For a long time before the broadcast started, Yi Yao was helping Meng Chen plan the live broadcast content.
After a long period of thinking, Yi Yao decided to let Meng Chen demonstrate his bamboo weaving skills. Before the broadcast, bamboo craftsman Song Shanhe had taught Meng Chen some simple weaving techniques. Meng Chen also presented some gadgets with simple craftsmanship.
Such as bookmarks, mobile phone holders, etc.
Mainly entertainment content, while showing bamboo weaving skills. Such content planning can better stimulate users' interest in bamboo weaving skills, and at the same time, it can also stimulate the purchase desire of some users.
The first live broadcast, the traffic in the live broadcast room was pretty good, and the number of people online in real time remained above 1,000.
As the inheritor of Daoqin bamboo weaving, Qin Yanshan also entered the live broadcast room an hour after the broadcast started and explained some bamboo weaving techniques and processes to YueTV users.
But obviously, most users came here for Meng Chen, and only a few asked whether the storage basket behind the anchor could be sold for how much.
For two hours after the broadcast started, Yi Yao never prompted Meng Chen to put products on the shelves. Several employees of Yimo Studio and Qin Yanshan, who had been paying attention to the live broadcast room, were in a very low mood. If the products are not put on the shelves, it means that the products produced by Heiquan Community
It will take longer for bamboo woven daily necessities to recover the cost, or even...
Yi Yao didn't dare to blindly put products on the shelves, and judging from the user portraits in the live broadcast room, most of the users during this time period were to meet Meng Chen's male audience. Blindly putting products on the shelves would only arouse users' plans.
In the third hour of the broadcast, Meng Chen was already a little tired, but she finally saw Yi Yao holding up the kt board explaining the product, and her energy instantly improved a lot.
Through data analysis, Yi Yao knew that a group of stable account fans had been staying in the live broadcast room, and the number of female users in their twenties and thirties was gradually increasing. The increase in the number of these users with purchasing power gave Yi Yao a try.
confidence.
Storage baskets were put on the shelves backstage, and Meng Chen also explained the advantages of handmade bamboo storage baskets in a rhythmic manner.
Yiyao prices the fine-edition profit storage baskets starting at 35 yuan, while the rough-edited traffic baskets are very powerful and only sell for 20 yuan each.
Whether it’s recognition of traditional craftsmanship or support for anchor Meng Chen, the response to the product after it was put on the shelves was unexpectedly good.
In just one hour, all the 300 rough-edited flow payment storage baskets stocked by Heiquan Community were sold out, and only a few dozen of the more than 500 refined profit-paying storage baskets were left.
Another hour later, all the fine editions were sold out.
When Meng Chen was about to broadcast, Yi Yao did not agree, but asked Meng Chen to bring bamboo craftsman Song Shanhe to demonstrate bamboo weaving skills and continue broadcasting for another hour.
The first broadcast lasted seven hours, and Meng Chen's live broadcast ability has obviously improved a lot. During such a high-intensity live broadcast, Meng Chen did not have any major problems throughout the whole process, and he also controlled the rhythm of the field very well.
It was already past 7pm when the broadcast ended, and as soon as Meng Chen came out of the live broadcast room, he was greeted with applause and flowers from the team.
Everyone was excited because they knew that Meng Chen had made a good start in this battle. Not only was the live broadcast effect of the account guaranteed, but the sales of the storage baskets also gave confidence to the craftsmen in the Black Spring community.
Judging from the effect of the first live broadcast, Yiwu Studio is indeed successful, but Yi Yao still dare not relax. This is just the beginning, and it is also a kind of support for Meng Chen's first broadcast from the fans of the account.
Only after the live broadcast sales stabilized, Yi Yao dared to breathe a sigh of relief.
Yi Yao knows that the reason why bamboo woven daily necessities have not been classified into categories on the Reading platform is related to the product cycle. The daily necessities category is the easiest category to sit up in the reading live broadcast. The reason is also related to the product cycle, but bamboo woven products are different.
.
Take toilet paper as an example. The use cycle of a pack of ordinary toilet paper is about one week to ten days. That is to say, no matter what kind of family, most of them will need to buy toilet paper in about one week to ten days. These are all
They are innate purchasing users of live broadcast rooms. As long as there are activities and activities, the purchase volume will always be maintained at a high level. More importantly, such live broadcast rooms do not need to spend too much experience to maintain the fan base and daily viewing activity.
More than 400 million have given them enough buying groups.
Bamboo woven products are different. If you want to consider a bamboo storage basket, how long will its service life be?
One month? Half a year? Or one year?
A longer product cycle has already brought about a disadvantage in sales, and it has also brought more traffic pressure to account operations. In other words, a live broadcast room that makes toilet paper does not need to operate much traffic, because there are people almost every week
Users who purchase toilet paper enter the reading platform. However, the live broadcast of the bamboo weaving account requires constant operating traffic to filter out more users who are interested in purchasing bamboo storage baskets.
The operation is more difficult and the product cycle is longer, which means that the sales of bamboo products on the reading platform are not an overnight business.
In order to achieve stable sales, one is to increase product types. Currently, Heiquan Community only has three product types: bowl mats, drain racks, and storage baskets. This is obviously not enough. The other is to continuously upgrade products.
