With overwhelming promotion and viral fission, everyone expected Coffee Justice to be popular, but they did not expect it to be so popular.
Speaking of which, Coffee Justice's advertising slogans and communication methods are advanced enough. It first uses petty bourgeoisie life to brainwash white-collar workers, and then uses local brands and cultural confidence to inspire consumers' sense of identity.
Exactly how popular it is.
The media used an adjective. In the first three days of its opening, Coffee Justice had almost become a social business card. Many people came to check in with their cameras.
After getting the coffee for the first time, I immediately took a photo as a souvenir, and then sat or stood in the offline store to take photos.
According to Guo Yun's arrangement, the free gift for new users lasts for one week to cultivate users' habits, and the next week will be changed to issuing coupons.
Everything is better than expected.
With the huge support brought by a long-established content community like Xiaojushu, Coffee Justice has almost skipped the market cultivation period and directly entered the full mode, with various business indicators being as good as a mess.
Wen Jue was almost too busy in the company, analyzing various marketing data every day, as well as adjusting the products, processes and operating systems. After a few days, obvious dark circles appeared under his eyes.
In the second week of opening, Jiangcheng's 100 stores are basically on track.
Even when Gu Yun returned to school, he could find that many classmates ordered the delivery of Coffee Justice. They placed it on the corner of the table during class and spent the whole morning tasting it.
There was nothing to do after class in the afternoon, so Zhong Leyi took Gu Yun out of the school.
Tanhualin is located in the northeast corner of Jiangcheng, starting from Zhongshan Road in the east and ending at Desheng Bridge in the west. It is an old literary and artistic street that couples must visit. After 1861, the Tanhualin area gradually formed the characteristics of a Chinese and Western style, making the architecture here
, showing different styles.
The two parked the car and walked into Tan Hualin. The sunset fell on Zhong Leyi through the silhouette of the woods. The girl was wearing a white loose short-sleeved shirt, paired with wide-leg jeans, white canvas shoes, and a youthful and invincible ponytail on the street.
The weather-beaten old building swung back and forth in the center.
Zhong Leyi and Gu Yun intertwined their fingers, sipping raw coconut latte. It must be said that she is always at the forefront of trends. She has the most popular coffee to drink, the most beautiful clothes to wear, and is the most suitable for lovers to walk hand in hand.
She wanted to experience the old streets as soon as possible.
Various literary and artistic shops are scattered on the streets, separated by tall and thick locust trees. Zhong Leyi took Gu Yun to browse around. There were a dazzling array of small commodities in the store. The girl bought three postcards and prepared them.
Sent to classmates all over the world.
There were trees on both sides of the road, and pedestrians walked slowly. Zhong Leyi, who was taking small steps under the sunset, was filled with happiness, playing, resting and chatting with Gu Yun.
The girl's clear smile bloomed on the retro street. This was her nineteen years old, a completely different nineteen years from her previous life.
Her youth in full bloom should be taking advantage of the joy of love, running with the boy she likes in the sunshine, with flowers blooming and doves flying.
After shopping to the fullest, Zhong Leyi sat on a bench by the roadside and couldn't help but squeeze her calf.
"Are you tired?"
Gu Yun felt a little distressed.
"Aren't you tired? You haven't gone shopping with me for more than a week. I have to cherish it."
After Zhong Leyi said that, she stood up again and pointed to a livehouse called Vox on the roadside, "I heard from my classmates that there are often bands performing here, should we go in and have a look?"
"Okay, I'll buy a ticket."
It was often difficult to buy VOX live tickets in the early days. Gu Yun had good luck after queuing for a while.
Vox is a small two-story structure. The venue is not big, but many well-known bands and folk singers have walked out. When Gu Yun and Zhong Leyi entered the venue, there were already many audiences in front of them, and the crowd was buzzing.
The musicians would not arrive until nine o'clock, which was a little early. The two squeezed into the middle seat. Gu Yun went to the bar and ordered a mojito for Zhong Leyi and a Tequila Sunrise for himself.
"What's this?"
Zhong Leyi asked, looking at the transparent cocktail.
"Mojito, just right for you."
