Although he had deep doubts about Wang Hao's promise, Yuan Zhijun suppressed his inner doubts and personally sent Wang Hao and Guo Xiaoxue to the hotel that had been arranged.
What you say is all lies, only the actual actions of your hands can tell the truth!
Yuan Zhijun said he would wait and see.
After agreeing on the time for the next meeting, Yuan Zhijun returned to the company. He had to report to the leaders of the board of directors first.
At the same time, Wang Hao called Wang Gang who was far away in Kyoto.
"Old Wang, you take Yuan Han and Li Ning to Hucheng now. I took a small advertising order here. Let's make some quick money and go drinking and getting a massage tomorrow night!"
"Okay, I'll leave now!"
Wang Gang was immediately excited when he heard that there were benefits. He didn't even have time to pack up the dormitory arranged for them by the company, and took Yuan Han and Li Ning straight to the airport.
In the image of the three people, since it is a small list, it is probably just a matter of shooting a few short videos.
But when they arrived at the hotel and learned that this "small order" was actually to shoot a commercial for "Wuling Company", the three of them were immediately confused.
Wang Gang was stunned on the spot!
"Mom, Brother Hao, do you call this job a small list?"
For Wang Gang, who graduated from the directing department, his real dream is to direct a major drama, or even make a TV series.
As for those low-cost VCRs and Internet jokes and short videos, for him, they are completely a reflection of his self-reduction in status.
Therefore, when he learned that it was a "small order", he was somewhat disappointed.
But damn, when you shoot an advertisement for a state-owned enterprise like Wuling that has gone public, you actually call it a small job?
"uh-huh?"
Wang Hao shrugged and replied nonchalantly: "Can you be more confident? After all, we have also shot advertisements for Tmall. No matter how big this thing is, is it possible that it can be bigger than Tmall?"
As soon as these words came out, everyone immediately regained some confidence.
But in the next second, Wang Hao continued to add: "According to inside information, the number of views of the "Hello, White Shirt" we shot has now reached the requirement to be admitted to the China Entertainment Archives."
"It will probably only take one or two weeks. Tmall's official website will issue an announcement, so you have to be prepared."
hiss!
Suddenly, there was a sound of gasping for air.
Enter the China Entertainment Archives?
Leave a name in history!
Wang Gang immediately cursed, "Damn it! I suddenly feel so confident!"
Wang Hao laughed and patted his shoulder, then handed him the advertising plan, "This is the script I wrote. I will follow this tomorrow. If I keep up with the progress, it will be finished by the afternoon."
After carefully reading the plan, the three of them felt as if something was holding back in their hearts, making them want to buy a Wuling car too!
"How was it? Is it difficult to shoot?"
Yuan Han shook his head, "This kind of documentary-like shooting method is not difficult, but the requirements for the spokesperson are extremely high. They not only need to speak, but also need to act. I'm afraid it will take a lot of time in this aspect."
Hearing this, Wang Hao added, "How can the wealth and water flow to outsiders? I am the spokesperson, and this advertisement was also handled by Haohuan Media."
"That's no problem. Just rely on your acting and dialogue skills, Brother Hao, and you can do it in minutes!"
At this time, Li Ning on the side suddenly pointed to the planning book and said: "But what about makeup? From 1928 to now, different eras have different costumes and looks, which is also a problem."
"Don't worry about this," Wang Hao waved his hand and said, "Wuling Clothing Factory has it. As for makeup...have you not watched the sixth issue of Extreme Challenge?"
"No,"
The three of them shook their heads together.
Guo Xiaoxue smiled and added: "Haha, no wonder, Brother Hao's makeup skills are also amazing!"
"Really?" Wang Gang didn't believe it.
"You can look forward to it." Wang Hao raised his eyebrows at him.
…
The next day, several people got up early.
After following Yuan Zhijun's secretary to the factory, Wang Gang began to arrange several staff members who came to assist on site to set up the shooting scene according to the contents of the advertising plan.
The atmosphere of the first scene is retro and old-fashioned, and the overall picture is black and white.
When the scene was set up and the cameras were in place, Wang Hao, who had already changed his clothes, walked out of the cubicle at the back.
As soon as it appeared, everyone at the scene couldn't help but be stunned!
A gray sweatshirt was a little too big for him, but it just showed the hardship and poverty of that era. Just a piece of clothing in the family could even be passed down to three generations.
