Li Xiang proposed a new video shooting method: using the first-person perspective as the main lens.
At the time of the viewing platform providers, most video content was shot in the third person. The so-called third-person shooting simply means shooting and recording the scene from the perspective of the photographer, which is more inclined to a staged nature; while the first-person perspective
The scene is shot and recorded from the perspective of the protagonist, which is more inclined to real-time recording.
Because short videos are usually very short, the third-person perspective can frequently change lenses to meet the need to present richer story content in a short time. Although the rhythm is more compact and more complex than the first-person perspective,
It is easy to stimulate users' curiosity, but at the same time, it also loses the "immersive experience" that Yi Yao has always wanted to achieve.
Although the first-person perspective also uses lens switching, the frequency is very low. This does sacrifice the rhythm of the video, but it brings a more realistic immersive experience to the user.
The first-person perspective is more like a way for the protagonist to record life, and once it arouses emotional resonance, the user experience brought by this shooting method is definitely not comparable to that of third-person video.
Although this method is very risky, after all, there was almost no first-person perspective video shooting method on the Reading platform at that time. The new method meant greater risks. Of course, risks and benefits coexisted. Once this method was accepted by Reading users, Yao
Qin Studio will be the first to have the cake.
Yi Yao, who has always sought stability, seemed unusual this time, and for the first time agreed to Li Xiang's risky shooting method.
"Lao Yi, this is not like your style."
With the content set and the shooting method determined, Qin Mo was in a good mood and deliberately teased Yi Yao: "When did our old Yi learn to take risks? Could it be because the person who suggested it was..."
Qin Mo deliberately glanced at Li Xiang, but he didn't expect to be scared back by Yi Yao's look.
However, Li Xiang looked at Yi Yao, and the two of them looked at each other for a moment, seeming to have some indescribable sense of loss in their hearts.
It took Yi Yao another half day to record the specific plan in detail. Preparing for the shooting and writing the scripts for the previous episodes will still take a few days.
Qin Mo quickly told the news to Meng Chen, who was still in the Xinhua Garment Factory. After receiving the news, Meng Chen went to find Zhao Xinhua without stopping. When he said that he was going back to Yaoqin Studio, Zhao Xinhua was obviously a little disappointed.
Days later, Meng Chen's ability to carry goods still amazed him.
"Don't you plan to stay a few more days?" Zhao Xinhua asked with a smile.
Meng Chen just smiled, and Zhao Xinhua knew that he couldn't keep Meng Chen.
"Okay, let's go to the finance department and pay your wages for the past few days. If you need any help in the future, feel free to come to Brother Zhao."
Within a few days, Zhao Xinhua still had to pay Meng Chen a salary, which made Meng Chen feel a little bit regretful: "It hasn't even been broadcast for a few days, forget it."
"Hey, one code means the other. You, Brother Zhao, are not the kind of person with a small belly. Let's go, I will take you there."
Zhao Xinhua finally paid Meng Chen a salary. Although it was only more than a thousand yuan, Meng Chen was still a little touched by Zhao Xinhua's persistence.
In those days, Heiquan Community was very busy. Yunchuang's online sales have been very stable. Heiquan Community had to expand and recruit people. It was only possible to barely meet the production requirements by working day and night. Because Yunchuang did not deliberately
As the goods were sold, the flow of capital also became more active, and everything changed for a while. The Heiquan community, which was facing a desperate situation a while ago, suddenly changed its appearance. Everyone's face was filled with hope and longing. It seemed that the conflicts caused by inferior bamboo had never existed before.
Same thing happened.
Most of the shares in the hands of employees have been returned to Qin Yanshan. Qin Yanshan has absolute decision-making power and feels a lot more at ease.
After four days of preparation, Yaoqin Studio’s new bamboo weaving account officially started operations.
Yi Yao himself is pursuing the brand route, so this time, Yi Yao directly used the two words "Dao Qin" in the account name. Fortunately, this name is not popular and not many people have registered.
