It is normal for there to be black fans in the live broadcast room, but today hundreds of black fans suddenly poured into the live broadcast room and started the rhythm like a bombardment. Yi Yao knew that this was definitely not normal.
Although Meng Chen has live broadcast experience, he has never seen such a big battle.
Seeing the personal attacks filled with obscene words and insults all over the screen, Meng Chen's live broadcast suddenly lost its rhythm.
In the organization, Internet celebrity artists will undergo strict live broadcast training before starting to broadcast, including how to deal with extreme problems such as the rhythm of black fans.
For a professional anchor, strong psychological quality is obviously very important, but when it comes to the problem of black fans, ignoring it is often not the best way to deal with it.
Sometimes, black fans can also bring good traffic effects. It depends on whether the anchor can find a breakthrough point in the rhythm of black fans and drive fans to launch a counterattack.
Bringing up topics in the rhythm of black fans will trigger more discussions among Viewing users, allowing more users to join, including extending the stay time, which will trigger the traffic recommendation mechanism of the Viewing platform, causing more and more people to enter the live broadcast room.
This will achieve the effect of diverting black fans.
This is what the so-called anti-fans are also fans.
But everything has two sides. Properly handling the rhythm of black fans can have a drainage effect. Once it is not handled well, the damage caused to the live broadcast room will be devastating.
Meng Chen tried his best to maintain restraint, but in the barrage that filled the screen, he could no longer see a few normal messages.
Seeing that Meng Chen's emotions were about to get out of control, Yi Yao knew that Meng Chen couldn't cope with this situation, so he helplessly raised the kt board next to him.
Meng Chen breathed a long sigh of relief when he saw the word "downstream", but he still finished the fixed closing remarks before closing the live broadcast room.
The broadcast was downloaded less than an hour after the broadcast started, which had a relatively large impact on the new account in the early stage.
Regular live broadcast cycles, fixed broadcast start time and live broadcast duration are an important way to create account tags in the live broadcast room.
Meng Chen originally thought that Yi Yao would be angry, but as soon as she left the live broadcast room, Yi Yao came over with a smile: "Are you okay?"
Meng Chen smiled bitterly and shook his head, his mood immediately sank: "Sister Yi Yao, I'm sorry, I didn't control myself well, it's my fault."
Yi Yao led Meng Chen aside, asked her to sit down and drink a glass of water, and then said: "Situations like this will happen sooner or later. If there is a problem, just solve it. Your performance is already considered very good.
"
Although he knew that there was more to comfort, Meng Chen was still very pleased that Yi Yao could say this.
Yi Yao could only do this.
This kind of situation is the time when a host's ability to control the field and adaptability is most tested. Meng Chen's ability in this area is obviously not enough. If Yi Yao is also affected by the rhythm of black fans at this time, it will only cause more trouble for Meng Chen.
A lot of pressure.
But Yi Yao also knew in her heart that she couldn't always deal with it through broadcasting. Meng Chen would have to pass this test sooner or later.
Qin Mo was uncharacteristically silent. She had been playing with her phone since she came back from Heiquan Community. Linlin sighed and said: "Sister Qin Mo, it's useless for you to do this. Reasoning with the black fans and playing the piano with the right bulls have the same effect."
Qin Mo has such a temper. Watching Meng Chen's live broadcast being controlled by black fans, as soon as Meng Chen went live, Qin Mo found a few black fans to chat with people in private messages... or to be precise, they started to confront each other.
Yi Yao didn't interfere either. Everyone needs to release their emotions, and Qin Mo certainly needs it too.
Yi Yao was still sorting out the live broadcast data after the live broadcast, and it didn't seem to be affected in any way.
Half an hour later, Meng Chen's emotions had basically calmed down. Now she walked to Yi Yao and asked Yi Yao: "Sister Yi Yao, what should I do next time I encounter this kind of problem?"
Yi Yao has been waiting for Meng Chen to say this. Yi Yao knows very well that her method can only work if Meng Chen comes out on his own.
While at Yunchuang, Yi Yao had already summarized a set of specific methods to deal with black fans in the live broadcast room.
The most commonly used one is: ignore.
When the number of black fans is small and the rhythm does not affect the delivery effect of the live broadcast room, you can control the field by banning people, proposing live broadcast rooms, etc. to clean up the rhythm of the black fans in a timely manner and kill the rhythm in the cradle.
Of course, in a situation like the one just now, where hundreds of black fans poured into the live broadcast room, this method is obviously not applicable.
