Kuaishou never expected that even though it was a short video platform that had just transformed, it would be secretly targeted.
At this moment, Kuaishou is not yet the leading short video community it will be in a few years, but its spiritual core when it started its business has already begun to meet the needs of users to express themselves equally and be recognized by others. This value of "fairness and universal benefit" is reflected in
Various modules of Kuaishou mode.
The road to Kuaishou's takeoff towards becoming a king starts with the past year when it absorbed the Suhua team.
Su Hua will be the future CEO of Kuaishou, but at the moment, he is working under Zhang Dong, who is responsible for the search engine at Qihoo 360.
Zhang Dong is an expert in machine learning. He was born in 2011 and received his doctorate from the Swiss Federal Institute of Technology and the Massachusetts Institute of Technology in the United States.
In 2009, Zhang Dong was Baidu's Employee of the Year. Previously, Baidu's search advertising and Baidu Search Marketing Classic were based on rules. Zhang Dong's Fengchao advertising system using machine learning has increased Baidu's huge revenue.
In 2009, Baidu completed the transition to the Fengchao system, and Q4 revenue increased by 39.8% year-on-year. At the end of the year, Boss Li concluded: "At the end of 2009, the performance of the Fengchao system was better than expected, helping us achieve success in the fourth quarter.
Performance exceeded expectations.”
In the first few years when Zhang Dong went from Google to Baidu, and then left Baidu to start his own business, he participated in stirring up chaos in the world.
Zhang Dong resigned from Baidu in March 2011 and took Su Hua to work with him. In fact, it was the later 360 search open platform, which provided search services similar to Baidu's "box computing" and integrated various vertical channels and those not included in the search engine retrieval system.
Other data.
Because 360 has always wanted to do search, after Zhang Dong resigned from Baidu, Zhou Hongyi invested 20 million US dollars to do 360 search in Wudaokou.
Zhang Dong is in charge of business direction and financing, and Su Hua is in charge of the implementation of algorithms and core technology teams, which is equivalent to the role of CTO.
But at that time, Su Hua still gave the impression of being a diligent coder, and he didn't attract much attention. Most people went there for Zhang Dong's halo.
At that time, he worked seven days a week, because he had to compete with the 360 internal search team once every two weeks. At that stage, Su Hua often slept in the office, and the story of "he once spent 30 consecutive hours without sleep, obsessed with writing code" happened like this.
when.
At that time, the team also judged that 360 had a lot of traffic that could not be monetized efficiently. Using the traffic monetization system with search engine machine learning, it would be no problem to increase 360's stock price from 16 yuan to 80-90 yuan. You can make money from it.
A lot of money.
After 360 Search was officially launched, Zhang Dong and Zhou Hongyi were discussing gambling strategies. Based on their understanding of Zhou Hongyi, Zhang Dong and Su Hua did not join in the end, but a part of the product development team of Zhang Dong joined 360.
Of course, Zhou Hongyi gave Zhang Dong a large sum of money, and Zhang Dong also shared it with everyone.
Su Hua and Zhang Dong are among the first people to apply machine learning technology to the Chinese Internet. They make recommendations on Google, perform performance on Baidu, and start a business to sell searches. They are a small group of people who reap the dividends of search and recommendation.
.
Having worked in the core department of the largest traffic platform in China and the United States, they have seen a lot of data, especially after the commercialization of search engines, from technology to business, user systems, and business systems. They are rare people who have integrated the core of search engines.
Someone who has done everything in the system.
What they built is the traffic entrance for domestic netizens. They have seen how the entire Internet survives and is monetized. They have witnessed and practiced it, how traffic can be amplified through personalization, and have a deep understanding of the power of data and technology.
Gu Yun was not only eyeing Kuaishou, but also Su Hua.
In 2013, Su Hua felt that he had taken a detour and should not often do short-term things instead of long-term things. Finally, he chose to join the booming Kuaishou to expand the short video industry together.
At this moment, Su Hua, although working in 360 Search, is actually an outsourced employee, still working as a coder.
Through Zhou Hongyi, Gu Yun quickly got Su Hua's contact information, and he decided to go out and poach him personally.
He specially flew to Beijing again, and through the user positioning function of Coffee Justice, he easily found Su Hua's address and created a chance encounter.
