Not long ago, Wang Jun, deputy director of advertising and marketing at Jiangsu and Zhejiang Satellite TV, was still restless.
The "Voice of China" that the station is about to launch has been confirmed to be launched in mid-July, but by then, the title of the program that accounts for the largest share of advertising has not yet been confirmed.
"The production cost of this program is very high. If there is no title, even if it is launched, both the producer and the TV station will be under great pressure."
When Jiangsu and Zhejiang Satellite TV finally reached an intention to cooperate with Canxing Production Company, as the advertising director, Wang Jun immediately started promoting the program to customers.
"We compiled a sample of the original version of this program - "The Voice" that was popular around the world and showed it to our customers. Everyone recognized the quality of the program presented in the sample."
However, although Jiangsu and Zhejiang Satellite TV tried their best to explain that this was not a draft in the previous sense, everyone was still used to understanding it this way.
Therefore, customers have a common question: the same-field duel, elimination, resurrection... have been used indiscriminately by various talent shows in the past few years, how can it still be popular in the market?
At the sponsor promotion meeting, Jiangsu and Zhejiang Satellite TV also introduced to customers the four guests who will join the program in the future.
This combination, which would become an important highlight of "The Voice of China" in the future, was not absolutely attractive in the eyes of customers at the time.
"For example, Liu Huan has participated in some variety shows before, but he always looked serious. Do clients think he is too upright? Na Ying, although she is a queen, does not seem to be the most popular singer at the moment. For the younger generation,
Is there still market appeal?
There are also some customers who feel that Yu Chengqing and Yang Kun are not popular enough. In short, all kinds of doubts come one after another.
Previously, a well-known international daily chemical company that had maintained a long-term cooperative relationship with Canxing suddenly announced in May or June that it would give up its naming rights due to the economic downturn and changes in top management, which led to adjustments in its global launch strategy.
On the night when they got the news, the production team said with a bit of sadness: "If we can't find a title sponsor, we will do it even if we run naked."
The title sponsor was not secured, and the advertising was not satisfactory. The program was expected to last 90 minutes. According to the regulations of the General Administration, 20 minutes of advertising could be included. Only 9 minutes of advertising were sold in the first issue.
"It was really about to collapse at that time. No advertising meant huge investment and no output. On the other hand, the State Administration neither objected nor gave a reply to our application, which made me even more uneasy."
During the chat with the sponsors, Xia Chenan, director of Jiangsu and Zhejiang Satellite TV, recalled.
Jiangsu and Zhejiang Satellite TV's asking price for the naming rights of "The Voice" was 60 million yuan.
Wang Jun also knew that this price was very expensive at the time.
On the surface, the naming fee for the nationally popular T0-level variety show "If You Are the One" is as high as 200 million yuan, but don't forget that it has a total of 100 programs throughout the year.
The original plan for "The Voice" was to have only 10 issues. Calculated into the cost of each issue, this price is equivalent to the value of "Super Girl" at its peak.
Wang Jun told his sponsors that the worth of 60 million yuan was not something he just shouted out.
First, it is determined by its high production cost of "at least 80 million to 100 million"; second, they have confidence in the quality of the program.
But it is not easy to convince customers to spend so much money all at once for this new baby that has not been tested by the market.
Wang Jun also knows very well: not many companies are willing to pay 60 million yuan for 10 episodes of the program.
After casting a net in the sky and failing, they never expected that target customers would come to them.
After receiving the news from the CEO Office of Paradise Technology, the astute Wang Jun realized sensitively that "Paradise Technology just needs a media event to amplify the brand."
Therefore, Wang Jun and Jiangzhe Satellite TV Director Xia Chenan immediately flew to Jiangcheng and met in person with the president of Paradise Technology.
Facing the financial sponsor, Wang Jun, who was well prepared, lost no time in throwing out an advertising slogan that had been tailor-made for them.
"Authentic and easy to learn, authentic and good voice. Use Xiaole to study online classes, use Xiaoyuan to search for problem solving methods, and use the Paradise Question Bank for exercises."
Gu Yun, the president of Paradise Technology, seemed very interested and obviously thought this was a good media opportunity.
Wang Jun had not introduced any "good voice" to Paradise Technology before, but just like this during lunch, the problem that had been bothering the entire team for a long time was solved.
In their opinion, it takes special courage to make decisions on the park’s technology in a short period of time.
"With the 60 million yuan title, plus the 9-minute advertising pre-sale and special sponsorship, there is about 100 million investment. Whether it will be a loss or not depends on the trend below."
Before leaving, Wang Jun and Xia Chenan calmed down.
Only about ten days after the official signing, "The Voice of China" officially started recording.
...
The final level of the provincial audition was not that difficult for Shen Qingcheng.
