The first time I started my business, my first project, it started with great success, but it was a complete failure.
Although neither Yi Yao nor Qin Mo gave up, Yi Yao knew very well that they must sum up their experiences and lessons to avoid falling down in the same place.
Yi Yao knew that they made many mistakes, but there were a few important points.
The first is the contract. If the pricing agreement had been signed with Zhao Xinhua, Zhao Xinhua would not have been able to take advantage of the price now, and it would have directly led to the live broadcast project being cut in half; the other is to prepare with both hands, both Qin Mo and Yi Yao are the kind of hot-headed ones.
They can do things, but this time they only thought about success, not failure.
So when the accounts of plus-size women were suddenly out of stock and lacking people, they had no room to fight back.
If they had grasped some Internet celebrity resources and supply in advance, even if Zhao Xinhua went against his promise, they would still have a chance to breathe and mediate. At worst, they could change anchors and exchange supplies for sale, and they would not be in despair like now.
In a situation where the rice is in the pot, all we can do is stare and worry.
Qin Mo is definitely the most unhappy one. The end of the live broadcast means that Qin Yanshan's bamboo products will no longer have the opportunity to be sold online. The traditional craftsmen in Heiquan community who have just seen hope must also be very disappointed.
If it were before, Qin Mo would have looked discouraged, but this time Qin Mo didn't look too disappointed.
Yi Yao is still there, Zhang Bin is still there, and even Li Xiang has been helping them with advice!
With so many people here, it's just a matter of starting over.
Therefore, when the news reached the Heiquan community, Uncle Zhang and Qin Yanshan did not comfort Qin Mo. Instead, Qin Mo told them with a proud face: "Don't worry, we are preparing to create a new account, and our bamboo crafts are still available."
It will continue to be put on the shelves.”
Yi Yao asked the studio to stop working for a few days. She needed to summarize some experiences and lessons, and also needed some time to prepare a new account.
Even if the recruitment of anchors and operations can be done in advance, Yi Yao still wants to slow down. After all, the last time he was too anxious, which led to trouble.
Zhao Xinhua's side.
Xinhua Garment Factory's corporate account has been opened. The anchors are Xiaomi and a few of her friends, the operations are Linlin and Chen Lu who are hiding behind the scenes, and even the delivery and ordering are done by Li Qian, who is ready and experienced.
A complete live broadcast delivery team has begun to take shape, and Zhao Xinhua is willing to spend money on equipment, clothing, props, live broadcast rooms, photo studios, and early operating expenses. Zhao Xinhua directly took out two million.
Yi Yao's live broadcast account has opened the way for Zhao Xinhua, and Linlin has also mastered a lot of specific operation methods.
Therefore, Zhao Xinhua does not plan to carry goods in a single live broadcast room, but plans to open seven or eight accounts at once, and launch live broadcasts in a matrix style to completely open up the sales of "plus-size women's clothing" on the reading platform.
A few days ago, Zhao Xinhua specially found Chen Lu and invited Yunchuang's anchor trainer to train Xiaomi and her friends.
The company has hired several experienced anchors to bring goods. Zhao Xinhua has great ambitions. Since he wants to do something, he will just go for it.
A touch of late-stage video traffic brought a lot of traffic to the live broadcast room, so Linlin’s suggestion was not to make a purely physical video at the beginning, but to let a few beauties appear on the scene to perform. As long as the content is well positioned, the early video traffic will also be good.
Can have good results.
Although it seems that this method is more time-consuming and requires the cooperation of a professional photography team, once it has the effect of diverting traffic, it can save a lot of operating expenses for seven or eight accounts.
Zhao Xinhua is quite sane. He doesn't understand operations, so he doesn't participate in operational matters. He lets Linlin discuss it with Chen Lu. As long as Chen Lu agrees, he has no objection.
Linlin was somewhat unhappy. After all, she was now the operations manager and Chen Lu was just an outsider. She actually had to listen to Chen Lu's opinion on such matters.
Knowing that Zhao Xinhua did not completely trust her, Linlin did not complain. As long as these accounts can go smoothly and Zhao Xinhua sees her ability, Linlin can fully establish herself.
Linlin called and told Chen Lu her thoughts.
Chen Lu thought for a moment, but did not object to Linlin's opinion and asked her: "What is the content of the film?"
Linlin: "Dress-up, the cross-dressing click video I made before is very effective in attracting traffic. It can show the highlights of the clothing and attract user traffic, and... it is not difficult to shoot."
Chen Lu still had no objection, but just suggested: "I think you can relax a little more in terms of scale. As long as you don't expose yourself or show off, the larger the scale, the greater the traffic. You should understand this."
Linlin knew that Chen Lu wanted to take the sideline route, and it was easier to attract traffic and facilitate transactions through ambiguous, explicit, and sexy videos.
