Zhao Xinhua suddenly proposed a price increase, which Yi Yao never expected.
Moreover, Zhao Xinhua's price increase was very strong. Not only did the original discount of five yuan per piece for daily sales exceeding 100 yuan go back up, but he also added an additional fee of six yuan per piece.
The reason Zhao Xinhua gave was that the market has been bad recently, and the price of fabrics has increased, so have labor wages. If they don't increase prices, they can only make a loss and make a profit.
And when Qin Mo was about to scare Zhao Xinhua with the Xiaomi incident, he learned from the factory workers that Zhao Xinhua had divorced his original wife some time ago and was now single.
Knowing Qin Mo's temper, Yi Yao hurriedly asked Yi Yao to go back to the company first, and they would discuss the countermeasures.
Qin Mo was not too impulsive this time. She knew that the increase in clothing prices meant a decrease in profit points. They did not have a supplier that could replace Zhao Xinhua at any time, and they could not compete head-on with Zhao Xinhua.
When he returned to the company, Qin Mo's face was already ugly. He must have suffered a lot from Zhao Xinhua.
Yi Yao didn't expect that Zhao Xinhua would suddenly propose a price increase. She called her mother Ling Suhua to ask about the recent fabric market conditions. Ling Suhua didn't say anything about the fabric price increase. Yi Yao knew that Zhao Xinhua had other ideas.
"What did Zhao Xinhua say?" Yi Yao asked Qin Mo.
Qin Mo said with a dark face, "What else can you say? The price will be increased by 11 yuan per piece."
"He didn't say anything else?" Yi Yao asked again.
Qin Mo sighed: "That guy is probably sure of us. I said so many good things to him, but this bastard refuses to drop a penny. Yi Yao, at this price, how much can we earn?"
Yi Yao pays attention to the live broadcast and sales data all day long, and has already done the price comparison. She naturally knows in her heart that if they pay this price, they will not make any money at all.
"Can we sell it at a higher price in our live broadcast room?" Qin Mo asked innocently.
Yi Yao shook his head, this obviously wouldn't work.
The most basic method of live streaming is to sell goods at low prices, and what they sell is not things like bird's nest and ginseng with very opaque prices. The selling prices of clothing, especially women's clothing, are relatively transparent. Once the price advantage is lost, if you want to buy it in Yushi
It is basically impossible to sell sales on the platform.
Although she was unsure, Yi Yao still calculated carefully to see if they could make money based on the current unit price and the ex-factory price increased by 11 yuan.
After spending half an hour calculating carefully several times, Yi Yao's mood suddenly dropped.
"At this price, our monthly income will not exceed 20,000."
When Yi Yao said this, Qin Mo realized the seriousness of the problem, and his face became even more ugly: "What should we do? The live broadcast has just started to pick up, is Zhao Xinhua deliberately targeting us? We can't lose money."
At noon, Yi Yao went to the Xinhua Garment Factory again to meet with Zhao Xinhua. Even though she tried hard and soft and even offered a cooperation contract, Zhao Xinhua still didn't buy it and was determined to raise the price.
Only then did Yi Yao realize that he had made the most fatal mistake: Yimo did not sign a pricing agreement with Xinhua Garment Factory. Xinhua Garment Factory's current price increase does not constitute a breach of contract.
Realizing that Zhao Xinhua could not retreat, Yi Yao knew that the only way to go now was to change suppliers.
For Yimo Studio, there is only one good news now, and that is that the sales data of Yueshi for more than a month are very good. With the current sales level, it is not difficult to find a supplier willing to cooperate again.
But obviously, Yi Yao still simplified the problem.
First of all, clothing factories with independent designs are basically large factories. Their offline business volume has basically met the sales demand, and there is no strong intention to cooperate.
Moreover, at that time, Yueshi’s low-price strategy of live-streaming products aroused resistance from many large manufacturers. They rarely cooperated with live-streaming projects, and even if they did, they basically did it themselves. In this way, they could protect the price and maintain the stability of the clothing market price.
, to ensure their profit margins; secondly, doing live broadcasts by yourself is also conducive to accelerating the process of corporate branding.
