Chapter Thirteen: Your Daughter-in-law Can Really Twist
On Yi Yao's side, Yi Yao has been preparing with Yi Chengwen all morning to bring things to his grandma's house.
Yi Yao's grandma's home is in Baigezhuang New Village, Changping, only four or five kilometers away from Fengya Garden. They set off at half past ten, and before eleven o'clock, Yi Yao and Yi Chengwen arrived at the door of their grandma's house.
During the renovation of the new village, most of the bungalows here have been demolished. My grandma’s house is located in the northernmost part of the new village. It is one of the few old bungalows left here. There are two stone lions at the door and the grand courtyard makes it look like an old Beijing courtyard at first glance.
Grandma Lan Peiying has a very similar personality to Ling Suhua. She was a rare strong woman in that era. It was through her persistence that this old house finally escaped the fate of being demolished.
The house occupies an area of almost 200 square meters, with two side rooms on the east and west sides. The main house faces south and is opposite the door. There are also two side rooms on the left and right sides of the main house.
In fact, this house was really a courtyard house decades ago, but later it was demolished due to special reasons, leaving only the inner courtyard. Later, when the new village was demolished, my grandma and grandpa also worked hard to get a lot of connections.
Only then was this house identified as a culturally protected building and preserved.
The yard of the house is very large. There is a large pool of several square meters between the west side room and the gate, which was originally used for pre-shrinking fabrics.
When Yi Yao was young, tailors used to do handicrafts in this yard. It was from that time that Yi Yao gradually developed a passion for tailoring craftsmanship.
But like it, Ling Suhua forced Yi Yao to work in Lao Yan's company to do design, but Yi Yao still resisted strongly.
When the two arrived, Ling Suhua was not at home. After asking her grandma, she found out that Ling Suhua had gone to discuss the fabric with the supplier.
Yi Yao and Yi Chengwen stared at each other. It seemed that Ling Suhua was planning to start a business of handmade traditional clothing.
As soon as Yi Yao walked in, she pestered her grandma to prepare delicious food for her. She also teased Yi Chengwen with a few words: "Old Yi, your wife is really capable of doing things. She is already dozens of years old, so why not enjoy a happy life?"
Yi Chengwen was still the same, saying with a smile: "If she likes to toss, let her do it. If you do it a little bit, you will have to pay less for me."
Yi Yao bared his teeth and smiled, knowing that Lao Yi's family status was low, and if Ling Suhua failed a few times, the two would be equal.
But Yi Yao also knows what his father thinks. His mother, Ling Suhua, likes the orthodox traditional costumes of the Ming Dynasty, not the improved and fancy costumes on the Internet today.
It's just that in today's market economy, fancy clothes can be sold, but your orthodox handmade products may not be able to be sold.
But Lao Yi would not say these words, and there would definitely be a quarrel after saying them.
The three of them chatted about their daily life after lunch. Grandma Lan Peiying is a well-educated and courteous woman. Although she is old, her aura of being a lady accumulated over decades is still so eye-catching. Her gray hair is not messy at all.
Yi Yao remembers that when she was a child, her grandmother would spend dozens of minutes just combing her hair every day.
It was already three o'clock in the afternoon when Ling Suhua came back. As soon as she walked in and saw Yi Chengwen and Yi Yao, her expression changed instantly.
"What are you doing here?"
With Lan Peiying here, Ling Suhua restrained herself somewhat.
Yi Yao pestered Ling Suhua to go home, and Yi Chengwen also echoed beside him. Coupled with Lan Peiying's kind words, Ling Suhua's mood improved somewhat.
But Ling Suhua insisted not to go back. She was now preparing to make a new type of handmade traditional Ming Dynasty costume. It would be too troublesome to go back and forth, so it would be better to stay here and be quiet.
Knowing that Ling Suhua was right, the father and daughter no longer insisted.
Ling Suhua was packing things in the yard, and Yi Yao walked over.
"Are you really planning to start a handmade tailoring business? Is it reliable?" Yi Yao asked.
Ling Suhua was too lazy to talk to Yi Yao and directly replied: "It's none of your business."
Yi Yao was speechless: "Look at what you said. Those who know we are mother and daughter, but those who don't know think we are enemies for many years."
Ling Suhua was not polite: "It's better not to know. Anyone who has such a daughter will lose a few years of his life."
Although Ling Suhua said this, Yi Yao could see that Ling Suhua was in a good mood, otherwise he would not be in the mood to argue with her here.
"Tell me, are you reliable? Have you received any orders?"
Yi Yao asked again, and Ling Suhua laughed as expected, and then said: "A boss from the south came here a few days ago. He saw my craftsmanship and thought it was good. He gave me a deposit of 20,000 yuan and wanted to get it from us.
Goods, I’m hiring people.”
Yi Yao guessed right, Ling Suhua was really planning to start a handmade clothing business.
Although Ling Suhua hid it deeply, Yi Yao could still see the pride in her expression. The Chinese traditional clothing market is showing signs of recovery, and people are interested in traditional culture and national trend culture. This is a great opportunity for traditional craftsmen.
It's indeed good news.
Ling Suhua has an indelible arrogance in her bones. She was forced to do clothing wholesale before to make a living, but then she lowered her head and focused on making money. Now that the handmade traditional clothing market has come to life, she finally raised her head.
