When Yi Yao returned home, she saw that Ling Suhua was not in a good mood. When she asked, she found out that there was a problem with her clothing business.
Ling Suhua had previously received orders from several film crews in the south. Because the supply volume was so large, the people in the factory were simply too busy, so Ling Suhua recruited some experienced craftsmen to help with production. Handmade Ming Dynasty Hanfu required very high craftsmanship, and Ling Suhua did not
Thinking of it, as soon as she sent out the recruitment information, there were more than a dozen craftsmen in their forties and fifties coming for interviews.
But when the fabrics were ready and most of the costumes were produced, several crews broke the contract because they found new suppliers. Although the other parties happily paid the liquidated damages, they lost such a large market and a new one was added.
Without many workers, Ling Suhua's clothing business quickly fell into trouble.
Originally, Ling Suhua didn't want to tell Yi Yao about this. After all, she had a strong personality. Letting her daughter know that she was going to face failure again was obviously not what Ling Suhua wanted to see.
But this time Yi Chengwen was very insistent. He felt that it was time for his daughter to grow up and it was time to share the burden for the family. Besides, Yi Yao was never one to be easily defeated.
This was the first time that Ling Suhua did not object to Yi Chengwen's opinion, even though she was very reluctant in her heart.
"Why do so many old craftsmen suddenly appear?" Yi Yao's focus was not on how to solve the problem. Instead, he asked about the craftsmen.
Ling Suhua sighed: "Jiang Tunna has been in the traditional clothing business a long time ago. Later, the old craftsmen changed careers and became unemployed. If your grandma hadn't said that, I wouldn't have known there were so many old craftsmen there."
Jiangtun is not far from grandma Lan Peiying's home. In the past, Ling Suhua's business was indifferent, and many problems were solved one after another. These people did not notice Ling Suhua. But later, Ling Suhua really made some effects on the traditional costumes of the Ming Dynasty.
, the current recruitment expansion team to recruit veteran craftsmen has brought hope to these veteran craftsmen who are unemployed at home.
With the rapid development of the times, these veteran craftsmen thought they would be eliminated until they saw Ling Suhua's recruitment information.
"How many old craftsmen are there in Jiangtun? How many?"
Yi Yao's question was still no longer answered, which made Ling Suhua look a little impatient.
"There are tens of thousands of people in Jiangtun. There are not only 3,000 but also 800 people who make traditional costumes." Ling Suhua looked helpless.
Yi Yao asked again: "With the goods you have now and the funds, how long can you maintain your current operations?"
Ling Suhua shook her head repeatedly, but still made a rough calculation and replied: "It's no problem in two months, but after two months, it's hard to say."
"Okay, let me think about it first."
Ignoring the confusion on Ling Suhua and Yi Chengwen's faces, Yi Yao put down the dishes and went back to the bedroom to rest.
How could Yi Yao sleep? She knew that being blind was Ling Suhua's most difficult time, but at the same time...
Yi Yao seemed to have seen a turning point.
Turning on the computer and opening the Yucha data platform, Yi Yao stayed up all night, carefully studying the data information on the Yucha platform.
It wasn't until after five o'clock in the morning that Yi Yao read the last set of data, and his expression instantly became cheerful.
There are several data information that are very beneficial to Yi Yao that have entered into Yi Yao's implementation.
First of all, perhaps because of the success of the Dao Qin Zhubian account, in the data analysis of the short video, Yi Yao can clearly see that the video accounts related to traditional crafts are growing rapidly. What is more obvious is that the original focus is on modern clothing.
Beautiful cross-dressing anchors are now looking for breakthroughs in cross-dressing in traditional costumes in order to gain traffic on traditional topics.
In addition, although Yi Yao checked the data for a night and did not see any live broadcast accounts related to traditional clothing, he unexpectedly saw the category of "traditional clothing" among the product categories on the Reading Platform.
Two months ago, the Yuejie platform did not have this subcategory, but now it does.
The keen Yi Yao immediately realized the importance of this change.
Although operation is an industry that requires creativity and talent, Yi Yao is very clear that all operational ideas are extremely dependent on the development ideas of the official website. Traditional clothing sub-categories are created from scratch, which can at least illustrate the traditional related topics and related
The establishment of channels has attracted the attention of the viewing officials.
Institutions and reading officials obviously have a keener sense of controlling the wind direction and expanding new fields.
Now, traditional clothing seems to have become an area of key policy support from China Reading.
Yi Yao knew that this was the best opportunity for Ling Suhua to make a comeback. If she could cater to the official development ideas of Yueshi and be the first to eat the cake in the field of "traditional clothing", it would not be impossible to completely open up the online market for traditional clothing from the Ming Dynasty.