Without independent design, the only way left is OEM. But in that case, Yimo would have to design clothing styles and patterns, and register a trademark, which would increase the upfront costs. Although Yi Yao has studied clothing design,
But if you want to do it on a live broadcast with goods, you need the support of a mature team, and the extra cost is still not something that a small company like this can afford.
The lack of independent design raises the possibility of copyright disputes. Yi Yao is still very concerned about this. After all, after so many years of operation, Yi Yao knows very well that there are people who make money specifically through copyright infringement. If the sales volume is small, he cannot make money.
Money, these people won't target you. If you make money when your sales are high, these people will take issue with the copyright and either pay a large sum of copyright fees or go to court.
In the afternoon, Yi Yao and Qin Mo went to many clothing factories, but nothing was gained. Either there was no independent design, or the styles were old and sold out of stock, which was obviously not suitable for the positioning of Yimu account.
After five o'clock, seeing that things were not improving, Qin Mo went directly to his uncle Zhang Yunchuang, hoping that Zhang Yunchuang would put pressure on Zhao Xinhua.
But what Qin Mo didn't expect was that Zhang Yunchuang had no intention of getting involved in the pricing matter.
"It's not something I can't do. For a small factory like Xinhua Garment Factory, if I put pressure on him, he will definitely be willing to lower the price. But have you considered, Qin Mo, if your uncle uses this method to suppress prices, who will do it in the future?
Dare to cooperate with Yunchuang? Can you bear the responsibility of ruining Yunchuang's reputation?"
Zhang Yunchuang spoke very well, and Qin Mo begged coquettishly: "I'll organize a dinner party with Zhao Xinhua, and you can say a few good words for me. Is this okay with the head office?"
Although Qin Mo's request was not excessive, Zhang Yunchang still did not agree: "Qin Mo, do you know why your mother-my sister gave you money to open this company? Are you short of money? We just want you to have something.
You can start your own business and experience how difficult it is to start a business. If something goes wrong, someone will help you solve it. So why start a business? Why don't we just give you the money?"
In the next few days, Yiwi went out of business completely.
The new supplier has not yet been determined, so there is no way to start a live broadcast. The live broadcast room that had just improved was instantly brought back to its original state.
Originally, Meng Chen was going to go to the company to work and live broadcast the next day. Unexpectedly, he received a notice from Linlin the night before, saying that some problems had occurred and that he should rest for a few days.
A sudden change made Linlin, who was still a little shaken before, completely make up her mind. Although she didn't have to go to work the next day, Linlin still called Yi Yao and politely said that she wanted to work in a new company.
This is not the first time that Yi Yao has encountered the idea of being separated when disaster strikes. Moreover, in the operation circle, operations have always followed good projects. Now that the project has problems, Yi Yao can understand that Linlin wants to leave.
Before Linlin left, Yi Yao helped her settle her wages for the past few days.
But when Yi Yao asked Linlin where the new company was, Linlin hesitated for a long time and finally didn't say anything.
It took nearly a week for Yi Yao to find a suitable supplier.
This "suitability" is indeed very reluctant, and there is basically no advantage in terms of clothing styles, which means that the activity must be strong in order to retain users.
This leads to the fact that although the ex-factory price is very low, the profit margin left for Yiyao's operation is not large. The only good thing is that the inventory is relatively large, so Yiyao does not have to worry about supply problems.
Selling inventory is the most helpless option for viewing operations. No one will take this path unless it is a last resort. But even if it hurts his dignity, Yi Yao has no better way at the moment.
However, just when Yi Yao convinced herself to put down her attitude and make money, something happened to Meng Chen.
In the evening, Yi Yao called Meng Chen to inform her that the broadcast would start tomorrow. Meng Chen's mobile phone couldn't get through. This happened after several calls.
At first, Yi Yao didn't think much about it, thinking that Meng Chen's cell phone signal was not good. Until the next morning, when Yi Yao called again, the phone indicated that the number dialed was an empty number.
Meng Chen's mobile phone number has been canceled.