But this area has always been the yellow light area of the reading and viewing platform, and whether it is allowed or not depends on the attitude of the platform.
"This is good, but I'm afraid... what if the platform launches a strict investigation one day, wouldn't it?"
Linlin was worried, but Chen Lu was obviously prepared: "You can go to the current dance area and see how many people are doing side work. I have been in operations for so many years, and I have learned a saying: The timid will starve to death.
Bold. What you need to do operations is courage, especially the operations director.”
Chen Lu's words were Zha Linlin's weakness. She was being looked down upon by Zhao Xinhua. If she even moved on tiptoe, she might really be misunderstood by Zhao Xinhua.
Chen Lu added another sentence: "If the platform really wants to crack down, is it possible that the platform will cut off its arms and cut off the entire dance area's business? That's a big piece of fat."
Linlin thinks what Chen Lu said makes sense. Half of the sky on the Reading Platform is now devoted to "beautiful entertainment anchors." If the crackdown is really severe, wouldn't a large number of anchors who use "sexy and enchanting" as a gimmick have to move to other platforms?
Linlin believed that Yushi would not let this happen, so she could safely play the game on the sidelines.
With this idea in mind, Linlin completely let go of her ideas and even prepared to form a "Yangma Tiantuan".
Xiaomi's group of women who were already free-spirited cooperated with Linlin's "Yangma strategy" as if they had liberated their nature.
After hanging up the phone, Chen Lu looked solemnly.
In Chen Lu's mind, although she successfully destroyed Yi Yao's project, she still felt uncomfortable. At this moment, Chen Lu's mind was filled with scenes of him and Yi Yao getting along in college.
If it weren't for Yi Yao, Chen Lu might not even have a chance to enter Yunchuang.
Chen Lu did not regret it. Linlin asked her about content positioning, and Chen Lu helped Yi Yao.
That night, Yi Yao went to Chen Lu's house.
Chen Lu seemed to have expected that Yi Yao would come today and bought a lot of Yi Yao's favorite food in advance.
As usual, Yi Yao took off his shoes as soon as he entered the door and jumped to the sofa to watch TV. He also threw his socks on the sofa next to him.
To this day, Chen Lu is still not disgusted with Yi Yao's "unladylike" behavior at all. As a woman with mysophobia, she can still tolerate Yi Yao's misbehavior at home.
"I made your favorite...spicy crayfish."
Yi Yao thought that Chen Lu had made white chopped chicken. Just when he was about to sigh, he heard Chen Lu say spicy crayfish, and his mood immediately became excited.
During the meal, Yi Yao told Chen Lu all the things she had experienced recently. Of course, Chen Lu didn't seem surprised. She was more mature and steady than before.
"What are your plans?" Chen Lu asked Yi Yao: "Return to Yunchuang, or..."
Yi Yao didn't hide anything in front of Chen Lu, and said with a smile: "Let's start over again. Although the previous project failed, fortunately, we have more than 100,000 yuan left. With this money, we can give it another try."
Chen Lu looked thoughtful: "It's hard for women to start a business, why not find a company to work for?"
Yi Yao didn't think there was anything fishy about Chen Lu's words. He pursed his lips and took a big bite of crayfish before saying, "Do you think I'm the kind of person who just accepts fate? It's not right to find a job in a company and just mess around."
It fits my style. Even though it failed this time, I am actually very grateful to Zhang Yunchuang. If it weren’t for him, I wouldn’t know what I wanted to do.”
The two of them chatted until late at night. Seeing that it was already past twelve o'clock, and knowing that Chen Lu had to go to work tomorrow, Yi Yao closed the conversation and went to bed.
The next day, when Yi Yao got up, Chen Lu had already gone to work. Chen Lu left breakfast and went to the milk tea shop downstairs to buy pearl milk tea and put it in a thermos bucket on the dining table.
He also left a note: "Pearl milk tea, I'll treat you to it later."
Yi Yao was surrounded by this warmth and felt instantly relieved. She used to bring pearl milk tea to Chen Lu every day. Now she seems to be in despair, but this strong friendship is still the same as before.
After getting up to eat and making several plans, Yi Yao felt that his mind was in confusion, so he simply put down what he was doing and went to Ling Suhua's place.
Qin Mo went to Beijing Acting Institute and looked for Meng Chen in her dormitory. The roommates also said they hadn't seen Meng Chen for several days and didn't know what she was doing now.
I went to the college to ask the teacher, but even the teacher didn't know Meng Chen's whereabouts.
Qin Mo originally planned to report Meng Chen's fraud to the college leaders, but thinking about the situation he spent with Meng Chen during this period, Qin Mo finally relented.
Before leaving, Qin Mo left a phone number for Meng Chen's roommate and asked her to contact him when Meng Chen came back. He also bought some daily necessities for the female student.
Yi Yao also didn't expect that Ling Suhua was in a different situation now.