it in the mountain city! 】
Seeing that under the title was the logo of his own Shixian Taibaijiu, Chairman Chen's eyes became increasingly bitter.
Their wines are all good.
In terms of wine-making skills, their wine originally purchased the winery's pit mud and mother grains with a history of more than 400 years, and combined them with the ancient wine-making techniques inherited from the Tang Dynasty to rebuild the most complete wine-making workshop at that time.
In terms of size, Shixian Taibaijiu is mainly engaged in the production of strong-flavor liquor. It was once one of the top 20 liquor companies in the country and a leader in the Chongqing liquor industry.
It's a pity that no matter how good their wines are and how famous they are, they are only famous among those in the industry.
Looking at the headlines in the newspaper, Chairman Chen thought of the last ditch effort they made a few days ago.
The last funds on my account were invested in comprehensive offline and online marketing.
He even personally participated in offline publicity.
But when interviewed and asked about his impression of Shixian Taibaijiu, what did the passerby say?
"Do you have this wine?"
"I've never heard of this name!"
"No, thank you, I won't buy it if I don't want to..."
"Thank you for the invitation. I've never heard of it. I'm in a hurry..."
Listening to the answers given by so many random audience members, Chairman Chen's heart became even colder.
Shancheng's well-known trademark brand for more than 90 years seemed to be completely shattered in this moment.
Offline marketing is almost uncollected.
Chairman Chen can only turn his last hope to online marketing.
I spent a lot of time. Grandpa, I thought of all the ways I could think of and used all the connections I could use.
Even one-to-one soft articles and marketing have people confirm one by one before sending them to major bloggers.
The major bloggers also patted their chests and assured me that there would be no problem.
But just after they had tried every possible means, and while he was eagerly waiting for online marketing to fully drive sales, he heard a thunderbolt from the sky that sales were actually declining!
The trembling voices of the people in the sales department at that time seemed to be vivid in my mind.
"Chairman...our sales have actually declined. It is said that some people even doubt whether we are fake wine..."
Fake wine?!
Chairman Chen's lips turned white at that moment, and the light in his eyes seemed to be shattered.
How could it be fake wine?
Every aspect of Shixian Taibaijiu strictly follows the top industry standards.
There is no way he would throw away his family’s golden brand!
Did the opponent arrange a navy?
Or is there a misunderstanding?
Trying to save the last hope for various reasons, Chairman Chen himself opened the soft article comment areas of major bloggers one by one.
Each comment was like a sharp sword stabbing directly into his heart.
"What kind of wine is this? I've never heard of the name. Isn't it a three-no product?"
"I feel like a micro-business brand..."
"It also includes the words Shixian Taibai, which looks earthy and vulgar at first glance!"
"Take it out to give as gifts but you can't get it out of your hands. Drink it yourself. Just hearing the name makes you feel off-putting..."
"Come on, I think it's a fake wine..."
"Fake wine?! Oh my God, I bought it a few days ago. I immediately returned it and told my friends not to buy it either..."
That night, Chairman Chen stayed up all night.
He carefully read all the comments from the self-media bloggers he cooperated with one by one.
When daybreak came, his eyes were all red and bloodshot, and the remaining light in his eyes seemed to have completely dimmed.
"Chairman, shall we file for bankruptcy?"
Just when Chairman Chen fell into a trance, the CEO on the side asked again.
Bankruptcy?!
Chairman Chen's eyes were full of desolation.
He was unwilling in every possible way.
But when things came to an end, he was also helpless.
The cap of the pen next to the bankruptcy agreement has not yet been opened.
The CEO on the side sighed and said to the side.
"Mr. Chen, I'm afraid there's nothing we can do now, unless..."
When it came to the word "unless", the CEO swallowed it back.
Chairman Chen on the opposite side clearly understood what he meant.
Yes, the sales performance of Shixian Taibaijiu is getting lower and lower, and now it is almost to the point where it can no longer be sold.
Unless a miracle happens...
But thinking of the miracle, Chairman Chen could hardly hold on to the last smile that squeezed out of his mouth.
That’s all.
Is there any miracle in reality?
He coughed, picked up the pen and was about to sign formally, when the business manager suddenly rushed into the conference room in a hurry.
"Chairman! Something big has happened..."
Seeing the business manager looking so panicked, Chairman Chen immediately frowned.
It's a meeting of the senior management of the enterprise group. Why does the business manager come here at this time?
Just when he frowned and was about to ask the business manager to go out first, the business manager was already out of breath and started talking.
"Our Shixian Taibai wine is actually sold out online! Several wines have been sold out!"
As soon as these words came out, Chairman Chen's original intention to scold the business manager suddenly got stuck in his throat.
Sold out?
sold out?
Can these two words be related to your own company?
How long has it been since then, and the business manager is still joking?!
Just when Chairman Chen was about to lose his temper, he saw that the business manager had already raised his cell phone.
Chairman Chen suddenly fell in love with the first few wines in his flagship store on the mobile page.
At this time, the words "sold out" are clearly written on it.
Seeing this, Chairman Chen was completely confused.
"what happened?"
I heard the business manager explain hurriedly.
"I heard that an anchor published an article "If there was no Li Bai", which has made all Li Bai-related brands popular!"
As soon as he finished saying this, the business manager's voice became even more excited.
"Now our Shixian Taibaijiu has also become popular, and netizens are saying that they want to support our own brand!"
As if he realized how important this news was, the business manager's voice rose even higher in the last sentence.
"Mr. Chen, our company does not need to file for bankruptcy!"
The last sentence rang directly in Chairman Chen's ears.
After reacting for a long time, he felt that his eyes were getting wet.
Has a miracle really happened?!
Yes, if it is sold out, it is equivalent to another cash flow for the company!
And this cash flow is the company’s life-saving medicine at this time!
At this moment, the office that had been quiet for a long time suddenly burst into tears of joy.
"Chairman, that's great. Our company has been saved!"
"Yeah, we don't need to file for bankruptcy!"
“Our company is back!” This chapter has been completed!