Jiangcheng is the capital of Hubei Province, and sponsor Hong Fatty also sponsored auditions at the provincial and municipal levels, guiding Shen Qingcheng to enter the country.
On the way to Shanghai, Shen Qingcheng's eyes passed through the layers of white clouds in the sky 10,000 meters high, and then back to the seat belt of the economy class, she always felt a sense of unreality.
How did you end up here?
As a dedicated anchor, before leaving, she did not forget to leave a message for her fans on Weibo.
"I'm going to Shanghai to participate in the recording of The Voice of China~ You may be able to see me on TV! (Although it may only be one episode)"
Shen Qingcheng's Weibo fans are not that many compared to Douyu's popularity. The number of fans has not exceeded 10,000, and there are not many replies. Most of them are encouragement and support from old fans.
"come on!"
“Looking forward to Qingcheng’s stage performance!”
After arriving in Shanghai, Shen Qingcheng walked into the recording site of The Voice of China alone.
Except for the peak night of the finals, which is broadcast live, the blind audition stage is all recorded in advance.
This chapter is not over yet, please click on the next page to continue reading! This is also the reason why Shen Qingcheng did not ask Gu Yun to accompany her. In a program of this scale, most of the audience members participating in the recording have gone through early selection.
Gu Yun couldn't get in, so naturally he couldn't come to the scene to support her.
Shen Qingcheng was helped onto the horse and given a ride. Shen Qingcheng had to walk the rest of the way by herself.
After two days of rest, the first program officially started.
This summer, these four mentors, like the four patron saints who can change destiny, sit on the four red swivel chairs.
The host Hua Shao was dressed handsomely, holding the microphone in his hand, and said the advertising slogan that countless people will be familiar with in the future:
"Authentic and good learning, authentic and good voice. Welcome to the online class of China's Good Voice named by Paradise Technology, the top online education brand. Use Xiaole to learn and find solutions to problems. Use Xiaoyuan to search for questions and do exercises. Use Paradise Question Bank. Paradise Technology is the voice of China." come on!"
The audience was packed.
They soon discovered that in this program, the gorgeous costumes, dazzling looks, and passionate backup dancers that were common in previous talent shows and music programs were all omitted.
There were only four instructors with their backs to the stage, and the shadows slowly walking from behind the scenes to the front of the stage.
A strange female singer.
A simple white T-shirt, a pair of dazzlingly white long legs under shorts, and a pair of simple canvas shoes.
The light fell on her body, and the audience gradually saw the girl's appearance clearly.
There were cries everywhere.
"Are you here to participate in a singing competition or a beauty pageant?"
Ninety-nine percent of the audience were stunned by the female singer who appeared.
She looks pure and sweet, but has a tall figure, and she always looks girlish. Her eyebrows, eyes, nose, and lips are all masterpieces created by God.
The pursuit of beautiful things in the human soul has been rekindled, and this face alone can be a healing medicine for countless late nights.
As a human being, it would be a lie to say it is not hard.
Shen Qingcheng, who was a little nervous at first, stood in the center of the stage, opposite the central position reserved by the organizer for sponsors.
A whole row was reserved in the core position, but there was only one person sitting on the seat.
She suddenly stopped and was nailed there. Her pupils dilated twice in surprise, as if the ground in front of her was about to crack.
If I had known...
...
A few days before the official start of the competition, director Xia Chenan once pulled her aside to test her again and again.
"Qingcheng, the sponsor has made an appointment to have dinner together tonight. Do you have time?"
"I'm sorry, Director Xia, I'm not feeling well, so I won't go."
Shen Qingcheng was a little surprised at first, but he didn't pay much attention to it. Maybe it was a dinner party for all the contestants. Such gatherings would always appear at the right time in the world.
After coming to Shanghai, Shen Qingcheng met many grassroots singers like her, and after getting along with them, they became good friends.
Strange, why didn’t Sister Mochou receive any message from the sponsor about the dinner date?
The next day, the sponsor came again uninvited.
"Qingcheng, the sponsor is very optimistic about you and intends to push you to advance to the next round..."
When Xia Chenan found Shen Qingcheng again and gave her an envelope, Shen Qingcheng vaguely felt that something was wrong.
After Xia Chenan left, Shen Qingcheng opened the envelope immediately.
Inside is a room card for the Four Seasons Hotel.
Different from the joke with Gu Yun in bed, she finally understood it at this moment. It turns out that there are really hidden rules in the entertainment industry.
There is no doubt that Shen Qingcheng is the leader among this contestants in terms of appearance alone, not to mention her singing skills. It is normal for sponsors to covet her.
Does advancing to the next round depend on sponsors?
Isn't this game fair?
If it comes at the cost of losing money, then I would rather not advance.
Not interesting.
Shen Qingcheng went to the Four Seasons Hotel opposite alone and returned the room card to the front desk.
