The end of September is a very good day, and it is also a key node for the birth of many phenomenal products that will become popular in the future.
Before the New Year Party, Paradise Technology held a massive press conference in Jiangcheng. The protagonist was Paradise Cloud Music, which had been quietly testing for several months.
During the press conference that day, Shen Qingcheng initially showed off her connections in the entertainment industry.
Not only the champions and runners-up of the first season of "The Voice of China" were all present at the press conference, but even the four mentors came to support the show, which gave the new singer enough face and made the budding product of Paradise Cloud Music a success. Known to the world.
At the end of the press conference, Gu Yun, President of Paradise Technology, went against the norm and no longer kept a low profile. In his public speech, he said in a free and easy tone: "When I was a child, I once wanted to be a singer, but my ideal was shattered. Now I will do it." A music product."
At the end of his speech, he publicly stated that Paradise Cloud Music will help domestic independent musicians create a unique music community.
Unlike the bustling press conference scene, the entire Internet circle did not take seriously the cross-border move of Paradise Technology.
At this time, platforms such as Kugou Music, Kuwo Music, Penguin Music, and Tiantian Dongting accounted for 80% of the market share. In the fiercely competitive Red Sea, whether Paradise Cloud Music can survive is still an unknown answer.
At this time, Gu Yun's musical ambitions were not alerted by the outside world, and no one was optimistic about Paradise Technology's actions.
If you have money, you will have money. Compared with the industry leaders who have been deeply involved in the music industry for a long time, the tuition fees that new recruits have to pay are still more!
"Let him go. The most he can do is copy us Penguin. There's no chance."
Some time after the press conference, the product director of Penguin Music Platform accepted an interview with the media and openly criticized Paradise Technology’s new products.
In his view, Paradise Technology has no music genes and cannot make good music. Even in terms of market share, Paradise Cloud Music, which was started from scratch, even with the endorsement of celebrities, the number of users is simply not enough for the giants to take seriously. .
For products such as music software, once user habits are formed, it is difficult to change.
At that time, the fierce battle between Penguin, Alibaba, and Ocean Music was in full swing. Penguin Music bought the exclusive copyrights of Jewel Music, Huayan International, Warner Music, Sony Music, etc.
Ali has signed with record companies such as Rolling Stone, Believe Music, and Hong Kong Media Asia.
Xie Guomin of Ocean Music went to find Xie Zhenyu of Kugou at the end of the year to promote the merger of Kugou and Kuwo.
When the war was at its peak, WeChat once completely “blocked” Xiami Music.
On the red-eye battlefield, when the outside world examines the layout of Paradise Cloud Music, they always feel that it is too late or "out of time". Few people are optimistic about the future of Paradise Cloud Music.
In fact, even within Paradise Technology, they were not very optimistic about the future of their own products at first.
It wasn't until an accident occurred during the recruitment process that senior executives began to see the dawn of differentiation and worked together to polish Paradise Cloud Music into a finished product.
When Paradise Cloud Music was still in preparation, a KuWo product manager participated in an interview. The interviewer was told that 80% of KuWo users were using local music.
This data shocked Huang Mingyuan, who was responsible for controlling the product direction at the time.
This means that users are likely to live in local players, and the development of online music platforms will be very limited.
After the recruitment was completed, Huang Mingyuan immediately reported it to Gu Yun, intending to persuade his boss that the future of the product was uncertain, otherwise he should not do it.
In order to explain the reasons why Paradise Cloud Music will surely stand out, Gu Yun convened a meeting that day.
"Boss, there are already so many music products on the market, why do we still need to do it?"
Many executives have expressed their incomprehension. With all kinds of data and market shares in front of them, it is obvious that this is a turbulent Red Ocean market.
"The Paradise Cloud Music I envision is mainly different from competing products on the market in three points."
"The first is to find the sense of surprise in recommendations, which is the goal we have been pursuing in personalized recommendations. The second is that the playlist is the carrying model of the next generation of music. Excellent people help you collect good music, and you can just listen to it. The third is the music community
, other products in the industry tend to be more like players, while what we make is a music social product."
"As a music platform, we still have the goal of encouraging more and better creations, allowing better music to be discovered, and even improving users' music aesthetics."
Gu Yun persuaded the executives of Paradise Technology, and the meeting finally decided to completely abandon the "music library" structure, use UGC's "song list" as the underlying structure, and use algorithms to recommend songs to users in a personalized way.
The core content of the persuasion is very simple, just one sentence: "The functions may be imitated by others. If we are just a playback tool, others can easily copy our functions. But if we are a community, they cannot copy my content."
"
This sentence impressed the veterans of Paradise Technology.
People who have been working in Paradise Technology for a long time will inevitably criticize the endless copycat versions of educational software on the market, especially the competing products of Zuoyebang, which are backed by major manufacturers and are almost intact.
As long as the learning section is updated with new content and new modules, the other party will immediately follow up, and the original version will be copied.
In the era of brutal growth of the Internet, plagiarism can be said to be impossible to prevent. Even some large companies can rely on huge traffic and users to easily follow the trend and kill the originals.
Competition is so simple and direct. Once the number of users is exceeded by competing products and it cannot survive, it will have no choice but to declare bankruptcy.
If Gu Yun hadn't made a decisive bet on "The Voice of China" and relied on this phenomenal variety show to increase the exposure to an extremely terrifying level, Paradise Technology's online education sector would have been equally in danger.
In addition to plagiarism, competitors are also using off-the-shelf tactics in an endless stream, such as hiring trolls to maliciously brush negative reviews, peers working undercover to learn course materials, and even combining Baidu's bidding ranking mechanism to minimize the weight of Paradise Technology...
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These shady methods once had an impact on the revenue of Paradise Technology’s online education sector, but after Gu Yun’s teaching videos became popular, the fluctuations gradually disappeared.
If a boss's sense of social responsibility and responsibility reaches such a high level, how bad will his products be?
Even though Zuoyong Gang tried its best, Paradise Technology's performance still came through and held the opponent tightly, unable to turn over.
In addition, Gu Yun's team has also been trained in high-intensity confrontation, and has developed a group of navy troops who also point out where to attack. They are definitely good at pushing the flames. Although the push traffic on Xiaojushu is currently still lower than
It’s not on Baidu, but its influence is definitely not bad.
A few days after the press conference, it happened to be time for my sister’s first show at the New Year’s Party.
