Although he is the vice president of Tmall and has a net worth of hundreds of millions, Liu Qingchi is not like some high-ranking people in the industry, who spends his days drunken and dreamy and plays every night.
He has always maintained the habit of going to bed early and getting up early, and runs several laps around the villa every morning, or goes to the park to play Tai Chi and exercise.
Eight o'clock in the morning.
After breakfast, Liu Qingchi went to the study room as usual, turned on the computer and started processing some work emails.
However, when he opened his mailbox, Liu Qingchi suddenly found a personal letter.
Sender: Wang Hao.
Content: Come on! White shirt!
"Hey, has this promotional video been produced?" Liu Qingchi said to himself in surprise.
Last week, Liu Qingchi received a song from Wang Hao.
He liked this song very much, and when he was on the plane, Wang Hao's idea also made him feel very novel.
So with the idea of giving it a try, he extended an invitation to Wang Hao, but he didn't expect that the short film would be shot so quickly!
To this day, Liu Qingchi still clearly remembers that when several advertising production companies shot promotional videos, the shortest one took three months!
Where is Wang Hao?
one week!
With anticipation, Liu Qingchi clicked on the promotional video.
…
The first scene shows a group of recently graduated students taking graduation photos.
As the camera progressed, other students were seen cheering and rushing forward, but Wang Hao and Xie Nuoling in the crowd suddenly turned around.
Two young faces with confusion, ignorance, expectation and many other emotions appeared in the camera.
After a while, the camera suddenly switched.
Along with the group photo, a line of text appeared on the screen.
"According to data from the Ministry of Education, there are currently 8.74 million college graduates, a year-on-year increase of 400,000!"
When he saw this, Liu Qingchi couldn't help but raise his eyebrows and his heart trembled slightly.
With the voice-over saying "Goodbye, classmates", the screen turned again, and Xie Nuoling's figure appeared in the endless stream of people.
At the same time, there is also a personal statement:
"I am a white shirt!"
"At first glance, it seems to be no different from other white shirts."
As the second self-narration appeared, the screen jumped again, and many people wearing white shirts appeared in the camera.
Judging from the way these people dress, it is obvious that they are all candidates who have just entered the society.
Immediately afterwards, the realm switched again, and Wang Hao's figure appeared in the lens.
He handed the resume in his hand to HR, with a slight nervousness on his green face, and his hands clenched into fists involuntarily.
Immediately afterwards, extremely realistic questions were asked from HR:
“How do you deal with inexperience?”
“What if working hours conflict with your daily life?”
"Can you accept working overtime?"
"..."
Faced with these questions, Wang Hao pursed his lips, as if he didn't know how to speak.
The camera turns again.
The figures of Xie Nuoling and Wang Hao appeared on the screen one after another. At this time, both of them were trying on a new white shirt, and at the same time, a personal voice slowly sounded along with their movements.
"I know, I'm not outstanding, but it's the result of more than 20 years of pure handcrafting!"
"Even at the last moment before going on stage, the inspection is careful and meticulous, and there is no deviation!"
The screen began to rotate again.
The two kept sending their resumes online and went to interviews again and again, hoping to show their ambitions.
At this time, the voice-over sounded again: "I know, compared with silk, cotton fabric is not high-end, but it has its own specialties!"
The camera changes again.
Both of them were full of confidence in every interview, but they failed again and again.
Hope, disappointment... alternate back and forth!
Tears, sweat...drops falling!
Voice-over: "It absorbs moisture and can hold both tears and sweat."
…
Time is passing and the lens is flashing!
After experiencing numerous setbacks, the two regained their confidence, geared up, and were ready to go!
The white shirt without a trace of wrinkles was put on again. The two stepped into each company again, faced different HRs, and began to answer confidently.
The voice-over sounded at the right time: "It also has a no-iron and anti-wrinkle process. It doesn't matter even if you experience some setbacks, it will return to its original shape as long as you take a short rest."
Turn the camera again!
This time, the two people walked out of the interview company in high spirits, with bright smiles and a sense of relief on their faces.
The two people, who were short of money, chose to celebrate with two bowls of instant noodles and two ham sausages, and made a plan to have a big meal after their salary was paid.
The camera turns again.
The girl ran, passing through the endless flow of people, towards the tall buildings that symbolized the future.
The boy was riding a bicycle, riding in the direction of the rising sun as the breeze blew.
The voice-over sounded: "Continue to have the courage that I don't know where to come from, and bravely run rampant in this world without navigation!"
The camera turns again.
The boy and the girl were sitting at the end of the conference room, looking at the superiors on the stage who were speaking loudly, with a touch of envy on their faces.
The voice-over slowly sounded:
"Sometimes, I also envied them."
"But even they, in the beginning, were wearing a white shirt, weren't they?"
The screen changes again.
Boys and girls kept running and running, moving non-stop towards the future and goals they longed for.
Until the end, the two of them became the superiors who stood on a high platform and strategized!
At this time, the last voice-over voiced by Wang Hao sounded:
"Tmall believes that everyone starts with a white shirt, and every white shirt will have the future written on it!"
The camera was still turning, and resumes suddenly appeared on the screen.
