Yi Yao is not satisfied. Although the account traffic has stabilized now, it is still very difficult to expand the scale of the project and increase sales.
For a mid-term account, there is very limited room to increase profit points.
Generally speaking, for a live streaming account, due to fluctuations in traffic and sales during the account opening stage, it is basically impossible for the account operator to negotiate a very low price with the supplier.
However, after the account achieves a breakthrough in traffic and sales in the mid-term, the operator usually lowers the price with the supplier again, usually through Internet celebrity distribution, opening a new account and opening a new live broadcast room to expand sales and increase sales.
For the current Yimo, although funds are no longer tight, the company is too small after all. If you want to expand the live broadcast room, you will have to rent a new office space, which will be a big investment.
Yi Yao has no plans to risk expansion under such circumstances. Cooperation with internet celebrities for clothing distribution is obviously the wisest choice at present.
The higher the sales volume, the lower the ex-factory price of clothing will be, leaving more room for operations.
Early the next morning, Yi Yao went to Xinhua Garment Factory, thinking about discussing distribution with Zhao Xinhua.
Yunchuang is well-known in the industry, and its live-streaming sales team is relatively mature. In addition, the plus-size women's clothing product category has been basically covered, and the market potential is huge. Yi Yao predicts that Zhao Xinhua will accept her distribution plan.
After all, selling goods in one live broadcast room has completely different effects than selling goods in dozens or hundreds of live broadcast rooms at the same time. It will also achieve a qualitative breakthrough in sales, which is obviously a good thing for Yima and Xinhua Garment Factory.
Zhao Xinhua received Yi Yao warmly. In this month, Yimu not only helped Xinhua Garment Factory solve the inventory problem, but also helped Zhao Xinhua withdraw nearly 300,000 yuan in funds.
But what Yi Yao didn't expect was that when she mentioned clothing distribution to expand sales channels, Zhao Xinhua seemed not interested.
"You also know that our garment factory is small in scale, with only a dozen production parking spaces in total. I won't hide the daily output from you, it is less than 10,000. Now the sales volume off the assembly line is not bad. It can basically eliminate most of the production capacity and expand sales.
Of course it's a good thing, but it means we have to add production parking spaces and assembly lines, which is a big investment. I'm older and I really don't have that much effort."
Yi Yao obviously didn't believe what Zhao Xinhua said. If Zhao Xinhua hadn't worked hard enough to take risks, he wouldn't have agreed to cooperate with Yimo in the first place.
"Are you really not thinking about it anymore?" Yi Yao asked again.
Zhao Xinhua shook his head: "Forget it, the future belongs to you young people. I, a bad old man, will not join in the fun. But..."
Zhao Xinhua's tone changed and he asked Yi Yao: "If you are willing to come to my place and let's do it together, I would be very interested. That's how I am. I don't know what I am holding in my own hands. I understand.
I mean?"
Yi Yao smiled but did not respond.
At noon, Zhao Xinhua still stayed with Yi Yao for lunch, and the standard was even higher than last time. However, Yi Yao did not let Zhao Xinhua pay the bill this time. She knew what Zhao Xinhua meant. Zhao Xinhua wanted to poach Yi Yao to do it with him. Of course Yi Yao
Refuse.
First of all, out of professional ethics, Yi Yao is now running Yiwi. Changing jobs at this time is equivalent to ruining Yiwi's future. Yi Yao has worked hard to get Yiwi to where it is now, so naturally he can't bear to destroy Yiwi with his own hands.
In addition, although it is very common in the operation circle for operators to be poached by Party A, most of them will ruin their reputation on the viewing platform. Even if they can get a lot of benefits, it is not worth it from a long-term perspective.
Considering the sales volume, Yi Yao is still qualified to negotiate the price with Zhao Xinhua.
After two hours of eating, Yi Yao lowered the ex-factory price by one yuan and a half, helping Yimo gain a larger profit margin.
Zhao Xinhua is also a shrewd person. The sales volume of Yiwi has exceeded that of many of his big customers. It is normal for the other party to ask for lower prices. Moreover, Zhao Xinhua knows the cost of clothing well. Even if the price is reduced by RMB 1.5, most of the profits will still be in the hands of Xinhua Garment Factory.
There is no need for him to compete with Yi Yao on price.
Last time Yi Yao didn't sign a pricing agreement with Zhao Xinhua, this time Zhao Xinhua was still the same: "No need, the contract is for strangers to see, we are old friends, do you still need this? You can't believe me or I can't.
you?"