Gu Yun handed the wine glass to the girl. The alcohol content of mojito was not high. A glass of it at night could instantly dispel the hot air in the air. Although it was not as intoxicating as a thousand glasses of wine, the feeling of being slightly tipsy, coupled with a touch of sweetness, was refreshing.
The greenness is like the taste of first love.
Zhong Leyi lowered her head and took a sip, narrowing her eyes. It tasted quite good.
"Your wine looks great, what does it taste like?"
The girl was attracted by the orange-red cocktail in Gu Yun's cup, which looked very beautiful from the side.
There were more and more people around, and the voices of the audience were getting louder and louder. When Zhong Leyi was speaking, she involuntarily came to her ear, and the air flow hit her ears, which was warm and had the unique sweetness of a girl.
Gu Yun lowered his head and took a deep sip of the Tequila Sunrise in the cup. He turned around and pinched Zhong Leyi's chin. Before the girl had time to react, she was kissed on her delicate lips.
"How's it going? Does it taste good?"
Gu Yun slowly poured the wine over, his eyes full of smiles.
"Trick me again! Bad man."
Zhong Leyi gave Gu Yun a very charming look.
After two glasses of wine, the two of them reached a tipsy state, and the musician had just come on stage.
Standing on the stage were two girls who looked young. The girl on the left was carrying a guitar and wearing a small hat. She was handsome. The girl on the right had short hair that was close to her ears and had clean and clear eyes.
"Hello everyone, we are - the landlord's cat."
The landlord’s cat?
The audience present gave the new group enough enthusiasm, cheers and applause came one after another. The musicians on the stage looked at each other, and it was obvious that they were a little shy.
People in Jiangcheng have not worn colored glasses since ancient times. No matter it is a well-known band or a niche group, once they are on the stage, everyone is busy and cheering.
No one has heard of this niche group, except Gu Yun.
The Landlady’s Cat is a folk girl group who came from Jiangcheng University of Finance and Economics. Their original work "Next Stop Chashan Liu" once made Gu Yun cry in his previous life several times.
Every time you listen to their songs, you feel like you are on the beach at dusk, looking at the setting sun in the west, while the person you like is telling you her story gently.
The original group that will become a hit in the future is still on the road of covering other people's works.
The song "Like You" aroused all the enthusiasm of the audience and gave them thunderous applause. The short-haired girl held the microphone and seemed a little nervous.
Gu Yun was also moved by the soft and powerful voice of the lead singer. In his previous life, he had never had the opportunity to come to the Landlord's Cat live show. Although the two have not become popular all over the Internet at the moment, the tension can already be seen in the scene.
He subconsciously went to hold the hand of the girl next to him, but in vain.
Where are people?
Where has Zhong Leyi gone?
After the song was sung, the singing on the stage disappeared, and only the chord accompaniment remained without pause. However, the audience's voices suddenly became louder and louder. Everyone took out their mobile phones one after another, as if they wanted to take photos to record this moment.
"I met someone..."
An extremely familiar female voice sounded on the stage. Gu Yun suddenly raised his head. When did she run to the stage?
What...is she going to do? Sing?
Zhong Leyi stood in front of the microphone that Gu Yun had not expected, and took a deep breath in front of the huge crowd in the audience.
Confession, this must be a confession! The audience in the audience cheered, where is that boy?
Gu Yun's heart was beating fast.
"With him, I can embrace spring with joy, so I really appreciate you appearing by my side."
The voice on the microphone was slightly trembling, the girl's cheeks were flushed, there were stars in her eyes, and there were arcs at the corners of her mouth.
"I hope to experience all the good things with you. I hope to bring you into my life, and I also want to step into your life. I want to go for a walk on the beach with you, I want to take you to see all the live performances of my favorite bands, and I want to bring you to my life."
I will tell you all the trivial things about my life, and I even want to tell you how much sugar there is in the coffee I drank today."
There were at most a few hundred people in the venue, but the whole place was shaking with cheers.
How long has it been since you had the urge to run towards someone with all your might?
How long has it been since you said that long-hidden confession that made your heart beat loudly in front of everyone?