Liu Qingchi even saw his resume.
At that time, he was also wearing a white shirt, with a confused and expectant mood, and resolutely stepped into the broad road of e-commerce!
At the end of the screen, five big characters slowly emerged.
"Come on! White shirt!"
The camera slowly began to dim, and just when Liu Qingchi thought that this promotional video was over, the progress bar below told him that it was not that simple.
The dark screen slowly lit up, and a young man wearing a white shirt and holding a guitar appeared on the screen.
The faint sound of guitar strings filled the study room, and the song "The Past You" that Liu Qingchi had been playing on repeat for several days slowly sounded.
"[I once dreamed of traveling to the end of the world with my sword~
Take a look at the prosperity of the world~
The young mind is always a little frivolous~
Now you are at home all over the world!】"
…
He has obviously listened to it no less than ten times, but now when he hears this song, Liu Qingchi still can't help but feel shocked!
He didn't know why, but he suddenly had the urge to take a look around.
I suffered too much when I was young, suffered too much glare, and encountered too many obstacles...
All the fatigue was originally suppressed deep in my heart, but as the singing sounded, there seemed to be signs of a comeback!
"call……"
When the song ended, Liu Qingchi let out a long breath and suppressed the impulse in his heart for the time being.
And then, he took out his mobile phone and dialed the driver's number.
"Prepare a car! Go to the company!"
…
Morning, ten o'clock.
Tmall company conference room.
The Advertising Department, Planning Department, Propaganda Department, Public Relations Department, Autumn Recruitment Team... More than thirty people were gathered together by a phone call.
Looking at the many senior leaders in the conference room, Cui Zhaoqu, the director in charge of autumn campus recruitment activities, asked curiously: "Why did Mr. Liu suddenly choose to hold the meeting in the morning?"
"I don't know, and he seems very anxious? Is there something wrong with that department of the company?"
"No, there doesn't seem to be any major activities lately except for fall campus recruitment."
"However, the autumn campus recruitment is also proceeding in an orderly manner, and there has been no disclosure during this period?"
A series of speculations echoed in the conference room. Everyone looked at me, and I looked at you. They all looked at each other, and they all couldn't figure out what the purpose of this meeting was.
And with so many high-level officials gathered here, it seems like something big is about to be announced!
Soon, amidst everyone's speculation, Liu Qingchi walked into the conference room with his assistant.
While signaling his assistant to insert the USB flash drive into the projector, Liu Qingchi looked at Cui Zhaoqu below and asked straight to the point: "Old Cui, how are your preparations going?"
Cui Zhaoqu replied confidently: "Everything is ready, we just need to wait for the advertising to start investing, and we will officially start the autumn campus recruitment!"
"Okay," Liu Qingchi nodded and looked to his left side.
"Lao Li, Lao Zhang, what's the situation here now?"
Hearing this, Li Hu from the advertising department frowned and said: "So far, we have not received any promotional videos from any company. If we want to start autumn campus recruitment, we must choose from the three best ones.
choose one."
"But……"
Li Hu didn't know how to speak. In his opinion, those three promotional videos were good enough, but he didn't know why he never got Liu Qingchi's approval.
"Enable all three of them. I have received a new promotional video here. You can take a look."
Liu Qingchi raised his hand and motioned to his assistant to project and play the video files in the USB flash drive.
And soon, the promotional video titled "Come on, White Shirt" appeared on the projector.
With curiosity and doubts in mind, everyone watched the five-minute video without missing a single scene.
When Wang Hao, who was holding the guitar, stood up and bowed, everyone in the conference room had their eyes widened in shock. They were all staring at the projection screen, and they didn't come back to their senses for a long time.
"This...this was produced by that advertising company?! It's so appropriate! It's so appropriate!"
Cui Zhaoqu shouted excitedly, his old face turned red from suppressing it, and he was obviously shocked.
In just a few minutes, it directly reflects the confusion of a graduate who first enters the society, the loss of encountering obstacles, the hope of courage, and the persistence of not giving up.
Coupled with the five words "Come on! White shirt!", it coincides with the positioning of Tmall boutique!
As for the song at the end, it is the finishing touch, which directly sublimates the spirit contained in the entire short film!
"I once dreamed of traveling to the ends of the earth with my sword and seeing the prosperity of the world!"
Cui Zhaoqu murmured to himself, with a bright look in his eyes. He seemed to have seen the complete success of this autumn campus job fair.
"Lao Li, what do you think of this promotional video?"
Liu Qingchi did not take his eyes away from Li Hu. He obviously wanted to hear the answer from Li Hu, a professional.
Li Hu took a deep breath and said slowly: "It can be called a masterpiece! If it is run properly, it can even be included in the advertising section of the China Entertainment Archives!"
Within ten days, the click rate exceeded one billion!
This is the standard for an advertisement to enter the advertising section of the Huaxia Entertainment Archives.
You should know that until now, except for some public service advertisements, there are no other commercial advertisements that can enter it.
But Li Hu saw huge potential in this advertisement!
"good!"
Liu Qingchi nodded and said directly: "Let's get started. Let's give it a try and see what kind of effect this fall campus recruitment event will achieve with the support of this advertisement."