Zhao Xinhua said this, but Yi Yao didn't force it. After all, Zhao Xinhua didn't make a fuss about the price during this month.
Of course, the reason why Yi Yao agreed so readily was because of the large sales volume of Yitui. She was sure that Zhao Xinhua would not make a fuss about the price. After all, Yitui now could help Zhao Xinhua clear a lot of inventory pressure.
After receiving their salary, Meng Chen and Linlin's cooperation improved to a higher level, and Meng Chen's live broadcast status was much better than before.
Yi Yao is still the same as before, she will teach her all the practical operational issues, which has greatly improved Linlin's operational capabilities.
Now Linlin can basically complete a new project planning independently, and has a certain understanding of the hot-spot sensitivity and product selection ideas of the reading platform.
In terms of operations, except for major issues, Yi Yao will basically leave it to Linlin.
In the afternoon, Yi Yao spent an afternoon sorting out the data for this month. Soon Yi Yao discovered a problem. For a live broadcast with a product number that did not have high requirements for video quality, the source of the traffic in the live broadcast room was actually
30% comes from video traffic. Laymen may not understand the importance of this data, but Yi Yao knows that there is still a lot of room for improvement in live broadcast room traffic.
In the past more than a month, Yi Yao put almost all of his energy and operating costs on attracting traffic to the live broadcast room. He used Live Broadcast Plaza, Yuejia and other methods to attract traffic to live broadcasts, and did not pay enough attention to video traffic.
Now it seems that the account video has a great effect on attracting traffic to the live broadcast room. If the video quality can be further improved, Yi Yao is almost certain that the traffic of the live broadcast room will be further improved.
For a viewing operation, controlling traffic is king. Driving traffic to a live broadcast room is costly and operating expenses are high. In addition, because the target users are not precise, a lot of invalid traffic will be generated, resulting in poor traffic drainage effectiveness.
This is not the case with video traffic, because the video of live broadcast with goods is clearly positioned and designed to filter out the buying crowd. Most of the users who enter the live broadcast room through account videos have clear purchase intentions, and it is easy to promote sales.
Therefore, Yi Yao is preparing to make some breakthroughs in video and achieve the effect of increasing traffic through video traffic.
Yi Yao went to Zhang Bin and asked her if she had any new shooting ideas. Zhang Bin was a beginner in photography. Although she had many ideas, she seemed a little unable to handle them when it came to actual shooting.
"Sister Yi Yao, the previous videos were all set by the master. Otherwise, we can ask the master for help."
Zhang Bin reminded Yi Yao that if Yiwi wants to make a big breakthrough, it must improve its video quality. Now is the time to recruit a professional photographer.
In the afternoon, Yi Yao called Li Xiang and asked him if he had any photographer friends who were looking for work.
Li Xiang was a little puzzled when he heard it, and asked Yi Yao: "Is the video not enough?"
Yi Yao didn't hide it: "It's not that it's not enough, I want to improve the video quality. Zhang Bin, as you know, is eager to learn, but the photography ability is not enough."
Li Xiang paused for a moment and said to Yi Yao: "Otherwise, I would not be able to get off work normally without shooting at night. If you think it is okay, I will go to your company after get off work in the evening to help you with it for a while. We are also recruiting a new photographer, and I will wait until he takes over."
Yi Yao gave a bad laugh: "That's so embarrassing, it makes me seem like I deliberately want to take advantage of you."
Li Xiang also laughed: "Brother, can we stop being so ink? If you really feel embarrassed, why don't you just give me overtime pay?"
Li wanted to know Yi Yao's character, so he really asked him to help for free. It was okay if the time was short, but Yi Yao would feel awkward if the time was long. He didn't want the two of them to feel uncomfortable because of money, and he really wanted to help Yi Yao.
help.
Without further ado, Li Xiang went to Yi Yao's company as soon as he got off work that night. On the way out, Li Xiang met Chen Lu, who planned to have a meal with Li Xiang.
Li Xiang looked very anxious. While starting the motorcycle, he explained to Chen Lu: "It can't be done today. I have something to do. I'll wait another day."
Chen Lu still asked: "Why are you so anxious?"
Li Xiang glanced at Chen Lu and felt that the less people knew about this kind of thing that was against Yunchang's rules, the better: "I haven't seen a friend for a long time, and we made an appointment to have dinner together today."
Seeing that Li Xiang acted very naturally, Chen Lu didn't think much and took a taxi back to Sihui.