Product upgrading, appearance, and functional improvements can all increase users' desire to purchase.
The problem needs to be solved step by step, and Yi Yao also knows that the Black Spring community also needs a process of acceptance. This matter cannot be solved overnight.
The craftsmen of Qin Yanshan and Heiquan communities prepared a sumptuous dinner. In the open space outside the wooden house halfway up the mountain, people set up an oven and pulled up a long table. Lao Zhang went to the villagers and bought a poplar. Tonight
It is necessary to entertain these people who bring hope to the Heiquan community with a whole sheep feast.
Both Lao Zhang and Qin Yanshan seemed a little excited. After all, the one-day live broadcast had already sold out the bamboo products they had prepared for a week. The sales volume was not comparable to that of the offline market. At the same time, this way of going to the online market also improved the black market.
The profit point of Quan Community is that a refined storage basket can be purchased for more than 30 yuan, which is not at all the price they can achieve for offline orders.
The sales volume is much better than that of the offline ones, and the profits are guaranteed. This impact is strong for the craftsmen in the entire Black Spring community.
Several people spent a pleasant night together. After this battle, the spirit of the studio gradually recovered, and Qin Mo and others were full of energy.
Considering that there was still a live broadcast, several people in Yimo Studio did not drink.
When they returned to the cabin after dinner and several people were discussing how to broadcast live tomorrow, Yi Yao suddenly announced a decision.
According to past practices, a fixed start frequency will be formed after the live broadcast of goods is launched, and more energy is often spent on live broadcast of goods every day.
But Yi Yao set the broadcast frequency to once every three days.
"Three days? In that case, wouldn't we lose a lot of money? Sister Yi Yao, it's hard to make money, why do you do this?" Meng County obviously didn't understand.
Zhang Bin was also a little confused: "Sister Yi Yao, when we were doing plus-size women's clothing, didn't we do two live broadcasts a day? Why did it suddenly..."
Although Li Xiang didn't understand either, he was not in a hurry to express his opinion, but waited for Yi Yao to explain himself.
"Have you forgotten? Our account does not carry product numbers for live streaming." Yi Yao brought everyone back to reality from fantasy.
Chen Lu also stood up, obviously she was on Yi Yao's side: "Yi Yao is right. Although today's sales are good, don't forget that we are IP accounts. Although live streaming makes money, it also consumes money.
The vitality of IP accounts. Take a look at this."
Chen Lu has printed out the statistics of today's live broadcast. The data shows very clearly that the volume of live broadcast sales is considerable and the profit is also very good. However, after one day of live broadcast sales, the number of followers on the account dropped by 30,000.
"Losing 30,000 followers in one day is already a good indication of the problem."
Chen Lu's words made everyone gradually return to rationality.
Yi Yao picked up Chen Lu's words and continued: "Don't be discouraged, in fact, the frequency of live broadcasting once every three days is more suitable for the production capacity level of the black circle community. And..."
Yi Yao paused and then said: "We can't lose the watermelon for sesame seeds. What we want to make is the big money in the future. This loss is nothing."
With Yi Yao's words, several people felt quite relieved. After all, after spending so much time with Yi Yao, everyone knew that Yi Yao was not a big talker.
Indeed, although live streaming has already generated sales, Yi Yao is more concerned about the future development of his account.
A few people dispersed, but Li Xiang stayed, obviously he had something to say to Yi Yao.
Li Xiang's move immediately aroused Chen Lu's vigilance, but she also knew that if she stayed hastily, it would only make Li Xiang feel awkward, so she waited for everyone to leave, then sneaked back and leaned against the door frame to listen to the two people.
dialogue.
In the wooden house, Li Xiang looked at Yi Yao for a long time, then suddenly said with a smile: "Yi Yao, are you ready to build a brand?"
Yi Yao seemed a little surprised. She didn't expect Li Xiang to see what she was thinking.
Yi Yao looked around and made sure there was no one before he smiled and said, "How did you guess that?"
Li Xiang twitched his eyebrows: "Don't underestimate people, I was also created by Yunchang."
Yi Yao really wants to create a brand effect for the bamboo weaving products in Heiquan Community, and the reason why she avoids live broadcasting too frequently is to improve the IP attribute of her account and use the account to develop and establish the brand of bamboo weaving products.
In this regard, Yi Yao has actually found lessons from the development of several IP accounts.
For example, Li Xiaojiaxin, an Internet celebrity on the self-media platform, takes the route of branding. She cooks traditional food and various ancient craftsmanship can be reflected in the video. However, the video has been sitting for three years, waiting until fans
It was only after tens of millions of dollars that it started to be monetized. Later, various snacks under the Jiaxin brand were put on sale, and the sales volume was even comparable to that of a medium-sized enterprise.
"What brand are you going to make?" Li Xiang was a little curious.
Yi Yao didn't want to reveal it at first. She had already suffered a loss last time. She wanted to hide it from everyone this time and tell everyone when the time was right. But when Li Xiang asked, Yi Yao didn't hide it either. He pointed to the hanging at the door.
The intangible cultural heritage certificate of the inheritor of Dao Qin bamboo weaving: "Isn't this the best brand?"