The first thing Gu Yun did when he returned to Jiangcheng was to go to Pinyuan Headquarters to hear Huang Zheng's new brand plan.
After a period of low-key development, Pinyuan has basically established a C2M (customer-to-customer direct-to-manufacturing) business model, the core of which is to shorten the supply chain and promote popular products at low prices.
Pinleyuan uses the platform to centralize and unify user needs, and directly purchases large-scale products from factories in the form of batch orders to achieve reverse customization.
For consumers, purchasing products directly from factories shortens the supply chain and costs, and allows them to buy products at the lowest price, especially for users in lower-tier areas who pay more attention to "cost-effectiveness".
For factories, Pinleyuan solves the problems of factory capacity utilization and sales, and can create a "high order volume, low inventory" model to achieve small profits but quick turnover.
"With the launch of this new brand plan, we are ready to establish more direct-to-user factories through support for factory stores. In terms of high-frequency and standard products, we will help manufacturers improve supply chain efficiency and bargaining power through more preferential prices.
Gain higher brand awareness and achieve a win-win situation for users, manufacturers and platforms."
Huang Zheng told Gu Yun his thoughts in front of the ppt.
"In order to prove that this model works, we first set up a pilot factory, run it internally, see the effect, and then promote it."
“Where will the pilot factory store be located?”
Gu Yun asked.
"It can be done in surrounding areas, suburbs, or towns. Only by reducing labor costs as much as possible can we increase profitability."
Huang Zheng thought for a while.
"Since everything is possible, let's go build a factory in the village in Yingshan County."
Gu Yun drew a circle on the map. The red area happened to be the town where Tianhe Village is located, Nanhe Town.
...
Although Pinleyuan does not yet have the status of an e-commerce giant at the moment, it already has the vigorous and resolute attitude of a tens-billion-level enterprise.
After finalizing the decision, Huang Zheng sent an executive from Pinyuan Garden named Shi Jiming to Tianhe Village that afternoon to discuss building the factory.
The first secretary Hua Shiyuan was responsible for the reception. When he heard that the company investing in building the factory was called Pingyuan, the two had a harmonious discussion. Soon Hua Shiyuan led Shi Jiming to find Jia Xingxing to help select the site.
"There happens to be a vacant factory building in the village. You can renovate it and use it. Just pay the rent to the village on time."
The vacant factory building was also left behind by investors from other places when they discussed building a factory in Tianhe Village. Due to various reasons, no one used the factory anymore and there was no way to make a profit.
"Great, Secretary Jia, the company's sales team and e-commerce team will stay in Jiangcheng, and Tianhe Village will be chosen for production, just to reduce costs."
Shi Jiming shook hands with Jia Xingxing, and he seemed very excited that the matter was settled so easily, "The products produced in our factory store are mainly sold to third- and fourth-tier cities, and there will be many orders. We are still recruiting people, and it is expected that we will be able to
Provide employment for more than 100 villagers."
In a harmonious atmosphere, Shi Jiming signed a contract with the village and reached a cooperation agreement. The factory will pay rent every year and the factory will give priority to recruiting villagers to provide employment for local people.
This time Jia Xingxing seemed to have put in a lot of effort, and his words and actions were not as sloppy as last time. Hua Shiyuan was very satisfied with the results.
After the last investment promotion failed, Huashiyuan figured out the problem after several reviews.
For Jia Xingxing, who does nothing, his expectation is probably that the investor's project can run automatically, not to interfere with him on a daily basis, and to pay rent on time. This is the most perfect investor.
For example, agricultural planting projects that require a large number of village cadres to coordinate are really not suitable.
First, he does not have enough face and persuasiveness with the villagers. Second, if he keeps coordinating, the coordination will end up making concessions for the interests of investors and villagers. Which village cadre is willing to do this?
It has to be an e-commerce factory that occupies a small area, can reduce labor costs, create a lot of profits, and provide employment for some local residents. It looks great at first glance!
After returning home for some time, Hua Shiyuan and her father had a long conversation, and the grievances in their hearts were finally relieved.
Hua Guoqiang is also a cadre who worked hard at the grassroots level and has a full understanding of the current situation at the grassroots level.
He advised Hua Shiyuan to use the resources around her, and Gu Yun and her were basically a family, so why should they be embarrassed?
After all, results are achieved, and the same goes for seeking investment from unfamiliar companies. Why not leave opportunities and good policies to your own companies?
Moreover, judging from the current situation, she can't get involved in Murakami's work at all. If she doesn't bring in a company that firmly stands on the same side as her, I'm afraid she will be left out in the cold until the end.
After Hua Guoqiang's analysis, Hua Shiyuan found that this was really the case. If he didn't ask Gu Yun for help, and then went to the county or city to find other companies, what would he do if Murakami didn't support his work?
Hua Shiyuan thought over and over again and planned to speak to Gu Yun.
Every step at the grassroots level is not easy, and it seems that we still have to rely on the help of our own family members.
What she didn't expect was that as soon as the vacation ended, assistance from Pinyuan Park came to her doorstep.
The night the agreement was reached, she happily called Gu Yun to announce that the cooperation was reached and share with him a good start.
"Okay, let's do this for now. If everything goes well, I will go to Tianhe Village to see you on the weekend."
After chatting for about an hour, Hua Shiyuan complained to Gu Yun about her work during this period, and chatted for a long time about ambiguous things between lovers, before finally hanging up the phone reluctantly.
Gu Yun's words came true. Before the weekend, something bad happened.
At the east end of Tianhe Village, a group of workers had just tidied up the warehouse and moved the corresponding machines into the empty factory. It was a lively scene.
A Toyota Tyrannosaurus parked at the gate of the factory, and four slightly fat men got out. They were wearing black T-shirts with a huge BOY LONDON brand printed on them, slender caliper heads, and old BJ cloth shoes on their feet.
"Who's the boss?"
Shi Jiming heard someone shouting at the factory door and walked out of the factory with a puzzled look on his face.
"I am the person in charge of the factory, what can I do?"
"Who asked you to build a factory here?"
The leading man stretched out his left hand and tapped his nose. There was a big dark green finger on it that was very eye-catching.
"Secretary Jia, we signed the contract and paid the rent to the village."
Shi Jiming was a civilized man and patiently reasoned with the other party.
"It's their business to sign a contract with the village and pay rent. This land belongs to our Lu family. My name is Lu Yuanbo. If you build a factory on our land, you will have to pay another amount of money."
The man named Lu Yuanbo raised his neck and looked directly at Shi Jiming.
