In the days when I returned to Jiangcheng, time seemed to have pressed the accelerator button, burning hot, and it officially entered July.
After some time passed, the two sides agreed to keep calm. Gu Yun and Hua Shiyuan used the highway as a boundary to separate Jiangcheng and Yingshan County, overlooking the distance of hundreds of miles.
No one took the lead to break the deadlock, but instead quietly grew in different fields.
Every time he makes a major decision alone at work, every day when he has to deal with grassroots front-line people, every night when he returns to the cold and lonely temporary residence, every moment he is at a loss, Hua Shiyuan will think of Gu Yun.
Human beings often only understand the meaning of cherishing when their stable life is on the verge of collapse.
She suddenly realized that without Gu Yun by her side, she had to rely on herself for everything.
In the past, she didn't need to think too much and everything could be solved by finding a boyfriend.
But what about now? Calmness is what she wants, independence is what she wants, and single-mindedness is the bottom line of her love.
She did not ask Gu Yun for help out of habit, and silently endured the storms of work and life, growing into a responsible village cadre and the most beautiful mountain flower on the dangerous peaks of Datong.
Hua Shiyuan, who had experienced all the suffering in the world, realized more deeply what Gu Yun had done for her before.
Through his wealth and connections, as well as his rich social and official experience in two lifetimes, he erected an airtight protective wall in front of her.
Until she shattered the wall with her own hands and faced the real world, she stood on July and stood in the Shili Peach Blossom Stream with the sound of clear springs. She remembered that when she first met Gu Yun, the two talked about losing weight in a WeChat video.
topic.
"To lose weight, simply reducing weight by skipping meals has no effect."
"Nonsense, isn't the ultimate goal of losing weight just to lose weight?"
"Unless we change the relationship between people and food, the relationship between people and desires, the way people treat life and work, and even the relationship between people and others, we will definitely return to the previous steady state."
Hua Shiyuan didn't understand what he said at first, but as time passed and her experiences became richer, she understood the deeper meaning of Gu Yun's words.
Looking back on the more significant moments of change in my past, almost all of them were accompanied by turbulence that destroyed the previous structure of life and mental stability. The reason why growth occurs is that after the previous stability is destroyed, something new can intervene. This is the fundamental core.
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To put it simply, growth is not a new behavior, but a new steady state. The steady state is established under a new complex order related to the body, mind, and environment. This order involves all aspects of life.
So when a person's intimate relationship model changes, all other aspects will change. There are no isolated changes, they are complex wholes nested and related to each other.
Hundreds of miles apart, the two rebuilt a new communication model through WeChat. Hua Shiyuan gradually became independent, began to understand Gu Yun more, and learned to think from the other person's perspective.
This is more or less in line with Taleb's statement about antifragility. Those who can benefit from fluctuations must be those who can draw new strength from the brokenness, which is just enough to transcend the original position and establish a new fulcrum of life balance.
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Both strong life and fragile life are born in an unstable state. What distinguishes the two is the reaction after losing the stable state.
Evaluations from local villagers, feedback from subordinates who stayed in Yingshan County, and word-of-mouth reviews, the news kept coming.
Although he is not in the county, Gu Yun has many eyes and ears, and Hua Shiyuan sends daily reports from time to time in the village, so the senior's new image is still so three-dimensional.
Gu Yun sometimes feels that the outbreak of Shura Field may not be a good thing in the long run.
Psychological growth requires a person to be able to partially give up the need for safety and stability, not to prematurely enter a familiar protective shell when experiencing insecurity, and to be able to welcome new forms of self-organization amidst risks and fears.
There is no doubt that Hua Shiyuan did it.
In early July, Wen Jue went to Shanghai to spend the summer vacation. After Gu Yun recovered, he was completely at work.
As a reborn person starting a business for the first time, looking at the development history of Paradise Technology, it can be summed up in one word: stability.
Whether it is making products or developing business, Paradise Technology has always maintained a steady style. No matter which venture capital company wants to intervene, good asset reporting and cash flow will make the other party retreat.
In the early stages of development, starting with excellent tool products such as Xiaole Learning and Xiaoyuan Search Questions, and then incubating Xiaojushu through the community, Paradise Technology gradually gathered a considerable number of early users, which laid the foundation for building a moat in the early stages of online education.
