The content positioning and persona of the Bamboo account are all based on the branding route. It is simply not feasible to imitate Jiang Xiaoman’s transformation. Jiang Xiaoman transformed from a sexy beauty to an open entertainment anchor. Although the persona has jumped
But at least it's relevant.
First of all, Meng Chen cannot transform into an entertainment anchor because the person setting of the Zhubian account does not allow it. In addition, even if the transformation is successful, it will be difficult to transform from a pure beauty to an open and stained entertainment anchor.
Another way is to launch a public opinion war, expand the influence of the event, and rely on the popularity of the event to earn traffic.
There is an unwritten unspoken rule in the Internet celebrity circle of Yueshi: Black fans are also fans. Many anchors will use anti-fan topics to increase their exposure and gain traffic. And in the field of Yueshi Internet celebrities, this method is extremely common.
And it often works well.
In the field of reading and entertainment entertainment anchors, the popular female anchors Cai Tuan and Wild Dog used the CP topic to become the most popular anchors in the field of reading and entertainment entertainment. At that time, someone broke the news that Wild Dog was engaged in CP with Cai Tuan, and the line
However, he and the leader of the fan group have become boyfriend and girlfriend. At that time, the reaction of CP fans was the same as that of Meng Chen’s fans now. A large number of fans turned to black belt rhythm. And because of the continuous digging of fans and melon-eaters, the topic became hot
It lasted for a month before gradually fading away. Officially due to the impact of this incident, Caituan and Wild Dog earned enough traffic and instantly went from millions of Internet celebrities to tens of millions of Internet celebrities.
This method has obvious benefits and significant effects, but it has one of the biggest drawbacks, which is that once the truth of the matter is exposed, the anchor will often be banned from the entire audience.
Just like Wild Dog, when fans realized that Wild Dog’s affair with the leader of the fan club was intentional to create a topic, and that the two of them actually had no ambiguous relationship at all, Wild Dog was banned from the entire Internet, and the popularity quickly cooled down and eventually became degenerate.
It’s hard to make a living for a third-tier internet celebrity.
Although this method is very risky, it is a feasible method if handled properly.
Of course, there is one last way: self-hiding.
Many celebrities choose to remain silent when questioned by public opinion and reduce the frequency of their appearance in the public eye. This is actually a way of hiding themselves.
Through self-hiding, without the participation of the protagonist, the debate on the Internet will gradually cool down, and will eventually be washed away by new hot topics and forgotten. Waiting until the heat subsides and then come back again is also a good way to avoid it.
Transformation is not feasible, and the only two options that are suitable for Meng Chen are public opinion war and self-hiding, and Meng Chen is certainly not willing to choose hiding.
Qin Mo suddenly looked at Yi Yao with excitement: "Actually, if we resort to public opinion warfare, we can earn traffic and increase Meng Chen's exposure, wouldn't that be good?" Qin Mo turned to look at Meng Chen: "
By the way, Meng Chen. Is there any evidence that you took out an online loan at that time?"
When Qin Mo said this, Meng Chen also thought it was feasible. He immediately took out his mobile phone and showed Qin Mo the record of the online loan at that time: "Yes, they are all here."
Qin Mo analyzed it in a decent manner: "Look, Lao Yi also said that personality is very important. Meng Chen's original personality is a fragile, kind and positive personality. We now have evidence to prove that these people are because of online loans.
He coerced Meng Chen to accompany him for drinks, wouldn't that show Meng Chen's fragile character? Besides..."
Qin Mo had an idea and thought of Meng Chen's mother's kidney transplant: "If Meng Chen borrowed an online loan to perform surgery on his mother, wouldn't that arouse more sympathy from fans? Wouldn't that be more positive energy?"
Qin Mo said this, and even Zhang Bin and Xing Ziyang next to him looked thoughtful, as if they agreed with Qin Mo's method.
"Lao Yi, please say something, is this okay?"
However, Yi Yao frowned. She knew that this method was not unfeasible, and it was very likely to earn a large amount of traffic. It was even possible to promote Meng Chen to become an Internet celebrity with tens of millions of people.
But, this is deception after all.
Once the truth is exposed, the consequences will be disastrous.
At this moment, Zhang Bin had already ran to the computer to check the information.
While several people were still discussing how to deal with it, Zhang Bin called everyone over with excitement.