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When a new online product appears, the first thing to consider is its market demand, and the second is to increase sales through cost performance and operation methods. Take Daoqin bamboo weaving as an example. Although many modern household products have been replaced by plastic products and stainless steel products, bamboo weaving
Products are not inferior to plastic products and stainless steel products in terms of function and practicality. This part of the market demand exists and can be tapped. Therefore, the bamboo weaving account can be raised and the market can be opened, which is inseparable from market demand.
The market demand for traditional clothing in the Ming Dynasty seemed much smaller.
No one would go out wearing Ming Dynasty traditional clothing in daily life. Not only is it cumbersome to wear, it does not conform to modern aesthetics and may even look unusual.
The biggest market demand for traditional costumes in the Ming Dynasty still comes from offline commercial activities, literary and artistic programs and film and television drama props. However, the market in this area is obviously insufficient, and it is not suitable to be placed on the reading and TV platform.
Yi Yao knows very well that if you cannot tap new market demand and blindly create traditional clothing accounts, it will only lead to ultimate failure.
"Why does Yueshi officially open a traditional clothing category? Why? Why exactly?"
Yi Yao was caught in an endless loop of thinking. She knew that Yueshi Official must have its own development plan for doing this, and it must have seen enough market demand. But where are these demands?
After a whole night of data analysis, Yi Yao still failed to solve this most difficult problem.
Although traditional clothing cross-dressing accounts are increasing, it is obvious that this part of the market demand is not enough to support the sales demand of the accounts.
However, there is another way to try. Test marketing, and test the market demand for the product through a huge group of Internet celebrities. This is where the advantage of the organization lies.
In the past, new product testing could only be conducted offline, just like the latest new flavored drinks on the shelves in shopping malls. Even if offline supermarket channels are wide enough, the effect of new product testing is actually not obvious. After all, it requires mobilizing too many resources.
Often we don’t get the most authentic feedback from consumers.
mcn online new product testing is completely different.
First of all, there are sufficient channels and consumer base online, so the authenticity of new product testing is easier to ensure. At the same time, through matrix distribution, it is easier to find the market demand point of the product.
Whether the older generation needs traditional clothing more, or whether the new generation of young people prefer traditional clothing, whether they are students or teachers, whether for personal use or for activities, the ideal answers can be found through on-site new product testing.
But the problem now is that institutions can complete this work, but there are great risks for institutions to do so.
New product testing means project establishment. Once the test results meet the requirements, it means that the new project can be started. Of course, Yi Yao hopes that this kind of promising project can be done by himself instead of freeing Yunchuang in vain.
The crux of the problem is back to the beginning. If Yi Yao wants to take over this project, the organization must consider the favorable conditions of Yunchuang.
After not sleeping all night, Yi Yao was already very sleepy. When he woke up, it was already past 12 noon the next day.
The house was empty, and the breakfast Yi Chengwen had left was already cold.
Yi Yao couldn't figure out the problem, so he went out to relax as usual. This is a habit Yi Yao has developed over the years. Don't think about the problem that you can't figure out. Let yourself relax first. Life may give you the best answer.
Yi Yao went to the Ming Tombs and met Qin Mo on the cruise ship at the Ming Tombs Reservoir.
and Xing Ziyang.
Seeing the way Qin Mo's eyes averted when he saw her, Yi Yao had obviously guessed the relationship between the two.
"Hey, I think some people are bowing to reality, right, Qin Mo?"
Yi Yao deliberately teased Qin Mo, but he brought back Qin Mo's fierceness. He immediately turned into a shrew and kissed Xing Ziyang next to him: "Am I bowing to reality? I'm like this
It’s a punch to reality, right? Just kidding.”
Xing Ziyang was overjoyed and immediately sighed: "Sister Yi Yao, you should come earlier. If you come early, you will definitely have more than this."
Qin Mo and Xing Ziyang really came together. Although there seemed to be no signs before, Qin Mo always acted like he disliked Xing Ziyang.
Sure enough, love can easily make people get carried away, and Qin Mo, a straight woman of steel, was obviously more than just carried away.
"When did you two get into trouble? Why are there no signs? It makes me look like a fool." Yi Yao continued to ask.
Qin Mo chuckled: "Lao Yi, it has nothing to do with us whether you are stupid or not. I can't help you because of my nature."
Qin Mo's change of attitude towards Xing Ziyang started when Xing Ziyang bought the house that Qin Mo sold.
Xing Ziyang originally planned to hide it from Qin Mo, but in the end Qin Mo accidentally discovered the real estate certificate.
Straight men and straight women, when a shovel hits a pickaxe, sparks really fly. This chapter has been completed!