Wang Hao deliberately put thick shadows on both sides of his cheeks, which made him look extremely thin in the camera, creating an appearance of someone who was starved of food.
"Perfect!"
Wang Gang subconsciously praised aloud.
Whether it is the choice of clothing or the matching of makeup, the image created by Wang Hao is very consistent with the ordinary people of that era.
"Come on, get ready to start shooting!"
As Wang Gang shouted softly, all the staff present cleared the place, and Yuan Han focused his camera on Wang Hao, who was already sitting next to an antique machine.
Snapped!
The sound of clacking was loud, and Wang Hao also showed off his strong script skills at the same time.
"In the early years of the Republic of China, the country was in ruins, and everything was in ruins. The Hucheng Machinery Factory, established in 1928, took rejuvenating the country with machinery as its mission from the very beginning..."
He easily picked up a large section of lines without any stumbling during the process, which made many onlookers secretly amazed!
The filming of this advertisement was conducted in a documentary style, so the scene required constant changes during this period, and the costumes and makeup were constantly changed.
At first, some people didn't understand the meaning of all this, but as the filming continued, everyone at the scene was almost silent.
With Wang Hao's impassioned speech and moving performance, some old employees couldn't help but get wet in their eyes!
The shooting went very smoothly. With the joint efforts of everyone, all the shooting ended successfully at three o'clock in the afternoon.
Next it’s Li Ning’s “performance” time.
As soon as he got the hard drive, he put on glasses as thick as beer bottoms and started editing scene after scene.
It wasn't until eight o'clock in the evening that the film was finally completed.
The four people sat around the computer and carefully reviewed the three-minute advertisement.
After confirming that there was no problem, Wang Hao suddenly stood up and said, "Let's go! Massage! Let's do it!"
The three of them were immediately overjoyed and cheered.
"Long live Brother Hao!"
…
…
Arrive on time at the appointed time.
Just as Yuan Zhijun was about to call Wang Hao to inquire about the progress of the commercial shooting, outside the office, the secretary opened the door and walked in, placing a hard drive in front of him.
Before Yuan Zhijun could react, Wang Hao's call came in at the same time.
"Mr. Yuan, you have received the hard drive, right? You can take a look at it. I have sent the card number to your email. If you are satisfied with the answer we delivered, just give it to me."
"Oh, by the way, I have something else to do at the company. I have to go back quickly. Let's make an appointment next time."
Vaguely, Yuan Zhijun could hear a voice announcing boarding coming from the other side. It was obvious that Wang Hao had arrived at the airport.
After exchanging a few words, he hung up the phone and looked at the hard drive on the table with disbelief.
How can we take a good picture in just one day?
"Let's take a look first and then talk."
While thinking about it, Yuan Zhijun was ready to insert the hard drive into the computer.
But at this moment, the phone rang again!
Looking at the caller ID, Yuan Zhijun's expression changed slightly. After answering the call, he simply answered a few times and then stood up and walked out of the office.
But just after taking a few steps, he seemed to remember something again, turned back and put the hard drive in his pocket.
…
At the airport on the other side, Wang Hao and others were passing through the security check.
According to the original plan, Wang Hao was planning to stay in Hucheng for another day, but the arrival of a phone call caught him off guard!
October 1st is coming.
In order to celebrate the upcoming National Day, the official website of the Chinese Music Association has issued an announcement to collect a theme song from the entire network.
As soon as this announcement came out, all the media companies and singers in the entire entertainment industry went completely crazy!
What is the theme song for?
Anyone can understand this!
It was obviously meant to be played on the National Day!
There is no doubt that whenever a certain song can be selected, it will be a huge improvement for both the singer himself and the company behind it!
This is purely for gold plating. How could Zhou Xiaoyu miss it?
As soon as he learned the news, Wang Hao bought the tickets and couldn't wait to lead the four of them back.
By this time, advertising is no longer important, this announcement is the top priority now!
…
At the same time as the plane took off, on the other side of the Wuling board of directors, Yuan Zhijun once again encountered strong dissatisfaction from the board members!
The report analysis for the third quarter already has preliminary data.
There is no doubt that sales are much lower than in the second quarter!
"There are still half a month left before the end of the third quarter, Yuan Zhijun, is this the answer you gave us?"
Angry shouts echoed in the conference room. Facing the disappointed eyes of everyone, Yuan Zhijun couldn't help but lower his head.
In this era where data is king, no matter how much you talk, it is of no use. Only actual sales are the cornerstone of a company's development.
