Li Xiang and Qin Mo had the same idea. Since it has reached this level, why not give it a try and try it yourself?
Of course Yi Yao is worried. Bamboo products are not even classified into categories on the reading platform, so the difficulty of operation is obvious.
The most important thing is that this risk is completely beyond Yi Yao's control. Fortunately, everyone is happy when it is done, but if something goes wrong, she has no way of being responsible for so many craftsmen in the Black Spring community.
Yi Yao's worries were all real before his eyes, but Li Xiang didn't take it seriously: "Yi Yao, I think you have changed. When you were fearless, you were much more free and unrestrained than now."
Yi Yao pursed his lips: "How can anyone be so cool all the time?"
Li Xiang smiled: "When you left Yunchuang before, did you ever think about what you would do if you couldn't go back?"
Yi Yao looked confused: "No."
Li Xiang: "I didn't have any worries at that time, so why am I now afraid of wolves and tigers behind?"
Yi Yao sighed: "It used to be just me and Qin Mo, but now it's different. We are facing so many craftsmen in Heiquan community. This burden is too heavy for me to carry."
Li Xiang just smiled slightly, smiled for a long time, and then suddenly said: "Yi Yao, how do you know that the craftsmen in Heiquan community will not support you like Qin Mo? I think it's unfair for you to think like this.
At least it's not fair to them."
Li Xiang brought fresh ideas to Yi Yao, and suddenly made Yi Yao and Qin Mo's thinking clearer.
Yes, we are already in this state, why can't we give it a try?
Qin Yanshan has fallen out with Zhao Defa, and if Yi Yao and the others are willing to do it, there is at least a glimmer of hope for the Heiquan community to make a comeback.
But if Yimo rejects the Black Spring community, then they will have no choice but to wait to be disbanded.
Yi Yao was worried, but she had never thought about what the craftsmen in the Black Spring community thought and whether they were willing to take the risk and give it a try.
Qin Mo was also enlightened, "Yes, Yi Yao, what Li wants to say is right, we should at least listen to what they mean. We have explained the possible risks clearly, and let the people of Heiquan community do what they want to do."
Decide, this is at least... at least an opportunity."
Yi Yao herself didn't expect that Li Xiang's appearance would really change her attitude. In the past, she always thought about not causing secondary harm to the Black Spring community. In fact, she was just evading responsibility and was afraid of failure. If she even tried
The courage is gone, and Yi Yao is really no longer Yi Yao.
While the assistant was still filming, Li Xiang followed Qin Mo and Yi Yao back to Heiquan Community.
Qin Mo asked Lao Zhang first, told Yi Yao's worries and the current situation, and asked Lao Zhang if he was willing to take the risk and give it a try.
Lao Zhang is naturally willing. In such a life-threatening situation, any life-saving straw may be an opportunity for the continuation of the Black Spring community, so he will naturally not object.
Qin Mo went to ask Qin Yanshan again. Although Qin Yanshan was in decline, when he heard that Yi Yao wanted to try to open up the market of bamboo woven products through online business, Qin Yanshan also inexplicably felt a warm current filling his body.
At around four o'clock in the afternoon, Lao Zhang summoned all the dozen or so craftsmen from the Heiquan community to Qin Yanshan's home, and the group discussed whether to make a last ditch effort.
Most people agree. After all, the offline market they have been doing for so long has been neither popular nor popular. Switching to the online market may have different effects.
But some people also raised the question: "What should we do if sales are not good? If we can't make money and can't pay wages, what will we have to eat next month?"
"If that's really the case, it would be better to leave early so that we can have time to find new jobs."
"..."
The discussion at the scene became more and more intense, and eventually some people chose to leave, but the good news is that most people agreed to give it a try.
Most of the people who agreed were elderly craftsmen. Yi Yao knew that they felt helpless because of the situation in the Black Spring community, but Yi Yao knew better that they agreed to give it a try more because of their faith.
A traditional craftsman's belief in traditional craftsmanship.
The situation finally took a turn for the better with the help of Li Xiang. Yi Yao knew that she had a heavy responsibility, so she took every step carefully.
According to the traditional operation thinking, if you want to make sales as quickly as possible, it is obviously the most effective to directly use the live broadcast model to bring goods. But Yiyao gave up this fastest and most "effective" way.
"Wouldn't it be more effective to just do live streaming to bring goods?" Qin Mo asked Yi Yao.
Yi Yao shook his head: "It's different. If we were doing clothing, non-staple food, and daily necessities, I would also choose to live stream the goods. But the problem is, what we are doing is bamboo woven products, and the Yishi live broadcast platform has even the categories of bamboo woven products.