Although Ling Suhua still refuses to go back, the father and daughter's time is not in vain. Ling Suhua has a new business and has a place to display her skills. This is obviously a good thing for the Yi family. Yi Chengwen does not have to worry about his daughter-in-law.
If he runs away, Yi Yao won't have to suffer Ling Suhua's torture anymore.
"Life is still so beautiful."
On the way back, Yi Yao in the passenger seat sang happily.
Although we have gone through some hardships, everything seems to be showing signs of clearing up after the dark clouds have cleared.
Chen Lu no longer has to endure the tracking of voyeurs in the partition room, Ling Suhua is back on the road, and even the new company's project is about to start...
On Monday, Yi Yao came to the company earlier than usual. When she arrived, the anchors and video editors she applied for were already waiting at the door of the company.
Seeing how active the two of them were, Yi Yao felt happy and bought breakfast for them at a breakfast shop nearby.
The video editor is a young man named Zhang Bin. He is a 21-year-old fresh graduate. He has studied photography but is not proficient in it. He is fair and clean and has the potential of a puppy.
The anchor's name is Zhao Qian. She is a student at the Beijing Acting Academy. She is a junior this year. She is pretty and cute, and is very popular with the audience. Yi Yao first noticed Zhao Qian when he saw her WeChat name: Disney
Princess on the run. Her WeChat name hides such a mysterious confidence, which makes Yi Yao like her very much.
The most important trait of an anchor is confidence.
Yi Yao had already brought back a few samples last time. She found several benchmarking accounts to let Zhang Bin familiarize himself with the shooting and editing style, composition and text style of goods-carrying videos. Yi Yao had only one requirement: it is best to be innovative.
, at least you have to learn from others.
Live streaming does not have high video requirements, so Yi Yao has decided to use a mobile phone to shoot in the early stage.
However, bringing goods in the live broadcast room has very high requirements for anchors. Although Zhao Qian has live broadcast experience, she was an entertainment anchor before, which is very different from the anchor who brings goods. Yi Yao has an arduous task and must rush to do it on the reading account.
Before getting up, train Zhao Qian well.
Yi Yao basically spent the whole morning training Zhao Qian.
Zhao Qian had a very bad habit as an entertainment anchor before: she said whatever came to her mind and had almost no control over the entire live broadcast room. This led Yi Yao to train Zhao Qian bit by bit starting from basic live broadcast room speaking skills.
.
"Live streaming is all about efficiency. If you want to sell goods in a short time, you must have a rhythm."
Seeing Zhao Qian's confused look, Yi Yao patiently explained: "Have you seen the store promoter?"
Zhao Qian nodded: "Of course I have seen this before."
Yi Yao explained: "The promoter wants to promote a newly launched dairy product. I am now a customer. What will you say first?"
Zhao Qian thought for a while: "Hello beauty, we have a newly launched dairy product, you can try the new flavor, it's free."
Yi Yao clapped his hands: "Yes, free tasting is crucial. In the rhythm of the live broadcast room, this is the most important first step: attracting attention and arousing the curiosity of users. Go on."
Zhao Qian: "Doesn't it taste good? This is a newly launched item in our mall. Now buy one get one free and there is a 30% discount. Do you want to buy a box and try it? This taste is very suitable for children."
Yi Yao was obviously very satisfied: "Yes, buy one, get one free, 30% off, this is called price advantage. The second step in the rhythm of the live broadcast room is to use various promotional activities and lottery activities to screen potential customers and increase customers' desire to buy.
You go on."
…
There is usually a time period for bringing goods in the live broadcast room, usually about thirty minutes. Within thirty minutes, the first thing the anchor has to do is to arouse the curiosity of the audience and keep the audience in the live broadcast room. This time is usually around five
About minutes.
The second step is to increase users’ desire to buy through lottery draws, promotions, etc.
Then there is product introduction, comparison, highlighting product advantages, and "helping" customers make purchasing decisions through strong product advantages. Finally, repeat the second step, continue to emphasize the promotion policy, and urge users to place orders.
Of course, this also involves the sales rhythm of various products such as profit payment, preferential payment, promotional payment, etc.
All in all, the first task of the anchor is to create a rush-buying atmosphere in the live broadcast room, so that users can have a consumer mentality that if they don't buy, they will suffer a loss, and complete the sales task with the support of various preferential activities and live broadcast skills.
Of course, in addition to the anchor, there is also a more important responsibility: field control.
The field control must not only react in a timely manner according to the anchor's live broadcast rhythm, but also promptly remind the anchor of the next step based on data monitoring in the live broadcast room.
To give a simple example: the live broadcast room sells women's clothing, targeting young women between the ages of 20 and 30. The market controller saw on the data platform that a large number of women between the ages of 20 and 30 entered the live broadcast room, then
At this time, the field control will promptly remind the anchor to promote the promotional items. Through the price advantage, the target group will be retained. Then, through the use of speaking skills and rhythm guidance in the live broadcast room, the sales task of the profitable products will be completed.
Haste makes waste, Yi Yao didn't say anything more. Today he only let Zhao Qian know these things, and let her familiarize herself with the rhythm and use of words in the live broadcast room.
Yi Yao was in full swing here, but she never imagined that a big situation would suddenly occur at the source of goods.