Seeing Yuan Zhijun's silence, Chairman Zhang Minglei couldn't help but sigh.
"Hey! The company's current sales volume has entered the cold winter. If you have any good ideas, you can propose them and we will make a decision together."
"..."
Endless silence began to spread, everyone frowned and had mixed thoughts.
No matter how much they think about it, they can't understand why sales just can't increase even though it's advantageous in many aspects.
Looking at this scene, Zhang Minglei shook his head secretly, and his eyes fell on Yuan Zhijun again, "I heard from the factory that any celebrities went to shoot advertisements yesterday? Do you think asking celebrities to endorse will be effective in increasing our sales?"
"To be honest, I don't know, it's just an attempt,"
Yuan Zhijun shook his head and added: But the team that shot the advertisement is the production team of Tmall's "Hello White Shirt", so I think it should have a certain effect."
As he spoke, he took the hard drive out of his pocket and handed it to his assistant.
"Hello, white shirt!"
This name is well-known in the business circle. This time, Tmall really won the "Graduation Recruitment Competition". Many technical talents from domestic universities chose Tmall to pursue their own "white goods".
shirt".
Other companies looked at it with envy, but they didn't have such good advertising, so they could only watch helplessly.
In the conference room, everyone focused their attention on the projection screen.
They have some expectations, what kind of surprises can this team bring them?
…
The screen flashed and Wang Hao's figure appeared on the screen.
He seemed to be busy assembling a machine while reciting the history of Wuling's fortune.
In 1953, the country was in urgent need of four-horsepower gasoline engines, and soon Wuling produced the 1101 gasoline engine, creating a miracle for China to independently produce small internal combustion engines.
In 1956, after learning that forest areas across the country were in urgent need of logging chain saws, Wuling immediately began research and development, and soon became the first to create the 051 Youyi brand chain saw, ushering China into the era of mechanical logging.
At the beginning of the founding of the People's Republic of China, the country vigorously developed agriculture and was in urgent need of various agricultural machinery.
In 1958, Wuling deployed a large number of talents and materials to establish a power machinery factory to develop tractors. It took only 57 days to lead the country and produce five Honghe brand tractors.
In 1961, Wuling developed the first "Fengsheng" tractor, and achieved the annual production target of 5,000 units purely through the hard work of workers.
In 1976, knowing that China's national defense had shortcomings, Wuling was the first to develop the 127 high-horsepower engine, which won the National Science Conference Award.
After the reform and opening up, the economy developed rapidly and thousands of private enterprises were in urgent need of a large number of light industrial machinery, so Wuling began to switch to the production of sewing machines and cotton looms.
In the 1980s, domestically produced cars were still popular, joint venture cars were out of reach, and the people urgently needed an affordable private car, so Wuling began to develop mini cars without hesitation.
In 1987, Wuling officially started building cars and launched the slogan,
We only make cars that the people can afford!
In the video, Wang Hao finally stood in the center of the Wuling car factory.
Workers around are working hard to assemble Wuling seven-seater cars that sell for less than 50,000 yuan and ship them to the outside world.
Looking at the miniature cars representing a family heading towards the outside world, Wang Hao took a deep breath and said slowly to the camera: "A country has a family!"
"Only when the country is prosperous and the people are healthy, Wuling can have a good sleep peacefully."
"Over the past decades, Wuling has never stopped making progress, and has never stopped supporting the "country" and "family"."
"We own family mini cars such as Zhiguang and Hongguang, as well as civilian trucks such as small trucks and Xinka. We are committed to improving the living standards of farmers in villages and towns. Only when families are prosperous can the country move forward bravely!"
"From beginning to end, there is only one sentence for Wuling's corporate development!"
“Whatever the people need, we at Wuling will build it!”
"good!!!"
When the last words came out of Wang Hao's mouth, Zhang Minglei suddenly stood up in the conference room and repeated those words excitedly.
"Whatever the people need! We Wuling will build whatever it is!"
At this moment, everyone in the entire conference room couldn't help but have tears in their eyes.
It’s been too long, too long, and no one has really understood Wuling.
Looking at Wang Hao who was finally frozen in the picture, Zhang Minglei said resolutely: "What is this person's name? Sign him! This is the spokesperson for our future cooperation with Wuling!"
"I want to send this advertisement to Kyoto! I want to send it to CCTV News! I want those people to see what our Wuling is!"