No one expected that the first live broadcast would go so smoothly.
The live broadcast lasted four and a half hours. The total number of people in the live broadcast room was 70,000. During the real-time online peak period, 400 people were online. Each person watched for more than one minute. The cumulative transaction volume was 242 pieces and the transaction volume was 19,832. Excluding costs, this was the first live broadcast.
Net profit 3700.
"Meng Chen, you did a great job. The first live broadcast has such good results, we can be considered successful."
As soon as it was broadcast, even Qin Mo, who rarely praised others, couldn't help but praise Meng Chen a few words.
Meng Chen smiled and said: "This is all the result of Sister Yi Yao. Without her control and operation, I would have been in trouble long ago. Sister Yi Yao, you are really the best reading operator I have ever seen.
.”
Yi Yao has been in a state of high concentration, and now he finally has a chance to breathe: "Anchor and field control are indispensable. This live broadcast is not the credit of anyone, it is the result of the joint efforts of all of us. There is no video made by Zhang Bin
, the live broadcast room would not have such a good traffic-draining effect. Without Meng Chen’s live broadcast status, our trading volume would not be so good. Of course, without Qin Mo..."
Speaking of Qin Mo, Yi Yao suddenly got stuck: "There is no Qin Mo..."
Qin Mo was a little unhappy, rolled his eyes and asked Yi Yao: "Yi Yao, what do you mean? I have no contribution at all?"
Yi Yao's eyes lit up: "Yes, without Qin Mo, no one would treat us to dinner at night."
"Hahaha--"
"Hahaha--"
Several people burst into laughter instantly.
Although the live broadcast is over, the goods have not been sent out, and Yi Yao still refuses to relax. He immediately asked Qin Mo to use the ordering machine to start placing orders. Although there is software assistance, posting orders and comparing goods is still a relatively tedious task.
Son.
Yi Yao has experience and marked the clothing styles corresponding to each link from 1 to 12 on the wall next to it. There are corresponding link numbers on the express delivery list. You just need to compare the numbers one by one and pack them one by one before affixing the express delivery list.
, the rest is waiting for the courier to pick it up at your door.
Qin Mo treated several people to a nearby restaurant and had a big meal.
As Yi Yao said, it is everyone's credit for the smooth live broadcast. For a new account that has just launched, it is indeed a good result to have such good sales for the first live broadcast.
Although Meng Chen's live broadcast status still has some flaws, the overall status is pretty good. During the process, there were also problems caused by poor communication between her and Meng Chen, but generally speaking, these problems will eventually be solved as long as they work together for a period of time.
According to the return rate of clothing products, which is about 15%, the sales this time are pretty good.
After finishing the meal and going to check out, Yi Yao just took out his mobile phone and Qin Mo had already finished paying.
Yi Yao rolled his eyes: "Are you serious? Don't say I didn't give you a chance. This meal can be charged to the company's account."
Qin Mo chuckled: "I'll treat you if you say I'll treat you. When have we ever had anything to do?"
Yi Yao knew what Qin Mo was thinking, and the live broadcast effect was good, so she was naturally anxious to put Qin Yanshan's bamboo crafts on the shelves.
"How is it? Now the time is ripe?" Qin Mo couldn't help but ask when Yi Yao didn't respond.
Yi Yao sighed coldly: "You know there is a saying that you can't eat hot tofu if you are impatient? Today is only the first day, so you are a little too impatient."
Qin Mo looked disappointed: "Isn't this what I'm asking? Look at the way you look like a villain. It's too much."
Yi Yao smiled: "Don't worry, I will definitely do what I promised you. Wait a minute, now is the critical period for account opening and I don't dare to take risks. You have to understand that if you can't open your account, everything will be in vain. I
Now that we are putting bamboo woven handicrafts on the shelves, if something goes wrong, it will not be a good thing for the company or your dad."
"I know, I know, I just asked casually, leaving you to waste so much words." Qin Mo looked impatient on the surface, but in fact he already understood what Yi Yao meant. This is her character.
"Do you know what your name is?" Yi Yao shook his head.
Qin Mo chuckled and came to Yi Yao's side and hugged Yi Yao's shoulders: "What I call... a dog bites Lu Dongbin, and eats the heart even if it eats meat."
It was almost twelve o'clock, and Yi Yao asked Qin Mo to send Zhang Bin home and take Meng Chen back with him.
"What about you? Where are you going?" Qin Mo asked Yi Yao.
Yi Yao thought for a while, it was impossible to go home too late, and then said: "Leave me alone, I'll go to Chen Lu's place."
Yi Yao didn't go home, so she called Yi Chengwen specifically, saying that she did a good job in the live broadcast today and asked Yi Chengwen to go to bed early.
The phone rang for two seconds before Yi Chengwen answered it, which made Yi Yao a little sad.
The old couple had just divorced, and Yi Chengwen was already so fragile. Apparently he answered the phone so quickly because he had been waiting by the phone, waiting for Yi Yao.
Maybe I started waiting after eating, or maybe I started waiting just after I got home.