Before the start of the competition, Shen Qingcheng received a notice that her singing order had been temporarily adjusted and she would be the first to appear.
Then say goodbye properly.
It doesn't matter.
Having offended her sponsor, she was mentally prepared to have no mentor in the first round and be eliminated directly. She simply chose a song that best expressed her feelings.
The longest distance in the world is between dreams and reality.
The moment she forcefully returned the room card, all her efforts were doomed and the whole thing was put into place.
Since she was destined to be a flash in the pan on stage, she made up her mind to sing a song she wanted to sing.
It has nothing to do with whether it is popular or not, or whether the audience likes it.
Life spans the world, but love never fails.
...
The sound of the piano echoed in the scene, and the singing gradually began.
"I hope you won't cry secretly for me again
I don’t want to leave your heart empty”
The low and long prelude was very long, and many viewers' attention was focused on Shen Qingcheng's face.
But what really makes people remember her is her unique singing voice.
The four instructors could not see Shen Qingcheng's appearance and could only give their answers through the prelude and singing.
"lover."
At the tenth second after the piano played, Na Ying and Harlem looked at each other, nodded to each other, and quickly recognized the title of the song.
This is beyond's song, and Wong Ka Kui's original version is recognized as difficult to surpass. Even the singer Jacky Cheung could only perform it well when he sang it on "Living Life".
The singing started and reached the ears of the four instructors through the radio headsets. Everyone closed their eyes, their scalps were numb and cold sweat broke out.
The camera only focuses on the students' engaged expressions, the instructor's intoxicated, shocked, curious or confused expressions, and what echoes in the ears is the moving voice.
The audience discovered that this little girl, who is just 20 years old, can actually grasp the emotions in the song.
Shen Qingcheng closed her eyes, not looking at the familiar faces under the stage, and was completely immersed in her emotions.
"Is it fate, love, innocence or accident?"
There are tears, there is guilt, there is sacrifice, there is patience
It's a person, it's a wall, it's the cold winter hidden in the eyes
I have fantasies day and night and can’t wait~”
When she chose the song "Lover", she no longer cared about the ranking.
Shen Qingcheng, who lets herself go and releases her inner self, will no longer be controlled by rankings to choose how to present herself like during auditions, nor will she change herself too much because of external evaluations like during live broadcasts.
This chapter is not over yet, please click on the next page to continue reading! As Gu Yun’s lover, Shen Qingcheng originally planned to dedicate this song of the same name to him as the curtain call of the Good Voice tour.
When she stood in the center of the stage and saw Gu Yun looking at her with a slight smile, Shen Qingcheng understood everything in shock and confusion.
It turns out that the sponsor who was trying so hard to unspoken rules for her was Gu Yun himself!
A warm current surged through Shen Qingcheng's heart. She took several deep breaths before she managed to adjust her emotions, amplifying her senses and immersing herself in this joy and emotion.
That young man who seemed to be omnipotent once again moved her endlessly.
In order not to let her be troubled by hidden rules, let the world of music restore its equality, sincerity, freedom and purity.
He did not hesitate to spend a lot of money to participate in the nationwide program sponsorship, and did not hesitate to put her in the first place to appear.
She spoke with love in her heart.
At the climax, the emotion contained in the girl's singing resonated with all the audience present. Everyone involuntarily raised their hands and beat the rhythm in the light.
Emotions cannot be evaluated.
The evaluation of emotion does not depend on the music critic, but on whether it can resonate with the audience and whether it can connect with the audience.
The clear and stable midrange, perfect breath control ability, the atmosphere created by the melody and arrangement, and the ubiquitous infectious effect are outstanding, and the four instructors were unconsciously brought into the rhythm.
If you really love the song you perform, the typhoon will show naturally.
Snapped!
Snapped!
Snapped!
Snapped!
The instructor finally remembered his own job and inadvertently took a photo of the turn button.
Four turns!
...
On the evening of July 13, "The Voice of China" premiered on Jiangsu and Zhejiang Satellite TV and became an instant hit. In the first episode, ten unknown trainees appeared on the stage. With their good voices and full devotion, they captivated the audience in front of the TV. I got goosebumps all over my body when I heard it.”
Through Weibo's "running around to tell each other", the program quickly occupied the first place in Weibo's real-time hot word rankings.
Countless netizens who missed the TV premiere and gathered to watch the video on the Internet were so excited that they could not sleep. The heated discussion lasted until early the next morning.
The curtain of "The Voice of China" has just begun, but now a large number of viewers have already announced in advance: "This is the most successful music program this summer!"
The program team spent absolute efforts on promotion, carefully edited and forwarded, jointly forwarded by public Weibo, big V created topics, and the official guided the hot topics. It can be said that there is an endless stream, and all the program information is covered without any flaw.
This summer, a new female singer named Shen Qingcheng came to the stage and became popular all over the country.