The two hit it off immediately and chatted happily.
Although Gu Yun looks very young, he is also a very important figure in the Internet circle. A young elite who started his own business from scratch naturally has a different understanding of new things than the old-fashioned elders of the previous generation.
The two have very similar values, and they are both optimistic about the future of short video social networking.
"Video expression with sound and rich media is the future."
"Yes, Mr. Gu has the same opinion as me! With the popularization of i and the promotion of 4G networks, smartphones are becoming more and more common. Not everyone can shoot long videos, but short videos are quick to learn and can be made into good social products.
.”
Su Hua thought that he was originally a person who was not good at words, but for some reason, when he was with Gu Yun, his chatterbox was inexplicably opened up.
On this day, the two chatted for a long time around the applications of machine learning and artificial intelligence.
Although Gu Yun didn't understand specific programmer operations, his method of conquering Su Hua was very simple.
He understands the future.
Gu Yun's unique forward-looking and innovative vision convinced Su Hua, a programmer.
Su Hua has worked at Google and Baidu respectively. Even in Beijing, where land is at a premium, he can be considered to have freedom of wealth. The way to make him determined is not to offer a high salary, but to the future of the Internet.
This is an entrepreneur with a dream.
He wants to find a partner with the same philosophy, and hopes that the technology is simple and can be relied on.
In addition to talking about work, the two people's topics mostly revolved around technology.
They talked about VR technology, driverless driving, and launch vehicles. Su Hua was even more impressed when he heard that Gu Yun still had Tesla stocks in his hands.
"I have always admired Musk. SpaceX has continued the "jump experiment" and conducted an experiment to recover the entire first stage of the rocket. The result was a failure due to a component error, but they kept trying."
"If we have a chance, we can go to the United States together and talk to him."
"good."
Gu Yun and Su Hua chatted until past midnight, with more than 20 wine bottles piled in front of them.
"Mr. Gu, to tell you the truth, my wife and I have already registered a company and plan to socialize."
Su Hua still seemed undecided.
Gu Yun had seen Su Hua's future interviews and knew that he and his wife were currently working on a dating program called Circle.
"There is no delay. As long as you agree to join, Doule will have your shares after the project is established, and our Paradise Group will invest money and do this dating project together. How about it?"
Gu Yun thought for a while and decided to make Tantan together.
If you choose to start an Internet business in this era where hundreds of flowers are blooming, if you have no shortage of funds and connections, as long as you go in the right direction, it will easily snowball and you will have no disadvantages.
"Then it's settled, I'll tell my wife when I get back."
Su Hua seemed very happy. He and his wife were in a standard campus relationship and respected each other's opinions very much.
The two hit it off immediately, and Gu Yun was also very happy. When he returned to Jiangcheng, he made the decision to relocate the entire Doule team for future projects to the capital.
It is difficult to incubate this kind of future carrying tripod product in Jiangcheng alone, and it is bound to go abroad.
Because the Internet needs to cooperate with many offline industries to form the Internet.
To engage in cutting-edge technology, you must open it in a place with many university research institutes, many technology companies, and a concentration of talents, such as Beijing, Shanghai, and Shenzhen. It is rare for an AI chip company to open in Hangzhou, and they always open in Beijing or Shenzhen.
Moreover, as a Ph.D. from Tsinghua University, Su Hua has top-notch alumni resources. It is relatively easy to recruit people in the capital, and he can easily recruit top talents.
The most important thing is that with the development of Gu Yun's various industries, Jiangcheng's pool is obviously no longer enough. In the face of more powerful opponents in the future, he will also change positions and move towards higher and broader fields.
The new company needed a new look. So Gu Yun spent money to buy a small office building near the South Gate of Tsinghua University, which Su Hua was familiar with.
There is also a very important reason for this. In Huaqing Jiayuan, where every inch of land is at a premium, the rent is too expensive. It is better to buy it because you can earn money by buying it.
On the day when work started, Su Hua changed into clean clothes as if he had taken a shot of chicken blood, "20 yuan shoes, 30 yuan pants, and 50 yuan shirts."
He passionately delivered his policy agenda to the programmers from the Paradise Group in the audience.
"Starting from today, we will be the best video social software in China, bar none."