"Is there any other way?" Seeing that Yi Yao spoke clearly and eloquently, Meng Chen knew that Yi Yao must have a way, and he felt a lot more relaxed.
Yi Yao continued: "Like this situation, there are usually two ways to deal with it. The first is to follow the rhythm. The purpose of the black fans to follow the rhythm is to arouse the anchor's ideas, whether it is to disrupt the live broadcast room or simply to
No matter whether you want to tease the anchor, they may become traffic. Follow the rhythm of the black fans and use clever responses to resolve the aggression of the black fans. As long as you are clear about your position without being arrogant or arrogant, the rhythm of the black fans will be easily resolved, and your live broadcast room
The persona will become clearer and clearer, and fans will help you deal with black fans. The high frequency of interaction between fans and black fans will bring more traffic to the live broadcast room."
Meng Chen said thoughtfully: "You mean, should I have downloaded the broadcast just now? We missed a wave of opportunities to earn traffic?"
Yi Yao smiled slightly: "It doesn't matter, the traffic will come again."
"What else? Is there any other way?" Meng Chen couldn't wait any longer.
Yi Yao continued: "There is another type called rhythm, which to put it bluntly means changing the topic. The purpose of rhythm by black fans is to let the anchor enter his rhythm and follow the rhythm of black fans. At this time, we need to create or change the topic
, divert users' attention, create discussions, and keep users' comments at their own pace. If the rhythm of black fans does not take shape, they will soon be submerged in new comments, making it difficult for black fans to control them.
Rhythm."
After listening to Yi Yao's words, Meng Chen immediately felt a lot more enlightened.
This is like two vendors quarreling and a crowd of people watching. The purpose of the quarrel is not to defeat the other party, but to attract more people to watch and let more people pay attention to the products sold at their stalls.
If more and more onlookers can be turned into consumers, black fans will become a tool for themselves to increase sales.
Of course, Meng Chen also realized that in order to achieve such results, the requirements for anchors are very high, and it does not happen overnight.
At around two o'clock in the afternoon, Li Qian came to the company to sort out the orders for delivery. Seeing that there were more than 200 orders in the live broadcast room in the morning, Li Qian seemed a little surprised and said to himself: "Today's business is good."
After sorting out the orders and goods, Li Qian did not leave directly. Instead, he and Linlin next to him looked at the backend data of Yishi.
"Can you understand?" Linlin looked a little impatient.
Li Qian was not angry: "If you don't understand, you can learn. How about you teach me?"
Linlin rolled her eyes at him angrily: "Go away, go away, don't you see I'm busy?"
Summarizing the morning's experience, Yi Yao added new blocking words in the live broadcast room.
In order to purify the live broadcast environment and facilitate anchors' live broadcast, the Reading Platform has set up a sensitive word function in the program. There is an "add sensitive word" function in the live broadcast background. The added sensitive words will be automatically blocked in the live broadcast room. This also
This can prevent some unscrupulous black fans from deliberately setting the pace.
Although it is a temporary solution rather than a permanent solution, it can at least make the live broadcast at night less difficult.
At five o'clock in the afternoon, Meng Chen found Yi Yao and said, "Sister Yi Yao, tonight..."
Yi Yao didn't force it: "You decide. If the situation is good, we will start broadcasting. If the situation is bad, we will talk about it tomorrow."
Meng Chen hesitated for a moment, but still said: "I want to try again."
Meng Chen started broadcasting at 6:30, and Yi Yao also personally went into battle to control the field.
The traffic at the start of the broadcast was still much higher than in the previous few days, and the number of people online in real time in the live broadcast room quickly exceeded 1,000.
I don’t know whether it was because of the experience in the morning, or because I kept paying attention to whether there were any black fans in the live broadcast room to lead the rhythm, but Meng Chen’s live broadcast status declined a lot.
Fortunately, Meng Chen's image is still there, the intensity of the activities is enough to arouse the interest of users, and the sales volume of the live broadcast room is quite considerable.
Half an hour later, another wave of black fans poured into the live broadcast room.
"Is there any men's underwear?"
“Such a big number is for elephants?”
"Can men wear it?"
"Home installation?"
…
At first, Meng Chen's response was quite rational.
"Sorry for this fan, our live broadcast room only has women's clothing, not men's clothing."
"Please don't attack this fan personally. Plus-size women's clothing is for fat ladies. Who says fat girls can't be goddesses?"
"If a man wants to wear it, the anchor can't stop him, as long as you are not afraid of being beaten on the street."
"What you say is very unqualified."
…
Soon, Yi Yao realized that Meng Chen couldn't bear it anymore.