In the past two days, because Yaoqin Studio did not have a professional screenwriter, it took a lot of effort to write the script, but failed to create a good script.
Qin Mo went to Yunchuang again to ask for help from his uncle Zhang Yunchuang. Yaoqin Studio and Yunchuang had a cooperative relationship in name, and the new account was even operated in the name of Yunchuang, so Zhang Yunchuang seemed very happy this time
, brought Qin Mo to the editorial team and asked Qin Mo to choose his own people.
Qin Mo originally wanted to directly recruit the leader of the editorial team, but in the end he was stopped by Yi Yao and chose an ordinary screenwriter with good creative ability.
"It's already this time, why are you so polite?" Qin Mo didn't understand.
Yi Yao understood very well: "You know what it means that it is easy to invite gods but difficult to send them away? How many of the editorial team leaders can create their own creations? If you are really here to point out what is wrong here and there, what can you do? What we need is a screenwriter, not
Team leader."
Qin Mo was silent for a moment, and suddenly looked at Yi Yao with admiration: "Old Yi, if you have a vision, you really have a vision."
With the screenwriter, the project was like a fish in water, and the initial progress was relatively smooth.
But it's not without its problems.
Due to the lack of preparation time, the video material only had Zhang Bin's previously rough cut of the space transformation shots. The new video content required a lot of supplementary shots, and Song Shanhe's handicraft shots also had to be added, making the shooting a lot more complicated.
And because it is a first-person perspective, most videos use long shots. If something goes wrong in the middle, it means reshooting, which reduces the efficiency a lot.
Although the first-person perspective has a stronger sense of immersion, long shots have higher requirements for rhythm and content. The rhythm problem cannot be compensated by the soundtrack. Therefore, in the early stage, Yi Yao could only adjust the frequency of video transmission, from the previous one a day.
The haircut was changed to every three days.
Although the difficulty of video shooting has increased, the test of tacit understanding has also become more intense. Fortunately, after such a long time of getting along, several people have become very familiar with each other, and problems have been solved in an orderly manner.
Because Song Shanhe and Meng Chen had some fan bases before, the two people's re-exit also attracted the attention of some old fans. Coupled with the creativity of combining space transformation and craftsman IP, the performance of the first two videos was very good.
.
Everything seems to be going in the right direction.
Yi Yao is responsible for operations, and the video shooting is fully handed over to Li Xiang, and the editing and review are also handed over to Zhang Bin and Qin Mo. This way, Yi Yao has sufficient experience to deal with problems that arise during the operation of the account.
Qin Mo is also very busy. While helping Qin Yanshan manage the Black Spring Community, he also has to intervene in the affairs of Yaoqin Studio.
Fortunately, Yaoqin Studio is located in Heiquan Community, so the distance is shortened, which reduces the problem of delivering goods in the future.
With the passage of time, the process problems have been solved proactively, and the traffic of the account has steadily increased. Although there is still a certain gap between the Hsinchu editor's account and the old editor's account in terms of superficial data, Yi Yao does not appear panicked at all.
Through data analysis, Yi Yao can clearly see that the fan audience of the new account is more accurate.
The starting number of an IP account depends on the fan base, but fans are also different, and the size of accurate fans determines the strength of the IP attribute of the account. It is like a podcaster who makes funny videos. His content settings are through "
"Nostalgic and funny" attracts the attention of fans in their thirties, and eventually realizes monetization through the live broadcast of "old items". Those fans in their thirties are precise fans of the account. And most of those young fans in their teens are actually
They are all invalid fans who have no or very weak monetization ability.
Yi Yao has already made detailed plans for the launch of the new account, and it will not be too early. Through the analysis of the accounts' fan portraits, the number of accurate fans is gradually increasing. Yi Yao's content settings are aimed at the second generation
Most of the female group between the ages of 15 and 35 have already started a family and have high requirements for the quality of family life. Therefore, Yi Yao must make product plans for bamboo products that meet the fan audience.
Through data analysis, Yi Yao has already captured these keywords: young, trendy, quality, and appearance. Therefore, product planning must also comply with these settings.