After completing the video test, the video content, shooting and editing methods are basically finalized. With the content determined, the subsequent video production will have a basic process. Compared with the previous process of constant exploration, the difficulty is reduced.
The shooting of the IP account creation video gave Li Xiang a lot of room for development, which also stimulated Li Xiang's potential and concentration to a great extent.
Although the video is shot with a mobile phone, Li Xiang often shoots the same video dozens or hundreds of times because of the angle of the picture.
In order to reduce Song Shanhe's discomfort, Li Xiang basically did not ask Song Shanhe to cooperate with him when filming the handicraft part. Instead, he adjusted the video shooting angle himself and repeatedly shot the necessary shots, striving to achieve perfection.
Li Xiang prepared three mobile phones for shooting from the beginning. Although the mobile phones were all second-hand phones purchased from second-hand platforms, their functions were sufficient.
A slightly better mobile phone was used for shooting, and the other two mobile phones were also idle. Zhang Bin happened to be learning photography, and Li Xiang taught him some easy time-lapse photography. Sunrise, sunset, and plants breaking through the ground.
Although the final use of these time-lapse shots, such as flowers blooming and tree shadows, may only be a few seconds, they have a great effect on improving the style of the video.
The Yishi platform itself has its own traffic mechanism, which is called the "traffic pool mechanism" in the industry. For novice accounts, after the video is sent, it will first go through the platform's review mechanism for preliminary review. After passing the review, it will enter the first
Traffic pool.
Usually the traffic of this traffic pool will be very small, usually only 500 to 1,000 views.
In the first traffic pool, the platform will decide whether to push the next traffic based on user feedback on the video.
This is mainly based on video playback completion, average browsing time, like ratio, like-to-fan ratio, collection ratio and other data.
Videos with excellent data performance will enter the next traffic pool, otherwise the push will stop.
The primary traffic pool has very little traffic, but as the video enters higher traffic pools, the traffic will increase.
Usually, the third-level traffic pool will have more than 100,000 views, and entering the fourth- and fifth-level traffic pools will get millions or even tens of millions of views.
In the past week, the video traffic of a new account was basically maintained near the third-level traffic pool. The number of individual views was basically maintained at around hundreds of thousands. The like ratio and average browsing time were pretty good.
In the video operation stage, the first problem that operators need to solve is to help the video pass review. Although this step seems simple, and most videos can easily pass official review, passing review is the first step in video operation, and it is also extremely important.
An important step.
If videos frequently fail to be reviewed, the account will be included in the list of "low-quality accounts" by the platform. Not only will there be fewer primary traffic pools, but it will also be more difficult to enter the next traffic pool.
There are many examples in reality. Many accounts that were operating well were suddenly restricted by the platform, and the traffic pool suddenly dropped from millions to thousands or even hundreds, and eventually became dead accounts.
Therefore, in order to avoid such problems, before sending each video, Yiyao will confidently conduct a pre-review and filter out issues such as non-compliant image quality, sensitive content, sensitive words, politics, and pornography.
In terms of traffic operation, the operation will decide whether to carry out human intervention based on the data performance after the video is delivered, and force the video to enter the next level of traffic pool through reading and adding.
But the premise of everything is that the video content is good enough. "Content is king" is also the basic survival rule for IP-based viewing accounts.
On the eighth day of the official operation of the account, the account's video content has formed a system, and the account's tags are basically stable. Yiyao has begun to provide traffic to Yuejia, and Yiwi's video playback volume has also successfully entered the million-level traffic pool from the 100,000 level.
.
Everything seems to be moving steadily towards the ideal result.
After dinner in the evening, Yi Yao was preparing to go back to the wooden house to rest. When passing by the creek next to him, he bumped into Li Xiang and Zhang Bin taking photos of night scenes by the creek.
Yi Yao quietly came to the side and waited until the two of them were packing their things to go back before coughing.
Zhang Bin was startled: "Sister Yi Yao, don't you know that people in this deep mountain and old forest can scare people to death?"
Yi Yao looked apologetic, but quickly retorted: "What are you afraid of if you don't have anything in your heart?"
Li wanted Zhang Bin to take the equipment back to the cabin and turned to look at Yi Yao.
Yi Yao checked her watch, and Li Xiang immediately understood what she meant: "I don't have to go back these days. I have a relative at home who can help me take care of my mother. It just so happens that I can relax and don't have to run back and forth."
"Then where will you sleep at night?" Yi Yao asked.
Li Xiang frowned and said, "We are crowded with Zhang Bin. We are used to sleeping in the open as we do photography, so we can fall asleep no matter what."
"By the way," Li Xiang sat on the stone by the stream, and made arrangements for Yi Yao to sit too. He suddenly thought of something and said to Yi Yao: "I have an idea, let me tell you."
Yi Yao sat down and looked at Li Xiang: "Say."
During this period, Li Xiang has been in charge of filming, and he is obviously aware of some problems. Although the video playback volume has been good, the content and scene of the video are too single. Every time, the main scene is in Lao Zhang’s old house, although this will be very big.
To a certain extent, it reduces the difficulty of video shooting and improves efficiency, but it also leads to a common problem with IP accounts: single content leads to user aesthetic fatigue.
"I want to clean this up and create a scene." Li Xiang pointed to the wooden bridge next to the creek.
There are bamboo forests and hills next to it. The field of view is more suitable for shooting and the depth of field will be lengthened, which is obviously helpful for improving the video quality. But the problem is that it is too messy here, and it is more suitable for shooting after artificial modification.
"Do you need a lot of money?" Yi Yao asked directly to the point.
Li Xiang shook his head: "The money probably won't cost much. I've thought about it. There is no shortage of bamboo in Heiquan community. We also photographed traditional bamboo weaving skills, so... I want to build a bamboo garden, like a foreign bamboo garden."
Now that the video style has been determined, shooting is not difficult and I can squeeze in time."
Li Xiang's idea reminded Yi Yao that the single video content was indeed a problem that Yi Yao had been worried about. In the early stages of video operation, this problem is indeed not easy to show up, but sooner or later, this problem will drag the video into a bottleneck period.
Employing people actually means using money. Although there are no real people in Heiquan community, the raw materials of bamboo require money, and labor... Yi Yao can't really use it for free.
"How much does it cost?" Yi Yao asked Li Xiang.
Li Xiang did a rough calculation and found that it would cost about thirty thousand.
Thirty thousand is indeed not much, but it is already insufficient for Yi Yao now. The video is not yet operated with great efforts. Yi Yao shrinks and shrinks again and again, and the remaining money is just enough for Yi Yao to operate the account. Then take it
Paying 30,000 yuan is obviously a bit difficult.
Seeing that Yi Yao was in a bit of a dilemma, Li Xiang didn't press any further: "It's okay, I just told you to make up your mind."
In the evening, when he returned to the wooden house, Yi Yao couldn't calm down for a long time.
She knew that the problem Li wanted to say would eventually need to be solved, but right now, she really couldn't afford the money to solve it.
Yi Yao thought of Chen Lu, so she called Chen Lu. Within five minutes, Yi Yao's WeChat received a transfer of 50,000 yuan.
Yi Yao was in a good mood and sent Chen Lu a WeChat message: "When I conquer the country, half of the credit will be yours."
Chen Lu responded with an eye-rolling expression: "Virtue."
After solving the money problem, Yi Yao didn't delay. He gave 30,000 yuan to Li Xiang early the next morning and asked him to start preparing for the renovation of the bamboo garden.