"Look, these people have all checked. Meng Chen's loan contract contains the responsible name and company. I just checked the company information, and the photo information of these people exactly matches the people in the video."
Zhang Bin's meaning is already obvious, Qin Mo's method is indeed feasible.
Now they have evidence of Meng Chen's loan, as well as the photos and identity information of the men in the video. As long as this information is made into a video and released, people will definitely believe that Meng Chen is a victim of coercion, which will arouse the sympathy and attraction of fans.
More attention is inevitable.
"Lao Yi, you should come up with an idea. Is this okay?"
Qin Mo obviously preferred this method, but Yi Yao kept frowning: "Let me think about it."
Yi Yao spent more than two hours thinking about this.
Li Xiang, Meng Chen, Zhang Bin and others sat nearby and waited for Yi Yao's results. By the time they did, several of them had begun to feel sleepy and were about to fall asleep.
At this moment, Yi Yao suddenly said: "I thought of it." He immediately woke everyone up from their sleep.
Qin Mo had the biggest reaction: "Lao Yi, do you agree?"
Yi Yao shook his head: "No, I thought of another way."
Amid the doubts of several people, Yi Yao expressed her thoughts.
Yi Yao had no choice among the three conventional methods. Yi Yao chose to apologize.
First of all, Meng Chen has evidence of online loans in his hand, as well as the identity information of several men in the video. These can be reconciled with the online loan contract. In other words, it is indisputable that Meng Chen was coerced by debt collectors to accompany him for drinks.
fact.
Fundamentally speaking, Meng Chen is qualified to be forgiven by netizens. After all, she is the victim, and the people who really deserve to be condemned are the online loan operators in the video.
In addition, although apologizing seems to be a sign of admitting defeat, it is the best choice to calm the topic. In the end, Yi Yao does not want this matter to continue to ferment. Even if it can increase Meng Chen's popularity with the help of topic traffic, that person
It is also a bad reputation. More importantly, although the short video has not been in operation for a long time, it has a large number of daily active users, and the people who eat melons have some discerning ability. If Meng Chen chooses to refuse to admit it, then
It will only arouse the rebellious psychology of the melon-eating masses, causing the incident to continue to escalate, and eventually become uncontrollable.
And the most important thing is attitude.
After such a long period of operation, Meng Chen has long been tied to the Dao Qin account. Meng Chen’s attitude represents the attitude of the Dao Qin Zhubian account, and can also insinuate the attitude of Dao Qin Zhubian.
The account video itself creates real and tactile traditional handicrafts, and also contains some extensions of traditional virtues.
Presenting the most authentic content and being the most authentic self are the core of what Dao Qin Zhubian’s account request is conveyed.
In this secular society of truth and lies, telling the truth itself is a rare and valuable spirit.
After Yi Yao finished speaking, the emotions of several people seemed very complicated. They were indeed surprised by Yi Yao's courage, but they were still worried in their hearts.
"What if netizens don't buy it?" Qin Mo still expressed her worries.
Yi Yao looked shocked and replied with a smile: "There is no such thing as a contingency. What if I try hard and fail to succeed? What if I tell the truth and no one believes me? There is no contingency, we
We have done what we should do, and the rest can be left to God’s will.”
Yi Yao was impassioned, like a speaker on the podium, and her words inspired several people.
Meng Chen, who had been hesitating, finally made up his mind: "Sister Yi Yao, I listen to you and I apologize."
It was already 5:30 in the morning, Yi Yao had made a decision, and Li Xiang and others had already started discussing how to shoot this apology video.
On the other side of Yunchuang's office, Chen Lu was staring at Yi Yao's bamboo weaving account and was complacent. Chen Lu knew very well that as long as this matter continued to ferment for a few days, Meng Chen's character would completely collapse and Meng Chen's Yaoqin Studio would be gone.
The new account will only die prematurely. Moreover, Chen Lu knows that Lin Feifei has been very close to Yunchuang officials recently. As long as Yaoqin Studio does not solve the problem properly, she will ask Lin Feifei to submit these information to the readers.
Depending on the officials, it is not impossible for Meng Chen to be banned from the entire Internet.
Chen Lu has made up her mind to overthrow Yaoqin Studio. It seems that only then will Li Xiang return to her in peace and Yi Yao will not become a threat to her.