It was He Xuan's first time coming to the capital. Gu Yun specially spent a day to accompany her around the major attractions in the capital, and then the two of them got on the return plane.
Back in Jiangcheng, Gu Yun immediately held a group meeting to convey the spirit of the meeting and formulate the next work plan.
"Therefore, we must take nip in the bud and not fight an unprepared battle."
The war between 360 and Baidu is just the beginning, which means that in the future, interest disputes and conflicts will continue to occur in the Internet industry.
As the leader of a company, you must have a sense of urgency, especially since you have entered e-commerce and music, two areas where giants have established technical and user barriers.
Not long after Double Eleven ended, the company Pinleyuan became well-known in the industry, and was really seen by leading companies, and regarded it as a competitor.
Everyone began to study the rise of Pinleyuan, and found that Pinleyuan, which relied on social networking, took every step just right.
Not only the belated Penguin, but also the leader in the industry, Alibaba, are aware of the opportunities of social e-commerce.
This year, WeChat’s WeChat business has not yet been born, but it still cannot suppress people’s desire to save money and make cheap money. The popularity of playing in the paradise gave Penguin a headache, which also made Penguin realize the potential of social e-commerce from the side.
value.
Although Penguin had previously invested in Chuchu Street, the fifth largest e-commerce company at the time, in the end it took too big a step and failed to produce any immediate results. It eventually fell into a traffic trap and was unable to extricate itself.
The social and group-building gameplay of Pinyuan was quickly recognized by the market, and the strategy of cutting a knife and getting it for free became popular all over the Internet.
In fact, the secret success of Pinyuan Park was largely due to the demographic dividend of WeChat at that time.
Because of the natural attributes of social networking, the perfect combination of Pinduoduo and WeChat has allowed Pinduoduo’s customer base to grow exponentially, while similar products outside are still worrying about traffic.
"Now all of us here have to consider, if one day in the future, we and Penguin no longer cooperate or even turn against each other, and WeChat blocks our link to the paradise, where will our new users come from, and what will happen to our e-commerce social attributes?
How can we continue to develop?”
Gu Yun pointed to the big screen and said to the executives in the conference room.
Pinxixi, founded by Huang Zheng in his previous life, also encountered the same problem.
But Huang Zheng in his previous life had no choice.
Because when Pinxixi develops to a certain extent, it becomes inseparable from Penguin to some extent.
You can't get around the best social software in China, so Huang Zheng in his previous life could only bow his head when he started and chose cooperation.
Four months later, Pinxixi received US$9 million in Series A financing from IDG Capital, and completed US$110 million in the second round of financing, including Penguin Capital.
One of the key factors behind Penguin’s investment in Pinxixi is the fact that Pinxixi’s settlement volume using WeChat has jumped to the third place in terms of settlement volume in just a few months. High-financing capital continues to follow Penguin’s investment, allowing Pinxixi to
The development of Pinxixi has really entered the highway.
"Mr. Gu, people from Penguin have contacted me and asked me if I am willing to raise funds. Penguin is willing to lead the investment."
Huang Zheng raised his hand to speak. This was the time when Pinguyuan was making great efforts and emerging in the industry. Penguin Capital approached him to discuss financing, and they had indeed hit the mark.
"what do you think?"
"I think that if we continue with our current development model, cooperation with Penguin is inevitable. Unless we have another traffic entrance, we can say no to such a giant."
Huang Zheng thought for a moment and gave his answer.
"Then let's draw a big pie for Penguin and others first, postpone the financing until next year, and before they can understand the actions behind us, we can ride on this shareholder trend and move forward."
Gu Yun gave Huang Zheng a reassurance and then told him his plan.
In the year since Pinyuan was founded, the strategic intention has always been clear.
This year, because the State Administration for Industry and Commerce issued a white paper on Alibaba, accusing Taobao of poor product supervision and a product authenticity rate of only 35%, Taobao began to crack down internally on counterfeit sellers on the platform, making small and medium-sized sellers a key target.
Taobao's move has caused many small and medium-sized sellers to switch to Pinleyuan, and Pinleyuan is also willing to take the initiative to attract Taobao merchants. The threshold for entering Pinleyuan is very low, but the only condition is that the price is lower than Taobao.
On Taobao, you have to open a through train, grab advertising space and queue up to participate in the event. If you don't participate, there will be no sales. If you participate, the cost will be high. In the early days of the paradise store, apart from paying the handling fee, the cost of opening a store can be said to be minimal, and the price can naturally be reduced.
Come down.
Compared with other new e-commerce competitors, such as Vipshop and Jumei Youpin, they all start from the vertical field and avoid competing with full-category e-commerce such as Taobao, Tmall, and JD.com.
Although Pinleyuan is a full-category brand, when WeChat is developing into the sinking market, Pinleyuan’s positioning is just right, so let’s work together to sink the market.
In fact, Taobao also started to grow from the sinking market. However, as it grew bigger and bigger, fake goods and quality had an increasing impact on Taobao. In order to tear off the cheap and low-quality label, it gradually left the sinking market.
The market is moving towards high quality.
The vacancy in the sinking market was seized by Pinyuan. Therefore, it entered the full category of e-commerce, but did not compete head-on with Taobao. Soaring in a market without competitors, Pinyuan became prosperous and unstoppable.
Gu Yun's plan is to continue to stabilize Penguin and prevent them from realizing that Pinguyuan has the idea of breaking away from Penguin to establish its own business, and then secretly create a phenomenon-level software and establish its own traffic channel.
"Mr. Gu, according to our current development trend, the number of users will soon exceed 100 million next year. I'm afraid it won't take too long..."
This chapter is not over yet, please click on the next page to continue reading! Huang Zheng was a little worried.
The trick seems to be easy to use, but when the company scales up, rivals who are eyeing behind you will also imitate and take action. If you don't cooperate with Penguin, but other competitors choose Penguin, then facing a company that is also backed by the largest traffic pool
How should the opponent break the game?
"I don't know if you have paid attention to a software called Kuaishou GIF."
Gu Yun took out his mobile phone, lowered his head and pressed it a few times, then asked everyone in the conference room.
"No."
"No."
The executives in the audience shook their heads.
"In November this year, this product called Kuaishou transformed from a pure gif tool application into a short video community, a platform for users to record and share their production and life."
After the boss spoke, the executives present immediately downloaded the software and started trying it out.
"I am very optimistic about this product. The short video community they are currently building, I personally think, is very promising in the future."
Gu Yun paused for a few minutes. After everyone tried it, they all had their own opinions.
In terms of scale, the current Paradise Group is much larger than Kuaishou, and there is no shortage of high-level programmers with both vision and technology.
"In the future of short videos, the content threshold will be lowered, and everyone will be a creator. With the popularity of smart phones, it will be easy to shoot videos. Finally, traffic costs will become lower and lower, and WiFi will become more common. As long as the algorithm can be distributed fairly
, ordinary people can also be popular."
Gu Yun briefly stated his thoughts and then made a request.
"Let the technical department start the project first. We will also make a short video mobile social software with no budget limit. We will try to launch it next year. Can we do it?"
"It's not a big problem."
Huang Mingyuan nodded and issued a military order.
He simply played Kuaishou and found it not very difficult. The distribution ratio of "Follow", "Discover" and "Same City" is about 2:2:1. The algorithm behind it does not seem to be very complicated, and it is not even comparable to
My own little orange book.
"By the way, boss, what's the name of this project?"