Solid foundation.
However, when Paradise Technology focused its attention on the urgently needed K12 education field and used the large number of users accumulated from previous learning tool products to strongly enter the K12 field, competitors quickly responded.
Gu Yun returned to the company. This year’s Q2 quarter financial report showed that there was a clear decline in the number of new users of Paradise Technology. Many established K12 education companies began to transform into online education, and the golden era of one dominant company came to an end.
Zuoyebang was incubated internally by Baidu. It just announced its split operation not long ago. Since its establishment at the beginning of the year, its pace has been very rapid.
Since its development, Zuoyebang’s pace in the field of online education has basically drawn on the ideas of Paradise Technology.
As a rising star in online education, Zuoyebang is different from Paradise Technology. In the process of development, it is good at using its advantages of being backed by large manufacturers to gradually grow. Its ideas and tactics are relatively powerful, and it uses this method to gradually approach its opponents.
From a homework help APP that was a tool for taking photos and searching questions, it gradually entered the K12 education field with unlimited glory.
First, it absorbs massive traffic through educational tools, and then completes back-end monetization through online courses. The model is exactly the same as Paradise Technology.
Even if it is a hard copy, with the huge traffic pool of Baidu, Zuoyebang has the potential to catch up from behind.
According to Zuoyebang’s public data, Zuoyebang’s daily active users have exceeded 10 million, which is close to Xiaole Learning in terms of number of users.
In the internal meeting that had been held long ago, executives from various departments of Paradise Technology put forward their opinions. He Xuan summarized them and brought them to Gu Yun's office.
Customer acquisition cost.
traffic channels.
Paradise Technology is full of talents, and there is no shortage of high-level industry elites who can sum up the opponent's style of play. Paradise Technology does not have its own traffic channels, and Xiaojueshu, which has just sprouted, is still too fragile compared to a behemoth like Baidu.
Paradise Technology mainly relies on brand marketing to acquire customers, and the cost of acquiring customers is high. However, Zuoyebang relies heavily on Baidu, a large traffic pool, and its development is relatively smooth without much pressure to acquire customers.
Q2 quarter results were poor, and Vice President Huang Mingyuan was sent to build a school in a stagnant county at a critical moment.
At a critical moment when Paradise Technology faced internal and external troubles, Gu Yun took a drastic step and held another internal meeting to announce the integration.
"Launch new products and open up new channels"
During the summer vacation when every second counts, the K12 field is definitely a close fight. He announced several new decisions at the meeting.
The first is to launch a paradise question bank.
Through a series of product design and iterations such as massive questions, precise answers, thousands of test papers, fragmented time exercises, human-computer interaction exercises, etc., we have created a powerful tool for solving questions in middle and high schools - the Paradise Question Bank
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The more questions a user completes, the more complete the portrait of the user will be, and the more comprehensive the evaluation of the user will be.
The second is to split Little Orange Book from Paradise Technology.
Since its development, Xiaojushu has become a leading content community with a stable profit model. After officially connecting to Pinyuan’s e-commerce interface, Xiaojushu’s ability to attract money is increasing day by day.
The third is to open up new customer acquisition channels.
Title sponsor of a music program, "The Voice of China", with a budget of 60 million.
The first two points are key measures to improve internal operational efficiency. We have no objections to them and will be implemented resolutely.
But when Gu Yun proposed spending 60 million in cash to sponsor an unprecedented music program, he received strong opposition from most people.
Some colleagues who often follow foreign variety shows even complained on the spot, isn't this a Chinese copycat version of "The Voice"?
It is a normal operation method to promote and acquire customers through sponsorship and other means.
But what does the boss think? With a budget of 60 million, how can it be possible to make back the money on a music show?
No one can understand Gu Yun's behavior, it's so crazy.
As expected, most advertisers are skeptical of the show.
When Gu Yun's agent contacted Wang Jun, the deputy director in charge of advertising and marketing at Jiangzhe Satellite TV, the two met in Jiangcheng, hit it off and successfully finalized the title sponsor.
The moment he signed the contract, Gu Yun was all smiles.
No one knew in 2012 that "The Voice of China", which no one cares about at the moment, would soon become popular all over the country.
If you want to participate in sponsorship next season, the starting price is 200 million.