When Yi Yao arrived at Chen Lu's house, Chen Lu was not sleeping yet. She was startled when she heard the sound of the door. It was Yi Yao who breathed a sigh of relief.
Chen Lu asked Yi Yao how the live broadcast was going today, and Yi Yao told the truth. Originally, Chen Lu was a little ashamed because of Meng Chen's incident, so she was relieved when she saw that it did not affect the live broadcast.
Yi Yao drank. Chen Lu made him a glass of honey water and asked her to drink it before dragging Yi Yao into the bedroom.
Yi Yao fell asleep as soon as she went to bed, looking like a child who would never grow up. Chen Lu was also very pleased to see her sleeping.
However, Yi Yao's cell phone still lit up.
Chen Lu saw that it was the WeChat message sent by Li Xiang. The content was very simple: "Congratulations, the first live broadcast was successful. Comrade, keep up the hard work."
A feeling of loneliness surged into her heart, and Chen Lu pursed her lips and went to bed.
Early the next morning, Qin Mo and Yi Yao went to Zhao Xinhua's clothing factory to pick up goods. Zhao Xinhua looked shocked when he saw that Yi Yao and the others had sold more than two hundred pieces of clothing on the first day.
"Is YueTV Live Broadcasting so powerful now?" Zhao Xinhua asked Yi Yao.
Yi Yao just smiled. Qin Mo immediately understood Yi Yao's expression and said to Zhao Xinhua with a smile: "You only saw the sales volume. You don't know how much energy we spent and how much money we invested. Alas, we lost money and made money."
"
Of course Zhao Xinhua was suspicious, but he didn't ask any more questions and readily asked his assistant to lead Yi Yao and the others to the warehouse to get the goods.
Seeing the two people leaving, Zhao Xinhua could no longer calm down.
He didn't expect that a small company like Yi Yao, with a team of four people, could sell more than two hundred pieces of clothes a day. This was much more efficient than the physical vendors who purchased goods from him. What's more, this was the first time.
Live broadcast, or half-day live broadcast, what if...
Zhao Xinhua felt a little jealous in his heart. They all said that the Internet was the outlet. It seemed that they were right.
Although the sales during the first live broadcast were good, Yi Yao still only got more than 400 pieces of clothing this time.
Qin Mo looked confused: "The factory is so far away. It's not easy to come here. We don't have to pay for the goods in advance. Why don't we get more goods? Four hundred pieces are not enough for one day."
Yi Yao ignored Qin Mo and waited until he got in the car before explaining to Qin Mo: "We have just started live broadcasting. Style is very important. The sales of several clothing items tested yesterday were pretty good. There is no need to add too many new products. We will do the ones with large sales volume."
Mainly promoted models and new models can only be tested bit by bit, and they can only be sold in large quantities after they are suitable for the platform. Now, if you blindly take a bunch of goods back, what should you do if you can't sell them? Return them all to Zhao Xinhua?"
Qin Mo still didn't understand: "If you can't sell it, return it to the factory. Didn't we agree before? There is a contract, what are you afraid of?"
Yi Yao sighed, "I can't explain it to you, just think about it yourself."
Yi Yao has experience, so he doesn’t want to get into trouble on this issue. When he was at Yunchuang, this kind of situation was often encountered before. For many new viewing accounts, the weight of the account has not been fully increased, and the live broadcast room effect has not yet been achieved.
Once they were all done, they were eager to increase sales and launch new models. As a result, the main models that originally had sales lost traffic, and the new models had no sales when they were launched. The weight of the live broadcast room was reduced to a useless account.
In addition, although there is a contract between them and Zhao Xinhua, the unsold clothes will be returned to the clothing factory. This is a problem of large quantities and small quantities. It doesn't matter if there are dozens of pieces. If it really takes hundreds or thousands of pieces to be returned, Zhao Xinhua is worried
It's definitely uncomfortable.
After all, if it is left in the warehouse, it can be sold to other vendors. Who can he sell to when the goods are returned? It is indeed difficult to sell the leftovers if others pick them up.
At ten o'clock in the morning, the account was launched for the second time.
According to Yi Yao's design, the early live broadcast effect is good. The daily live broadcast time will be fixed at 7:30 to 12 o'clock in the morning and 6 to 10:30 in the afternoon. There are two live broadcasts every day, and the time is full. Because many things are not yet available
To put it bluntly, the company does lack manpower, and the live broadcast time seems a bit messy.
Fortunately, in the afternoon, someone came to interview for the live broadcast room operation. He was also a fresh college student. His ability was not bad, and his salary was not high. Yi Yao kept this person on trial for a week.
After asking the other party a few questions, it turned out that her ability was pretty good. During the evening live broadcast, Yi Yao directly asked her to go on stage to run in with Meng Chen, while he supervised her and treated her like a novice in training.
The overall sales volume on the second day was slightly higher than yesterday, but because the time was twice that of yesterday, there was still a slight decline in total.
The initial traffic fluctuation was a normal phenomenon, and Yi Yao didn't take it seriously.
In the evening, just after sorting out the goods to be shipped, Ling Suhua suddenly called Yi Yao.