None, which can only mean one problem: bamboo woven products have not yet been included in the platform, or the platform does not recognize the market of bamboo woven products on the viewing platform. If we want to make bamboo woven products, we can only overtake them in a roundabout way."
Qin Mo didn't understand operations, but he was also a little anxious: "Lao Yi, can you stop being so pretentious? What do you want to do?"
Yi Yao did not give her ideas immediately. She needed time to conceive the operation plan of the entire project.
In less than a month, the Heiquan community will be faced with a situation where there will be no business left, leaving Yi Yao with not much time.
In the evening, Yi Yao and Li Xiang all came back.
Li Xiang did not go back to the company with the crew, but just called Chen Lu to tell him. He knew that Chen Lu and Yi Yao were best friends, and he thought that Chen Lu would happily agree to him taking a job.
Chen Lu did agree, but obviously she wasn't happy about it.
It was Chen Lu's opinion to go to Heiquan Community for shooting. She knew that there were many wetland parks there close to each other and it was a good shooting location, but she ignored the fact that Qin Mo's father Qin Yanshan's handicraft workshop was in Heiquan Community.
She accidentally gave Li Xiang the opportunity to contact Yi Yao, and Chen Lu felt even more disappointed.
The four people discussed it from 5pm to 11pm, but still no clear route came out.
Zhang Bin had no idea or interest in the operation of Yueshi. As soon as he returned to the company, he used his computer to edit the video materials shot in the past few days.
Generally speaking, the operation model of new categories usually appears in the form of large projects. Taking the bamboo products in front of us as an example, the usual operation method is that the organization reaches a cooperation, and MCN uses the matrix account to conduct new product test sales.
First of all, the products carried by the Matrix account live broadcast are rich in content, and adding bamboo products will not have an impact on the account even if the sales are not good.
Secondly, even if the final result is that the test sales fail, and it is determined that the new category is not suitable for sales on the Yishi platform, both parties will not suffer much loss if they are bound by the contract.
But now, Qin Mo and Zhang Yunchang are at loggerheads, and the offline market for bamboo products has been sluggish for a long time. The organization is willing to cooperate with the Heiquan community.
When a small company like this operates a new category of products, the institution has inherent disadvantages compared to the original. In addition, small companies have poorer risk-taking capabilities, and project progress becomes increasingly difficult.
"There is a method you can try, but the risk is very high." Yi Yao said suddenly.
Although Yi Yao said the risk was very high, Qin Mo still looked expectant: "What method can you tell me? Don't hold it back, okay?"
Yi Yao rolled his eyes at Qin Mo, and then said: "We can take the IP route and create the IP of traditional handicrafts, attract enough user attention, and then talk about product sales."
"ip? What do you mean?" Qin Mo still didn't understand.
Li Xiang understood what Yi Yao meant: "Instead of doing live broadcasts with product numbers, do you have IP accounts? I think... I think it's great!"
IP accounts have always been the main force of the reading platform, because the account content positioning, character image, and video content are all focused on creating IP attributes. Such accounts are more likely to achieve the effect of attracting fans because of their attractive content, high focus, and strong personalization.
Finally realize the transformation of fan economy.
But at the same time, compared to live streaming with product numbers, it is more difficult to create an IP account.
First of all, the excitement of the video content requires unique and distinctive shooting skills and a mature and content-rich cast, all of which require sufficient initial financial investment.
In addition, IP accounts have very high requirements for the content positioning of the account. For example, the most common comedy IP accounts on the Reading Platform, the daily comedy traffic of mother and child categories are occupied by a family from northern Shaanxi. If you want to use a benchmark IP account, just
It is necessary to find new "user resonance points" in the daily life of mothers and children. The mother-child relationship is the foundation and humor is the keynote. Only new "resonance points" that can penetrate the video content can become a breakthrough point for sudden rise.
Of course, there are still many problems. For example, more demanding scripts, actor performances, scene selection, picture processing, etc.
Yi Yao put forward new ideas, but more problems followed.
Although Yimu earned hundreds of thousands through previous live broadcasts, the money was obviously not enough to actually create an IP account.
At this time, Yi Yao suddenly saw Zhang Bin next to him. At this moment, he had already made a semi-finished video clip from the previously shot video, and only added the soundtrack.
Seeing the video picture on the computer screen, Yi Yao was inexplicably attracted to it.
A traditional craftsman in his forties uses skilled bamboo-breaking techniques to fluently handle the bamboo in front of him. Although the whole picture has no sound, it gives people an inexplicable sense of warmth and tranquility.
It seems that I can escape from this noisy and complicated world in an instant, giving my heart a chance to gain a moment of tranquility.
Traditional handicrafts, master and apprentice, daily handicrafts, home...
Several keywords kept popping up in Yi Yao's mind, and her thoughts became clearer and clearer.